Soybean Hulls Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185581
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Soybean Hulls Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Soybean Hulls Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Archer Daniels Midland, Cargill, Bunge, Louis Dreyfus Company, Agribusiness International

Market Summary

The soybean hulls market represents a significant segment within the global agricultural industry, primarily driven by the utilization of by-products from soybean processing. Soybean hulls are the outer shell of the soybean, removed during the initial stages of processing to produce soybean meal and oil. This market is intrinsically linked to the broader oilseed processing sector and the animal feed industry, where hulls are predominantly used as a high-fiber, nutritious feed ingredient. The demand is largely influenced by the health and expansion of the livestock sector, particularly ruminant nutrition, where soybean hulls serve as an effective energy source and digestible fiber supplement. Geographically, production and consumption patterns are closely tied to regions with substantial soybean cultivation and processing activities. The market operates within a complex supply chain, involving agricultural producers, processors, distributors, and end-users in the feed manufacturing and livestock farming industries. Its dynamics are affected by factors such as soybean crop yields, processing volumes, and evolving nutritional science in animal husbandry.

Key Highlights

A key highlight of the soybean hulls market is its role in promoting sustainable agricultural practices by valorizing a processing by-product, thereby reducing waste and enhancing the overall economic value of the soybean. The nutritional profile of soybean hulls, characterized by high fiber content and palatability, makes them a valuable and cost-effective component in ruminant diets, often used to replace traditional roughage or concentrate feeds. The market benefits from consistent demand from the robust animal feed industry, which continuously seeks reliable and nutritious raw materials. Furthermore, ongoing research into the use of soybean hulls in non-traditional applications, such as in biofuel production or as a substrate in industrial processes, presents intriguing future possibilities. The logistics of the market, including storage, transportation, and bulk handling, are also critical aspects, given the voluminous nature of the product. Major agricultural corporations and cooperatives are pivotal players, often integrating soybean processing and hull distribution to capture value across the chain.

Drivers, Opportunities & Restraints

The primary driver for the soybean hulls market is the unwavering global demand for animal protein, which propels the need for efficient and nutritious animal feed ingredients. The growth and intensification of the livestock industry, especially in developing economies, directly correlate with increased consumption of compound feed and its components like soybean hulls. A significant opportunity lies in the exploration of new applications beyond animal feed. Research into utilizing soybean hulls for producing dietary fiber for human consumption, bio-based materials, or even in energy generation through biogas production could open new revenue streams and reduce dependency on the feed sector. However, the market faces notable restraints. Its fortunes are heavily tied to the parent soybean market; any volatility in soybean production due to climatic conditions, pests, or trade policies directly impacts hull availability and pricing. Furthermore, competition from alternative feed ingredients and fiber sources, such as corn gluten feed, wheat middlings, or beet pulp, can limit market penetration and price realization for soybean hulls.

Concentration Insights

The concentration of the soybean hulls market is closely aligned with global soybean processing capacity. Geographically, concentration is high in regions that are major producers and processors of soybeans. This includes the United States, which is a global leader, followed by Brazil, Argentina, and China. In these countries, large-scale crushing facilities operated by major agribusiness firms generate the bulk of the world's soybean hull supply. The market structure can be described as an oligopoly, where a limited number of large multinational corporations and major agricultural cooperatives control a significant portion of the processing and, consequently, the hull supply. These entities, such as Archer-Daniels-Midland Company, Bunge Limited, Cargill, Incorporated, and Louis Dreyfus Company, possess integrated operations that span from sourcing to processing and distribution, giving them considerable influence over pricing and availability. This high level of concentration means that market dynamics, including supply volumes and price points, are often influenced by the strategic decisions and operational efficiencies of these key players.

Type Insights

Soybean hulls are typically available in a processed form suitable for inclusion in animal feed rations. The primary type distinction in the market is based on the processing method and the resulting physical form. The most common form is pelleted soybean hulls, where the loose hulls are compressed into dense pellets. This form offers significant advantages in terms of handling, transportation, storage, and mixing uniformity in feed mills. It reduces dust and minimizes waste, making it the preferred choice for large-scale commercial feed operations. Another form is loose or meal-based soybean hulls, which are simply the hulls after separation from the beans, without further agglomeration. While less common for long-distance transport due to its bulkiness, it may be used locally near processing plants. The nutritional composition remains largely consistent across forms, being prized for its high fiber content, specifically neutral detergent fiber (NDF) and acid detergent fiber (ADF), and its high digestibility for ruminant animals like cattle and sheep.

Application Insights

The application of soybean hulls is overwhelmingly dominated by the animal feed industry, where they are utilized as a high-fiber feed ingredient. The primary application is in ruminant nutrition. In dairy cattle diets, soybean hulls are extensively used as a source of highly digestible fiber to support rumen health and milk production, often replacing a portion of traditional forage or grains. In beef cattle operations, they serve as an energy-dense component in growing and finishing rations. They are also incorporated into feed for other ruminants like sheep and goats. Beyond ruminants, soybean hulls find limited use in monogastric animal feeds, such as for horses as a fiber source, and in some pet food formulations for dietary bulk. Outside of feed, emerging applications are being researched and developed. These include their potential use as a substrate in industrial fermentation processes, a component in bio-composites or packaging materials, and even as a source of dietary fiber for human food products, though these non-feed applications currently represent a very small fraction of overall usage.

Regional Insights

Regional insights for the soybean hulls market are intrinsically linked to patterns of soybean production and processing. North America, particularly the United States, is a leading region both in terms of production and consumption. The dense concentration of soybean crushing plants and a large domestic livestock sector creates a robust internal market. South America, with Brazil and Argentina as powerhouses, is another major production hub, with a significant portion of hulls often consumed domestically in growing livestock industries or available for export. The Asia-Pacific region, led by China, presents a complex picture. China is a massive processor of imported soybeans, generating substantial volumes of hulls, which are primarily used to feed its own vast livestock population. India, with its developing soybean processing sector, is also an emerging player. Europe's market is characterized by demand that often outpaces its limited domestic soybean processing capacity, making it a net importer of soybean products, including hulls, to supply its advanced animal agriculture sector.

Company Insights

The competitive landscape of the soybean hulls market is dominated by large, integrated agribusiness corporations that control global oilseed processing. These companies do not typically trade solely in hulls; rather, hulls are a valuable by-product stream within their massive soybean crushing operations. Key players include Archer-Daniels-Midland Company (ADM), which operates an extensive network of processing plants, particularly in the Americas. Bunge Limited is another major global entity with significant crushing capacity in South America and North America. Cargill, Incorporated, with its vast global footprint, is a pivotal supplier of soybean products, including hulls. Louis Dreyfus Company (LDC) also holds a strong position in global agricultural commodity merchandising and processing. Beyond these ABCD companies, major regional cooperatives and processors, such as Ag Processing Inc. (AGP) in the United States or Amaggi in Brazil, are also important suppliers. These companies leverage their scale, logistics networks, and relationships with farmers and feed manufacturers to distribute soybean hulls efficiently.

Recent Developments

Recent developments in the soybean hulls market reflect broader trends in agriculture and sustainability. A significant focus has been on enhancing supply chain efficiency and product quality. Major processors are investing in modernization and expansion of crushing facilities to increase overall output, which concomitantly increases hull supply. There is growing research and development activity aimed at finding higher-value applications for soybean hulls to move beyond their traditional feed role. This includes investigations into extracting functional compounds like oligosaccharides for prebiotic use, utilizing them in bioenergy production through anaerobic digestion, or developing them into bio-based materials to support circular economy initiatives. Furthermore, companies are increasingly highlighting the sustainability angle of using by-products like hulls, which contributes to reducing waste in the food and agricultural system. Market dynamics have also been influenced by global trade patterns and policies affecting soybean flow, which in turn impact the availability of hulls in different regions.

Report Segmentation

This comprehensive market report on soybean hulls provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is designed to help businesses identify specific opportunities and understand nuanced market dynamics. The report is segmented by type, primarily distinguishing between pelleted and loose forms of soybean hulls, analyzing the demand patterns, handling advantages, and pricing for each. The application segmentation delves deeply into the various end-use sectors, with a major focus on ruminant feed (sub-segmented into dairy, beef, and other ruminants), and also covers other applications including monogastric feed and emerging industrial uses. A crucial geographical segmentation provides analysis across key regions and leading countries, such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, detailing regional production, consumption, trade flows, and competitive landscapes. This multi-faceted segmentation allows stakeholders to tailor their strategies based on specific product forms, target application markets, and geographic areas of interest.

FAQs

What are soybean hulls used for?

Soybean hulls are primarily used as a high-fiber feed ingredient in the animal nutrition industry, especially in diets for ruminant animals like dairy and beef cattle. They provide a source of digestible fiber that supports rumen function and overall animal health.

What is the nutritional value of soybean hulls?

Soybean hulls are valued for their high fiber content, specifically neutral detergent fiber and acid detergent fiber, which are crucial for ruminant digestion. They are also a good source of energy and are highly palatable and digestible for livestock.

How are soybean hulls produced?

Soybean hulls are a by-product of soybean processing. During the initial crushing and dehulling process to produce soybean meal and oil, the outer coat of the soybean is removed. These removed coats are what constitute soybean hulls.

Can soybean hulls be fed to horses?

Yes, soybean hulls can be incorporated into horse feeds as a source of highly digestible fiber. They are often used as a partial substitute for traditional forage in the diets of performance horses or others requiring a concentrated energy source.

What is the difference between soybean hulls and soybean meal?

Soybean hulls are the fibrous outer shell of the soybean, high in fiber and lower in protein. Soybean meal is the material left after oil extraction and dehulling; it is a high-protein concentrate used as a primary protein source in animal feed.

Citius Research has developed a research report titled “Soybean Hulls Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Soybean Hulls Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Soybean Hulls Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Soybean Hulls Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Soybean Hulls Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Soybean Hulls Market
• Research Methodology
• Executive Summary
• Market Dynamics of Soybean Hulls Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Soybean Hulls Market
• Cost and Gross Margin Analysis of Soybean Hulls Market
• Soybean Hulls Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Soybean Hulls Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Soybean Hulls Market Key Stakeholders

Below are the key stakeholders for the Soybean Hulls Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Soybean Hulls Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Soybean Hulls Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Soybean Hulls Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Soybean Hulls Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Soybean Hulls Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Soybean Hulls Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Soybean Hulls Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Soybean Hulls Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Soybean Hulls Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Soybean Hulls Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Soybean Hulls Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Soybean Hulls Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Soybean Hulls Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Soybean Hulls Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Soybean Hulls Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Soybean Hulls Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Soybean Hulls Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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