Static VAR Compensator (SVC) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212484
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Static VAR Compensator (SVC) Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Static VAR Compensator (SVC) Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players ABB, Siemens, General Electric, Mitsubishi Electric, Eaton

Market Summary

The Static VAR Compensator (SVC) market is a critical segment within the semiconductor and electronics industry, focused on power quality and grid stability solutions. SVCs are essential devices used to regulate voltage and improve power factor in electrical networks by providing fast-acting reactive power compensation. These systems are increasingly deployed across various sectors, including renewable energy integration, industrial manufacturing, and utility-scale power transmission, to enhance efficiency and prevent outages. The growing emphasis on grid modernization and the expansion of smart grid infrastructure are key factors propelling the adoption of SVC technology globally. Major industry players are continuously innovating to offer more efficient and compact SVC solutions, catering to the rising demand for reliable power management in an increasingly electrified world. As energy consumption patterns evolve and distributed generation gains traction, the role of SVCs in maintaining network reliability and supporting renewable energy sources becomes ever more pivotal.

Key Highlights

The Static VAR Compensator market is characterized by several key highlights that underscore its importance and growth trajectory. Technological advancements have led to the development of more efficient and compact SVC systems, enabling easier integration into existing power infrastructures. Leading companies such as Siemens, ABB, General Electric, and Mitsubishi Electric are at the forefront of innovation, offering solutions that enhance grid stability and power quality. The increasing integration of renewable energy sources like wind and solar into power grids is a significant driver, as SVCs help mitigate the intermittency and voltage fluctuations associated with these sources. Additionally, the rising demand for electricity in developing regions and the modernization of aging grid infrastructure in developed economies are creating substantial opportunities for market expansion. The focus on reducing transmission losses and improving energy efficiency further amplifies the relevance of SVCs in contemporary power systems.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the Static VAR Compensator market. The primary driver is the increasing need for grid stability and voltage control, especially with the rising penetration of renewable energy sources which introduce variability into power systems. Utilities and industrial consumers are investing in SVCs to enhance power quality, reduce downtime, and comply with stringent regulatory standards. Opportunities abound in the expansion of smart grid projects and the electrification of remote areas, where SVCs can play a crucial role in maintaining reliable power supply. The growing industrial sector in emerging economies also presents significant growth prospects, as manufacturers seek to optimize energy usage and minimize costs. However, the market faces restraints such as high initial investment costs and the complexity of integrating SVCs with existing infrastructure. Additionally, the availability of alternative technologies like STATCOMs may pose competitive challenges, though SVCs remain favored for certain applications due to their cost-effectiveness and proven reliability.

Concentration Insights

The Static VAR Compensator market exhibits a concentrated competitive landscape, with a few key players dominating the global scene. Companies such as Siemens AG, ABB Ltd., General Electric Company, Mitsubishi Electric Corporation, and Eaton Corporation plc hold significant market shares due to their extensive product portfolios, technological expertise, and strong global presence. These industry leaders focus on research and development to introduce advanced SVC solutions that cater to evolving customer needs, such as enhanced efficiency and smaller footprints. The market also features several regional players and specialized manufacturers that cater to niche applications, particularly in Asia Pacific and North America. Collaboration and partnerships between utilities and SVC providers are common, aimed at deploying customized solutions for specific grid challenges. This concentration fosters a environment of innovation and continuous improvement, ensuring that the market remains dynamic and responsive to the demands of modern power systems.

Type Insights

Static VAR Compensators are available in various types, each designed to address specific power quality needs and application requirements. The primary types include Thyristor-Controlled Reactor (TCR) based SVCs, Thyristor-Switched Capacitor (TSC) based SVCs, and hybrid systems that combine multiple technologies. TCR-based SVCs offer continuous reactive power control by varying the conduction angle of thyristors, making them ideal for applications requiring fine voltage regulation. TSC-based SVCs, on the other hand, provide stepwise compensation by switching capacitors in and out, suitable for loads with predictable variations. Hybrid SVCs integrate both TCR and TSC elements to deliver optimized performance across a wide range of operating conditions. Additionally, advanced SVCs incorporating power electronics and digital control systems are gaining traction, offering faster response times and improved reliability. The choice of SVC type depends on factors such as the specific application, load characteristics, and cost considerations, with each variant providing distinct advantages in enhancing grid stability and power factor correction.

Application Insights

Static VAR Compensators find applications across multiple sectors within the semiconductor and electronics industry and beyond, primarily focused on improving power quality and grid reliability. In the utility sector, SVCs are deployed in transmission and distribution networks to regulate voltage, reduce losses, and prevent blackouts. The industrial segment utilizes SVCs to enhance the efficiency of heavy machinery, such as arc furnaces, rolling mills, and mining equipment, by compensating for reactive power demands and minimizing voltage sags. Renewable energy integration is another critical application, where SVCs stabilize grids connected to wind farms and solar power plants, addressing the intermittency issues inherent in these sources. Additionally, SVCs are used in commercial buildings and data centers to ensure uninterrupted power supply and protect sensitive electronic equipment. The expanding electric vehicle charging infrastructure also presents emerging applications for SVCs, as they help manage the load fluctuations associated with high-power charging stations. These diverse applications highlight the versatility and indispensability of SVC technology in modern power systems.

Regional Insights

The adoption of Static VAR Compensators varies significantly across regions, influenced by factors such as grid infrastructure development, energy policies, and industrial growth. North America represents a mature market, driven by the need to upgrade aging power grids and integrate renewable energy sources. The United States and Canada are key contributors, with utilities investing in SVCs to enhance grid resilience and meet regulatory standards. Europe follows a similar trajectory, with countries like Germany, the UK, and France focusing on energy transition and smart grid initiatives, bolstering demand for SVC solutions. The Asia Pacific region is experiencing rapid growth, fueled by industrialization, urbanization, and expanding power generation capacities in China, India, and Southeast Asian nations. These countries are investing heavily in grid modernization to support economic development and increasing electricity consumption. Latin America and the Middle East & Africa are emerging markets, where investments in power infrastructure and renewable energy projects are creating new opportunities for SVC deployment. Each region presents unique challenges and opportunities, shaping the strategic focus of market players.

Company Insights

The Static VAR Compensator market is dominated by several established companies that leverage their technological prowess and global reach to maintain competitive advantages. Siemens AG offers a comprehensive portfolio of SVC solutions, emphasizing digitalization and efficiency for modern power grids. ABB Ltd. is renowned for its innovative SVC technologies, including hybrid systems that combine SVCs with STATCOMs for superior performance. General Electric Company provides advanced SVCs tailored for utility and industrial applications, focusing on reliability and ease of integration. Mitsubishi Electric Corporation excels in delivering high-performance SVCs with compact designs, suitable for space-constrained installations. Eaton Corporation plc specializes in power management solutions, including SVCs that enhance energy efficiency and power quality for diverse end-users. Other notable players include Hyosung Heavy Industries, NR Electric Co., Ltd., and American Superconductor Corporation, each contributing to market dynamics through product innovation and strategic expansions. These companies invest significantly in research and development to address evolving market needs and strengthen their market positions.

Recent Developments

The Static VAR Compensator market has witnessed several recent developments that reflect ongoing innovation and strategic movements among key players. Companies are increasingly focusing on developing hybrid solutions that integrate SVCs with other flexible AC transmission system (FACTS) devices to offer comprehensive grid support. For instance, advancements in power electronics have enabled the creation of more compact and efficient SVC units with reduced footprint and enhanced controllability. There is a growing trend towards digitalization, with SVCs incorporating IoT capabilities for real-time monitoring and predictive maintenance, improving operational reliability. Partnerships and collaborations between SVC manufacturers and utilities are on the rise, aimed at deploying customized solutions for specific grid challenges, such as integrating large-scale renewable energy projects. Additionally, expansions into emerging markets, particularly in Asia Pacific and Latin America, are a key focus for leading companies, leveraging local manufacturing and support networks to capture growth opportunities. These developments underscore the market's evolution towards more intelligent, adaptable, and efficient power quality solutions.

Report Segmentation

This report on the Static VAR Compensator market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including Thyristor-Controlled Reactor (TCR) based SVCs, Thyristor-Switched Capacitor (TSC) based SVCs, and hybrid SVC systems, each analyzed for their market presence and growth potential. Application segmentation covers key areas such as utilities, industrial sectors, renewable energy integration, and commercial infrastructure, highlighting the diverse uses of SVC technology. Geographically, the report examines regional markets including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, assessing factors driving demand in each region. Additionally, the competitive landscape is segmented to profile leading companies, their market shares, product offerings, and strategic initiatives. This multidimensional segmentation enables a thorough understanding of market dynamics, trends, and opportunities, providing valuable insights for stakeholders seeking to navigate the complexities of the SVC market.

FAQs

What is a Static VAR Compensator (SVC)? A Static VAR Compensator is a power electronics-based device used to provide fast-acting reactive power compensation in electrical systems, helping to regulate voltage and improve power factor for enhanced grid stability.

How does an SVC work? SVCs work by continuously monitoring the grid voltage and injecting or absorbing reactive power as needed using components like thyristor-controlled reactors and switched capacitors, thereby maintaining voltage within desired limits.

What are the key applications of SVCs? Key applications include voltage stabilization in power transmission networks, reactive power compensation in industrial settings such as steel mills and mining, and integration support for renewable energy sources like wind and solar farms.

What are the benefits of using SVCs? Benefits include improved power quality, reduced transmission losses, enhanced grid reliability, prevention of voltage collapses, and increased capacity utilization of existing power infrastructure.

Who are the leading manufacturers of SVCs? Leading manufacturers include Siemens AG, ABB Ltd., General Electric Company, Mitsubishi Electric Corporation, and Eaton Corporation plc, among others known for their innovative and reliable SVC solutions.

What is the difference between SVC and STATCOM? While both provide reactive power compensation, SVCs use thyristor-controlled reactors and capacitors, offering cost-effectiveness for certain applications, whereas STATCOMs use voltage-source converters for faster response and better performance in dynamic conditions, though at a higher cost.

Citius Research has developed a research report titled “Static VAR Compensator (SVC) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Static VAR Compensator (SVC) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Static VAR Compensator (SVC) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Static VAR Compensator (SVC) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Static VAR Compensator (SVC) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Static VAR Compensator (SVC) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Static VAR Compensator (SVC) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Static VAR Compensator (SVC) Market
• Cost and Gross Margin Analysis of Static VAR Compensator (SVC) Market
• Static VAR Compensator (SVC) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Static VAR Compensator (SVC) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Static VAR Compensator (SVC) Market Key Stakeholders

Below are the key stakeholders for the Static VAR Compensator (SVC) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Static VAR Compensator (SVC) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Static VAR Compensator (SVC) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Static VAR Compensator (SVC) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Static VAR Compensator (SVC) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Static VAR Compensator (SVC) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Static VAR Compensator (SVC) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Static VAR Compensator (SVC) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Static VAR Compensator (SVC) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Static VAR Compensator (SVC) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Static VAR Compensator (SVC) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Static VAR Compensator (SVC) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Static VAR Compensator (SVC) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Static VAR Compensator (SVC) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Static VAR Compensator (SVC) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Static VAR Compensator (SVC) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Static VAR Compensator (SVC) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Static VAR Compensator (SVC) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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