Storefront Glass Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208709
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Storefront Glass Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Storefront Glass Market

(Market Size)
$12.5 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.5 billion
Key Players AGC, Saint-Gobain, NSG, Guardian, Vitro

Market Summary

The storefront glass market is a critical segment within the broader architectural glass industry, serving as a fundamental component in commercial and retail construction. This market encompasses the manufacturing, distribution, and installation of glass systems specifically designed for storefronts, entrances, and facades of buildings. These systems are engineered to provide durability, security, energy efficiency, and aesthetic appeal, catering primarily to retail stores, office buildings, restaurants, and other commercial establishments. The demand for storefront glass is closely tied to construction activity, urbanization trends, and commercial real estate development. Key characteristics driving product selection include thermal performance, safety compliance, design flexibility, and maintenance requirements. The market is characterized by a mix of global glass manufacturers, regional fabricators, and installation specialists, all competing on product innovation, quality, and service capabilities. Advancements in glass technology, such as the integration of smart glass and energy-efficient coatings, are expanding the functional and decorative possibilities for end-users. As commercial spaces increasingly prioritize open, inviting, and sustainable designs, storefront glass remains an essential element in modern architecture.

Key Highlights

The storefront glass market is distinguished by several key highlights that underscore its importance and evolution. One significant trend is the growing adoption of energy-efficient glazing solutions, such as low-emissivity (low-E) glass and double or triple-pane insulating glass units, which help reduce heating and cooling costs for building owners. Another highlight is the emphasis on safety and security, with laminated and tempered glass products becoming standard for impact resistance and protection against break-ins. Design innovation is also a major driver, with curved glass, oversized panels, and custom finishes enabling architects to create distinctive and brand-aligned facades. The market is further influenced by stringent building codes and environmental regulations, which mandate higher performance standards for energy conservation and safety. Additionally, the rise of retrofit and renovation projects in established commercial corridors provides sustained demand, as property owners upgrade older storefronts to modern standards. Leading companies like Vitro Architectural Glass, Guardian Glass, and AGC Inc. are at the forefront of developing advanced products that meet these diverse requirements, while regional players cater to local specifications and installation needs.

Drivers, Opportunities & Restraints

The storefront glass market is propelled by several drivers, including robust growth in commercial construction, particularly in emerging economies where urbanization and retail expansion are accelerating. Increasing consumer preference for visually appealing and transparent retail environments also fuels demand, as businesses seek to attract customers with inviting storefronts. Opportunities abound in the development of smart glass technologies, which offer dynamic control over light and privacy, and in the expansion of sustainable building practices that prioritize energy efficiency and green certifications. The trend toward mixed-use developments, combining retail, office, and residential spaces, further broadens the application scope for advanced glass systems. However, the market faces restraints such as volatility in raw material costs, particularly for float glass and specialized coatings, which can impact pricing and profitability. Regulatory compliance with varying regional standards adds complexity and cost to product development and deployment. Additionally, the high initial investment required for premium glass solutions may deter some small businesses, though lifecycle cost benefits often justify the expenditure. Economic downturns and reduced construction activity pose cyclical challenges, but the essential nature of storefront systems in commercial infrastructure provides a baseline of demand.

Concentration Insights

The storefront glass market exhibits a concentration of key players and regional dynamics that shape competitive landscapes. Globally, established manufacturers such as Saint-Gobain, NSG Group, and Central Glass Co., Ltd. hold significant market share due to their extensive product portfolios, technological expertise, and widespread distribution networks. These companies often operate integrated supply chains, from glass production to fabrication and installation support, allowing them to serve multinational clients and large-scale projects. Regionally, North America and Europe are mature markets with high penetration of advanced glazing systems, driven by strict energy codes and aesthetic demands. Asia-Pacific, led by China and India, represents a high-growth region due to rapid urbanization, booming retail sectors, and infrastructure development. The market is also characterized by a fragmented base of local and regional fabricators and installers who cater to specific geographic areas or niche applications, often competing on service, customization, and cost. Consolidation through mergers and acquisitions is a common strategy among larger firms seeking to expand their geographic reach and technological capabilities, while smaller players focus on differentiation through specialized products or superior customer service.

Type Insights

Storefront glass products are categorized into several types based on their composition, treatment, and performance characteristics. Tempered glass is widely used for its strength and safety properties, as it crumbles into small, less hazardous pieces upon impact. Laminated glass, consisting of two or more glass layers bonded with an interlayer, offers enhanced security, sound insulation, and UV protection, making it ideal for high-traffic or security-sensitive applications. Insulating glass units (IGUs), which feature multiple panes separated by spacers and sealed to create an air gap, provide superior thermal efficiency and condensation resistance. Low-emissivity (low-E) glass, coated with microscopically thin metallic layers, reflects infrared energy to improve insulation and reduce energy costs. Decorative options include frosted, etched, or printed glass for branding and privacy needs, while structural glass systems allow for frameless designs that maximize transparency and modern aesthetics. Each type addresses specific functional and design requirements, with selection influenced by factors such as climate, building codes, security needs, and architectural intent.

Application Insights

Storefront glass finds primary application in commercial and institutional buildings where visibility, accessibility, and aesthetic appeal are paramount. Retail stores represent the largest application segment, utilizing glass for entrance doors, display windows, and full-height facades to create an open and inviting shopping environment. Office buildings employ storefront systems for lobbies, partition walls, and exterior cladding to enhance natural light ingress and promote a modern corporate image. Restaurants and hospitality venues use glass to connect indoor and outdoor spaces, improve ambiance, and attract patrons. Educational and healthcare facilities incorporate storefront glass for its durability, safety, and ability to create bright, welcoming spaces. Additionally, mixed-use developments and shopping malls leverage large-scale glass installations to define tenant spaces and ensure cohesive architectural themes. The adaptability of storefront systems allows for customization in size, shape, and performance, meeting the diverse needs of these applications while complying with relevant safety and energy standards.

Regional Insights

Regionally, the storefront glass market demonstrates varied growth patterns and demand drivers. North America is a well-established market, characterized by high adoption of energy-efficient and safety-glass products, supported by stringent building codes and a strong commercial construction sector. Europe similarly emphasizes sustainable building practices, with advanced glazing solutions integral to achieving energy performance targets set by regulations such as the Energy Performance of Buildings Directive. The Asia-Pacific region is the fastest-growing market, driven by rapid urbanization, expanding retail networks, and significant investments in infrastructure across countries like China, India, and Southeast Asian nations. Latin America and the Middle East & Africa present emerging opportunities, with increasing commercial development and modernization projects fueling demand, though market maturity varies widely within these regions. Local climatic conditions, cultural preferences, and economic factors influence product specifications and adoption rates, leading to regional variations in glass types and installation practices.

Company Insights

Prominent companies in the storefront glass market include global glass manufacturers and specialized fabricators. Vitro Architectural Glass, formerly PPG Glass, is known for its extensive range of coated and processed glass products. Guardian Glass, a subsidiary of Koch Industries, offers high-performance glass solutions with a focus on innovation and sustainability. AGC Inc., a Japanese multinational, provides diverse architectural glass products with global reach. Saint-Gobain, a French corporation, leverages its broad portfolio and technical expertise in advanced glazing systems. NSG Group, the parent company of Pilkington, is another key player with strong presence in multiple regions. Regional leaders such as Central Glass Co., Ltd. in Japan and Scheuten Glass in Europe also hold significant market shares. These companies compete through continuous product development, such as introducing smarter and more energy-efficient glass, and by expanding their production and distribution networks to serve global clients effectively. Partnerships with architects, contractors, and glaziers are crucial for market penetration and project execution.

Recent Developments

Recent developments in the storefront glass market reflect ongoing innovation and strategic movements among key industry participants. Companies are increasingly investing in research and development to create next-generation products, such as electrochromic smart glass that allows digital control of tint and transparency, enhancing energy management and user comfort. Sustainability initiatives have gained momentum, with manufacturers focusing on reducing the carbon footprint of glass production through energy-efficient melting technologies and increased use of recycled content. Acquisition activities have been notable, as larger firms seek to consolidate market position and acquire specialized technologies or regional footholds; for instance, strategic purchases of fabrication and installation companies to offer end-to-end solutions. Collaboration with architectural firms and participation in green building certification programs like LEED and BREEAM are also prominent, aligning product offerings with environmental standards. Additionally, the adoption of digital tools for design visualization, project management, and customer engagement is improving efficiency and customization capabilities across the supply chain.

Report Segmentation

The storefront glass market can be segmented based on several criteria to provide detailed analysis and insights. By type, segmentation includes tempered glass, laminated glass, insulating glass units, low-E glass, and others, each catering to specific performance needs. Application-based segmentation covers retail stores, office buildings, hospitality venues, institutional buildings, and other commercial spaces, reflecting diverse end-use requirements. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns by country or sub-region to address local market dynamics. Additional segmentation may consider glass thickness, coating type, and design features to analyze niche segments and emerging trends. This structured approach allows for comprehensive understanding of market size, growth patterns, and competitive landscapes across different segments, aiding stakeholders in strategic decision-making and targeted investment.

FAQs

What are the different types of storefront glass? Storefront glass types include tempered glass, known for its safety and strength; laminated glass, which offers security and sound insulation; insulating glass units for thermal efficiency; low-emissivity glass to reduce energy transfer; and decorative glass for aesthetic customization.

Who are the key players in the storefront glass market? Major companies include Vitro Architectural Glass, Guardian Glass, AGC Inc., Saint-Gobain, NSG Group, and Central Glass Co., Ltd., among others, who lead in production, innovation, and global distribution.

What factors are driving the storefront glass market? Key drivers include growth in commercial construction, demand for energy-efficient buildings, aesthetic trends favoring glass facades, and safety regulations requiring advanced glazing solutions.

How does storefront glass contribute to energy efficiency? Energy-efficient storefront glass, such as low-E coated or insulating glass units, minimizes heat transfer, reducing heating and cooling costs and helping buildings meet sustainability standards.

What are the applications of storefront glass? It is used in retail stores, office buildings, restaurants, hotels, educational institutions, healthcare facilities, and other commercial spaces for entrances, windows, partitions, and facades.

Which regions show high growth in the storefront glass market? The Asia-Pacific region, particularly China and India, exhibits strong growth due to urbanization and construction activity, while North America and Europe remain significant mature markets.

Citius Research has developed a research report titled “Storefront Glass Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Storefront Glass Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Storefront Glass Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Storefront Glass Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Storefront Glass Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Storefront Glass Market
• Research Methodology
• Executive Summary
• Market Dynamics of Storefront Glass Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Storefront Glass Market
• Cost and Gross Margin Analysis of Storefront Glass Market
• Storefront Glass Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Storefront Glass Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Storefront Glass Market Key Stakeholders

Below are the key stakeholders for the Storefront Glass Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Storefront Glass Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Storefront Glass Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Storefront Glass Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Storefront Glass Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Storefront Glass Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Storefront Glass Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Storefront Glass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Storefront Glass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Storefront Glass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Storefront Glass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Storefront Glass Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Storefront Glass Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Storefront Glass Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Storefront Glass Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Storefront Glass Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Storefront Glass Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Storefront Glass Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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