Organic Feed Additive Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185537
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Organic Feed Additive Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Organic Feed Additive Market

(Market Size)
$3.2 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.2 billion
Key Players DSM, BASF, Nutreco, Alltech, Kemin Industries

Market Summary

The organic feed additive market is a significant and evolving segment within the global agriculture industry, focused on enhancing animal nutrition through natural and sustainable means. This market caters to the growing demand for organic animal products by providing additives derived from botanical extracts, essential oils, probiotics, prebiotics, and organic acids. These components are integral to modern animal husbandry, aiming to improve feed efficiency, support animal health, and ensure the safety and quality of meat, dairy, and egg products. The shift towards organic practices is driven by increasing consumer awareness regarding food safety, animal welfare, and environmental sustainability. Producers and suppliers within this market are continuously innovating to develop effective and compliant solutions that meet stringent organic certification standards set by various governmental and international bodies. The market's dynamics are influenced by agricultural policies, consumer trends, and advancements in nutritional science, making it a critical area for stakeholders in the agro-industrial sector.

Key Highlights

The organic feed additive market is characterized by several key highlights that underscore its importance and growth trajectory. A primary highlight is the robust innovation in product formulations, with companies investing in research to develop additives that enhance palatability, digestion, and immune response in livestock without the use of synthetic chemicals. Another significant aspect is the expanding application scope beyond traditional livestock to include aquaculture and poultry, addressing diverse nutritional needs across animal types. The market also benefits from strong regulatory support for organic farming practices in regions like North America and Europe, which encourages adoption among farmers. Furthermore, the integration of supply chains, from raw material sourcing to end-product distribution, ensures consistency and quality, which is crucial for maintaining consumer trust. Leading players such as Cargill, ADM, and Alltech are actively expanding their organic portfolios through strategic initiatives, highlighting the market's competitive and dynamic nature.

Drivers, Opportunities & Restraints

Several drivers propel the organic feed additive market forward, with the most prominent being the rising consumer demand for organic and naturally produced animal products. Health consciousness and concerns over antibiotic resistance have accelerated the shift towards organic additives that promote animal wellness without adverse effects. Additionally, stringent regulations limiting the use of synthetic additives in animal feed create a favorable environment for organic alternatives. Opportunities abound in emerging economies where increasing disposable incomes and awareness are driving higher consumption of premium organic products. Technological advancements in extraction and processing methods also present opportunities for developing more efficient and cost-effective additives. However, the market faces restraints such as higher costs associated with organic certification and production, which can limit adoption among price-sensitive farmers. Supply chain challenges related to sourcing consistent and high-quality organic raw materials further pose hurdles, requiring robust logistical solutions to ensure market growth.

Concentration Insights

The organic feed additive market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized niche players dominating the scene. Key companies like Cargill, Incorporated, Archer Daniels Midland Company, and Alltech have established significant market presence through extensive product portfolios, global distribution networks, and strong research and development capabilities. These players often engage in mergers, acquisitions, and partnerships to expand their organic offerings and enhance their technological expertise. Regional players also play a crucial role, particularly in areas with high organic farming adoption, by providing tailored solutions that address local nutritional and regulatory requirements. The market's concentration is further influenced by intellectual property related to proprietary formulations and technologies, which creates barriers to entry for new participants. This dynamic fosters a environment of innovation and competition, driving continuous improvement in product efficacy and sustainability.

Type Insights

Organic feed additives are categorized into various types based on their composition and functional benefits, with probiotics, prebiotics, essential oils, organic acids, and botanical extracts being the primary segments. Probiotics are beneficial microorganisms that promote gut health and improve nutrient absorption in animals, making them a popular choice for enhancing digestive efficiency. Prebiotics serve as food for these beneficial bacteria, supporting a healthy microbiome. Essential oils, derived from plants, offer antimicrobial and anti-inflammatory properties, aiding in disease prevention and growth promotion. Organic acids, such as citric and lactic acid, help in preserving feed quality and inhibiting pathogenic bacteria. Botanical extracts provide natural antioxidants and phytonutrients that boost immune function and overall animal vitality. Each type addresses specific nutritional challenges, allowing farmers to customize feed formulations according to animal species, age, and health requirements, thereby optimizing productivity and sustainability in organic farming systems.

Application Insights

The application of organic feed additives spans across various animal sectors, including poultry, swine, ruminants, aquaculture, and pets, each with distinct nutritional needs and market dynamics. In poultry, these additives are widely used to enhance growth rates, egg production, and immune health, reducing reliance on antibiotics. The swine industry utilizes organic additives to improve feed conversion ratios, gut health, and meat quality, addressing consumer demands for safer pork products. Ruminants benefit from additives that optimize digestion and methane reduction, contributing to environmental sustainability. Aquaculture applications focus on enhancing feed efficiency, disease resistance, and survival rates in fish and shrimp farming, supporting the expansion of organic seafood offerings. The pet food segment is also emerging as a significant application area, where organic additives promote wellness and natural nutrition for companion animals. This diverse application scope underscores the versatility and critical role of organic feed additives in modern animal agriculture.

Regional Insights

The organic feed additive market demonstrates varied growth patterns across different regions, influenced by agricultural practices, consumer preferences, and regulatory frameworks. North America holds a substantial market share, driven by high consumer awareness, strong organic certification standards, and advanced farming infrastructures in countries like the United States and Canada. Europe follows closely, with stringent regulations against synthetic additives and a well-established organic food culture promoting widespread adoption. The Asia-Pacific region is identified as a high-growth area, fueled by rising populations, increasing meat consumption, and growing investments in sustainable agriculture, particularly in China and India. Latin America and the Middle East & Africa are also witnessing gradual growth, supported by expanding organic farming initiatives and economic development. Each region presents unique opportunities and challenges, requiring tailored strategies from market participants to effectively address local demands and regulatory environments.

Company Insights

Prominent companies in the organic feed additive market include Cargill, Incorporated, Archer Daniels Midland Company, Alltech, Novus International, and Kemin Industries, among others. These players leverage their extensive research capabilities and global reach to develop innovative products that meet evolving industry standards. Cargill focuses on integrating sustainability into its additive solutions, offering a range of organic options for various livestock sectors. ADM emphasizes nutritional science and customer collaboration to create effective feed enhancements. Alltech is known for its yeast-based organic additives that support animal health naturally. Novus International and Kemin Industries invest in biotechnology to produce additives that improve feed efficiency and safety. These companies engage in continuous innovation, strategic partnerships, and expansion into emerging markets to strengthen their positions and cater to the growing demand for organic animal nutrition solutions.

Recent Developments

Recent developments in the organic feed additive market highlight a trend towards innovation and strategic growth initiatives. Companies are increasingly investing in research to develop novel formulations, such as combination products that offer multiple benefits like enhanced digestion and immune support. There has been a surge in partnerships between additive manufacturers and organic farms to ensure supply chain integrity and promote sustainable practices. Technological advancements, including the use of fermentation and extraction technologies, have led to more efficient production processes and higher-quality products. Regulatory approvals for new organic additives have also been a focus, with companies seeking certifications to expand their market reach. Additionally, mergers and acquisitions are common, as larger firms aim to acquire specialized technologies or enter new geographic markets, reflecting the dynamic and competitive nature of the industry.

Report Segmentation

This market report on organic feed additives is meticulously segmented to provide detailed insights across various dimensions. The segmentation by type includes probiotics, prebiotics, essential oils, organic acids, and botanical extracts, each analyzed for their market dynamics and growth potential. Application segmentation covers poultry, swine, ruminants, aquaculture, and pets, offering a comprehensive view of demand patterns and opportunities in each sector. Geographically, the report is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for key markets. Further segmentation may consider form (liquid, powder) and function (digestive health, immune support, palatability enhancement), providing stakeholders with actionable intelligence to make informed decisions. This structured approach ensures a thorough understanding of market trends, competitive landscape, and future prospects.

FAQs

What are organic feed additives? Organic feed additives are natural substances derived from plants, microorganisms, or other organic sources, used in animal nutrition to improve health, growth, and feed efficiency without synthetic chemicals.

How do organic feed additives improve animal health? They enhance gut flora, boost immune response, and provide essential nutrients naturally, reducing disease incidence and promoting overall vitality in livestock.

What is the difference between organic and conventional feed additives? Organic additives are derived from natural sources and comply with organic certification standards, while conventional ones may include synthetic ingredients and antibiotics.

Why are organic feed additives gaining popularity? Increasing consumer demand for chemical-free animal products, concerns over antibiotic resistance, and supportive regulations are driving their adoption.

Which animals benefit most from organic feed additives? Poultry, swine, ruminants, aquaculture species, and pets all benefit, as these additives cater to diverse nutritional needs across animal types.

Citius Research has developed a research report titled “Organic Feed Additive Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Organic Feed Additive Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Organic Feed Additive Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Organic Feed Additive Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Organic Feed Additive Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Organic Feed Additive Market
• Research Methodology
• Executive Summary
• Market Dynamics of Organic Feed Additive Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Organic Feed Additive Market
• Cost and Gross Margin Analysis of Organic Feed Additive Market
• Organic Feed Additive Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Organic Feed Additive Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Organic Feed Additive Market Key Stakeholders

Below are the key stakeholders for the Organic Feed Additive Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Organic Feed Additive Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Organic Feed Additive Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Organic Feed Additive Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Organic Feed Additive Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Organic Feed Additive Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Organic Feed Additive Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Organic Feed Additive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Organic Feed Additive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Organic Feed Additive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Organic Feed Additive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Organic Feed Additive Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Organic Feed Additive Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Organic Feed Additive Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Organic Feed Additive Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Organic Feed Additive Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Organic Feed Additive Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Organic Feed Additive Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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