Peelable lidding films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210425
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Peelable lidding films Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Peelable lidding films Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Amcor, Berry Global, Sealed Air, Coveris, Constantia Flexibles

Market Summary

The peelable lidding films market is a critical segment within the broader packaging industry, primarily serving the food, pharmaceutical, and consumer goods sectors. These specialized films are designed to provide an airtight and hermetic seal on containers, which is effortlessly removed by consumers without compromising the integrity of the packaging or the product inside. The demand is largely driven by the need for convenience, extended product shelf life, and enhanced product safety. The market is characterized by continuous innovation in material science, leading to the development of films with improved barrier properties against moisture, oxygen, and other contaminants. Manufacturers are increasingly focusing on producing sustainable and recyclable lidding solutions to align with global environmental regulations and consumer preferences for eco-friendly packaging. The competitive landscape is intense, with key players investing heavily in research and development to introduce advanced products that meet the evolving requirements of various end-use industries.

Key Highlights

A prominent highlight of the peelable lidding films market is the significant advancement in material technology, particularly the shift towards multi-layer co-extruded films that offer superior performance. These films often combine polymers like polyethylene, polypropylene, and polyester with aluminum or other barrier materials to achieve specific functional properties such as high oxygen and moisture barrier, clarity, and strength. Another key trend is the growing adoption of easy-peel features in ready-to-eat meals, dairy products, and pharmaceutical blister packs, enhancing user convenience and product accessibility. The market is also witnessing a surge in demand for customizable printing and branding on lidding films, allowing companies to use the packaging as a marketing tool. Furthermore, stringent government regulations pertaining to food safety and packaging materials are compelling manufacturers to develop compliant and safe lidding solutions, thereby influencing market dynamics and innovation trajectories.

Drivers, Opportunities & Restraints

The primary drivers propelling the peelable lidding films market include the rising consumer demand for convenient and easy-to-open packaging formats, especially in the food and beverage industry. The growth of the healthcare and pharmaceutical sectors, where tamper-evidence and product protection are paramount, further fuels market expansion. Additionally, the increasing popularity of single-serve and on-the-go food products necessitates reliable sealing solutions that maintain freshness and prevent leakage. Significant opportunities lie in the development of sustainable and bio-based peelable lidding films, catering to the environmentally conscious consumer base and helping brands achieve their sustainability goals. Emerging economies present substantial growth potential due to improving living standards and expanding retail infrastructure. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profit margins. Technical challenges associated with achieving a perfect balance between seal strength and easy openability also pose hurdles. Moreover, strict regulatory compliances across different regions require continuous investment in testing and certification, potentially slowing down product launches and innovation.

Concentration Insights

The peelable lidding films market exhibits a relatively concentrated nature, with a handful of established global players holding significant market share. These leading companies possess extensive product portfolios, robust research and development capabilities, and a strong global distribution network, allowing them to cater to diverse client requirements across various industries. However, the market also comprises numerous regional and specialized manufacturers that compete on the basis of product quality, price, and customization services. The concentration is particularly high in regions with advanced packaging industries, such as North America and Europe, where technological adoption is rapid. Strategic initiatives like mergers, acquisitions, and partnerships are common among key players aiming to expand their geographical presence and enhance their technological expertise. This competitive environment fosters continuous innovation but also creates high entry barriers for new participants due to the capital-intensive nature of the business and the need for technical know-how.

Type Insights

Peelable lidding films are available in various types, primarily differentiated by the materials used and their specific properties. Common material types include polyethylenes, polypropylenes, polyesters, and laminates that often incorporate aluminum for enhanced barrier performance. High-density polyethylene films are widely used for their excellent strength and moisture resistance, making them suitable for dairy and yogurt packaging. Polypropylene films offer good clarity and are often chosen for applications where product visibility is important. Polyester-based films provide high temperature resistance, which is crucial for microwaveable food trays and medical packaging that requires sterilization. Aluminum foil laminates deliver superior barrier properties against light, oxygen, and moisture, ideal for protecting sensitive products like pharmaceuticals and certain food items. The choice of film type is heavily influenced by the end-use application, required barrier properties, sealing conditions, and sustainability considerations, driving manufacturers to offer a diversified range of products.

Application Insights

The application spectrum for peelable lidding films is vast and predominantly spans the food and beverage, pharmaceutical, and consumer goods industries. In the food sector, these films are extensively used for packaging dairy products like yogurt and cheese, ready meals, desserts, cups, and trays, ensuring freshness and convenient access. The pharmaceutical industry relies on them for blister packaging of tablets and capsules, where they provide a hermetic seal, tamper evidence, and protection from environmental factors. Consumer goods applications include packaging for personal care products, electronics, and other items that require secure and easy-to-open seals. Each application has distinct requirements; for instance, food packaging demands high oxygen and moisture barriers to prevent spoilage, while pharmaceutical packaging requires compliance with strict safety and purity standards. The versatility and functionality of peelable lidding films make them indispensable across these diverse sectors.

Regional Insights

Geographically, the demand for peelable lidding films is strong in developed regions such as North America and Europe, where well-established food processing and pharmaceutical industries, coupled with high consumer awareness regarding packaging convenience and safety, drive market growth. The Asia-Pacific region is anticipated to witness the fastest growth, fueled by rapid urbanization, expanding middle-class population, increasing disposable incomes, and the growth of the organized retail sector. Countries like China and India are becoming significant markets due to their large consumer bases and growing manufacturing capabilities. Latin America and the Middle East and Africa are also emerging as promising markets, albeit from a smaller base, driven by economic development and increasing investment in packaging infrastructure. Regional regulatory frameworks concerning food contact materials and recycling also play a crucial role in shaping market dynamics and product development strategies in these areas.

Company Insights

The competitive landscape of the peelable lidding films market includes several key players such as Amcor PLC, Berry Global Inc., Constantia Flexibles Group GmbH, Uflex Ltd., and Winpak Ltd. These companies are recognized for their extensive experience, technological expertise, and comprehensive product offerings. They compete intensely on factors like product innovation, quality, price, and customer service. Many of these players have a global presence with manufacturing facilities and sales networks spread across key regions, allowing them to serve multinational clients efficiently. Their strategies often involve continuous investment in research and development to create advanced films with improved functionality and sustainability profiles. Besides these giants, there are numerous other companies like Schur Flexibles Holding GmbH, Plastopil Hazorea Company Ltd., and Eurocell S.r.l. that hold significant positions in specific regional markets or niche application segments, contributing to a diverse and dynamic competitive environment.

Recent Developments

The peelable lidding films market has seen notable recent developments focused on sustainability and technological enhancement. Leading companies are increasingly launching new products made from recycled content or bio-based materials to reduce environmental impact. There is a growing trend towards developing mono-material structures that are easier to recycle without compromising on performance. Technological advancements have led to the introduction of films with enhanced seal integrity, even under challenging conditions, and improved optics for better printability and branding. Strategic expansions through capacity additions and new production facilities in high-growth regions are also common, allowing companies to meet rising demand more effectively. Furthermore, collaborations between film manufacturers and recycling specialists are becoming more frequent to address end-of-life challenges and promote a circular economy for packaging materials, reflecting the industry's commitment to innovation and environmental responsibility.

Report Segmentation

This comprehensive market report on peelable lidding films is meticulously segmented to provide a detailed analysis of the industry. The segmentation is based on several crucial parameters to cater to the specific information needs of stakeholders. It includes analysis by type, categorizing the market into different material compositions such as polyethylene, polypropylene, polyester, and aluminum laminates. The report is further segmented by application, covering key end-use industries like food packaging, pharmaceutical packaging, and consumer goods packaging. Geographical segmentation provides an in-depth analysis of regional markets, including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each segment is analyzed in terms of market dynamics, trends, and growth potential, offering readers a granular understanding of specific areas of interest. This structured approach ensures that the report delivers targeted insights for strategic decision-making.

FAQs

What are the primary materials used in peelable lidding films? Peelable lidding films are commonly manufactured from materials such as polyethylene, polypropylene, polyester, and multi-layer laminates that often include aluminum foil to enhance barrier properties against oxygen, moisture, and light.

Which industries are the major end-users of these films? The major end-use industries for peelable lidding films are the food and beverage sector, the pharmaceutical industry, and the consumer goods market, utilizing them for packaging products that require a secure yet easy-to-open seal.

What are the key benefits of using peelable lidding films? Key benefits include providing an airtight and hermetic seal to protect product freshness and integrity, offering consumer convenience with easy-open features, ensuring tamper evidence, and allowing for high-quality printing for branding purposes.

How is sustainability influencing this market? Sustainability is a major influence, driving demand for recyclable, bio-based, and mono-material peelable lidding films as brands and consumers increasingly prioritize environmentally friendly packaging solutions to reduce plastic waste.

What are the latest trends in peelable lidding film technology? Latest trends involve the development of advanced multi-layer films with improved barrier properties, the incorporation of post-consumer recycled content, and innovations in sealant technologies to achieve a perfect balance between seal strength and easy peelability.

Which region shows the highest growth potential for this market? The Asia-Pacific region is identified as having the highest growth potential, driven by rapid industrialization, a growing population, increasing disposable incomes, and the expansion of the food processing and pharmaceutical sectors in countries like China and India.

Citius Research has developed a research report titled “Peelable lidding films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Peelable lidding films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Peelable lidding films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Peelable lidding films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Peelable lidding films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Peelable lidding films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Peelable lidding films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Peelable lidding films Market
• Cost and Gross Margin Analysis of Peelable lidding films Market
• Peelable lidding films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Peelable lidding films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Peelable lidding films Market Key Stakeholders

Below are the key stakeholders for the Peelable lidding films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Peelable lidding films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Peelable lidding films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Peelable lidding films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Peelable lidding films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Peelable lidding films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Peelable lidding films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Peelable lidding films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Peelable lidding films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Peelable lidding films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Peelable lidding films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Peelable lidding films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Peelable lidding films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Peelable lidding films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Peelable lidding films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Peelable lidding films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Peelable lidding films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Peelable lidding films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports