Solid Control Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207919
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Solid Control Equipment Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 4.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Solid Control Equipment Market

(Market Size)
$3.2 billion
$4.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 4.75 billion
Key Players Schlumberger, Halliburton, Baker Hughes, National Oilwell Varco, Derrick

Market Summary

The solid control equipment market is a critical segment within the manufacturing and construction sectors, primarily serving industries such as oil and gas, mining, and tunneling. This market encompasses a range of specialized machinery and systems designed to separate solids from drilling fluids, ensuring operational efficiency, environmental compliance, and cost-effectiveness. The equipment includes shale shakers, centrifuges, desanders, desilters, and mud cleaners, which are integral to maintaining the quality and properties of drilling mud. The demand for these systems is closely tied to global drilling activities, infrastructure development projects, and stringent environmental regulations aimed at minimizing waste and pollution. As industries increasingly prioritize sustainable practices and operational optimization, the adoption of advanced solid control technologies continues to grow. Key end-users include oilfield service companies, drilling contractors, and construction firms engaged in large-scale excavation and foundation work. The market is characterized by continuous innovation, with manufacturers focusing on enhancing equipment performance, reliability, and automation capabilities to meet evolving industry needs.

Key Highlights

The solid control equipment market is distinguished by several key highlights that underscore its importance and growth trajectory. Technological advancements are a major driver, with innovations such as automated systems, IoT integration, and high-G centrifuges improving separation efficiency and reducing manual intervention. The oil and gas industry remains the largest application segment, driven by ongoing exploration and production activities in both conventional and unconventional reserves. Environmental regulations mandating proper waste management and fluid recycling are pushing industries to invest in advanced solid control solutions. Additionally, the construction sector's expansion, particularly in emerging economies, is fueling demand for tunneling and excavation support equipment. Market players are increasingly focusing on developing compact, mobile, and modular systems to cater to remote and challenging operational environments. Partnerships and collaborations between equipment manufacturers and service providers are common strategies to enhance product offerings and expand geographical reach. The market also benefits from the resurgence of drilling projects post-pandemic, alongside investments in infrastructure development globally.

Drivers, Opportunities & Restraints

Several drivers propel the solid control equipment market, including rising drilling activities, stringent environmental norms, and the need for cost optimization in industrial operations. The global push for energy security is encouraging oil and gas companies to explore new reserves, thereby boosting demand for efficient solid control systems. Environmental regulations aimed at reducing drilling waste and promoting recycling are compelling operators to adopt advanced equipment. Opportunities abound in the development of automated and smart systems that offer real-time monitoring and data analytics, enhancing operational efficiency. The growing construction and mining sectors in Asia-Pacific and Latin America present significant growth avenues, driven by urbanization and infrastructure investments. However, the market faces restraints such as high initial investment costs and the cyclical nature of the oil and gas industry, which can lead to fluctuating demand. Economic uncertainties and volatility in crude oil prices may also impact capital expenditure on drilling projects, indirectly affecting equipment sales. Despite these challenges, the focus on sustainable practices and technological innovation continues to create positive momentum for the market.

Concentration Insights

The solid control equipment market exhibits a moderate level of concentration, with several established players holding significant market share. Leading companies such as Schlumberger, Halliburton, and National Oilwell Varco dominate the landscape, leveraging their extensive product portfolios and global service networks. These incumbents benefit from long-term contracts with major oil and gas operators and continuous investment in research and development. The market also includes numerous mid-sized and specialized manufacturers focusing on niche applications or regional markets. Competition is based on product innovation, reliability, after-sales service, and cost-effectiveness. Strategic acquisitions and partnerships are common, allowing companies to expand their technological capabilities and geographical presence. Regional players often compete by offering customized solutions tailored to local drilling conditions and regulatory requirements. The concentration is higher in North America and the Middle East due to their strong oil and gas sectors, while emerging markets show more fragmented competition with opportunities for new entrants.

Type Insights

The solid control equipment market is segmented by type into shale shakers, centrifuges, desanders, desilters, mud cleaners, and others. Shale shakers are the most widely used equipment, serving as the primary stage of solids removal from drilling fluids. They utilize vibrating screens to separate larger particles and are valued for their efficiency and simplicity. Centrifuges are critical for fine separation, using high rotational speeds to remove ultrafine solids that other equipment cannot handle. Desanders and desilters are hydrocyclone-based systems designed to remove sand and silt-sized particles, respectively, and are often used in sequential processing stages. Mud cleaners combine shale shaker and hydrocyclone technologies to enhance separation efficiency. Other equipment includes degassers, agitators, and mixing systems that support the overall solid control process. The choice of equipment depends on factors such as drilling fluid type, well depth, geological conditions, and environmental requirements. Innovations focus on improving screen life, energy efficiency, and adaptability to various drilling scenarios.

Application Insights

Solid control equipment finds applications primarily in oil and gas drilling, where it is essential for maintaining drilling fluid properties and ensuring wellbore stability. The equipment is used in onshore and offshore operations, including conventional drilling, directional drilling, and hydraulic fracturing. In the construction industry, solid control systems are employed in tunneling, piling, and foundation drilling to manage slurry and excavated materials. The mining sector utilizes similar equipment for mineral processing and tailings management, emphasizing water recycling and waste reduction. Environmental drilling applications, such as soil remediation and groundwater monitoring, also rely on solid control technologies to handle contaminated materials safely. The equipment's role in reducing environmental impact by minimizing fluid disposal and enabling reuse is a key factor driving adoption across industries. Customized solutions are often developed for specific applications, considering factors like space constraints, mobility needs, and regulatory compliance.

Regional Insights

The solid control equipment market demonstrates varied growth patterns across regions, influenced by industrial activity and resource development. North America is a significant market, driven by shale gas exploration and production in the United States and Canada. Technological advancements and strict environmental regulations further support demand. Europe shows steady growth, with emphasis on offshore drilling in the North Sea and environmental compliance initiatives. The Asia-Pacific region is expected to witness robust growth due to increasing energy demand, infrastructure projects, and mining activities in countries like China, India, and Australia. The Middle East remains a key market owing to its extensive oil and gas reserves and ongoing drilling projects. Latin America and Africa offer growth opportunities fueled by new exploration activities and investments in construction infrastructure. Regional regulatory frameworks and economic conditions play crucial roles in shaping market dynamics, with local adaptations in equipment design and functionality being common.

Company Insights

Prominent companies in the solid control equipment market include Schlumberger, Halliburton, National Oilwell Varco, Baker Hughes, and Derrick Corporation. These players are recognized for their comprehensive product lines, technological expertise, and global service capabilities. Schlumberger offers integrated solid control solutions through its M-I SWACO division, emphasizing automation and efficiency. Halliburton provides a range of equipment under its Baroid brand, focusing on reliability and environmental performance. National Oilwell Varco is known for its advanced centrifuges and shale shakers, catering to diverse drilling environments. Baker Hughes emphasizes innovative solutions for waste management and fluid recycling. Derrick Corporation specializes high-performance shale shakers and screens. Other notable players include GN Solids Control, Kemtron Technologies, and Tervita Corporation, which offer specialized and cost-effective alternatives. Companies compete through continuous product development, strategic acquisitions, and expansion into emerging markets to strengthen their market position.

Recent Developments

Recent developments in the solid control equipment market reflect a focus on innovation, sustainability, and strategic growth. Key players have introduced automated and digitally enabled systems that enhance separation efficiency and provide real-time data analytics. For instance, advancements in screen technology have improved solids removal capabilities and reduced downtime. There is increasing emphasis on developing environmentally friendly solutions that minimize waste and support circular economy principles. Companies are also expanding their presence in emerging markets through partnerships and local manufacturing facilities. acquisitions have been observed as larger firms integrate specialized technologies to broaden their offerings. The market has seen growing investment in research and development to address challenges such as deepwater drilling and harsh operating conditions. Additionally, industry participants are engaging in collaborations with research institutions to pioneer next-generation solid control technologies that align with evolving regulatory and operational demands.

Report Segmentation

This report on the solid control equipment market provides detailed segmentation to offer comprehensive insights. The market is segmented by equipment type, including shale shakers, centrifuges, desanders, desilters, mud cleaners, and other auxiliary equipment. Each segment is analyzed in terms of market trends, adoption rates, and technological advancements. Application segmentation covers oil and gas drilling, construction, mining, environmental drilling, and others, highlighting specific demand drivers and operational requirements. The report also includes regional segmentation covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional market dynamics, regulatory influences, and growth opportunities. Further segmentation may consider end-user categories such as oilfield service companies, drilling contractors, and construction firms. The analysis provides insights into competitive landscape, key player strategies, and future outlook, aiding stakeholders in making informed decisions.

FAQs

What is solid control equipment used for? Solid control equipment is used to remove solids from drilling fluids in industries such as oil and gas, construction, and mining. It ensures fluid reuse, reduces waste, and maintains operational efficiency.

Who are the key players in the solid control equipment market? Major companies include Schlumberger, Halliburton, National Oilwell Varco, Baker Hughes, and Derrick Corporation, among others.

What are the common types of solid control equipment? Common types include shale shakers, centrifuges, desanders, desilters, and mud cleaners, each serving specific separation functions.

How does solid control equipment benefit the environment? It minimizes drilling waste, enables fluid recycling, and helps comply with environmental regulations by reducing disposal and pollution.

Which regions have the highest demand for solid control equipment? North America, the Middle East, and Asia-Pacific are key regions due to their active oil and gas and construction sectors.

What industries use solid control equipment besides oil and gas? Construction, mining, and environmental drilling industries also utilize this equipment for slurry management and waste control.

Citius Research has developed a research report titled “Solid Control Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solid Control Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solid Control Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solid Control Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solid Control Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solid Control Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solid Control Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solid Control Equipment Market
• Cost and Gross Margin Analysis of Solid Control Equipment Market
• Solid Control Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solid Control Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solid Control Equipment Market Key Stakeholders

Below are the key stakeholders for the Solid Control Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solid Control Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solid Control Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solid Control Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solid Control Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solid Control Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solid Control Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solid Control Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solid Control Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solid Control Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solid Control Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solid Control Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solid Control Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solid Control Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solid Control Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solid Control Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solid Control Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solid Control Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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