Splicing Tape Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210730
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Splicing Tape Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Splicing Tape Market

(Market Size)
$1.1 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2 billion
Key Players 3M, Nitto Denko, Tesa, Shurtape, Intertape Polymer

Market Summary

The splicing tape market is an integral segment within the packaging industry, primarily utilized for joining materials during manufacturing processes. These specialized tapes ensure seamless operation in high-speed production lines, particularly in sectors like corrugated box manufacturing, labeling, and flexible packaging. The demand for splicing tapes is driven by their critical role in minimizing downtime and maintaining continuous workflow, which is essential for operational efficiency. Key characteristics include high tensile strength, temperature resistance, and reliable adhesion properties, making them indispensable in various industrial applications. The market is characterized by ongoing innovations aimed at enhancing tape performance, such as the development of solvent-free and low-VOC variants to meet stringent environmental regulations. Leading manufacturers are focusing on producing tapes that cater to specific needs, including repulpable and recyclable options, aligning with the global push towards sustainable packaging solutions. The Asia-Pacific region dominates the market due to robust growth in packaging industries, while North America and Europe remain significant contributors due to advanced manufacturing infrastructures and high adoption of automation technologies.

Key Highlights

The splicing tape market showcases several key highlights that underscore its importance and growth trajectory. One notable aspect is the increasing adoption of automation in packaging lines, which necessitates reliable splicing solutions to ensure uninterrupted production. These tapes are engineered to provide instant adhesion and high strength, critical for maintaining efficiency in fast-paced environments. Another highlight is the rising demand for sustainable and eco-friendly splicing tapes, driven by regulatory pressures and corporate sustainability goals. Manufacturers are innovating with bio-based adhesives and recyclable materials to meet these demands. Additionally, the market is witnessing a surge in customized splicing solutions tailored to specific applications, such as high-temperature resistance for certain industrial processes. The competitive landscape is marked by strategic collaborations and mergers among key players to expand product portfolios and geographic reach. Technological advancements, including the development of double-sided and specialty splicing tapes, are also propelling market growth, offering enhanced performance characteristics for diverse end-use requirements.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the splicing tape market within the packaging industry. The primary driver is the increasing demand for efficient packaging solutions that reduce downtime and enhance productivity in manufacturing processes. The expansion of the e-commerce sector has further amplified the need for reliable packaging materials, including splicing tapes, to support high-volume production. Additionally, stringent regulations regarding packaging safety and sustainability are encouraging the adoption of advanced splicing tapes that comply with environmental standards. Opportunities in the market abound, particularly in emerging economies where industrialization and packaging sectors are rapidly growing. The development of innovative products, such as UV-resistant and anti-static splicing tapes, presents significant growth potential. However, the market faces restraints, including volatility in raw material prices, which can impact production costs and profitability. Moreover, the availability of alternative joining technologies may pose challenges to market expansion. Despite these restraints, the ongoing focus on research and development to create superior and sustainable splicing tapes is expected to mitigate these challenges and drive future growth.

Concentration Insights

The splicing tape market exhibits a concentrated competitive landscape with a few key players holding significant market share. Companies like 3M, Nitto Denko Corporation, and tesa SE are prominent leaders, leveraging their extensive research capabilities and global distribution networks to maintain dominance. These industry giants focus on continuous innovation and product development to cater to evolving customer needs, such as tapes with enhanced durability and environmental compatibility. The market concentration is also influenced by strategic acquisitions and partnerships, enabling companies to expand their technological expertise and market presence. Regional players contribute to the market dynamics by offering cost-effective solutions and catering to local demands, though they face intense competition from established multinational corporations. The high level of concentration underscores the importance of technological advancement and customer-centric approaches in sustaining competitive advantage. This landscape encourages ongoing investments in R&D to introduce cutting-edge products that address specific industrial challenges, ensuring long-term growth and market stability.

Type Insights

Splicing tapes are categorized into various types based on their adhesive properties and material composition, each suited for specific applications within the packaging industry. Single-sided splicing tapes are widely used for their ease of application and reliable performance in joining materials without leaving residue. They are ideal for applications requiring quick splices and minimal downtime. Double-sided splicing tapes offer enhanced bonding strength and are preferred for heavy-duty applications where durability is critical. These tapes provide robust adhesion on both sides, making them suitable for challenging environments. Specialty splicing tapes, including heat-resistant and solvent-free variants, cater to niche requirements, such as high-temperature processes or eco-friendly operations. The choice of tape type depends on factors like the substrate material, operational conditions, and desired performance characteristics. Innovations in tape formulations continue to expand the range of available options, ensuring that manufacturers can select the most appropriate splicing solution for their specific needs, thereby optimizing efficiency and reducing waste.

Application Insights

In the packaging industry, splicing tapes find extensive applications across various segments, each demanding unique performance attributes. In corrugated box manufacturing, these tapes are crucial for joining paper rolls without interrupting production, ensuring consistent quality and output. The labeling sector relies on splicing tapes for efficient splice transitions during printing and application processes, minimizing material waste and enhancing operational efficiency. Flexible packaging applications utilize splicing tapes to join films and laminates, providing strong bonds that withstand mechanical stresses during conversion and handling. Additionally, splicing tapes are employed in paper and pulp industries for splicing paper rolls, supporting continuous processing and reducing downtime. The versatility of these tapes allows them to adapt to different substrates and environmental conditions, making them indispensable in diverse packaging operations. The growing emphasis on sustainable packaging has also led to increased use of repulpable and recyclable splicing tapes, aligning with industry trends towards environmental responsibility and resource conservation.

Regional Insights

The splicing tape market demonstrates distinct regional dynamics influenced by industrial development, regulatory frameworks, and economic conditions. The Asia-Pacific region leads the market, driven by rapid industrialization, expanding packaging sectors, and the presence of major manufacturing hubs in countries like China and India. This region benefits from high demand for efficient packaging solutions supported by growing e-commerce and retail activities. North America holds a significant market share due to advanced manufacturing infrastructures, stringent quality standards, and high adoption of automation technologies. The region's focus on sustainable practices also fuels demand for eco-friendly splicing tapes. Europe follows closely, with strong emphasis on regulatory compliance and environmental sustainability, prompting innovations in green splicing solutions. Emerging regions such as Latin America and the Middle East are witnessing gradual growth, supported by increasing investments in packaging industries and rising consumer demand. Each region's unique characteristics shape market trends, necessitating tailored strategies from manufacturers to address local needs and capitalize on growth opportunities.

Company Insights

Prominent companies in the splicing tape market include 3M, Nitto Denko Corporation, tesa SE, Intertape Polymer Group, and Shurtape Technologies. These industry leaders are renowned for their extensive product portfolios, innovation capabilities, and global reach. 3M is a key player, offering a wide range of splicing tapes known for their reliability and performance in various packaging applications. Nitto Denko Corporation focuses on high-quality adhesive solutions, emphasizing sustainability and technological advancement. tesa SE leverages its expertise in adhesive tapes to provide customized splicing solutions that meet specific industrial requirements. Intertape Polymer Group and Shurtape Technologies are also significant contributors, known for their cost-effective and efficient tape offerings. These companies invest heavily in research and development to introduce innovative products, such as tapes with enhanced adhesion properties and environmental benefits. Strategic initiatives, including mergers, acquisitions, and partnerships, are common among these players to strengthen their market position and expand their customer base. Their commitment to quality and customer satisfaction ensures continued leadership in the competitive splicing tape market.

Recent Developments

Recent developments in the splicing tape market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market presence. Key players have introduced advanced splicing tapes with improved environmental profiles, such as bio-based adhesives and recyclable materials, responding to growing sustainability demands. Technological advancements include the development of tapes with superior heat resistance and durability, catering to high-performance applications in packaging. Strategic acquisitions and collaborations have been prominent, with companies seeking to broaden their technological capabilities and geographic footprint. For instance, several leading firms have expanded their production facilities in emerging markets to tap into local growth opportunities. Additionally, investments in research and development continue to drive the creation of specialized splicing solutions, such as tapes designed for specific substrates or operational conditions. These developments underscore the market's dynamic nature, with a strong focus on meeting evolving customer needs and regulatory requirements while maintaining competitive advantage through innovation and strategic growth initiatives.

Report Segmentation

The splicing tape market report is segmented based on type, application, and region to provide a comprehensive analysis of industry trends and opportunities. By type, the market is divided into single-sided splicing tapes, double-sided splicing tapes, and specialty splicing tapes, each catering to distinct operational needs and performance criteria. The application segment covers corrugated boxes, labeling, flexible packaging, paper and pulp, and others, highlighting the diverse uses of splicing tapes across the packaging industry. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, capturing regional variations in demand, regulatory environments, and growth prospects. This segmented approach allows for detailed insights into each sub-market, enabling stakeholders to identify key trends, challenges, and opportunities specific to their areas of interest. The report also examines competitive landscapes, recent developments, and strategic recommendations, providing a holistic view of the market dynamics and future outlook.

FAQs

What is splicing tape used for in packaging? Splicing tape is used to join materials like paper, film, or foil during manufacturing processes to ensure continuous production without interruptions, commonly in applications such as corrugated box making, labeling, and flexible packaging.

What are the different types of splicing tapes? The main types include single-sided splicing tapes for easy application, double-sided tapes for stronger bonds, and specialty tapes designed for specific needs like heat resistance or environmental compatibility.

How does splicing tape improve packaging efficiency? It minimizes downtime by allowing quick and reliable splices, reducing material waste, and maintaining consistent production speeds, which enhances overall operational efficiency in packaging lines.

What are the key features to consider when choosing splicing tape? Important features include adhesive strength, temperature resistance, substrate compatibility, and sustainability factors like recyclability or low VOC content.

Which regions are leading in the splicing tape market? The Asia-Pacific region leads due to robust packaging industry growth, followed by North America and Europe, which have advanced manufacturing infrastructures and high automation adoption.

Who are the major players in the splicing tape market? Key companies include 3M, Nitto Denko Corporation, tesa SE, Intertape Polymer Group, and Shurtape Technologies, known for their innovative products and global market presence.

Citius Research has developed a research report titled “Splicing Tape Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Splicing Tape Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Splicing Tape Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Splicing Tape Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Splicing Tape Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Splicing Tape Market
• Research Methodology
• Executive Summary
• Market Dynamics of Splicing Tape Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Splicing Tape Market
• Cost and Gross Margin Analysis of Splicing Tape Market
• Splicing Tape Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Splicing Tape Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Splicing Tape Market Key Stakeholders

Below are the key stakeholders for the Splicing Tape Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Splicing Tape Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Splicing Tape Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Splicing Tape Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Splicing Tape Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Splicing Tape Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Splicing Tape Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Splicing Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Splicing Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Splicing Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Splicing Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Splicing Tape Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Splicing Tape Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Splicing Tape Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Splicing Tape Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Splicing Tape Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Splicing Tape Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Splicing Tape Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports