Stretch Films Packs Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210785
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Stretch Films Packs Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Stretch Films Packs Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players Berry Global, Intertape Polymer, Sigma Stretch Film, Paragon Films, AEP Industries

Market Summary

The stretch films packs market is a critical segment within the global packaging industry, primarily utilized for unitizing and securing palletized loads during storage and transportation. These films are engineered from linear low-density polyethylene (LLDPE) due to its exceptional stretchability, strength, and puncture resistance, making it ideal for stabilizing a wide array of products across diverse sectors. The market is characterized by a consistent demand driven by the expansion of manufacturing and logistics activities worldwide. The evolution of e-commerce has further amplified the need for robust and cost-effective packaging solutions to ensure product integrity from the warehouse to the end consumer. Technological advancements are continuously shaping the market, with developments in resin formulations and film manufacturing processes leading to the production of thinner, stronger, and more sustainable films. This market is highly competitive, with numerous global and regional players striving to innovate and capture market share through product differentiation and strategic expansions.

Key Highlights

The stretch films packs market is distinguished by several key attributes that underscore its importance. The superior load stability provided by these films significantly reduces product damage and loss during transit, offering substantial economic benefits to end-users. A prominent trend is the shift towards the adoption of pre-stretched films, which offer enhanced consistency in application, reduced material usage, and improved operator safety and efficiency. Sustainability is a major focus area, with manufacturers increasingly developing bio-based and recyclable films to meet the growing environmental regulations and corporate sustainability goals. The integration of advanced technologies like nano-additives is creating next-generation films with improved barrier properties and strength. The market also sees a rising preference for colored and printed stretch films, which are used for branding, security, and product identification purposes, adding value beyond mere containment.

Drivers, Opportunities & Restraints

Market growth is propelled by the relentless expansion of the logistics and transportation sector, fueled by globalization and the e-commerce boom, which necessitates efficient and secure packaging. The growing manufacturing output, particularly in emerging economies, directly increases the consumption of stretch films for pallet unitization. A significant opportunity lies in the development of sustainable and intelligent packaging solutions, such as biodegradable films and films integrated with RFID tags for enhanced supply chain visibility. However, the market faces restraints from the volatility in raw material prices, primarily polyethylene, which can impact profit margins and product pricing. Stringent environmental regulations regarding plastic use and waste management also pose a challenge, pushing manufacturers towards innovation in recycling and material science. Fluctuations in global trade policies and economic downturns can temporarily dampen industrial activity, subsequently affecting demand.

Concentration Insights

The competitive landscape of the stretch films packs market is fragmented yet features a concentration of key multinational corporations that hold significant market share. These leading entities, such as Berry Global Group, Sigma Plastics Group, and Intertape Polymer Group, maintain their dominance through extensive product portfolios, strong global distribution networks, and continuous investment in research and development. Their strategies often include mergers and acquisitions to consolidate market position and gain access to new technologies or regional markets. Alongside these giants, a multitude of regional and local manufacturers compete effectively by catering to specific geographic demands and offering cost-competitive products. This blend of global reach and local expertise creates a dynamic environment where innovation, price, and service are critical differentiators for success.

Type Insights

The market is segmented based on the type of film, primarily into hand stretch film and machine stretch film. Hand stretch film is typically used for lighter loads and irregular pallet shapes, offering convenience and versatility for low-volume applications. It is generally thinner and supplied on smaller rolls. Machine stretch film is engineered for high-volume, automated pallet wrapping systems. It is thicker and possesses higher puncture and tear resistance to withstand the rigors of mechanical application and heavier, more uniform loads. Within machine films, further distinctions exist, such as blown film and cast film. Blown film offers superior toughness and puncture resistance, while cast film provides exceptional clarity and consistent stretch properties. The choice between types is dictated by the specific application requirements, load characteristics, and desired operational efficiency.

Application Insights

Stretch films packs find extensive application across a multitude of industries. The food and beverage sector is a major consumer, utilizing these films to secure pallets of perishable and non-perishable goods, ensuring hygiene and preventing contamination during distribution. The industrial sector employs heavy-duty stretch films for securing construction materials, automotive parts, and other large, heavy products. The chemical and pharmaceutical industries use specialized films that offer enhanced barrier properties to protect sensitive products from moisture and other environmental factors. The consumer goods sector, including electronics and appliances, relies on stretch film for safe transit, often using printed films for brand visibility. The logistics and transportation industry itself is a core end-user, applying stretch film as a fundamental tool for warehouse management and shipping.

Regional Insights

Geographically, the demand for stretch films packs is widespread, with Asia Pacific emerging as the dominant and fastest-growing region. This growth is underpinned by rapid industrialization, a massive manufacturing base, and the flourishing e-commerce sector in countries like China and India. North America and Europe represent mature markets characterized by high adoption rates of advanced packaging technologies and a strong focus on sustainable solutions. These regions are driven by stringent regulations and a well-established logistics infrastructure. The Middle East and Africa and Latin America are anticipated to exhibit steady growth, supported by increasing investments in industrial and infrastructural development. Regional dynamics are influenced by local economic conditions, regulatory frameworks, and the level of technological adoption in the packaging and logistics industries.

Company Insights

The market features a mix of global leaders and specialized regional players. Prominent companies such as Berry Global Group, Sigma Plastics Group, and Intertape Polymer Group have a formidable presence, offering a comprehensive range of products and solutions. Other significant players include AEP Industries, now part of Berry Global, and Paragon Films, which are known for their innovation in film technology. Companies like Mima Films and Manuli Stabilimento SpA also hold considerable market shares in their respective regions. These entities compete on various fronts including product quality, technological innovation, production capacity, and geographic reach. Their strategic initiatives often involve capacity expansions, new product launches with enhanced features like sustainability, and forging strategic partnerships to strengthen their supply chain and customer base.

Recent Developments

The stretch films packs market is witnessing a wave of innovation and strategic movements. A key development is the increased investment in recycling technologies and the launch of films containing high percentages of post-consumer recycled (PCR) content, aligning with circular economy principles. Companies are also introducing advanced grades of film that are thinner yet stronger, contributing to source reduction and lower shipping costs. There is a growing trend of automation, with manufacturers developing films specifically optimized for new, high-speed wrapping machines. Strategic acquisitions remain common as larger firms seek to enhance their product portfolios and expand their geographic footprint. Furthermore, collaborations between film producers and resin manufacturers are intensifying to develop novel polymer blends that improve performance characteristics and sustainability profiles.

Report Segmentation

This comprehensive market report provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type categorizes the market into hand stretch film and machine stretch film, with further breakdowns into sub-types like cast and blown film. Application-based segmentation covers key end-use industries including food and beverage, chemicals, pharmaceuticals, industrial goods, consumer products, and logistics. The report also offers a thorough regional analysis, dividing the global market into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each regional and country-level analysis assesses the market dynamics, key trends, and growth prospects. Additional segmentation may include analysis by material, such as LLDPE, LDPE, and PVC, and by end-user, providing a holistic view of the market landscape and its future trajectory.

FAQs

What are the different types of stretch film? The primary types are hand stretch film, used for manual application on lighter loads, and machine stretch film, designed for automated equipment and heavier pallets. Machine film is further differentiated into cast film, known for clarity and consistent stretch, and blown film, valued for its toughness.

What is stretch film used for? Stretch film is predominantly used for unitizing and securing palletized loads during storage and transportation. It stabilizes products, prevents damage, dust, and moisture ingress, and can also be used for bundling smaller items together.

What is the best stretch film? The best stretch film depends entirely on the application. Factors include load weight and shape, the method of application (hand or machine), desired film properties like puncture resistance or clarity, and specific requirements such as UV protection or recyclability.

What is the difference between pallet wrap and stretch film? There is no practical difference; the terms are often used interchangeably. Both refer to the plastic film, typically made from LLDPE, that is wrapped around pallets to secure the load.

What are the benefits of using stretch film? Key benefits include enhanced load stability, reduced product damage and loss, protection from dust and moisture, improved warehouse and transportation efficiency, and potential cost savings through material reduction in advanced films.

Is stretch film recyclable? Yes, most stretch film made from polyethylene is recyclable. However, successful recycling depends on local recycling infrastructure, the cleanliness of the film post-use, and the availability of collection programs, often through specific industrial channels.

Citius Research has developed a research report titled “Stretch Films Packs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Stretch Films Packs Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Stretch Films Packs Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Stretch Films Packs Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Stretch Films Packs Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Stretch Films Packs Market
• Research Methodology
• Executive Summary
• Market Dynamics of Stretch Films Packs Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Stretch Films Packs Market
• Cost and Gross Margin Analysis of Stretch Films Packs Market
• Stretch Films Packs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Stretch Films Packs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Stretch Films Packs Market Key Stakeholders

Below are the key stakeholders for the Stretch Films Packs Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Stretch Films Packs Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Stretch Films Packs Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Stretch Films Packs Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Stretch Films Packs Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Stretch Films Packs Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Stretch Films Packs Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Stretch Films Packs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Stretch Films Packs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Stretch Films Packs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Stretch Films Packs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Stretch Films Packs Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Stretch Films Packs Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Stretch Films Packs Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Stretch Films Packs Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Stretch Films Packs Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Stretch Films Packs Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Stretch Films Packs Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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