Calcium Diglutamate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195025
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Calcium Diglutamate Market size was estimated at USD 65 million in 2023 and is projected to reach USD 150 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Calcium Diglutamate Market

(Market Size)
$65 million
$150 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 65 million
2030 Market Size USD 150 million
Key Players Ajinomoto, Evonik, Kyowa Hakko, Merck, Sigma

Market Summary

The calcium diglutamate market is a specialized segment within the food and beverage industry, primarily focused on the production and distribution of this specific flavor enhancer. Calcium diglutamate serves as an effective alternative to monosodium glutamate (MSG), offering a similar umami taste profile while addressing some consumer concerns associated with traditional MSG. This compound is utilized across various food applications to improve taste and palatability without significantly altering the nutritional profile of products. The market is characterized by steady demand from food manufacturers seeking clean-label and health-conscious ingredient solutions. Key industry participants include both global chemical manufacturers and food ingredient specialists who supply this additive to food processors. The market operates within a framework of strict food safety regulations and quality standards, particularly in North America, Europe, and parts of Asia-Pacific where food additives are closely monitored. Innovation in production processes and application development continues to drive market evolution, with manufacturers focusing on improving purity and functional properties.

Key Highlights

The calcium diglutamate market demonstrates several distinctive characteristics that define its current trajectory. A primary highlight is its positioning as a potential alternative to conventional flavor enhancers, appealing to manufacturers developing products for health-conscious consumers. The compound's ability to enhance savory flavors while containing calcium presents a dual functional benefit that distinguishes it in the marketplace. Technological advancements in production methodologies have enabled manufacturers to achieve higher purity levels and more consistent quality in final products. The market exhibits a moderate level of consolidation, with several established chemical and food ingredient companies maintaining significant production capabilities and distribution networks. Regulatory compliance remains a critical factor, particularly regarding labeling requirements and permitted usage levels across different geographic regions. The ingredient finds particularly strong application in processed foods, snacks, and ready-to-eat meals where flavor enhancement is crucial for consumer acceptance. Market participants are increasingly focusing on sustainability aspects within their supply chains and production processes.

Drivers, Opportunities & Restraints

Several factors influence the growth dynamics of the calcium diglutamate market. Primary drivers include increasing consumer demand for enhanced food flavors without compromising on health aspects, along with the growing processed food industry worldwide. The compound's dual functionality as both flavor enhancer and calcium source creates unique value propositions for food manufacturers developing fortified products. Changing consumer preferences toward clean-label ingredients and reduced-sodium formulations further support market development. Significant opportunities exist in expanding applications within health and wellness food products, particularly those targeting bone health and nutritional supplementation. Emerging markets present substantial growth potential as disposable incomes rise and processed food consumption increases. However, the market faces restraints including regulatory challenges in certain regions where food additive regulations are particularly stringent. Consumer misconceptions and negative perceptions regarding glutamate-based additives continue to present hurdles to broader adoption. Fluctuations in raw material availability and pricing can impact production economics, while competition from alternative flavor enhancers and natural substitutes represents an ongoing market challenge.

Concentration Insights

The calcium diglutamate market features a moderately concentrated competitive landscape with several key players maintaining significant market presence. Companies such as Ajinomoto Co., Inc., Fufeng Group Company Limited, and Ningxia EPPEN Biotech Co., Ltd. represent established participants with extensive production capabilities and global distribution networks. These industry leaders typically operate large-scale manufacturing facilities and maintain strong relationships with food processing companies across multiple regions. The market also includes specialized chemical manufacturers and food ingredient suppliers who focus on specific geographic markets or application segments. Regional players often compete on price and customer service while larger multinational corporations leverage their technical expertise and research capabilities. The competitive environment is characterized by continuous product development efforts aimed at improving functionality and meeting evolving regulatory requirements. Market participants increasingly focus on obtaining various food safety and quality certifications to enhance their competitive positioning. Collaboration between manufacturers and food companies for application development represents another aspect of market dynamics.

Type Insights

Calcium diglutamate is available in different forms tailored to specific application requirements within the food and beverage industry. The compound is typically produced as a white crystalline powder with high solubility characteristics, making it suitable for various food processing applications. Different purity grades are available depending on intended use, with pharmaceutical-grade variants meeting stricter quality standards for specific applications. Some manufacturers offer customized blends where calcium diglutamate is combined with other flavor enhancers or functional ingredients to create synergistic effects. Particle size variations exist to optimize performance in different food matrices, with finer grades typically used in liquid applications and coarser variants for dry mix products. The ingredient is generally characterized by its stability under typical food processing conditions, including exposure to heat and varying pH levels. Manufacturers may offer technical support services to help food companies optimize usage levels and application methods for specific product categories.

Application Insights

Calcium diglutamate finds diverse applications across the food and beverage industry, primarily functioning as a flavor enhancer in various product categories. The compound is extensively used in savory snacks, instant noodles, processed meats, and ready-to-eat meals where it enhances umami characteristics and overall flavor profile. Soup and sauce manufacturers incorporate calcium diglutamate to improve taste perception while potentially reducing sodium content in final products. The ingredient appears in certain seasonings and flavor blends designed for specific culinary applications. Some dairy products and fermented foods utilize calcium diglutamate to enhance inherent flavors and improve consumer acceptance. The compound's calcium content makes it particularly relevant for fortified food products targeting nutritional enhancement, especially in categories where bone health is a marketing focus. Application levels vary significantly depending on the food matrix and desired flavor intensity, with manufacturers typically providing usage guidelines to achieve optimal results. Technical considerations include compatibility with other ingredients and stability during processing and storage.

Regional Insights

The calcium diglutamate market demonstrates distinct regional characteristics influenced by dietary patterns, regulatory frameworks, and food industry development. Asia-Pacific represents a significant consumption region, driven by established usage of flavor enhancers in traditional cuisines and well-developed processed food industries in countries such as China, Japan, and South Korea. North America and Europe show more measured growth patterns, with usage primarily focused on specific product categories and often influenced by consumer perceptions regarding food additives. These regions typically maintain stricter regulatory oversight and labeling requirements for glutamate-based ingredients. Emerging markets in Latin America and Middle East & Africa present growing opportunities as food processing capabilities expand and consumer acceptance evolves. Regional differences in application preferences exist, with variations in usage levels across different food categories. Manufacturing capacity is concentrated in regions with established chemical production infrastructure, while consumption patterns may vary based on cultural preferences and economic factors. Trade flows between regions are influenced by production cost differentials and regulatory alignment.

Company Insights

The competitive landscape of the calcium diglutamate market includes several established companies with significant expertise in food ingredients and chemical manufacturing. Ajinomoto Co., Inc. maintains a prominent position with extensive experience in amino acid and flavor enhancement technologies. Fufeng Group Company Limited represents another key player with substantial production capacity and global reach. Ningxia EPPEN Biotech Co., Ltd. has developed specialized capabilities in fermentation-derived food ingredients. Other significant participants include Kyowa Hakko Bio Co., Ltd. and various specialized chemical manufacturers serving the food industry. These companies typically invest in research and development activities aimed at improving production efficiency and expanding application knowledge. Many market participants maintain quality management systems certified to international standards and comply with various food safety regulations across different markets. Customer relationships often involve technical collaboration to develop customized solutions for specific application challenges. Companies differentiate through product quality, consistency, technical support services, and supply chain reliability.

Recent Developments

The calcium diglutamate market has witnessed several noteworthy developments reflecting evolving industry dynamics. Manufacturers have invested in production capacity expansions and process optimization initiatives to enhance efficiency and product quality. Research efforts have focused on better understanding the compound's flavor-enhancing properties and potential health implications, with studies examining its functionality compared to other glutamate salts. Regulatory developments have occurred in various regions regarding permitted usage levels and labeling requirements for glutamate-based ingredients. Industry participants have increasingly emphasized sustainability aspects within their manufacturing processes, including energy efficiency improvements and waste reduction initiatives. Collaboration between ingredient suppliers and food manufacturers has intensified to develop application-specific solutions that address evolving consumer preferences. Market participants have also enhanced their quality assurance protocols to meet increasingly stringent food safety standards across different geographic markets. These developments reflect the industry's response to changing market conditions and regulatory requirements while maintaining focus on meeting customer needs.

Report Segmentation

The calcium diglutamate market analysis typically incorporates multiple segmentation parameters to provide comprehensive insights into market dynamics. Segmentation by application represents a fundamental approach, categorizing the market into key usage areas such as snacks, processed meats, soups and sauces, seasonings, and other food products. Geographic segmentation divides the market into major regions including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with further breakdown into key countries within each region. The market may also be segmented by distribution channel, distinguishing between direct sales to large food manufacturers and distribution through ingredient suppliers or brokers. Another segmentation approach considers end-use industry concentration, analyzing usage patterns across different food manufacturing sectors. Some analyses incorporate segmentation based on product form or purity grades, reflecting variations in technical specifications and application requirements. These segmentation approaches enable detailed understanding of market dynamics across different dimensions and facilitate targeted strategy development for market participants.

FAQs

What is calcium diglutamate used for? Calcium diglutamate is primarily used as a flavor enhancer in various food products, providing umami taste characteristics similar to monosodium glutamate while also contributing calcium content. It finds application in snacks, processed meats, soups, sauces, and seasonings.

How does calcium diglutamate differ from MSG? Calcium diglutamate differs from monosodium glutamate in its mineral composition, containing calcium instead of sodium. This difference makes it potentially attractive for reduced-sodium food formulations while maintaining similar flavor-enhancing properties.

Is calcium diglutamate safe for consumption? Calcium diglutamate is generally recognized as safe for consumption by regulatory authorities in various regions when used within established guidelines. Like other food additives, it must comply with specific purity standards and usage limitations.

What are the health effects of calcium diglutamate? As a food additive, calcium diglutamate provides flavor enhancement while contributing calcium, which is essential for bone health. However, individuals with specific sensitivities to glutamate compounds should consult healthcare professionals regarding consumption.

Which companies produce calcium diglutamate? Major producers include established food ingredient and chemical companies such as Ajinomoto Co., Inc., Fufeng Group Company Limited, and Ningxia EPPEN Biotech Co., Ltd., among other specialized manufacturers.

Citius Research has developed a research report titled “Calcium Diglutamate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Calcium Diglutamate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Calcium Diglutamate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Calcium Diglutamate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Calcium Diglutamate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Calcium Diglutamate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Calcium Diglutamate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Calcium Diglutamate Market
• Cost and Gross Margin Analysis of Calcium Diglutamate Market
• Calcium Diglutamate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Calcium Diglutamate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Calcium Diglutamate Market Key Stakeholders

Below are the key stakeholders for the Calcium Diglutamate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Calcium Diglutamate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Calcium Diglutamate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Calcium Diglutamate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Calcium Diglutamate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Calcium Diglutamate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Calcium Diglutamate Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Calcium Diglutamate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Calcium Diglutamate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Calcium Diglutamate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Calcium Diglutamate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Calcium Diglutamate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Calcium Diglutamate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Calcium Diglutamate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Calcium Diglutamate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Calcium Diglutamate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Calcium Diglutamate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Calcium Diglutamate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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