Contract Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208221
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Contract Packaging Market size was estimated at USD 55 billion in 2023 and is projected to reach USD 81 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Contract Packaging Market

(Market Size)
$55 billion
$81 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 55 billion
2030 Market Size USD 81 billion
Key Players Sonoco, WestRock, Genpak, Berlin Packaging, Unicep

Market Summary

The contract packaging market serves as a critical outsourcing solution for companies in the manufacturing and construction sectors that require third-party services for packaging their products. This market encompasses a wide range of services including primary and secondary packaging, labeling, bundling, and fulfillment. Companies leverage contract packagers to enhance operational efficiency, reduce costs, and accelerate time-to-market for new products. The demand is driven by the need for specialized packaging expertise, flexibility in handling variable production volumes, and access to advanced packaging technologies without significant capital investment. Key industries utilizing these services include food and beverage, pharmaceuticals, consumer goods, and construction materials. The market is characterized by a highly competitive landscape with numerous players offering tailored solutions to meet diverse client requirements. Sustainability and eco-friendly packaging solutions are increasingly becoming a focal point, influencing market dynamics and service offerings.

Key Highlights

The contract packaging market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the ability to provide scalable solutions, allowing businesses to manage fluctuations in demand efficiently without compromising on quality or lead times. Advanced technologies such as automated packaging lines, robotics, and smart packaging systems are being increasingly adopted to enhance precision and efficiency. Another highlight is the stringent regulatory compliance required, particularly in sectors like pharmaceuticals and food, where contract packagers must adhere to rigorous standards ensuring product safety and integrity. The trend towards customization and personalization in packaging is also prominent, with companies seeking unique packaging designs to strengthen brand identity and consumer engagement. Additionally, the market is witnessing a surge in sustainable packaging practices, driven by consumer awareness and environmental regulations, prompting investments in recyclable and biodegradable materials.

Drivers, Opportunities & Restraints

Several drivers propel the contract packaging market forward, including the growing emphasis on core competencies by manufacturing firms, which leads them to outsource non-core activities like packaging to specialized providers. The rise in demand for flexible and cost-effective packaging solutions, especially from small and medium-sized enterprises, further fuels market growth. Opportunities abound in the expansion of e-commerce, which requires efficient and durable packaging for safe product delivery, and in the development of innovative packaging materials that cater to sustainability goals. However, the market faces restraints such as the high initial setup and compliance costs for contract packagers, which can be a barrier for new entrants. Additionally, logistical challenges and the need for maintaining consistent quality across different client projects can pose operational difficulties. Despite these restraints, the ongoing trend of outsourcing and technological advancements presents significant growth potential for the market.

Concentration Insights

The contract packaging market exhibits a varied concentration of players, ranging from large multinational corporations to specialized regional firms. Geographically, North America and Europe hold substantial market shares due to the presence of established manufacturing sectors and high adoption of outsourcing practices. In these regions, companies like Sonoco Products Company and Amcor plc have significant influence, offering comprehensive packaging solutions across multiple industries. The Asia-Pacific region is emerging as a rapidly growing segment, driven by expanding manufacturing activities and increasing foreign investments in countries like China and India. The market concentration is also influenced by the type of services offered, with some players focusing on niche segments such as pharmaceutical packaging or luxury goods, while others provide a broad spectrum of services. Mergers and acquisitions are common strategies employed by leading companies to enhance their market presence and service capabilities.

Type Insights

Contract packaging services are categorized based on the type of packaging required, with primary packaging being the most prevalent, involving direct contact with the product such as bottles, pouches, and blister packs. Secondary packaging includes outer boxes, cartons, and shrink wraps that provide additional protection and branding opportunities. Tertiary packaging, though less common in service offerings, involves bulk handling and shipping solutions like pallets and crates. The choice of packaging type depends on the product characteristics, industry requirements, and consumer preferences. For instance, the food and beverage industry often utilizes flexible packaging for its convenience and cost-effectiveness, while the pharmaceutical sector prioritizes blister packs and clamshells for product safety and compliance. Innovations in smart packaging, incorporating features like QR codes and NFC tags, are gaining traction, offering enhanced consumer interaction and supply chain visibility.

Application Insights

The application of contract packaging spans various industries, each with distinct requirements and standards. In the food and beverage sector, contract packagers handle everything from snack foods to beverages, ensuring compliance with health regulations and extending shelf life through appropriate packaging. The pharmaceutical industry relies heavily on contract packaging for blister packs, bottles, and labeling, necessitating strict adherence to Good Manufacturing Practices (GMP) and other regulatory frameworks. Consumer goods, including personal care and household products, benefit from contract packaging through attractive and functional packaging designs that enhance brand appeal. The construction industry utilizes these services for packaging materials like adhesives, sealants, and hardware, requiring durable and protective packaging solutions. Additionally, the growing e-commerce sector demands robust packaging that can withstand shipping stresses while providing a unboxing experience that reinforces brand loyalty.

Regional Insights

Regionally, the contract packaging market demonstrates diverse dynamics influenced by economic conditions, industrial growth, and regulatory environments. North America remains a dominant region, characterized by a well-established manufacturing base and high consumer demand for packaged goods. The United States leads in this region, with numerous contract packaging firms catering to industries like pharmaceuticals and food and beverage. Europe follows closely, with countries like Germany and the UK emphasizing sustainable packaging solutions and stringent regulatory compliance. The Asia-Pacific region is experiencing rapid growth, driven by industrialization, urbanization, and increasing disposable incomes, particularly in China and India. Latin America and the Middle East & Africa are emerging markets, offering growth opportunities due to expanding retail sectors and rising investments in packaging infrastructure. Each region's unique characteristics shape the demand for contract packaging services, influencing market strategies and service adaptations.

Company Insights

The contract packaging market features a competitive landscape with several key players offering specialized services. Prominent companies include Sonoco Products Company, which provides a wide range of packaging solutions with a focus on sustainability and innovation. Amcor plc is another major player, known for its global reach and expertise in flexible and rigid packaging. Other significant participants include Berry Global Inc., which emphasizes plastic packaging products, and WestRock Company, offering paper-based packaging solutions. Regional players like Aaron Thomas Company Inc. and Jones Packaging Inc. cater to specific market needs with tailored services. These companies invest in advanced technologies and strategic partnerships to enhance their service offerings and expand their market presence. The competitive dynamics are influenced by factors such as technological adoption, regulatory compliance, and the ability to provide customized solutions that meet evolving client demands.

Recent Developments

Recent developments in the contract packaging market reflect ongoing trends towards innovation and sustainability. Many companies are investing in automation and digital technologies to improve efficiency and reduce operational costs. For instance, the integration of IoT devices and AI-driven systems allows for real-time monitoring and optimization of packaging processes. There is also a growing emphasis on sustainable packaging materials, with firms developing and adopting biodegradable plastics, recycled content, and compostable options to meet environmental regulations and consumer preferences. Strategic acquisitions and mergers continue to shape the market, enabling companies to expand their service portfolios and geographic reach. Additionally, the COVID-19 pandemic has accelerated the demand for contract packaging in the healthcare and e-commerce sectors, prompting firms to enhance their capabilities in these areas. These developments indicate a market that is rapidly evolving to address contemporary challenges and opportunities.

Report Segmentation

This report on the contract packaging market is segmented to provide a comprehensive analysis across various dimensions. The segmentation includes by service type, covering primary, secondary, and tertiary packaging services, each detailed with insights into market trends and demand patterns. It is further segmented by material type, such as plastic, glass, metal, and paper, highlighting the usage and preferences across different industries. The application segmentation delves into key sectors like food and beverage, pharmaceuticals, consumer goods, and construction, examining specific needs and growth drivers. Geographical segmentation covers major regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering regional analysis and comparative studies. Additionally, the report includes segmentation by end-user, focusing on large enterprises and small & medium-sized enterprises, to understand varying requirements and market behaviors. This structured approach ensures a thorough understanding of the market dynamics and opportunities.

FAQs

What is driving the growth of the contract packaging market? The growth is primarily driven by the increasing outsourcing of packaging activities by companies aiming to focus on core competencies, reduce costs, and leverage specialized expertise. The rise of e-commerce and demand for sustainable packaging solutions also contribute significantly.

Which industries are the major users of contract packaging services? Major industries include food and beverage, pharmaceuticals, consumer goods, and construction. Each sector has specific packaging requirements related to product safety, regulatory compliance, and consumer appeal.

What are the key trends in the contract packaging market? Key trends include the adoption of automation and smart packaging technologies, a shift towards sustainable and eco-friendly materials, and increased customization to meet brand and consumer demands.

How does regional demand vary in the contract packaging market? Regional demand varies with North America and Europe leading due to established industries and high regulatory standards, while Asia-Pacific is growing rapidly because of industrialization and expanding manufacturing sectors.

Who are the leading players in the contract packaging market? Leading players include Sonoco Products Company, Amcor plc, Berry Global Inc., and WestRock Company, among others, known for their extensive service offerings and global presence.

What challenges do contract packaging companies face? Challenges include high initial investment costs, maintaining regulatory compliance across different regions, and managing logistical complexities to ensure timely and efficient service delivery.

Citius Research has developed a research report titled “Contract Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Contract Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Contract Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Contract Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Contract Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Contract Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Contract Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Contract Packaging Market
• Cost and Gross Margin Analysis of Contract Packaging Market
• Contract Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Contract Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Contract Packaging Market Key Stakeholders

Below are the key stakeholders for the Contract Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Contract Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Contract Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Contract Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Contract Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Contract Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Contract Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Contract Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Contract Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Contract Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Contract Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Contract Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Contract Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Contract Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Contract Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Contract Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Contract Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Contract Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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