Storm-Resistant Roofing Industry Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209044
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Storm-Resistant Roofing Industry Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 33.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Storm-Resistant Roofing Industry Market

(Market Size)
$22.5 billion
$33.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 22.5 billion
2030 Market Size USD 33.5 billion
Key Players GAF, Owens Corning, CertainTeed, Carlisle, TAMKO

Market Summary

The storm-resistant roofing industry is a critical segment within the broader construction and manufacturing sectors, focused on producing and installing roofing systems designed to withstand extreme weather conditions such as hurricanes, high winds, hail, and heavy rainfall. This market has gained significant traction due to increasing frequency and intensity of severe weather events globally, driving demand for more resilient building materials. Key products include impact-resistant shingles, metal roofing, tile systems, and synthetic materials that meet rigorous testing standards for wind uplift and impact resistance. The industry serves both residential and commercial construction markets, with growth fueled by stricter building codes, rising insurance premiums for properties in storm-prone areas, and growing consumer awareness about the long-term benefits of durable roofing solutions. Manufacturers and contractors in this space are increasingly adopting advanced technologies and materials to enhance product performance, while also focusing on sustainability and energy efficiency to meet evolving regulatory and consumer preferences.

Key Highlights

The storm-resistant roofing market is characterized by innovation in material science, with companies developing products that offer superior durability without compromising on aesthetics or cost-effectiveness. Key highlights include the widespread adoption of impact-resistant asphalt shingles, which combine traditional appearance with enhanced performance, and the growing popularity of metal roofing systems known for their longevity and resistance to extreme weather. Another significant trend is the integration of solar-ready roofing solutions, allowing homeowners and businesses to combine storm protection with renewable energy generation. The market is also seeing increased collaboration between manufacturers, insurers, and regulatory bodies to establish and promote stronger building standards, which in turn drives product certification and consumer confidence. Additionally, advancements in installation techniques and predictive maintenance technologies are helping to extend roof lifespans and reduce damage during storms, providing added value to end-users.

Drivers, Opportunities & Restraints

Primary drivers for the storm-resistant roofing market include the escalating impact of climate change, leading to more frequent and severe weather events that necessitate robust building solutions. Stricter government regulations and building codes, particularly in coastal and hurricane-prone regions, are compelling builders and homeowners to invest in higher-quality roofing materials. Rising insurance costs and claims related to storm damage further incentivize the adoption of resistant systems, as insurers often offer premium discounts for certified installations. Opportunities abound in the development of eco-friendly and energy-efficient roofing products that align with sustainability trends, as well as in retrofitting existing buildings to meet new resilience standards. However, the market faces restraints such as high initial costs compared to conventional roofing, which can deter budget-conscious consumers, and a shortage of skilled labor for proper installation, which is critical to ensuring performance. Economic fluctuations and supply chain disruptions also pose challenges, affecting material availability and pricing.

Concentration Insights

The storm-resistant roofing industry is moderately concentrated, with a mix of large multinational corporations and specialized regional players dominating the landscape. Key companies such as Owens Corning, GAF Materials Corporation, and CertainTeed hold significant market share due to their extensive product portfolios, strong brand recognition, and robust distribution networks. These leaders invest heavily in research and development to introduce innovative materials and secure certifications that validate product performance under extreme conditions. Regional manufacturers often focus on niche segments or local building requirements, leveraging their understanding of specific climatic challenges to compete effectively. The market also features a growing number of startups and technology firms entering the space with advanced materials like polymer composites and integrated smart roofing systems. Distribution channels include direct sales to contractors, partnerships with home improvement retailers, and collaborations with builders and developers, ensuring broad market penetration.

Type Insights

Storm-resistant roofing products are categorized into several types based on material composition and design. Impact-resistant asphalt shingles are among the most popular, offering a balance of affordability, aesthetic appeal, and performance, often achieving Class 4 impact ratings under standardized tests. Metal roofing systems, including standing seam and metal shingles, provide exceptional wind resistance and longevity, making them ideal for severe weather regions. Concrete and clay tiles are valued for their durability and traditional appearance, though they require proper installation to maximize storm resilience. Synthetic roofing materials, such as polymer-based shingles and tiles, are gaining traction due to their lightweight properties, high impact resistance, and versatility in mimicking natural materials. Each type undergoes rigorous testing for wind uplift, impact resistance, and waterproofing, with certifications from organizations like UL and FM Global serving as key benchmarks for quality and reliability.

Application Insights

Storm-resistant roofing applications span residential, commercial, and industrial sectors, each with distinct requirements and adoption drivers. In the residential market, homeowners prioritize products that enhance property protection, reduce insurance premiums, and improve curb appeal, with steep-slope roofing systems like shingles and tiles being predominant. The commercial segment often opts for low-slope or flat roofing solutions, such as modified bitumen or single-ply membranes, designed to withstand ponding water and high winds common in storms. Industrial applications focus on durability and minimal maintenance, with metal and synthetic roofs being preferred for large facilities like warehouses and manufacturing plants. Retrofit projects represent a significant portion of demand, as existing buildings are upgraded to meet new resilience standards or recover from storm damage. Geographically, applications are concentrated in regions prone to hurricanes, tornadoes, and severe weather, including the Gulf Coast, Southeast United States, and parts of Asia-Pacific.

Regional Insights

Regionally, the storm-resistant roofing market is strongest in areas frequently affected by severe weather events. North America, particularly the United States, leads in adoption due to high hurricane activity in the Southeast and Gulf Coast, stringent building codes in states like Florida and Texas, and robust insurance industry support. Europe shows growing demand, driven by increasing storm incidents in regions like the UK and Mediterranean, alongside regulatory pushes for climate-resilient infrastructure. The Asia-Pacific market is expanding rapidly, with countries such as Japan, Australia, and the Philippines investing in storm-resistant building materials due to typhoon and cyclone risks. Latin America and the Caribbean are also key markets, where hurricanes necessitate durable roofing solutions. Each region exhibits unique preferences for materials and styles, influenced by local climate conditions, cultural aesthetics, and economic factors, with manufacturers adapting products to meet these diverse needs.

Company Insights

Prominent companies in the storm-resistant roofing market include Owens Corning, known for its Duration Series shingles with reinforced protection; GAF Materials Corporation, offering Timberline ArmorShield and other impact-resistant products; and CertainTeed, a leader in roofing systems with warranties covering high wind events. Other significant players include metal roofing specialists like ABC Supply Co. and Boral Roofing, which provide solutions for both residential and commercial applications. These companies differentiate through product innovation, extensive testing, and strong distribution partnerships, often providing training and support to contractors to ensure proper installation. Emerging competitors focus on sustainable materials, such as recycled content and cool roofing technologies, aligning with environmental trends. The competitive landscape is characterized by mergers, acquisitions, and strategic alliances aimed at expanding geographic reach and enhancing product offerings, ensuring that companies remain responsive to evolving market demands and regulatory requirements.

Recent Developments

Recent developments in the storm-resistant roofing industry highlight a focus on technological advancement and sustainability. Companies are introducing next-generation shingles with improved impact resistance and longer warranties, often incorporating advanced polymers and coatings for enhanced durability. There is growing investment in smart roofing systems that integrate sensors for real-time monitoring of weather conditions and structural integrity, enabling proactive maintenance. Sustainability initiatives are gaining momentum, with manufacturers developing products made from recycled materials and designing roofs that support solar panel integration and improve energy efficiency. Regulatory developments include updates to building codes in storm-prone regions, mandating higher performance standards and encouraging the use of certified materials. Additionally, industry collaborations with research institutions and insurance companies are driving innovation in testing protocols and consumer education, ensuring that storm-resistant roofing continues to evolve in response to climate challenges and market needs.

Report Segmentation

This report on the storm-resistant roofing market provides a comprehensive analysis segmented by type, application, and region. By type, the market is divided into impact-resistant asphalt shingles, metal roofing, tile systems, synthetic materials, and others, each examined for their market share, growth trends, and technological advancements. Application segmentation covers residential, commercial, and industrial sectors, detailing demand drivers, installation practices, and end-user preferences in each category. Regional segmentation includes in-depth coverage of North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting geographic variations in adoption rates, regulatory frameworks, and competitive dynamics. The report also explores additional factors such as distribution channels, pricing analysis, and key influencer trends, providing stakeholders with actionable insights to navigate the market landscape, identify growth opportunities, and make informed strategic decisions.

FAQs

What are the best materials for storm-resistant roofing? The best materials include impact-resistant asphalt shingles, metal roofing, and synthetic options like polymer composites, each offering high durability and certification for wind and impact performance.

How does storm-resistant roofing reduce insurance costs? Insurance companies often provide premium discounts for homes and buildings with certified storm-resistant roofs, as they reduce the risk of damage and claims during severe weather events.

What factors should be considered when choosing a storm-resistant roof? Key factors include local climate risks, building codes, material durability, installation quality, cost, and aesthetic preferences, ensuring the roof meets specific performance and design needs.

Are there eco-friendly options in storm-resistant roofing? Yes, many manufacturers offer sustainable options such as recycled content shingles, cool roofing systems that reduce energy consumption, and products compatible with solar panel integration.

How long do storm-resistant roofs typically last? With proper installation and maintenance, storm-resistant roofs can last 20 to 50 years or more, depending on the material, with metal and synthetic options often offering the longest lifespans.

What regions have the highest demand for storm-resistant roofing? High-demand regions include hurricane-prone areas like the southeastern United States, typhoon-affected parts of Asia-Pacific, and regions in Europe and the Caribbean with increasing severe weather incidents.

Citius Research has developed a research report titled “Storm-Resistant Roofing Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Storm-Resistant Roofing Industry Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Storm-Resistant Roofing Industry Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Storm-Resistant Roofing Industry Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Storm-Resistant Roofing Industry Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Storm-Resistant Roofing Industry Market
• Research Methodology
• Executive Summary
• Market Dynamics of Storm-Resistant Roofing Industry Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Storm-Resistant Roofing Industry Market
• Cost and Gross Margin Analysis of Storm-Resistant Roofing Industry Market
• Storm-Resistant Roofing Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Storm-Resistant Roofing Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Storm-Resistant Roofing Industry Market Key Stakeholders

Below are the key stakeholders for the Storm-Resistant Roofing Industry Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Storm-Resistant Roofing Industry Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Storm-Resistant Roofing Industry Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Storm-Resistant Roofing Industry Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Storm-Resistant Roofing Industry Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Storm-Resistant Roofing Industry Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Storm-Resistant Roofing Industry Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Storm-Resistant Roofing Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Storm-Resistant Roofing Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Storm-Resistant Roofing Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Storm-Resistant Roofing Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Storm-Resistant Roofing Industry Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Storm-Resistant Roofing Industry Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Storm-Resistant Roofing Industry Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Storm-Resistant Roofing Industry Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Storm-Resistant Roofing Industry Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Storm-Resistant Roofing Industry Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Storm-Resistant Roofing Industry Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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