Steam Dried Fishmeal Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185589
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Steam Dried Fishmeal Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Steam Dried Fishmeal Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players FF Skagen, TripleNine, Austevoll Seafood, Biomega, Sürsan

Market Summary

The steam dried fishmeal market is a critical segment within the global agriculture and animal feed industries, specializing in the production of high-protein feed ingredients derived from fish processing. This market focuses on utilizing steam drying technology, which is recognized for preserving nutritional quality, including essential amino acids and omega-3 fatty acids, making it superior to other drying methods. Steam dried fishmeal is predominantly used in aquaculture, livestock, and poultry feed formulations to enhance growth rates and overall animal health. The market is driven by the expanding aquaculture sector, rising demand for animal protein, and increasing awareness of sustainable feed practices. Key producing regions include South America, Scandinavia, and Asia-Pacific, where fish processing industries are well-established. Companies in this market engage in sourcing raw materials, processing, and distributing fishmeal to meet global feed manufacturer demands, adhering to quality standards and environmental regulations.

Key Highlights

The steam dried fishmeal market is distinguished by several key highlights that underscore its importance and growth trajectory. The production process employs steam drying, which effectively reduces moisture content while minimizing nutrient degradation, resulting in a premium product with high protein levels and low bacterial contamination. This method is favored for its efficiency and ability to produce consistent, high-quality fishmeal that meets stringent industry specifications. The market benefits from strong demand in aquaculture, particularly for shrimp and fish feed, where nutritional excellence is paramount. Sustainability initiatives are gaining prominence, with leading producers implementing practices to reduce environmental impact, such as utilizing by-products from fish processing and minimizing waste. Innovations in processing technology and a focus on traceability and quality assurance are additional highlights, ensuring product integrity and meeting the evolving needs of feed manufacturers and end-users globally.

Drivers, Opportunities & Restraints

Several drivers propel the steam dried fishmeal market, including the robust growth of the aquaculture industry, which relies heavily on high-quality feed ingredients to support production efficiency and animal health. Increasing global consumption of seafood and meat products fuels demand for nutritious feed, thereby boosting the market. Opportunities abound in the development of sustainable sourcing practices and the expansion into emerging markets where aquaculture is rapidly growing. Additionally, advancements in processing technologies present opportunities for enhancing product quality and operational efficiency. However, the market faces restraints such as volatility in raw material supply due to climatic variations and fishing quotas, which can impact production consistency and costs. Environmental concerns related to overfishing and regulations on fishing activities also pose challenges, necessitating adherence to sustainable practices and certifications to mitigate risks and ensure long-term viability.

Concentration Insights

The steam dried fishmeal market exhibits a concentrated structure with key players dominating production and distribution. Major companies such as TripleNine Group, FF Skagen, and Biomega AS hold significant market shares, leveraging their extensive processing capabilities, established supply chains, and strong customer relationships. These industry leaders often operate integrated facilities that handle everything from raw material sourcing to final product delivery, ensuring quality control and market responsiveness. Geographic concentration is evident in regions with abundant fish resources, such as Peru, Chile, and Norway, where large-scale production facilities are located. The market also features several mid-sized and smaller participants specializing in niche segments or regional markets. Collaboration and mergers among companies are common strategies to enhance market presence and expand product portfolios, reflecting a competitive landscape focused on innovation, sustainability, and meeting the specific needs of the animal feed industry.

Type Insights

The steam dried fishmeal market is segmented based on the type of fish used and protein content, catering to diverse application requirements. Common types include fishmeal produced from anchovy, sardine, mackerel, and capelin, each offering distinct nutritional profiles tailored to different animal feed formulations. High-protein fishmeal, often exceeding 60% protein content, is preferred for aquaculture and premium livestock feeds due to its superior amino acid balance and digestibility. Standard protein varieties are also available for broader agricultural uses. The production process emphasizes steam drying to preserve these nutritional qualities, ensuring the final product is free from contaminants and has a longer shelf life. Market demand varies by type, with certain fish species being more prevalent in specific regions based on local fishing industries and availability, influencing pricing and supply dynamics globally.

Application Insights

Steam dried fishmeal finds extensive applications across various sectors within agriculture and animal husbandry. The primary application is in aquaculture feed, where it serves as a vital protein source for farmed fish and shrimp, promoting growth, reproduction, and disease resistance. It is also widely used in poultry feed to enhance egg production and meat quality, as well as in swine feed for improving growth rates and feed efficiency. Other applications include pet food, where high nutritional value is essential, and organic farming, which demands natural and sustainable feed ingredients. The versatility of steam dried fishmeal makes it a key component in balanced feed rations, addressing the nutritional needs of different animal species while supporting overall productivity and sustainability in animal production systems.

Regional Insights

Regionally, the steam dried fishmeal market is dominated by areas with strong fishing industries and advanced processing capabilities. South America, particularly Peru and Chile, is a major production hub due to abundant anchovy resources and well-established fishmeal infrastructure. Scandinavia, including Norway and Iceland, is another key region, known for high-quality capelin and herring-based fishmeal production. Asia-Pacific, with countries like China and Thailand, represents a significant consumption region driven by its large aquaculture sector, though it also contributes to production. North America and Europe are important markets with demand fueled by livestock and aquaculture industries, relying on both domestic production and imports. Regional dynamics are influenced by factors such as fishing regulations, environmental policies, and economic conditions, shaping supply chains and market strategies for stakeholders operating globally.

Company Insights

Prominent companies in the steam dried fishmeal market include TripleNine Group, a leading producer with facilities in Denmark and Peru, known for its high-quality products and sustainable practices. FF Skagen, based in Denmark, specializes in fishmeal and fish oil production, leveraging advanced steam drying technology to serve global markets. Biomega AS, from Norway, focuses on utilizing salmon by-products to create nutrient-rich fishmeal, emphasizing circular economy principles. Other key players include Austevoll Seafood ASA and Oceana Group, which have significant operations in fish processing and feed ingredients. These companies invest in research and development to enhance product quality, expand production capacities, and adhere to environmental standards, maintaining competitive edges through innovation, strategic partnerships, and a strong focus on customer needs in the animal nutrition industry.

Recent Developments

Recent developments in the steam dried fishmeal market reflect ongoing efforts to improve sustainability, efficiency, and product offerings. Companies are increasingly adopting energy-efficient steam drying technologies to reduce carbon footprints and operational costs while maintaining high nutritional standards. There is a growing emphasis on utilizing fish by-products and waste from processing industries, aligning with circular economy principles and reducing environmental impact. Partnerships and acquisitions have been notable, such as collaborations between fishmeal producers and feed manufacturers to ensure supply chain integration and quality assurance. Regulatory developments, including stricter fishing quotas and sustainability certifications, are shaping industry practices, prompting investments in compliance and traceability systems. Additionally, research into alternative protein sources and blends is gaining traction, though steam dried fishmeal remains a cornerstone due to its proven benefits and established market presence.

Report Segmentation

The steam dried fishmeal market report is segmented to provide detailed insights into various aspects influencing industry dynamics. Segmentation by type includes categories based on fish species such as anchovy, sardine, and others, as well as protein content levels like high-protein and standard fishmeal. Application segmentation covers aquaculture feed, poultry feed, swine feed, pet food, and other agricultural uses, highlighting demand patterns across different sectors. Geographically, the report analyzes key regions including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, examining production, consumption, and trade flows. Additional segments may focus on distribution channels, such as direct sales and distributors, and end-user industries, providing a comprehensive view of market structure, trends, and opportunities for stakeholders seeking to navigate this specialized field.

FAQs

What is steam dried fishmeal? Steam dried fishmeal is a high-protein powder produced by cooking, pressing, and drying fish or fish waste using steam, which helps preserve nutrients like amino acids and omega-3 fatty acids, making it ideal for animal feed.

How is steam dried fishmeal used in aquaculture? In aquaculture, steam dried fishmeal is a key ingredient in feed for fish and shrimp, providing essential proteins and nutrients that support growth, health, and efficient farming practices.

What are the benefits of steam dried fishmeal over other types? Steam dried fishmeal offers superior nutritional retention, lower contamination risks, and better digestibility compared to other drying methods, making it a premium choice for quality-conscious feed manufacturers.

Which regions are major producers of steam dried fishmeal? Major producers are concentrated in South America, such as Peru and Chile, and Scandinavia, including Norway and Denmark, due to their abundant fish resources and advanced processing industries.

How does sustainability impact the steam dried fishmeal market? Sustainability influences the market through regulations on fishing practices, efforts to reduce environmental impact, and the use of by-products, driving innovations and certifications that ensure responsible production.

Citius Research has developed a research report titled “Steam Dried Fishmeal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Steam Dried Fishmeal Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Steam Dried Fishmeal Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Steam Dried Fishmeal Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Steam Dried Fishmeal Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Steam Dried Fishmeal Market
• Research Methodology
• Executive Summary
• Market Dynamics of Steam Dried Fishmeal Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Steam Dried Fishmeal Market
• Cost and Gross Margin Analysis of Steam Dried Fishmeal Market
• Steam Dried Fishmeal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Steam Dried Fishmeal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Steam Dried Fishmeal Market Key Stakeholders

Below are the key stakeholders for the Steam Dried Fishmeal Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Steam Dried Fishmeal Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Steam Dried Fishmeal Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Steam Dried Fishmeal Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Steam Dried Fishmeal Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Steam Dried Fishmeal Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Steam Dried Fishmeal Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Steam Dried Fishmeal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Steam Dried Fishmeal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Steam Dried Fishmeal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Steam Dried Fishmeal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Steam Dried Fishmeal Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Steam Dried Fishmeal Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Steam Dried Fishmeal Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Steam Dried Fishmeal Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Steam Dried Fishmeal Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Steam Dried Fishmeal Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Steam Dried Fishmeal Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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