Solar PV Backsheets Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194793
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Solar PV Backsheets Market size was estimated at USD 3.85 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.10% during the forecast period (2024-2030).

Solar PV Backsheets Market

(Market Size)
$3.85 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.10%
2023 Market Size USD 3.85 billion
2030 Market Size USD 7.5 billion
Key Players DuPont, Coveme, Krempel, Toray, Toyal

Market Summary

The Solar PV Backsheets Market is an essential segment within the broader solar energy and power industry, providing critical protective layers for photovoltaic modules. These backsheets serve as the outermost layer on the rear side of solar panels, safeguarding the internal components from environmental factors such as moisture, UV radiation, and mechanical damage. The market is characterized by ongoing innovation in materials and manufacturing processes, driven by the global push towards renewable energy adoption. Key players are continuously developing advanced backsheet solutions to enhance durability, efficiency, and sustainability of solar panels. The demand is largely influenced by the expansion of solar installations worldwide, supported by governmental policies, declining costs of solar technology, and increasing awareness of clean energy benefits. As solar energy becomes more integral to global power grids, the backsheets market is expected to see sustained growth, with a focus on improving product lifespan and performance under diverse climatic conditions.

Key Highlights

The Solar PV Backsheets Market highlights several pivotal aspects that underscore its importance and dynamism. A significant trend is the shift towards more durable and environmentally friendly materials, such as fluoropolymer-based and non-fluoropolymer backsheets, which offer superior weatherability and longer service life. Another key highlight is the increasing adoption of double-glass modules, which sometimes integrate backsheet functionalities, influencing market dynamics. The market is also witnessing a rise in custom-designed backsheets tailored to specific climatic conditions, enhancing the reliability of solar installations in harsh environments. Furthermore, technological advancements in coating and laminating processes are improving the barrier properties and adhesion strength of backsheets. The competitive landscape is marked by strategic collaborations, mergers, and acquisitions among leading companies to expand product portfolios and geographic reach. These factors collectively contribute to the market's evolution, emphasizing innovation and sustainability.

Drivers, Opportunities & Restraints

Several drivers propel the Solar PV Backsheets Market forward, including the global increase in solar energy capacity installations, supportive government policies and incentives for renewable energy, and the declining cost of photovoltaic systems. The growing emphasis on reducing carbon footprints and achieving energy independence further fuels demand. Opportunities abound in the development of novel backsheet materials that offer enhanced performance, such as improved reflectivity to boost module efficiency, and recyclable or bio-based options addressing environmental concerns. Emerging markets in Asia-Pacific, Latin America, and Africa present significant growth potential due to rising energy demands and solar adoption. However, the market faces restraints such as volatility in raw material prices, which can impact production costs, and intense competition leading to price pressures. Additionally, technological shifts, like the trend towards bifacial modules that may reduce backsheet usage, pose challenges. Regulatory standards and certification requirements also add complexity to market entry and product development.

Concentration Insights

The Solar PV Backsheets Market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies like Coveme, DuPont, 3M, and Arkema are prominent, leveraging their extensive research capabilities and global distribution networks. These industry leaders focus on continuous innovation, offering a wide range of backsheet types to cater to diverse customer needs. The market concentration is also influenced by strategic partnerships with solar module manufacturers, ensuring a steady demand pipeline. Regional players in Asia, particularly in China and Japan, have grown substantially, benefiting from local manufacturing advantages and strong domestic solar markets. This concentration fosters a environment of high competition where quality, reliability, and cost-effectiveness are critical differentiators. New entrants face barriers related to technology patents, capital investment, and established supplier relationships, making it challenging to disrupt the market dominance of key players.

Type Insights

In the Solar PV Backsheets Market, products are primarily categorized based on material composition, with fluoropolymer and non-fluoropolymer backsheets being the main types. Fluoropolymer backsheets, including those made from PVF (polyvinyl fluoride) and PVDF (polyvinylidene fluoride), are widely used due to their excellent durability, weather resistance, and long-term performance in extreme conditions. They dominate the market for high-quality and reliability-focused applications. Non-fluoropolymer backsheets, such as those based on PET (polyethylene terephthalate) and other polymers, offer a cost-effective alternative and have gained traction in price-sensitive markets, though they may have limitations in harsh environments. Recent developments include hybrid backsheets that combine materials to balance cost and performance, and transparent backsheets for bifacial modules. The choice of backsheet type depends on factors like climate, module design, and budget, driving diversification in product offerings.

Application Insights

The application of solar PV backsheets spans various segments within the solar industry, primarily in utility-scale, commercial, and residential solar installations. Utility-scale projects, which involve large solar farms, represent a significant portion of demand, requiring robust backsheets that can withstand decades of exposure to elements while maintaining efficiency. Commercial applications, including solar panels on industrial buildings and businesses, prioritize durability and cost-efficiency, often opting for balanced material choices. Residential installations focus on reliability and safety, with backsheets that ensure long-term performance for homeowners. Additionally, there is growing usage in specialized applications such as building-integrated photovoltaics (BIPV) and automotive solar solutions, where backsheets must meet unique structural and aesthetic requirements. The diversity in applications drives innovation, with manufacturers developing tailored solutions to meet specific operational and environmental challenges.

Regional Insights

Regionally, the Solar PV Backsheets Market is dominated by Asia-Pacific, which leads in both production and consumption due to strong solar energy adoption in countries like China, India, and Japan. China, in particular, is a hub for manufacturing and installation, supported by government initiatives and large-scale solar projects. North America and Europe follow, with mature markets emphasizing high-quality and sustainable backsheet solutions, driven by stringent regulations and high environmental awareness. These regions see significant investments in renewable energy infrastructure, boosting demand. Emerging regions such as Latin America, the Middle East, and Africa are experiencing rapid growth in solar capacity, presenting new opportunities for market expansion. Regional variations in climate conditions also influence backsheet material preferences, with areas prone to extreme weather favoring more durable options. Overall, global regional dynamics are shaped by policy support, energy needs, and industrial capabilities.

Company Insights

Key companies in the Solar PV Backsheets Market include established players like Coveme, DuPont, 3M, Arkema, Cybrid Technologies, and Hangzhou First PV Material Co., Ltd. These companies are renowned for their technological expertise, extensive product portfolios, and strong global presence. DuPont, for instance, offers popular backsheet products such as Tedlar, known for its reliability. Coveme specializes in high-performance films and backsheets, catering to premium market segments. 3M and Arkema focus on innovative material solutions that enhance durability and efficiency. Asian manufacturers, including Cybrid Technologies and Hangzhou First PV Material, compete effectively with cost-advantaged products and rapid scalability. These companies invest heavily in research and development to introduce advanced backsheets with improved properties, such as higher reflectivity and better adhesion. Strategic collaborations with module manufacturers and expansions into emerging markets are common tactics to strengthen market position.

Recent Developments

Recent developments in the Solar PV Backsheets Market highlight a focus on sustainability, innovation, and strategic growth. Companies are increasingly introducing eco-friendly backsheet options, such as recyclable and halogen-free materials, responding to environmental regulations and customer preferences. There has been a surge in partnerships and acquisitions; for example, major players have collaborated with solar module producers to develop integrated solutions that enhance overall panel performance. Technological advancements include the development of backsheets with enhanced optical properties to increase light reflection and thus module efficiency. Additionally, investments in production capacity expansions, particularly in Asia, aim to meet growing global demand. The market is also seeing a rise in the adoption of double-glass modules, which impacts backsheet design and usage. These developments reflect the industry's adaptive and progressive nature, ensuring alignment with broader solar energy trends.

Report Segmentation

This report on the Solar PV Backsheets Market is segmented to provide detailed analysis across various dimensions. The segmentation by type includes fluoropolymer backsheets (such as PVF and PVDF based), non-fluoropolymer backsheets (like PET based), and others including hybrid and emerging materials. By application, the market is divided into utility-scale, commercial, residential, and others such as BIPV and automotive. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering regional insights and forecasts. Each segment is analyzed in terms of market trends, growth factors, and competitive landscape, providing a comprehensive view of opportunities and challenges. This structured approach enables stakeholders to identify niche areas and make informed decisions based on specific market dynamics and future potentials.

FAQs

What materials are commonly used in solar PV backsheets? Common materials include fluoropolymers like PVF and PVDF, which offer high durability, and non-fluoropolymers such as PET, which provide cost-effective solutions. Hybrid materials are also gaining popularity for balanced performance.

How long do solar PV backsheets typically last? High-quality backsheets are designed to last 25 years or more, matching the lifespan of solar panels, though durability depends on material type and environmental conditions.

What are the key functions of a solar PV backsheet? The primary functions are to provide electrical insulation, protect against moisture and UV radiation, and offer mechanical support to the solar module, ensuring long-term reliability and safety.

Which regions are leading in the solar PV backsheets market? Asia-Pacific leads due to high solar adoption in China and India, followed by North America and Europe, where quality and sustainability are prioritized.

Who are the major players in the solar PV backsheets market? Major players include Coveme, DuPont, 3M, Arkema, Cybrid Technologies, and Hangzhou First PV Material Co., Ltd., known for their innovation and global reach.

How do backsheets impact the efficiency of solar panels? Backsheets can enhance efficiency through reflective properties that redirect light into the cells, and by maintaining structural integrity, they prevent degradation that could reduce performance over time.

Citius Research has developed a research report titled “Solar PV Backsheets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solar PV Backsheets Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solar PV Backsheets Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solar PV Backsheets Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solar PV Backsheets Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solar PV Backsheets Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solar PV Backsheets Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solar PV Backsheets Market
• Cost and Gross Margin Analysis of Solar PV Backsheets Market
• Solar PV Backsheets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solar PV Backsheets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solar PV Backsheets Market Key Stakeholders

Below are the key stakeholders for the Solar PV Backsheets Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solar PV Backsheets Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solar PV Backsheets Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solar PV Backsheets Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solar PV Backsheets Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solar PV Backsheets Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solar PV Backsheets Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solar PV Backsheets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solar PV Backsheets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solar PV Backsheets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solar PV Backsheets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solar PV Backsheets Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solar PV Backsheets Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solar PV Backsheets Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solar PV Backsheets Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solar PV Backsheets Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solar PV Backsheets Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solar PV Backsheets Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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