Soybean Oligosaccharides Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196941
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Soybean Oligosaccharides Market size was estimated at USD 320 million in 2023 and is projected to reach USD 650 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Soybean Oligosaccharides Market

(Market Size)
$320 million
$650 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 320 million
2030 Market Size USD 650 million
Key Players Fuji Oil, Shandong Futaste, QHT

Market Summary

The soybean oligosaccharides market is a specialized segment within the global food and beverages industry, focusing on the production and distribution of oligosaccharides derived from soybeans. These compounds, primarily comprising raffinose and stachyose, are recognized as prebiotic dietary fibers that promote the growth of beneficial gut bacteria. The market is driven by increasing consumer awareness of gut health and the functional benefits of prebiotics, leading to their incorporation into various food and beverage products. Manufacturers are actively developing extraction and purification technologies to enhance the quality and yield of soybean oligosaccharides, catering to the rising demand from health-conscious consumers. The market is characterized by a growing preference for natural and plant-based ingredients, positioning soybean oligosaccharides as a valuable component in functional foods, dietary supplements, and infant nutrition. Key industry players are engaged in strategic initiatives such as capacity expansions and product innovations to strengthen their market presence and meet evolving consumer needs.

Key Highlights

The soybean oligosaccharides market is distinguished by several key highlights that underscore its growth and potential. A significant trend is the increasing utilization of these prebiotics in functional foods and beverages, driven by the rising prevalence of digestive health issues and the demand for natural wellness solutions. The market benefits from extensive research validating the health benefits of soybean oligosaccharides, including their role in improving intestinal flora and enhancing mineral absorption. Another highlight is the expansion of application areas beyond human nutrition into animal feed, where they serve as prebiotics to promote livestock health and productivity. The industry is witnessing advancements in production technologies, enabling more efficient extraction and higher purity levels, which in turn improve product efficacy and consumer acceptance. Additionally, regulatory support for prebiotic claims in various regions is facilitating market growth, encouraging manufacturers to invest in product development and marketing strategies. The competitive landscape is marked by collaborations between food processors and ingredient suppliers to innovate and expand product portfolios.

Drivers, Opportunities & Restraints

The soybean oligosaccharides market is propelled by several drivers, including the growing consumer focus on preventive healthcare and the benefits of prebiotics for gut health. Increasing incidences of digestive disorders and rising health consciousness are encouraging the adoption of functional ingredients in daily diets. Opportunities abound in the development of new applications, such as in sports nutrition and weight management products, where soybean oligosaccharides can enhance product formulations. The expansion of the food and beverage industry in emerging economies presents significant growth potential, driven by urbanization and rising disposable incomes. However, the market faces restraints such as the high cost of production and extraction processes, which can limit affordability and widespread adoption. Additionally, competition from alternative prebiotic sources like inulin and fructooligosaccharides poses a challenge, as they may offer similar benefits at lower costs. Regulatory hurdles and the need for clear labeling and health claims approval in different regions also impact market dynamics, requiring companies to navigate complex compliance landscapes.

Concentration Insights

The soybean oligosaccharides market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized ingredient suppliers dominating the landscape. Key players such as FrieslandCampina, Archer Daniels Midland Company, and Ingredion Incorporated have established significant market shares through their extensive product portfolios and global distribution networks. These companies leverage their expertise in ingredient technology and strong R&D capabilities to maintain a competitive edge. The market also features several regional players and startups focusing on niche applications and innovative extraction methods. Concentration is influenced by factors such as technological advancements, patent holdings, and strategic partnerships, which enable larger firms to consolidate their positions. However, the entry barriers related to high capital investment and technical expertise limit the number of new participants, contributing to the market's consolidated nature. Collaboration between academia and industry is common, driving innovation and expanding the application scope of soybean oligosaccharides.

Type Insights

In the soybean oligosaccharides market, products are primarily categorized based on their composition, with raffinose and stachyose being the most prominent types. Raffinose, a trisaccharide, is widely used for its prebiotic properties and stability in various food processing conditions. Stachyose, a tetrasaccharide, is valued for its effectiveness in promoting bifidobacteria growth in the gut. The market also includes blends and purified forms tailored to specific applications, such as high-purity oligosaccharides for pharmaceutical and premium nutritional products. Manufacturers are focusing on developing customized formulations to meet diverse customer requirements, enhancing functionality and compatibility with different food matrices. The demand for organic and non-GMO soybean oligosaccharides is rising, reflecting consumer preferences for clean-label and sustainable ingredients. Technological innovations in extraction and purification processes are improving the yield and quality of these oligosaccharides, enabling their use in a broader range of products.

Application Insights

Soybean oligosaccharides find extensive applications across various segments of the food and beverages industry. In functional foods, they are incorporated into products like yogurts, cereals, and health bars to enhance digestive health benefits. The dietary supplements sector utilizes these prebiotics in powder and capsule forms to support gut flora and overall wellness. Infant nutrition is another significant application, where soybean oligosaccharides are added to formula milk to mimic the prebiotic effects of human milk oligosaccharides. The animal feed industry employs them as prebiotics to improve livestock health and growth performance, reducing the need for antibiotics. Additionally, the pharmaceutical industry explores their use in medicinal products aimed at treating gastrointestinal disorders. The versatility of soybean oligosaccharides allows for innovation in product development, with ongoing research exploring new applications in sports nutrition and weight management solutions.

Regional Insights

The soybean oligosaccharides market demonstrates distinct regional dynamics, with North America and Europe leading in terms of consumption and innovation. These regions benefit from high consumer awareness of health and wellness, advanced food processing technologies, and strong regulatory frameworks supporting functional ingredients. The Asia-Pacific region is emerging as a rapidly growing market, driven by increasing health consciousness, rising disposable incomes, and the expansion of the food and beverage industry in countries like China and Japan. Latin America and the Middle East & Africa are also witnessing gradual growth, fueled by urbanization and the adoption of Western dietary patterns. Regional differences in regulatory approvals and health claim regulations influence market strategies, with companies adapting their product offerings to meet local requirements. The availability of raw materials, particularly soybeans, also impacts regional production capacities and market development.

Company Insights

Prominent companies in the soybean oligosaccharides market include FrieslandCampina, Archer Daniels Midland Company, Ingredion Incorporated, and Kerry Group. FrieslandCampina is known for its innovative dairy-based ingredients and has a strong presence in the prebiotics segment. Archer Daniels Midland Company leverages its extensive agricultural processing capabilities to produce high-quality soybean oligosaccharides. Ingredion Incorporated focuses on ingredient solutions for various industries, offering tailored oligosaccharide products. Kerry Group emphasizes research and development to create advanced nutritional ingredients. Other key players include Royal Cosun, which specializes in plant-based ingredients, and SunOpta, known for its organic and non-GMO offerings. These companies engage in strategies such as mergers and acquisitions, partnerships, and product launches to enhance their market positions and cater to evolving consumer demands.

Recent Developments

Recent developments in the soybean oligosaccharides market highlight ongoing innovation and strategic moves by key players. FrieslandCampina has invested in expanding its production capacity for prebiotic ingredients to meet growing demand. Archer Daniels Midland Company has launched new soybean oligosaccharide products focused on digestive health applications. Ingredion Incorporated has formed partnerships with food manufacturers to develop customized ingredient solutions incorporating oligosaccharides. Kerry Group has acquired complementary businesses to strengthen its portfolio in the functional ingredients space. Research initiatives have advanced, with studies exploring the synergistic effects of soybean oligosaccharides with other prebiotics and probiotics. Regulatory approvals for health claims in various regions have facilitated product launches and marketing efforts. Additionally, sustainability initiatives are gaining traction, with companies focusing on environmentally friendly extraction processes and sourcing practices.

Report Segmentation

This report on the soybean oligosaccharides market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes raffinose, stachyose, and blends, detailing their market dynamics and usage patterns. Application segmentation covers functional foods, dietary supplements, infant nutrition, animal feed, and pharmaceuticals, offering insights into demand drivers and growth prospects for each segment. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key trends and opportunities in these geographies. The report also examines the competitive landscape, profiling major companies and their strategies. It includes analysis of market drivers, restraints, and opportunities, along with recent developments and future outlook. This structured approach enables stakeholders to gain a detailed understanding of market nuances and make informed decisions.

FAQs

What are soybean oligosaccharides? Soybean oligosaccharides are prebiotic compounds derived from soybeans, primarily consisting of raffinose and stachyose, which promote the growth of beneficial gut bacteria.

How are soybean oligosaccharides used in food products? They are incorporated into functional foods like yogurts and cereals, dietary supplements, and infant formula to enhance digestive health and nutritional value.

What are the health benefits of soybean oligosaccharides? They improve gut health by stimulating beneficial bacteria, enhance mineral absorption, and support overall digestive wellness.

Are there any side effects of consuming soybean oligosaccharides? Excessive consumption may cause digestive discomfort such as bloating or gas, but they are generally considered safe when consumed in moderate amounts.

How do soybean oligosaccharides compare to other prebiotics? They offer similar prebiotic benefits but are derived from a plant-based source, making them suitable for vegetarian and vegan diets, though cost and extraction efficiency may vary compared to alternatives like inulin.

Citius Research has developed a research report titled “Soybean Oligosaccharides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Soybean Oligosaccharides Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Soybean Oligosaccharides Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Soybean Oligosaccharides Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Soybean Oligosaccharides Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Soybean Oligosaccharides Market
• Research Methodology
• Executive Summary
• Market Dynamics of Soybean Oligosaccharides Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Soybean Oligosaccharides Market
• Cost and Gross Margin Analysis of Soybean Oligosaccharides Market
• Soybean Oligosaccharides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Soybean Oligosaccharides Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Soybean Oligosaccharides Market Key Stakeholders

Below are the key stakeholders for the Soybean Oligosaccharides Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Soybean Oligosaccharides Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Soybean Oligosaccharides Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Soybean Oligosaccharides Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Soybean Oligosaccharides Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Soybean Oligosaccharides Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Soybean Oligosaccharides Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Soybean Oligosaccharides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Soybean Oligosaccharides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Soybean Oligosaccharides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Soybean Oligosaccharides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Soybean Oligosaccharides Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Soybean Oligosaccharides Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Soybean Oligosaccharides Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Soybean Oligosaccharides Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Soybean Oligosaccharides Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Soybean Oligosaccharides Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Soybean Oligosaccharides Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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