Enhanced Oil Recovery Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194057
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Enhanced Oil Recovery Market size was estimated at USD 28.5 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.70% during the forecast period (2024-2030).

Enhanced Oil Recovery Market

(Market Size)
$28.5 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.70%
2023 Market Size USD 28.5 billion
2030 Market Size USD 45 billion
Key Players Schlumberger, Halliburton, Baker Hughes, BASF, ChampionX

Market Summary

The enhanced oil recovery market is a critical segment within the global energy and power industry, focused on advanced techniques to extract additional crude oil from reservoirs after primary and secondary recovery methods have been exhausted. As conventional oil reserves become increasingly difficult to access and deplete, EOR technologies offer a viable solution to maximize production from existing fields, thereby extending their productive life and improving overall recovery rates. This market encompasses a range of methods including thermal, gas, and chemical injection processes, each tailored to specific reservoir conditions and crude characteristics. The adoption of EOR is driven by the need to meet sustained global energy demand, optimize resource utilization, and enhance energy security. Key players in the oil and gas sector are investing significantly in EOR technologies to boost output from mature fields, particularly in regions with substantial existing infrastructure. The market is characterized by continuous technological advancements, strategic collaborations, and a growing emphasis on cost-effective and environmentally sustainable recovery methods. Regulatory frameworks and economic factors also play pivotal roles in shaping market dynamics, influencing investment decisions and operational strategies across the value chain.

Key Highlights

The enhanced oil recovery market is distinguished by several key highlights that underscore its importance and growth trajectory. Technological innovation remains at the forefront, with ongoing research and development efforts aimed at improving efficiency, reducing costs, and minimizing environmental impact. Major oil-producing countries are increasingly leveraging EOR techniques to revitalize aging oil fields, thereby maintaining production levels without the need for extensive new exploration. The market is also witnessing a shift towards more sustainable practices, including the use of carbon capture, utilization, and storage (CCUS) in EOR processes, which aligns with global decarbonization goals. Additionally, the integration of digital technologies such as data analytics, artificial intelligence, and Internet of Things (IoT) is enhancing reservoir characterization and monitoring, leading to more precise and effective EOR operations. Collaboration between national oil companies, international operators, and technology providers is fostering knowledge exchange and accelerating the deployment of advanced EOR solutions. These factors collectively contribute to the market's resilience and potential for long-term growth, positioning EOR as a strategic component of the global energy landscape.

Drivers, Opportunities & Restraints

The enhanced oil recovery market is propelled by several key drivers, including the declining production from mature oil fields, the increasing global energy demand, and the need to maximize recovery from existing assets. As conventional extraction methods yield diminishing returns, EOR technologies offer a means to access untapped resources, thereby supporting energy security and economic stability. Opportunities abound in the form of technological advancements that enhance recovery efficiency and reduce operational costs, making EOR more accessible and economically viable. The growing emphasis on carbon management presents a significant opportunity, particularly with the integration of CO2-EOR, which not only boosts oil production but also aids in greenhouse gas reduction efforts. However, the market faces restraints such as high initial capital investment and operational expenses, which can deter adoption, especially in low oil price environments. Technical challenges related to reservoir heterogeneity and the compatibility of EOR methods with specific crude properties also pose hurdles. Regulatory uncertainties and environmental concerns, particularly around water usage and chemical injection, further complicate market expansion. Despite these restraints, the ongoing innovation and strategic investments in EOR are expected to mitigate challenges and unlock new growth avenues.

Concentration Insights

The enhanced oil recovery market exhibits a concentrated landscape with a few dominant players and numerous specialized technology providers. Leading companies such as Schlumberger, Halliburton, and Baker Hughes hold significant market shares, leveraging their extensive expertise, global presence, and comprehensive service portfolios. These industry giants often engage in strategic partnerships, mergers, and acquisitions to strengthen their technological capabilities and expand their geographic footprint. Alongside them, niche players and startups focus on innovative EOR solutions, particularly in areas like chemical formulations, microbial EOR, and digital monitoring tools. The market concentration is also influenced by regional factors, with North America and the Middle East being key hubs due to their vast mature oil fields and supportive regulatory environments. Collaboration between national oil companies and international service providers is common, facilitating technology transfer and operational excellence. This concentration dynamics drive competition, foster innovation, and ensure that advanced EOR techniques are continuously refined and deployed to meet evolving industry needs.

Type Insights

Enhanced oil recovery methods are categorized into three primary types: thermal, gas, and chemical injection, each with distinct mechanisms and applications. Thermal EOR, which includes steam injection and in-situ combustion, is predominantly used for heavy crude oil reservoirs to reduce viscosity and improve flow characteristics. This method is highly effective in regions with abundant heavy oil resources, such as Canada and Venezuela. Gas injection EOR involves the injection of gases like carbon dioxide, nitrogen, or natural gas to displace oil and reduce its viscosity, with CO2 injection being particularly popular due to its dual benefit of enhancing recovery and sequestering carbon. Chemical EOR utilizes polymers, surfactants, and alkaline agents to alter the properties of the reservoir and crude oil, improving displacement efficiency and sweep effectiveness. Each EOR type is selected based on reservoir conditions, crude oil properties, and economic considerations, with ongoing research aimed at optimizing these techniques and developing hybrid approaches that combine multiple methods for superior results.

Application Insights

Enhanced oil recovery technologies are applied across various segments of the oil and gas industry, primarily in onshore and offshore fields. Onshore applications dominate the market due to the accessibility and extensive infrastructure of mature land-based reservoirs, where EOR methods are deployed to extend field life and increase ultimate recovery. Offshore applications, while more challenging and costly, are gaining traction as operators seek to maximize output from subsea reservoirs, often employing advanced gas injection and chemical methods tailored to harsh marine environments. Additionally, EOR is increasingly used in unconventional resources such as shale oil and tight formations, where techniques like gas injection are being adapted to enhance recovery beyond primary hydraulic fracturing. The application of EOR is also expanding to include pilot projects in emerging regions and reservoirs with complex geological features, driven by the need to optimize resource extraction and improve operational efficiency across diverse operational settings.

Regional Insights

The enhanced oil recovery market demonstrates varied dynamics across different regions, influenced by geological factors, existing infrastructure, and regulatory policies. North America, particularly the United States and Canada, is a leading region due to its extensive mature oil fields, technological advancements, and supportive regulatory framework for CO2-EOR projects. The Middle East holds significant potential with its vast hydrocarbon reserves and increasing adoption of EOR to sustain production levels from aging giants. Europe is focusing on EOR to enhance recovery from North Sea fields, driven by collaboration between operators and technology providers. Asia-Pacific is emerging as a growth market, with countries like China and Indonesia investing in EOR to boost domestic production and reduce import dependency. Latin America, led by Venezuela and Brazil, is leveraging thermal and gas injection methods for heavy oil and pre-salt reservoirs. Africa shows promising opportunities, particularly in Nigeria and Angola, where EOR is being explored to revitalize production. Each region's unique characteristics shape the adoption and implementation of EOR technologies, creating a diverse and evolving global landscape.

Company Insights

The enhanced oil recovery market features a mix of global oilfield service companies, national oil companies, and specialized technology firms. Schlumberger, Halliburton, and Baker Hughes are prominent players, offering integrated EOR solutions and leveraging their extensive R&D capabilities to develop cutting-edge technologies. National oil companies such as Saudi Aramco, Petrobras, and CNPC are actively investing in EOR to maximize recovery from their respective reservoirs, often partnering with international experts. Specialized companies like ChampionX, Kemira, and SNF Floerger focus on chemical EOR, providing advanced polymers and surfactants tailored to specific reservoir conditions. Additionally, technology providers such as Linde and Air Products play a crucial role in gas supply for CO2-EOR projects. These companies engage in continuous innovation, strategic collaborations, and capacity expansions to enhance their market position and address the evolving needs of the oil and gas industry, ensuring the effective deployment of EOR techniques worldwide.

Recent Developments

The enhanced oil recovery market has witnessed several recent developments that highlight its dynamic nature and ongoing evolution. Technological advancements continue to emerge, with increased focus on digitalization, automation, and the integration of AI for reservoir modeling and monitoring, leading to more efficient and precise EOR operations. There is a growing trend towards the use of environmentally sustainable methods, such as bio-based chemicals and CO2-EOR coupled with carbon capture, which align with global sustainability goals. Strategic partnerships and joint ventures between oil companies and technology providers are on the rise, facilitating knowledge exchange and accelerating the commercialization of innovative EOR solutions. Recent projects include large-scale CO2 injection initiatives in North America and thermal EOR pilots in heavy oil regions, demonstrating the scalability and effectiveness of these methods. Additionally, regulatory support and funding for EOR research are increasing, particularly in regions aiming to enhance energy security and reduce carbon footprints. These developments underscore the market's adaptability and its critical role in the future of hydrocarbon extraction.

Report Segmentation

This enhanced oil recovery market report is meticulously segmented to provide a comprehensive analysis of various aspects influencing the industry. The segmentation includes by type, covering thermal injection, gas injection, and chemical injection methods, each examined for their mechanisms, efficacy, and application suitability. By application, the report delves into onshore and offshore EOR deployments, assessing the unique challenges and opportunities presented by each environment. Regional segmentation offers insights into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, highlighting geographic-specific trends, regulatory frameworks, and market potentials. Additionally, the report segments the market by technology, focusing on emerging and established EOR techniques, and by end-user, analyzing the roles of national oil companies, independent operators, and service providers. This structured approach ensures a detailed understanding of market dynamics, enabling stakeholders to identify growth areas, assess competitive landscapes, and make informed strategic decisions.

FAQs

What is enhanced oil recovery? Enhanced oil recovery refers to advanced techniques used to extract additional oil from reservoirs after primary and secondary methods are exhausted, involving thermal, gas, or chemical processes to improve flow and displacement.

How does CO2 injection work in EOR? CO2 injection involves pumping carbon dioxide into oil reservoirs where it mixes with the oil, reducing viscosity and swelling the oil, which makes it easier to displace towards production wells.

What are the main types of enhanced oil recovery? The main types are thermal recovery (e.g., steam injection), gas injection (e.g., CO2 or nitrogen), and chemical injection (e.g., polymers or surfactants), each suited to specific reservoir conditions.

Why is EOR important for the oil industry? EOR is crucial as it allows operators to maximize recovery from existing fields, extend productive life, and access resources that are not recoverable through conventional methods, thereby enhancing energy security and economic returns.

What challenges are associated with EOR? Challenges include high capital and operational costs, technical complexities related to reservoir heterogeneity, environmental concerns, and the need for tailored solutions based on crude properties and geological factors.

Which regions are leading in EOR adoption? North America, particularly the U.S. and Canada, leads due to mature fields and advanced technology, followed by the Middle East with its vast reservoirs, and increasing activities in Asia-Pacific and Latin America.

Citius Research has developed a research report titled “Enhanced Oil Recovery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Enhanced Oil Recovery Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Enhanced Oil Recovery Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Enhanced Oil Recovery Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Enhanced Oil Recovery Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Enhanced Oil Recovery Market
• Research Methodology
• Executive Summary
• Market Dynamics of Enhanced Oil Recovery Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Enhanced Oil Recovery Market
• Cost and Gross Margin Analysis of Enhanced Oil Recovery Market
• Enhanced Oil Recovery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Enhanced Oil Recovery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Enhanced Oil Recovery Market Key Stakeholders

Below are the key stakeholders for the Enhanced Oil Recovery Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Enhanced Oil Recovery Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Enhanced Oil Recovery Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Enhanced Oil Recovery Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Enhanced Oil Recovery Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Enhanced Oil Recovery Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Enhanced Oil Recovery Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Enhanced Oil Recovery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Enhanced Oil Recovery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Enhanced Oil Recovery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Enhanced Oil Recovery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Enhanced Oil Recovery Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Enhanced Oil Recovery Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Enhanced Oil Recovery Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Enhanced Oil Recovery Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Enhanced Oil Recovery Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Enhanced Oil Recovery Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Enhanced Oil Recovery Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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