Foam Bricks Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209984
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Foam Bricks Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Foam Bricks Market

(Market Size)
$650 million
$1.15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 650 million
2030 Market Size USD 1.15 billion
Key Players Sealed Air, Pregis, UFP Technologies, Foam Fabricators, Wisconsin Foam Products

Market Summary

The foam bricks market is an integral segment within the broader packaging industry, characterized by the production and utilization of lightweight, protective packaging materials crafted from expanded polystyrene or similar polymer-based foams. These bricks are engineered to provide exceptional cushioning and stability, making them indispensable for safeguarding fragile and high-value items during transit and storage. The market is driven by the escalating demand from e-commerce, electronics, and consumer goods sectors, where product integrity is paramount. Manufacturers are increasingly focusing on developing sustainable variants to align with global environmental regulations and consumer preferences for eco-friendly packaging solutions. The market exhibits a robust supply chain with presence across various regions, catering to both domestic and international logistics requirements. Innovation in material science to enhance recyclability and reduce environmental footprint is a key trend shaping the future trajectory of this market.

Key Highlights

The foam bricks market is distinguished by several critical attributes that underscore its significance in packaging. These materials offer superior shock absorption, moisture resistance, and thermal insulation properties, which are essential for protecting sensitive products like electronic components, glassware, and pharmaceuticals. A notable highlight is the growing adoption of customized foam brick solutions tailored to specific product dimensions and fragility levels, enabling optimized packaging efficiency and cost reduction for businesses. Additionally, the market is witnessing advancements in manufacturing technologies that allow for precise cutting and shaping, enhancing the functional versatility of foam bricks. The emphasis on lightweighting in packaging to minimize shipping costs and carbon emissions further amplifies the value proposition of foam bricks. Leading players are investing in research to develop bio-based and recycled content foams, addressing sustainability concerns while maintaining performance standards.

Drivers, Opportunities & Restraints

The foam bricks market is propelled by several drivers, including the exponential growth of e-commerce, which necessitates reliable protective packaging to reduce damage during shipping. Increasing consumer expectations for undamaged goods and the rise in cross-border trade are also significant factors fueling demand. Opportunities abound in the development of eco-friendly foam bricks made from renewable resources or with enhanced recyclability, catering to the circular economy model. The expansion of industries such as healthcare and electronics, which require stringent packaging standards, presents additional growth avenues. However, the market faces restraints such as environmental regulations targeting single-use plastics and foam materials, which could impede growth if not addressed through innovation. Volatility in raw material prices and competition from alternative cushioning materials like corrugated paper or air pillows also pose challenges that industry participants must navigate strategically.

Concentration Insights

The foam bricks market features a concentrated competitive landscape with several established players and regional specialists dominating the industry. Key companies such as Sealed Air Corporation, Sonoco Products Company, and Smurfit Kappa Group hold significant market shares due to their extensive product portfolios, global distribution networks, and strong R&D capabilities. These players often engage in strategic acquisitions and partnerships to expand their geographic presence and enhance their technological offerings. Regional concentration is evident in North America and Europe, where stringent packaging regulations and high adoption of advanced packaging solutions drive market maturity. Meanwhile, the Asia-Pacific region is emerging as a hotspot for growth, fueled by rapid industrialization and expanding e-commerce sectors in countries like China and India. The market also sees participation from numerous small and medium-sized enterprises focusing on niche applications and customized solutions, contributing to a diverse competitive environment.

Type Insights

Foam bricks are primarily categorized based on the type of foam material used, with expanded polystyrene (EPS) being the most prevalent due to its excellent cushioning properties, affordability, and lightweight nature. Another common type is extruded polystyrene (XPS), which offers higher density and improved moisture resistance, making it suitable for applications requiring enhanced durability. Polyethylene foam bricks are also widely utilized, known for their flexibility, resilience, and ability to be fabricated into complex shapes, ideal for protecting delicate items. Additionally, there is a growing segment of bio-based foam bricks derived from sources like corn starch or sugarcane, which are biodegradable and cater to environmentally conscious markets. Each type has distinct characteristics that influence its application, with selection often based on factors such as load-bearing requirements, environmental conditions, and sustainability goals.

Application Insights

Foam bricks find extensive applications across various industries within the packaging sector. In electronics, they are used to cushion devices such as smartphones, laptops, and televisions during shipping, preventing shocks and vibrations that could cause damage. The consumer goods industry employs foam bricks for packaging fragile items like glassware, ceramics, and cosmetics, ensuring they arrive intact. In healthcare, these materials are critical for protecting medical instruments, diagnostic equipment, and pharmaceutical products that require sterile and shock-absorbent packaging. The automotive sector utilizes foam bricks for packaging sensitive components like sensors and electronic modules. Additionally, the food and beverage industry uses food-grade foam bricks for insulating temperature-sensitive products during logistics. Each application demands specific properties, driving innovation in foam brick design and material composition to meet diverse operational needs.

Regional Insights

The foam bricks market demonstrates varied dynamics across different regions, influenced by economic activities, regulatory frameworks, and industrial development. North America represents a mature market characterized by high adoption of advanced packaging solutions and stringent safety standards, with the United States being a major contributor due to its robust e-commerce and electronics sectors. Europe follows closely, driven by strong environmental regulations promoting recyclable and sustainable packaging materials, with countries like Germany and the UK leading in innovation. The Asia-Pacific region is experiencing rapid growth, propelled by expanding manufacturing capabilities, rising disposable incomes, and the proliferation of online retail in nations such as China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, where increasing industrialization and investments in logistics infrastructure are creating new opportunities for foam brick adoption, though growth is moderated by economic variability and regulatory challenges.

Company Insights

Prominent companies in the foam bricks market include Sealed Air Corporation, known for its innovative packaging solutions like Bubble Wrap and Instapak foam; Sonoco Products Company, which offers a diverse range of protective packaging products; and Smurfit Kappa Group, a leader in paper-based packaging with foam integrations. Other key players include Achilles Corporation, specializing in foam and plastic products; BASF SE, which provides advanced material solutions including foam bricks; and Recticel NV, focused on engineered foams for various applications. These companies invest heavily in research and development to enhance product performance and sustainability, often launching new foam formulations with improved environmental profiles. They also engage in strategic initiatives such as mergers, acquisitions, and collaborations to strengthen their market position and expand their global footprint, catering to the evolving needs of industries reliant on protective packaging.

Recent Developments

Recent developments in the foam bricks market reflect a strong focus on sustainability and technological innovation. Major players have introduced foam bricks made from recycled content and biodegradable materials to reduce environmental impact and comply with regulations. For instance, there has been increased production of foam bricks using post-consumer recycled polystyrene, aligning with circular economy principles. Technological advancements include the adoption of automated fabrication systems that allow for precise, custom-shaped foam bricks, enhancing packaging efficiency and reducing material waste. Additionally, companies are expanding their manufacturing capacities in high-growth regions like Asia-Pacific to meet rising demand. Collaborations between foam brick manufacturers and recycling firms have also emerged to develop closed-loop systems, ensuring responsible end-of-life management for foam packaging materials. These developments underscore the industry's commitment to innovation and environmental stewardship.

Report Segmentation

The foam bricks market report is segmented to provide detailed analysis across multiple dimensions. By type, the market is divided into expanded polystyrene (EPS), extruded polystyrene (XPS), polyethylene foam, and others, each analyzed for their market share and growth potential. Application segmentation covers electronics packaging, consumer goods packaging, healthcare packaging, automotive packaging, food and beverage packaging, and other industrial uses, highlighting demand patterns and sector-specific trends. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional market dynamics, key countries, and growth drivers. Additionally, the report includes segmentation by end-user industry and distribution channel, providing a comprehensive view of the market structure. This multi-faceted approach enables stakeholders to identify opportunities and make informed decisions based on granular data and trends.

FAQs

What are foam bricks used for? Foam bricks are primarily used as protective packaging materials to cushion and secure fragile items during transportation and storage, commonly in industries like electronics, consumer goods, and healthcare.

What materials are foam bricks made from? Foam bricks are typically made from expanded polystyrene (EPS), extruded polystyrene (XPS), polyethylene foam, or increasingly from bio-based and recycled materials to enhance sustainability.

Are foam bricks environmentally friendly? Traditional foam bricks face environmental concerns due to plastic content, but the market is shifting towards eco-friendly options like recyclable, biodegradable, or bio-based foams to reduce ecological impact.

Who are the key players in the foam bricks market? Major companies include Sealed Air Corporation, Sonoco Products Company, Smurfit Kappa Group, Achilles Corporation, BASF SE, and Recticel NV, among others.

How do foam bricks compare to other packaging materials? Foam bricks offer superior shock absorption, lightweight properties, and customization compared to alternatives like paper or air pillows, though they may involve higher costs and environmental considerations.

What industries use foam bricks the most? The electronics, consumer goods, healthcare, and automotive industries are significant users due to their need for high-level product protection during logistics.

Citius Research has developed a research report titled “Foam Bricks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Foam Bricks Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Foam Bricks Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Foam Bricks Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Foam Bricks Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Foam Bricks Market
• Research Methodology
• Executive Summary
• Market Dynamics of Foam Bricks Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Foam Bricks Market
• Cost and Gross Margin Analysis of Foam Bricks Market
• Foam Bricks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Foam Bricks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Foam Bricks Market Key Stakeholders

Below are the key stakeholders for the Foam Bricks Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Foam Bricks Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Foam Bricks Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Foam Bricks Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Foam Bricks Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Foam Bricks Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Foam Bricks Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Foam Bricks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Foam Bricks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Foam Bricks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Foam Bricks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Foam Bricks Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Foam Bricks Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Foam Bricks Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Foam Bricks Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Foam Bricks Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Foam Bricks Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Foam Bricks Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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