Aviation Security Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212571
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Aviation Security Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 23 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Aviation Security Market

(Market Size)
$12.5 billion
$23 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 12.5 billion
2030 Market Size USD 23 billion
Key Players Smiths Detection, OSI Systems, Leidos, Nuctech, L3Harris

Market Summary

The aviation security market represents a critical segment within the broader security and electronics industry, focused on safeguarding passengers, aircraft, and airport infrastructure from evolving threats. This market is intrinsically linked to the semiconductor and electronics sector, as advanced technologies form the backbone of modern security solutions. Key products include surveillance systems, access control mechanisms, biometric identification tools, and screening equipment such as X-ray scanners and metal detectors. The integration of artificial intelligence, IoT connectivity, and data analytics is increasingly prevalent, enhancing threat detection capabilities and operational efficiency. Growing air passenger traffic worldwide, coupled with stringent regulatory mandates from authorities like the International Civil Aviation Organization and national agencies, drives continuous investment in upgrading and deploying sophisticated security systems. The market is characterized by a high degree of innovation, with companies competing to develop more accurate, faster, and less intrusive screening technologies to meet both security and passenger experience demands.

Key Highlights

The aviation security market is distinguished by several pivotal developments shaping its trajectory. A significant trend is the accelerated adoption of biometric and contactless technologies, expedited by health and safety concerns, which streamline passenger processing while maintaining high security standards. Another highlight is the increasing reliance on artificial intelligence and machine learning algorithms to analyze data from multiple sensors in real-time, improving threat detection accuracy and reducing false alarms. Cybersecurity has emerged as a paramount concern, as aviation systems become more interconnected and vulnerable to digital attacks, prompting investments in securing critical infrastructure. The market also sees a shift towards integrated solutions that combine various security components into cohesive platforms, offering centralized control and data sharing. Furthermore, the emphasis on sustainability is driving the development of energy-efficient security equipment. Leading players are actively engaged in research and development to introduce next-generation products, while also forming strategic partnerships and acquisitions to expand their technological capabilities and geographic reach.

Drivers, Opportunities & Restraints

Several factors propel the aviation security market forward. Primary drivers include the persistent global threat of terrorism and unlawful interference, which necessitates robust security measures at airports and aboard aircraft. Regulatory compliance is a powerful impetus, as governments and international bodies mandate strict security protocols, often requiring airports to implement the latest technologies. The steady growth in air travel passenger volumes globally further fuels demand for efficient and scalable security solutions. Opportunities abound in the integration of emerging technologies such as AI, biometrics, and blockchain for enhanced identity management and data security. The modernization of airport infrastructure in developing regions presents significant growth prospects. However, the market faces restraints including the high cost of advanced security systems, which can be prohibitive for smaller airports or regions with limited budgets. Operational challenges, such as the need for specialized training for personnel and potential passenger discomfort with intrusive screening, also pose hurdles. Additionally, the complexity of integrating new systems with legacy infrastructure can slow adoption rates.

Concentration Insights

The competitive landscape of the aviation security market is characterized by a concentration of well-established, multinational corporations with extensive portfolios and global service networks. Companies such as Smiths Detection, Thales Group, and L3Harris Technologies hold significant market share, leveraging their long-standing expertise and strong relationships with government and aviation authorities. These leaders compete on the basis of technological innovation, reliability, and the ability to provide comprehensive, integrated solutions. The market also includes numerous specialized firms focusing on niche technologies like advanced biometrics or cybersecurity tailored for aviation. There is a noticeable trend of consolidation through mergers and acquisitions, as larger entities seek to acquire innovative startups to enhance their technological edge. Geographically, North America and Europe are mature markets with high adoption rates, while the Asia-Pacific region is experiencing rapid growth, attracting investment and intensifying competition. The concentration of expertise and capital among a few key players creates high barriers to entry, but also fosters a environment of continuous innovation and high standards.

Type Insights

Aviation security solutions are categorized into several key types, each addressing specific aspects of threat prevention and operational safety. Access control systems form a fundamental layer, managing the movement of personnel and vehicles within secure areas of airports through technologies like smart cards, biometric readers, and PIN pads. Screening systems are another critical category, encompassing equipment for passenger, baggage, and cargo inspection. This includes metal detectors, X-ray machines, computed tomography (CT) scanners for hold baggage, and advanced imaging technology (AIT) body scanners for passengers. Surveillance systems, including CCTV networks with video analytics, provide continuous monitoring of airport premises. Perimeter security solutions, such as intrusion detection sensors and fencing, protect the airport's boundaries. Cybersecurity platforms are increasingly vital, safeguarding critical IT and operational technology networks from digital threats. Additionally, there is a growing market for biometric identification systems, which use fingerprints, facial recognition, or iris scans to verify the identity of passengers and staff, enhancing both security and processing speed.

Application Insights

The application of aviation security technologies is diverse, targeting various points within the air travel ecosystem. Airport applications are the most prominent, encompassing passenger screening at checkpoints, checked and carry-on baggage inspection, and cargo screening. Within the airport, access control systems secure sensitive areas like tarmacs, control towers, and baggage handling facilities. Surveillance is applied throughout terminals and perimeters. Another crucial application is onboard aircraft security, which includes cockpit door reinforcement, surveillance within the cabin, and systems to detect threats from passengers or luggage during flight. Furthermore, security measures extend to the protection of aviation IT infrastructure, including reservation systems, air traffic control networks, and communication channels, which are critical for safe operations. The growing emphasis on streamlining the passenger journey has led to applications focused on integrated identity management, where a single biometric token can facilitate movement from curb to gate, enhancing security while improving efficiency.

Regional Insights

Demand for aviation security solutions exhibits distinct regional characteristics influenced by economic development, threat perception, and regulatory frameworks. North America represents a highly mature market, driven by stringent Transportation Security Administration (TSA) regulations in the United States and a strong focus on technological upgrades and cybersecurity. Europe follows a similar pattern, with robust standards set by the European Union Aviation Safety Agency (EASA) and significant investment in modernizing airport infrastructure. The Asia-Pacific region is the fastest-growing market, propelled by expanding aviation networks, new airport construction, and increasing government spending on security in countries like China and India. The Middle East is another key region, with major hub airports investing heavily in cutting-edge security to maintain their status as global transit points. Latin America and Africa are emerging markets where growth is steady but can be constrained by budgetary limitations, though international funding and a focus on improving safety standards are driving gradual adoption of advanced systems.

Company Insights

The aviation security market is served by a mix of large defense contractors, specialized security firms, and technology companies. Smiths Detection is a global leader, renowned for its advanced X-ray and CT scanning technologies for baggage and cargo, as well as chemical and explosive trace detection systems. Thales Group provides comprehensive solutions including integrated communication and surveillance systems, biometrics, and cybersecurity for airports. L3Harris Technologies offers a wide array of products from advanced imaging body scanners to security management software. OSI Systems, through its subsidiary Rapiscan Systems, is a major player in people and baggage screening equipment. Other significant contributors include Leidos, known for its security engineering and integration services, and NEC Corporation, a leader in biometric identification technologies like facial recognition. These companies compete intensely on innovation, often investing a substantial portion of their revenue into research and development to create more effective, efficient, and passenger-friendly security solutions.

Recent Developments

The aviation security market is dynamic, with recent developments focused on technological advancement and strategic business moves. A prominent trend is the rapid deployment of touchless and biometric solutions, such as facial recognition for passenger identity verification from check-in to boarding, reducing physical contact and processing times. Companies are integrating artificial intelligence more deeply into screening systems, enabling automated threat recognition in X-ray images with greater accuracy. There has been significant activity in mergers and acquisitions, as larger firms acquire specialized technology startups to bolster their portfolios in areas like cybersecurity or data analytics. Partnerships between security equipment manufacturers and IT firms are becoming common to develop integrated cloud-based security platforms. Furthermore, recent product launches emphasize compact, modular screening systems designed for flexibility in various airport environments. The focus on enhancing cybersecurity resilience for aviation critical infrastructure has also led to new product developments and service offerings aimed at protecting against sophisticated cyber threats.

Report Segmentation

This market research report on the aviation security market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is primarily based on type, categorizing the market into access control systems, screening systems (further broken down into baggage and cargo screening, passenger screening, and others), surveillance systems, perimeter security, cybersecurity, and other types. The application segment analysis covers airports, aircraft, and other applications, detailing the specific security needs and solutions for each. Geographically, the report provides an in-depth examination of the market across key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each regional analysis considers local regulations, threat landscapes, and investment trends. Furthermore, the report includes a competitive landscape section, profiling key market players, their market share, product portfolios, and recent strategic initiatives. This multi-faceted segmentation allows for a granular understanding of market dynamics, growth pockets, and competitive intensity across different dimensions.

FAQs

What are the latest technologies in aviation security? The latest technologies revolutionizing aviation security include advanced biometrics like facial recognition for seamless passenger processing, Artificial Intelligence and Machine Learning for automated threat detection in screening images, Computed Tomography (CT) scanners for superior baggage inspection, and robust cybersecurity platforms to protect critical digital infrastructure from attacks.

How is artificial intelligence used in airport security? Artificial intelligence is deployed in airport security primarily to enhance screening processes. AI algorithms analyze data from X-ray and CT scanners to automatically identify potential threats in luggage with high accuracy and speed, reducing reliance on human operators and minimizing false alarms. It is also used in video analytics for surveillance and predicting security incidents.

What is the role of cybersecurity in aviation? Cybersecurity is critically important in modern aviation, tasked with protecting essential digital systems from cyber threats. This includes safeguarding air traffic control networks, airline reservation systems, in-flight entertainment and connectivity systems, and airport operational technology to ensure the safety, security, and uninterrupted operation of the entire aviation ecosystem.

Which regions have the strictest aviation security regulations? North America, particularly the United States governed by the TSA, and Europe, under regulations from EASA and national authorities, are widely recognized for having some of the most stringent and comprehensive aviation security regulations in the world, mandating advanced technologies and rigorous procedures.

How does biometrics improve airport security? Biometrics significantly improves airport security by providing a highly reliable method of verifying a person's identity. Technologies like facial recognition ensure that the individual presenting a boarding pass is its legitimate owner, preventing identity fraud. This creates a more secure and efficient passenger flow from check-in to boarding.

What are the main challenges facing the aviation security market? The main challenges include the high cost of acquiring and maintaining advanced security systems, the continuous need to adapt to evolving and sophisticated threats, integrating new technologies with existing legacy infrastructure, ensuring passenger privacy amidst increased data collection, and addressing potential vulnerabilities in increasingly interconnected systems.

Citius Research has developed a research report titled “Aviation Security Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Aviation Security Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Aviation Security Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Aviation Security Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Aviation Security Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Aviation Security Market
• Research Methodology
• Executive Summary
• Market Dynamics of Aviation Security Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Aviation Security Market
• Cost and Gross Margin Analysis of Aviation Security Market
• Aviation Security Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Aviation Security Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Aviation Security Market Key Stakeholders

Below are the key stakeholders for the Aviation Security Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Aviation Security Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Aviation Security Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Aviation Security Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Aviation Security Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Aviation Security Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Aviation Security Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Aviation Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Aviation Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Aviation Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Aviation Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Aviation Security Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Aviation Security Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Aviation Security Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Aviation Security Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Aviation Security Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Aviation Security Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Aviation Security Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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