Submerged Aquatic Herbicides Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185592
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Submerged Aquatic Herbicides Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Submerged Aquatic Herbicides Market

(Market Size)
$650 million
$1.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.1 billion
Key Players BASF, Syngenta, Bayer, Corteva, FMC Corporation

Market Summary

The submerged aquatic herbicides market is a specialized segment within the broader agricultural inputs industry, focused on the development and distribution of chemical and biological agents designed to control unwanted vegetation in aquatic environments. These herbicides are critical for managing invasive and nuisance plant species that can disrupt ecosystems, impede water flow in irrigation and drainage canals, hinder recreational activities, and negatively impact fisheries and biodiversity. The market is driven by the persistent need for effective aquatic weed management across various sectors, including agriculture, aquaculture, and public water body maintenance. Key players are engaged in continuous research to develop more effective, selective, and environmentally sustainable herbicide formulations. The regulatory landscape is stringent, with products requiring approval from environmental protection agencies, which influences market dynamics and product availability. The market is characterized by a blend of established multinational corporations and specialized regional manufacturers, all competing on factors such as product efficacy, environmental safety profile, and cost-effectiveness.

Key Highlights

The market is distinguished by its focus on solving complex ecological problems through chemical intervention. A key highlight is the ongoing shift towards herbicides with improved selectivity, which target specific invasive species while minimizing harm to non-target aquatic life and water quality. The development of new application technologies, such as submersible injection systems and timed-release granules, represents a significant advancement, allowing for more precise and efficient treatment. Furthermore, the integration of herbicide application with integrated pest management (IPM) strategies is gaining traction, promoting a holistic approach to aquatic vegetation control. The market is also witnessing a growing emphasis on public-private partnerships for the management of large-scale water bodies, such as lakes and reservoirs. The high cost of research and development for new active ingredients and the lengthy regulatory approval processes are defining characteristics that shape the competitive environment and innovation pipeline within this niche market.

Drivers, Opportunities & Restraints

Primary drivers for the submerged aquatic herbicides market include the increasing prevalence of invasive aquatic weed species, which are often exacerbated by eutrophication and climate change, leading to larger and more frequent infestations. The expansion of global aquaculture and the critical need to maintain unimpeded water flow for agricultural irrigation also provide sustained demand for effective control solutions. A significant opportunity lies in the development and commercialization of bio-based or "green" herbicides derived from natural compounds, which align with growing environmental consciousness and stricter regulations on synthetic chemicals. The market also benefits from opportunities in emerging economies where agricultural and aquacultural activities are intensifying. However, the market faces considerable restraints, including stringent environmental regulations that can delay or prevent product launches, high development costs for new formulations, and rising public concern over chemical residues in water bodies. The potential for weed resistance to certain herbicide modes of action also presents a long-term challenge for the industry.

Concentration Insights

The competitive landscape of the submerged aquatic herbicides market is moderately concentrated, featuring a mix of large, diversified agrochemical conglomerates and smaller, niche-focused companies. Leading players such as BASF SE, Syngenta AG, and UPL Ltd. leverage their extensive R&D capabilities and global distribution networks to maintain significant market shares. These companies offer a broad portfolio of products and invest heavily in developing new active ingredients and formulations. Alongside these giants, specialized firms like SePRO Corporation and Aquathol focus exclusively on aquatic solutions, often possessing deep expertise and strong relationships with specific end-user segments like golf course management and lake restoration. The market concentration is influenced by high barriers to entry, including the capital-intensive nature of R&D and the complex regulatory hurdles required for product registration. This structure fosters an environment where innovation and strategic partnerships are crucial for growth and market penetration.

Type Insights

The market is segmented by herbicide type, primarily into systemic and contact herbicides. Systemic herbicides, such as those containing glyphosate or imazamox, are absorbed by the plant and translocated throughout its tissues, effectively killing the entire plant, including the root system. This makes them highly effective for perennial submerged weeds. Contact herbicides, such as those based on diquat or endothall, act quickly on the plant tissues they directly touch but are less effective on roots or rhizomes, making them suitable for annual weed control or spot treatments. The choice between systemic and contact herbicides depends on factors like the target weed species, the size of the infestation, water use requirements, and desired speed of action. Furthermore, there is a growing category of selective herbicides designed to target specific plant families while leaving others unharmed, which is crucial for maintaining ecological balance in treated water bodies.

Application Insights

Application insights reveal a diverse end-user base for submerged aquatic herbicides. A major application is in agricultural water systems, including irrigation canals, drainage ditches, and farm ponds, where weed overgrowth can severely reduce water delivery efficiency and quality. The aquaculture industry is another critical application segment, utilizing herbicides to maintain optimal conditions in fish and shrimp farms by preventing oxygen depletion and habitat obstruction caused by excessive vegetation. Furthermore, these products are essential for the management of public and recreational water bodies, such as lakes, reservoirs, and rivers, to ensure safe boating, swimming, and fishing. Other applications include use in decorative ponds, golf course water hazards, and for controlling vegetation in drinking water reservoirs. Each application has specific requirements regarding herbicide selectivity, toxicity, and permissible residue levels, influencing product selection and usage patterns.

Regional Insights

Regionally, North America holds a significant share of the submerged aquatic herbicides market, driven by well-established agricultural and aquaculture sectors, a high prevalence of invasive aquatic species, and substantial investment in water body management. The United States, with its extensive network of canals, lakes, and rivers, represents the largest market within the region. Europe follows, characterized by strict environmental regulations that shape product development and usage, particularly in countries like the Netherlands and Germany with extensive water management systems. The Asia-Pacific region is anticipated to exhibit considerable growth potential, fueled by expanding aquaculture industries in countries such as China, India, and Vietnam, alongside increasing government initiatives to improve agricultural water efficiency. Latin America and the Middle East & Africa are emerging markets where demand is growing in tandem with agricultural development and increasing awareness of aquatic weed management benefits.

Company Insights

Prominent companies shaping the submerged aquatic herbicides market include global agrochemical leaders and specialized aquatic management firms. BASF SE offers a range of solutions, leveraging its vast chemical expertise. Syngenta AG provides effective herbicides as part of its comprehensive crop protection portfolio. UPL Ltd. has a strong presence with its diverse array of post-patent agricultural solutions. Nufarm Limited is recognized for its broad-spectrum and selective herbicides suitable for various aquatic settings. SePRO Corporation stands out as a specialist focused exclusively on aquatic and ornamental markets, offering advanced technologies and stewardship programs. Lonza Group AG, through its specialty chemicals segment, supplies key ingredients and formulated products. These companies compete on the basis of product innovation, regulatory compliance, efficacy, environmental safety, and the strength of their technical support and distribution channels, continually striving to address the evolving challenges of aquatic weed control.

Recent Developments

The submerged aquatic herbicides market has seen recent developments centered on innovation and sustainability. Companies are increasingly investing in R&D to launch new, more environmentally benign active ingredients and formulations with improved selectivity and lower use rates. There is a noticeable trend towards developing combination products that utilize multiple modes of action to enhance efficacy and combat herbicide resistance. Regulatory developments continue to shape the market, with recent approvals for new products in key regions and the phase-out of certain older chemistries due to environmental concerns. Strategic acquisitions and partnerships have been observed as companies seek to strengthen their market position and expand their geographical footprint or product portfolios. Furthermore, digital tools and precision application technologies are being integrated into weed management programs, allowing for more targeted and efficient herbicide use, which reduces environmental impact and operational costs.

Report Segmentation

This comprehensive market report on submerged aquatic herbicides provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type categorizes the market into systemic and contact herbicides, with further breakdowns by active ingredient, such as glyphosate, 2,4-D, imazamox, diquat, and fluridone. The application segmentation covers key areas including agricultural water systems, aquaculture, recreational water bodies, and others. Geographically, the report provides in-depth analysis for North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets within these regions. Additional segmentation may include analysis by formulation, such as liquid, granular, or pellet, and by source, distinguishing between synthetic and bio-based herbicides. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand regional dynamics, and tailor their strategies accordingly.

FAQs

What are submerged aquatic herbicides?

Submerged aquatic herbicides are specialized chemical or biological agents formulated to control and eliminate unwanted vegetation that grows entirely underwater. These products are crucial for managing invasive species, restoring navigational channels, maintaining healthy aquaculture environments, and preserving the ecological balance of lakes, ponds, and irrigation systems.

How do you apply aquatic herbicides?

Application methods vary based on the product formulation and target area. Liquid herbicides are often applied using submersible injection systems, boat-mounted sprayers, or sub-surface attachments to ensure direct delivery to the weed canopy. Granular or pellet formulations are typically spread evenly over the target area, where they dissolve and release the active ingredient. The method is chosen to maximize efficacy and minimize off-target impact.

Are aquatic herbicides safe for fish?

When used according to the manufacturer's label instructions and approved regulations, most modern aquatic herbicides are designed to be selective and have a high margin of safety for fish and other non-target aquatic organisms. Herbicides are extensively tested for toxicity, and product labels provide specific guidelines on application rates and water use restrictions to ensure environmental safety.

What is the best time to treat aquatic weeds?

The optimal treatment time is typically during the active growth phase of the target weed, which is often in late spring or early summer when water temperatures are warmer and plants are most susceptible to herbicide uptake. Treating before weeds reach the water surface and produce seeds is also critical for effective control and preventing further spread.

Do you need a permit to use aquatic herbicides?

In most regions, yes, a permit is required from relevant state or national environmental protection or natural resource agencies before applying herbicides to public waters or waters connected to public systems. The permit process ensures the application plan is reviewed for environmental safety, proper product selection, and correct dosage to protect water quality and non-target species.

Citius Research has developed a research report titled “Submerged Aquatic Herbicides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Submerged Aquatic Herbicides Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Submerged Aquatic Herbicides Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Submerged Aquatic Herbicides Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Submerged Aquatic Herbicides Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Submerged Aquatic Herbicides Market
• Research Methodology
• Executive Summary
• Market Dynamics of Submerged Aquatic Herbicides Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Submerged Aquatic Herbicides Market
• Cost and Gross Margin Analysis of Submerged Aquatic Herbicides Market
• Submerged Aquatic Herbicides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Submerged Aquatic Herbicides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Submerged Aquatic Herbicides Market Key Stakeholders

Below are the key stakeholders for the Submerged Aquatic Herbicides Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Submerged Aquatic Herbicides Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Submerged Aquatic Herbicides Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Submerged Aquatic Herbicides Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Submerged Aquatic Herbicides Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Submerged Aquatic Herbicides Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Submerged Aquatic Herbicides Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Submerged Aquatic Herbicides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Submerged Aquatic Herbicides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Submerged Aquatic Herbicides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Submerged Aquatic Herbicides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Submerged Aquatic Herbicides Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Submerged Aquatic Herbicides Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Submerged Aquatic Herbicides Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Submerged Aquatic Herbicides Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Submerged Aquatic Herbicides Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Submerged Aquatic Herbicides Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Submerged Aquatic Herbicides Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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