Supercapacitor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212034
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Supercapacitor Market size was estimated at USD 3.8 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2024-2030).

Supercapacitor Market

(Market Size)
$3.8 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.80%
2023 Market Size USD 3.8 billion
2030 Market Size USD 7.2 billion
Key Players Maxwell Technologies, Panasonic, NEC Tokin, ELNA, CAP-XX

Market Summary

The supercapacitor market is a dynamic and rapidly evolving segment within the semiconductor and electronics industry, characterized by its focus on energy storage solutions that bridge the gap between traditional capacitors and batteries. Supercapacitors, also known as ultracapacitors, are distinguished by their high power density, rapid charging and discharging capabilities, and long cycle life, making them indispensable in applications requiring quick bursts of energy. The market is driven by increasing demand across various sectors such as automotive, consumer electronics, industrial machinery, and renewable energy systems. Technological advancements are continuously enhancing the performance and reducing the costs of supercapacitors, thereby expanding their adoption. Key players are investing heavily in research and development to innovate new materials and designs that improve energy density and efficiency. The integration of supercapacitors with batteries in hybrid energy systems is gaining traction, offering optimized performance for a wide range of applications. As industries worldwide push towards sustainability and energy efficiency, supercapacitors are poised to play a critical role in the transition to greener technologies.

Key Highlights

The supercapacitor market is marked by several key highlights that underscore its growth and potential. One significant aspect is the exceptional power density and fast charge-discharge cycles that supercapacitors offer, which are unparalleled by conventional energy storage devices. This makes them ideal for applications requiring immediate power delivery and recovery, such as in regenerative braking systems in automotive and public transportation. Another highlight is the ongoing innovation in electrode materials, including graphene and carbon nanotubes, which are pushing the boundaries of energy storage capabilities. The market is also witnessing increased collaboration between automotive manufacturers and supercapacitor producers to develop advanced energy storage solutions for electric and hybrid vehicles. Furthermore, the rise of Internet of Things (IoT) devices and wearable technology is creating new opportunities for miniaturized supercapacitors that provide reliable power in compact forms. The emphasis on renewable energy integration is driving the adoption of supercapacitors in grid stabilization and energy harvesting systems, highlighting their versatility and critical role in modern electronics.

Drivers, Opportunities & Restraints

The growth of the supercapacitor market is propelled by several key drivers, including the increasing demand for energy-efficient solutions across various industries. The automotive sector, particularly the shift towards electric and hybrid vehicles, is a major driver, as supercapacitors enhance performance in regenerative braking and start-stop systems. The push for renewable energy sources is another significant driver, with supercapacitors being utilized in wind turbines and solar power systems for energy smoothing and backup power. Opportunities abound in emerging applications such as consumer electronics, where the need for rapid charging devices is growing, and in industrial automation, where supercapacitors provide uninterrupted power for critical processes. However, the market faces restraints such as high production costs compared to traditional batteries, which can limit widespread adoption in cost-sensitive applications. Additionally, challenges related to energy density, where supercapacitors still lag behind batteries, pose a barrier for some high-energy applications. Despite these restraints, ongoing research and economies of scale are expected to mitigate these issues over time, opening new avenues for market expansion.

Concentration Insights

The supercapacitor market exhibits a concentrated competitive landscape with a few dominant players holding significant market share, alongside numerous smaller firms specializing in niche applications. Leading companies such as Maxwell Technologies, Panasonic, and NEC Tokin have established strong positions through extensive product portfolios and robust research and development capabilities. These industry giants focus on innovation, particularly in enhancing energy density and reducing costs, to maintain their competitive edge. The market also features several emerging players and startups that are exploring novel materials and applications, contributing to a dynamic and innovative environment. Geographic concentration is notable, with key manufacturing and innovation hubs located in regions like Asia-Pacific, North America, and Europe. Strategic partnerships and mergers and acquisitions are common strategies employed by major players to expand their market presence and technological expertise. This concentration fosters a highly competitive yet collaborative market, driving continuous advancements and adoption across various sectors.

Type Insights

Supercapacitors are categorized into several types based on their electrode materials and construction, each offering distinct advantages for specific applications. The primary types include double-layer capacitors, pseudocapacitors, and hybrid capacitors. Double-layer capacitors, which utilize carbon-based electrodes, are known for their high power density and long cycle life, making them suitable for applications requiring rapid charge and discharge cycles, such as in power backup and automotive systems. Pseudocapacitors, which use metal oxide or conducting polymer electrodes, offer higher energy density but may have limitations in cycle life compared to double-layer capacitors. Hybrid capacitors combine elements of both double-layer and pseudocapacitors, aiming to achieve a balance between high energy and power density. These are increasingly popular in applications like electric vehicles and renewable energy systems, where both quick energy delivery and storage capacity are crucial. Ongoing research is focused on developing advanced materials, such as graphene and nanocomposites, to enhance the performance characteristics of each type, broadening their applicability across diverse industries.

Application Insights

Supercapacitors find applications across a wide range of industries due to their unique properties of high power density and fast charging capabilities. In the automotive sector, they are extensively used in regenerative braking systems, start-stop mechanisms, and as backup power for critical electronic systems in electric and hybrid vehicles. The consumer electronics industry leverages supercapacitors for rapid charging in devices like smartphones, laptops, and wearables, enhancing user convenience and device performance. Industrial applications include uninterruptible power supplies (UPS), crane and hoist systems, and energy recovery in manufacturing processes, where they provide reliable and instantaneous power. Renewable energy systems utilize supercapacitors for grid stabilization, energy harvesting, and smoothing output fluctuations in wind and solar power installations. Additionally, the transportation sector, including trains and buses, employs supercapacitors for energy efficiency and emission reduction. The versatility of supercapacitors continues to drive innovation and adoption in both established and emerging applications, solidifying their role in advanced energy management solutions.

Regional Insights

The supercapacitor market demonstrates varied growth patterns across different regions, influenced by regional industrial focus, technological advancement, and regulatory support. The Asia-Pacific region is a dominant force, driven by robust manufacturing capabilities, particularly in countries like China, Japan, and South Korea. This region benefits from strong demand in automotive and consumer electronics sectors, alongside significant investments in renewable energy projects. North America holds a substantial market share, with the United States leading in research and development and adoption in automotive and industrial applications. Europe is also a key market, characterized by stringent environmental regulations and a strong emphasis on sustainable energy solutions, which propel the use of supercapacitors in automotive and renewable energy sectors. Emerging economies in Latin America and the Middle East are gradually adopting supercapacitor technology, driven by industrialization and infrastructure development. Each region presents unique opportunities and challenges, shaping the global landscape of the supercapacitor market.

Company Insights

The supercapacitor market features a mix of established corporations and innovative startups, each contributing to the industry's growth through technological advancements and strategic initiatives. Prominent companies such as Maxwell Technologies, now part of Tesla, Inc., are renowned for their high-performance supercapacitor solutions used in automotive and energy applications. Panasonic Corporation offers a diverse range of supercapacitors tailored for consumer electronics and industrial uses, leveraging its extensive expertise in electronics. NEC Tokin, a subsidiary of NEC Corporation, specializes in advanced supercapacitor technologies for telecommunications and automotive markets. Other key players include LS Mtron, CAP-XX, and Skeleton Technologies, each focusing on niche applications and material innovations. These companies invest heavily in research and development to enhance product performance, reduce costs, and expand application areas. Strategic collaborations, mergers, and acquisitions are common, enabling companies to strengthen their market position and accelerate innovation. The competitive landscape is dynamic, with continuous efforts to meet evolving industry demands and technological standards.

Recent Developments

The supercapacitor market has witnessed significant recent developments that highlight its rapid evolution and expanding applications. Advances in material science have led to the introduction of graphene-based supercapacitors, which offer superior energy density and performance compared to traditional variants. Major automotive manufacturers are increasingly integrating supercapacitors into electric vehicle systems to improve efficiency and extend battery life. In the renewable energy sector, new projects are utilizing supercapacitors for enhanced grid stability and energy storage solutions. Collaborations between technology firms and research institutions are yielding breakthroughs in hybrid supercapacitor designs that combine the best attributes of batteries and capacitors. Additionally, there is a growing trend towards miniaturization, with companies developing compact supercapacitors for IoT devices and wearable technology. Investments in manufacturing scalability are reducing production costs, making supercapacitors more accessible for a broader range of applications. These developments reflect the market's responsiveness to global trends in sustainability and technological innovation.

Report Segmentation

This report on the supercapacitor market is comprehensively segmented to provide detailed insights into various aspects of the industry. The segmentation is based on type, which includes double-layer capacitors, pseudocapacitors, and hybrid capacitors, each analyzed for their market dynamics and application suitability. Application segmentation covers automotive, consumer electronics, industrial, energy, and others, highlighting the diverse uses and growth potential in each sector. Geographic segmentation breaks down the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional trends, demand patterns, and competitive landscapes. Additionally, the report includes segmentation by end-user industry, providing insights into specific verticals like transportation, telecommunications, and healthcare. This structured approach ensures a thorough analysis of market drivers, opportunities, and challenges, offering valuable information for stakeholders to make informed decisions. The segmentation facilitates a clear understanding of market nuances and future prospects.

FAQs

What are the main advantages of supercapacitors over traditional batteries? Supercapacitors offer several advantages, including much faster charging and discharging times, higher power density, and a longer lifecycle, often exceeding millions of cycles compared to thousands for batteries. They also perform better in extreme temperatures and require less maintenance.

How are supercapacitors used in electric vehicles? In electric vehicles, supercapacitors are primarily used for regenerative braking systems, where they capture and store energy during braking, and for providing quick bursts of power during acceleration. They help improve overall efficiency and reduce strain on the main battery.

What materials are commonly used in supercapacitors? Common materials include activated carbon for electrodes in double-layer capacitors, metal oxides like ruthenium oxide or manganese oxide in pseudocapacitors, and emerging materials such as graphene and carbon nanotubes which enhance performance metrics like energy density.

Can supercapacitors replace batteries entirely? Currently, supercapacitors cannot fully replace batteries in most applications due to their lower energy density, which means they store less energy per unit volume. However, they are often used alongside batteries to handle peak power demands and extend battery life.

What industries are the largest users of supercapacitors? The largest users include the automotive industry for energy recovery systems, consumer electronics for rapid charging devices, industrial sectors for UPS and machinery, and renewable energy for grid stabilization and storage solutions.

What is the future outlook for supercapacitor technology? The future is promising with ongoing research focused on improving energy density through new materials like graphene, reducing costs, and expanding applications in areas such as IoT, wearable tech, and advanced automotive systems, driving broader adoption across industries.

Citius Research has developed a research report titled “Supercapacitor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Supercapacitor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Supercapacitor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Supercapacitor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Supercapacitor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Supercapacitor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Supercapacitor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Supercapacitor Market
• Cost and Gross Margin Analysis of Supercapacitor Market
• Supercapacitor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Supercapacitor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Supercapacitor Market Key Stakeholders

Below are the key stakeholders for the Supercapacitor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Supercapacitor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Supercapacitor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Supercapacitor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Supercapacitor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Supercapacitor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Supercapacitor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Supercapacitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Supercapacitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Supercapacitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Supercapacitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Supercapacitor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Supercapacitor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Supercapacitor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Supercapacitor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Supercapacitor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Supercapacitor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Supercapacitor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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