Automotive Engine Connecting Rods Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186351
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Engine Connecting Rods Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Automotive Engine Connecting Rods Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Mahle, Federal-Mogul, Rheinmetall, Aisin, Hitachi

Market Summary

The automotive engine connecting rods market is a critical segment within the global automotive and transportation industry, playing an indispensable role in vehicle powertrain systems. Connecting rods serve as the vital link between the piston and the crankshaft, converting the linear motion of the piston into the rotational motion of the crankshaft. This component is subjected to extreme stresses and must exhibit exceptional strength, durability, and precision to ensure engine efficiency and longevity. The market is characterized by a high degree of engineering sophistication and is influenced by overarching trends in the automotive sector, including the push for enhanced fuel efficiency, reduced emissions, and improved engine performance. Manufacturers are continuously engaged in research and development to innovate in materials and manufacturing processes to produce lighter, stronger, and more reliable connecting rods that can withstand the demands of modern, high-performance engines. The market's dynamics are also shaped by the production volumes of internal combustion engine vehicles, though the ongoing transition towards electrification presents a long-term strategic consideration for all stakeholders involved.

Key Highlights

The automotive engine connecting rods market is defined by several pivotal aspects that underscore its technical and commercial significance. A primary highlight is the relentless pursuit of weight reduction without compromising structural integrity, leading to the adoption of advanced materials like forged steel, titanium, and powdered metal. The manufacturing process itself is a key differentiator, with precision forging and cracking technology enabling the production of high-performance components with superior fatigue strength. The market is also marked by stringent quality standards and certifications, as a failure in a connecting rod can lead to catastrophic engine damage. Furthermore, the industry is witnessing a consolidation trend, with major players engaging in mergers and acquisitions to expand their global footprint and technological capabilities. The aftermarket segment represents a substantial portion of business, driven by the need for replacement parts in the vast existing vehicle parc. The performance of this market is intrinsically linked to global automotive production cycles and economic conditions, making it a reliable indicator of the health of the broader manufacturing and transportation sectors.

Drivers, Opportunities & Restraints

The growth trajectory of the automotive engine connecting rods market is propelled by a confluence of drivers, while simultaneously facing certain restraints and opportunities. A primary driver is the consistent global production of passenger and commercial vehicles equipped with internal combustion engines, which ensures a steady demand for OEM components. The increasing consumer demand for vehicles with higher power output and better fuel economy compels engine manufacturers to specify advanced connecting rods, thus driving technological innovation. Stricter global emission regulations act as a significant catalyst, forcing automakers to develop more efficient engines that rely on optimized, lightweight components. A major restraint, however, is the accelerating shift towards electric vehicles, which do not require traditional internal combustion engines and thus pose a long-term threat to market volume. Fluctuations in raw material prices, particularly for specialty alloys, also present a challenge to cost structures and profitability. An emerging opportunity lies in the high-performance and racing segment, where the demand for ultra-strong, custom-designed connecting rods is robust. Additionally, the growth of the automotive aftermarket in emerging economies offers significant potential for replacement part sales.

Concentration Insights

The competitive landscape of the automotive engine connecting rods market is characterized by a mix of large, established multinational corporations and specialized regional manufacturers, leading to a moderately concentrated market structure. A handful of globally recognized players, such as Mahle GmbH, Thyssenkrupp AG, and Bharat Forge, hold significant market share due to their extensive product portfolios, strong relationships with major automotive OEMs, and advanced manufacturing capabilities. These industry leaders compete on the basis of technological innovation, product quality, and global supply chain efficiency. The market also features numerous smaller and medium-sized enterprises that often specialize in niche applications, such as performance racing or specific regional vehicle models. The concentration of production is notably high in regions with a strong automotive manufacturing base, particularly Asia-Pacific and Europe. This geographic concentration influences global supply dynamics and competitive strategies. The market exhibits high barriers to entry, primarily due to the substantial capital investment required for precision forging and machining equipment, as well as the necessity for stringent quality certifications mandated by automotive OEMs.

Type Insights

The automotive engine connecting rods market is segmented based on the material and manufacturing process used, which directly influences the performance characteristics and application of the component. The primary types include forged steel connecting rods, powdered metal connecting rods, and cast iron connecting rods, with each catering to specific engine requirements. Forged steel rods are renowned for their exceptional strength and durability, making them the preferred choice for high-performance engines, diesel engines, and applications subjected to extreme stress. The forging process aligns the metal's grain flow to the shape of the rod, enhancing its fatigue resistance. Powdered metal connecting rods are widely used in mass-produced passenger vehicle engines due to their cost-effectiveness, net-shape manufacturing capabilities that reduce machining, and consistent quality. This process allows for complex designs and precise weight control. While less common in modern passenger vehicles, cast iron rods are still found in some applications due to their good machinability and damping characteristics. The selection of rod type is a critical engineering decision balancing performance, cost, and weight targets for each engine platform.

Application Insights

The application of automotive engine connecting rods is primarily divided between passenger vehicles and commercial vehicles, with each segment imposing distinct demands on the component. The passenger vehicle segment represents the largest application area, driven by immense global production volumes. Within this segment, there is further diversification between standard gasoline engines, high-performance engines, and diesel engines, each requiring connecting rods with specific material and design properties to handle different combustion pressures and RPM ranges. The commercial vehicle segment, which includes trucks, buses, and construction equipment, necessitates connecting rods that are exceptionally robust and durable to withstand continuous heavy-load operation and longer service intervals. These rods are typically heavier and built to more rigorous specifications. Furthermore, a specialized application exists in the motorsports and performance aftermarket, where connecting rods are custom-engineered for racing engines, often using premium materials like titanium or aluminum alloys to achieve the highest possible strength-to-weight ratios. The application insight is crucial for manufacturers to align their production and R&D efforts with the specific needs of each vehicle segment.

Regional Insights

The demand and production for automotive engine connecting rods are unevenly distributed across the globe, heavily influenced by the geographic concentration of automobile manufacturing. The Asia-Pacific region dominates the global market, serving as both a major production hub and the largest consumer. This dominance is anchored by the massive automotive industries in China, Japan, South Korea, and India, where numerous domestic and international OEMs have established manufacturing plants. Europe represents another significant region, characterized by a strong presence of premium and performance vehicle manufacturers who demand high-specification components. The region's stringent emission standards also drive innovation in engine efficiency, impacting connecting rod design. North America holds a substantial share of the market, with a strong emphasis on trucks and high-displacement engines, which require durable and powerful connecting rods. Emerging regions such as Latin America and the Middle East & Africa present growing opportunities, albeit from a smaller base, linked to increasing vehicle ownership and local assembly operations. Each region's unique automotive landscape dictates specific product requirements and competitive dynamics for connecting rod suppliers.

Company Insights

The competitive environment in the automotive engine connecting rods market features a roster of prominent players who have established strong reputations through technological expertise and global reach. Leading companies such as Mahle GmbH, a German group, are recognized for their comprehensive portfolio of engine components and systems, supplying nearly all major global automakers. Thyssenkrupp AG, through its automotive division, is another key player with advanced forging capabilities and a focus on lightweight solutions. Bharat Forge from India has grown into a global powerhouse in forging, providing connecting rods to a diverse international clientele. Other significant participants include Capricorn Automotive, Wiseco Piston Company, and Arrow Precision, which often cater to specialized and high-performance market niches. These companies compete intensely on factors including product innovation, particularly in weight reduction and material science; manufacturing excellence and cost efficiency; and the ability to provide just-in-time delivery to OEM production lines. Establishing and maintaining long-term supply contracts with automotive giants is a critical success factor, necessitating relentless focus on quality, reliability, and continuous improvement.

Recent Developments

The automotive engine connecting rods market is continuously evolving, with recent developments focusing on adapting to the industry's transformative trends. A significant trend is the increased investment in research and development for lightweight materials and advanced manufacturing techniques. Companies are exploring the use of new aluminum and titanium alloys, as well as composite materials, to achieve further weight reduction for improved fuel efficiency. There is a growing adoption of fracture split technology for big end caps, which allows for higher precision and reduced machining costs, becoming a standard for many powdered metal rods. Furthermore, market players are strategically repositioning themselves in response to the electric vehicle transition; some are diversifying their product offerings into other forged components for e-mobility applications, while others are doubling down on their core expertise for hybrid engine systems which still require high-quality connecting rods. Consolidation within the industry has continued, with larger entities acquiring smaller specialists to gain access to proprietary technologies and expand their customer base. The focus on sustainability has also led to developments in recycling scrap material from the manufacturing process.

Report Segmentation

This comprehensive market research report on the automotive engine connecting rods industry provides a detailed analysis structured through a methodical segmentation. The report is segmented by type to analyze the distinct markets for forged steel, powdered metal, and other material-based connecting rods, examining the adoption trends, advantages, and demand drivers for each. It is further segmented by application, providing a thorough assessment of the requirements and market dynamics within the passenger vehicle and commercial vehicle sectors, including insights into performance and racing applications. A critical component of the report is the regional segmentation, which offers a granular view of the market across key geographies including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This segmentation highlights regional production capacities, consumption patterns, regulatory impacts, and growth potential. Additionally, the report includes a competitive landscape section that profiles major players, discussing their market share, product portfolios, and strategic initiatives. This multi-faceted segmentation allows for a holistic understanding of the market, enabling stakeholders to identify growth opportunities, understand competitive pressures, and make informed strategic decisions.

FAQs

What materials are commonly used to make automotive engine connecting rods? Automotive engine connecting rods are primarily manufactured from forged steel, powdered metal, and in some older or specific applications, cast iron. Forged steel offers the highest strength and is used in performance and diesel engines. Powdered metal is cost-effective for high-volume passenger car production.

What is the function of a connecting rod in an engine? The primary function of a connecting rod is to connect the piston to the crankshaft. It transmits the force from the piston's reciprocating motion to the crankshaft, converting it into rotational motion that drives the vehicle's wheels.

How does a cracked connecting rod differ from a machined one? A cracked connecting rod is manufactured using fracture splitting technology, where the big end is intentionally broken apart to create a perfectly mated surface for the cap. This is often stronger and more precise than a traditionally machined rod and is common in powdered metal rods.

What are the signs of a failing connecting rod? Signs of a failing connecting rod often include a loud knocking noise from the engine, especially under load, known as "rod knock," loss of engine power, low oil pressure, and in severe cases, engine seizure or a hole punched through the engine block.

Which region is the largest producer of automotive connecting rods? The Asia-Pacific region is the largest producer and consumer of automotive connecting rods globally, driven by the massive automotive manufacturing industries in countries like China, Japan, India, and South Korea.

Can connecting rods be repaired, or must they be replaced? Connecting rods are a critical safety component in an engine. They are generally not repairable once bent, twisted, or otherwise damaged due to the extreme stresses they endure. Replacement with a new or certified reconditioned rod is the standard and safest practice.

Citius Research has developed a research report titled “Automotive Engine Connecting Rods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Engine Connecting Rods Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Engine Connecting Rods Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Engine Connecting Rods Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Engine Connecting Rods Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Engine Connecting Rods Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Engine Connecting Rods Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Engine Connecting Rods Market
• Cost and Gross Margin Analysis of Automotive Engine Connecting Rods Market
• Automotive Engine Connecting Rods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Engine Connecting Rods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Engine Connecting Rods Market Key Stakeholders

Below are the key stakeholders for the Automotive Engine Connecting Rods Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Engine Connecting Rods Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Engine Connecting Rods Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Engine Connecting Rods Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Engine Connecting Rods Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Engine Connecting Rods Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Engine Connecting Rods Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Engine Connecting Rods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Engine Connecting Rods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Engine Connecting Rods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Engine Connecting Rods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Engine Connecting Rods Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Engine Connecting Rods Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Engine Connecting Rods Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Engine Connecting Rods Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Engine Connecting Rods Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Engine Connecting Rods Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Engine Connecting Rods Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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