Solar Power Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194533
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Solar Power Market size was estimated at USD 220 billion in 2023 and is projected to reach USD 450 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Solar Power Market

(Market Size)
$220 billion
$450 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 220 billion
2030 Market Size USD 450 billion
Key Players First Solar, SunPower, Canadian Solar, JinkoSolar, Trina Solar

Market Summary

The solar power market is a dynamic and rapidly evolving segment within the global energy and power industry, driven by increasing demand for renewable energy sources and advancements in photovoltaic technology. This market encompasses the production, distribution, and installation of solar energy systems, including solar panels, inverters, mounting systems, and energy storage solutions. Governments worldwide are implementing supportive policies and incentives to promote solar adoption, aiming to reduce carbon emissions and enhance energy security. The declining cost of solar components, coupled with improvements in efficiency, has made solar power more accessible to residential, commercial, and industrial consumers. Key players in the market are continuously innovating to enhance product performance and reduce operational costs, fostering competitive dynamics. The integration of solar power with smart grid technologies and energy storage systems is further expanding its applications, enabling more reliable and efficient energy management. As environmental concerns and energy independence priorities grow, solar power is positioned as a critical component of the global transition toward sustainable energy systems.

Key Highlights

The solar power market is characterized by significant technological advancements and increasing investments in research and development. Innovations in perovskite solar cells and bifacial panels are enhancing efficiency and energy yield, making solar installations more productive. Large-scale solar farms and rooftop solar installations are becoming commonplace, supported by favorable regulatory frameworks and financial incentives such as tax credits and feed-in tariffs. The market is also witnessing a surge in corporate power purchase agreements, where businesses commit to buying solar energy to meet sustainability goals and reduce electricity costs. Energy storage integration, particularly with lithium-ion batteries, is addressing intermittency issues and enabling solar power to provide reliable energy even during non-sunny periods. Major industry players like First Solar, SunPower, and Canadian Solar are expanding their manufacturing capacities and geographic presence to capture growing demand. Additionally, digitalization and IoT-based monitoring systems are improving the maintenance and performance tracking of solar installations, optimizing operational efficiency and lifespan.

Drivers, Opportunities & Restraints

The growth of the solar power market is primarily driven by increasing global awareness of climate change and the urgent need to reduce greenhouse gas emissions. Supportive government policies, including renewable energy targets, subsidies, and net metering programs, are accelerating solar adoption across residential, commercial, and utility-scale sectors. Technological advancements leading to lower production costs and higher efficiency are making solar energy increasingly competitive with conventional fossil fuels. The rising demand for electricity in developing regions, coupled with efforts to enhance energy access, presents substantial opportunities for market expansion. However, the market faces restraints such as high initial installation costs, which can be a barrier for some consumers despite long-term savings. Intermittency and grid integration challenges also pose obstacles, requiring investments in energy storage and grid modernization. Supply chain disruptions and reliance on raw materials like silicon and silver can impact production and pricing. Nonetheless, innovations in recycling solar panels and developing alternative materials offer potential solutions to these challenges, supporting sustainable market growth.

Concentration Insights

The solar power market exhibits a diverse concentration of players, including established multinational corporations and emerging innovators. Regions such as Asia Pacific, particularly China, dominate solar panel manufacturing, accounting for a significant share of global production. Companies like JinkoSolar, Trina Solar, and LONGi Solar are leading in module production and technological development. North America and Europe are key markets for solar installation and adoption, driven by stringent environmental regulations and high consumer awareness. The market concentration is also influenced by vertical integration strategies, where companies control multiple stages of the supply chain from manufacturing to installation and maintenance. This integration helps in cost reduction and quality assurance. Additionally, the utility-scale segment is highly concentrated among a few large developers and EPC contractors, while the residential and commercial segments feature a more fragmented landscape with numerous local and regional installers. Partnerships and mergers are common as companies seek to enhance their market presence and technological capabilities.

Type Insights

The solar power market is segmented into various types based on technology and system configuration. Photovoltaic systems, which convert sunlight directly into electricity, are the most prevalent, with monocrystalline, polycrystalline, and thin-film panels being the primary variants. Monocrystalline panels are known for their high efficiency and durability, making them suitable for space-constrained installations. Polycrystalline panels offer a cost-effective alternative with slightly lower efficiency. Thin-film technology, including cadmium telluride and copper indium gallium selenide, provides flexibility and lighter weight, ideal for specific applications like building-integrated photovoltaics. Concentrated solar power systems, which use mirrors or lenses to focus sunlight onto a small area to generate heat and subsequently electricity, are another type, primarily used in large-scale utility projects. Hybrid systems that combine solar with other energy sources or storage solutions are gaining traction, enhancing reliability and grid stability. The choice of technology depends on factors such as location, budget, and energy requirements, influencing market dynamics and adoption rates.

Application Insights

Solar power applications span residential, commercial, industrial, and utility-scale sectors, each with distinct characteristics and growth drivers. Residential applications involve rooftop installations that allow homeowners to generate their own electricity, reduce energy bills, and contribute to environmental sustainability. Commercial applications include solar installations on business premises, warehouses, and retail spaces, often supported by incentives like tax credits and accelerated depreciation. Industrial applications focus on providing power for manufacturing processes, reducing operational costs and carbon footprints. Utility-scale applications involve large solar farms that feed electricity into the grid, supplying power to a broad consumer base. These projects are often developed through partnerships between energy companies and governments. Additionally, off-grid solar systems are critical in remote areas without reliable electricity access, powering homes, schools, and healthcare facilities. Emerging applications include solar-powered transportation, such as electric vehicle charging stations, and agricultural uses like solar pumps for irrigation, expanding the market's scope and impact.

Regional Insights

The adoption and growth of solar power vary significantly across regions, influenced by factors such as solar irradiance, government policies, and economic conditions. Asia Pacific leads the global market, with China being the largest producer and installer of solar panels, driven by aggressive government targets and manufacturing dominance. India is also a key market, with ambitious renewable energy goals and large-scale solar projects. North America, particularly the United States, has a robust solar market supported by federal tax incentives, state-level renewable portfolio standards, and declining costs. Europe is another major region, with countries like Germany, Spain, and the United Kingdom promoting solar through feed-in tariffs and green energy initiatives. The Middle East and Africa are emerging markets, leveraging high solar potential to address energy access issues and diversify energy sources. Latin America shows promising growth, with countries like Brazil and Chile investing in solar to reduce reliance on hydropower and fossil fuels. Each region's unique regulatory and environmental landscape shapes its solar power development trajectory.

Company Insights

The solar power market features a competitive landscape with numerous companies engaged in manufacturing, installation, and project development. Leading manufacturers include JinkoSolar, Trina Solar, and Canadian Solar, which are known for their high-volume production and technological innovations. First Solar specializes in thin-film solar modules, offering durable and efficient solutions for utility-scale projects. SunPower focuses on high-efficiency residential and commercial panels, leveraging its Maxeon technology. Enphase Energy and SolarEdge are key players in inverters and power optimization systems, critical components for enhancing system performance. Sunrun and Vivint Solar dominate the residential solar installation market in the United States, offering leasing and power purchase agreements. Utility-scale developers like NextEra Energy and Adani Green Energy are executing large projects to meet growing energy demands. These companies are investing in research and development to improve efficiency, reduce costs, and expand their product portfolios, while also forming strategic partnerships to strengthen their market position and geographic reach.

Recent Developments

The solar power market has witnessed several recent developments that reflect its dynamic nature and growth potential. Technological advancements include the commercialization of perovskite solar cells, which promise higher efficiencies and lower production costs compared to traditional silicon-based cells. Bifacial solar panels, capable of capturing sunlight from both sides, are gaining popularity for their increased energy yield. Major acquisitions and mergers have occurred, such as TotalEnergies acquiring a stake in SunPower, enhancing their renewable energy portfolio. Policy developments include the extension of solar investment tax credits in the United States, providing continued support for installations. Companies are also focusing on sustainability initiatives, such as recycling programs for end-of-life solar panels to address environmental concerns. The integration of artificial intelligence and IoT for predictive maintenance and performance monitoring is becoming standard, improving system reliability. Additionally, there is a growing trend towards agrivoltaics, combining solar farming with agriculture to optimize land use and support food production alongside energy generation.

Report Segmentation

This solar power market report provides a comprehensive analysis segmented by technology, application, and region to offer detailed insights into market dynamics. The technology segmentation includes photovoltaic systems and concentrated solar power, with further breakdown into monocrystalline, polycrystalline, and thin-film panels. Application segmentation covers residential, commercial, industrial, and utility-scale sectors, highlighting specific trends and growth patterns in each. Regional segmentation analyzes market performance across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, considering local policies, solar potential, and economic factors. The report also examines the competitive landscape, profiling key players and their strategies, such as product launches, partnerships, and expansions. Additional segments may include system components like inverters, mounting systems, and storage solutions, providing a holistic view of the market ecosystem. This structured approach enables stakeholders to identify opportunities, assess risks, and make informed decisions based on granular data and analysis.

FAQs

What are the key factors driving the growth of the solar power market? The growth is driven by increasing environmental awareness, supportive government policies, declining costs of solar technology, and advancements in energy storage solutions.

Which regions are leading in solar power adoption? Asia Pacific, particularly China and India, leads in adoption due to strong government support and manufacturing capabilities, followed by North America and Europe.

What are the main types of solar power technologies? The main types include photovoltaic systems, such as monocrystalline, polycrystalline, and thin-film panels, and concentrated solar power systems for utility-scale applications.

How is solar power integrated with energy storage? Solar power is integrated with energy storage systems, primarily lithium-ion batteries, to store excess energy for use during periods of low sunlight, enhancing reliability and grid stability.

What challenges does the solar power market face? Challenges include high initial installation costs, intermittency issues, grid integration complexities, and supply chain dependencies on raw materials.

What are the emerging trends in the solar power market? Emerging trends include the development of perovskite solar cells, bifacial panels, agrivoltaics, and increased use of AI and IoT for system monitoring and maintenance.

Citius Research has developed a research report titled “Solar Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Solar Power Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Solar Power Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Solar Power Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Solar Power Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Solar Power Market
• Research Methodology
• Executive Summary
• Market Dynamics of Solar Power Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Solar Power Market
• Cost and Gross Margin Analysis of Solar Power Market
• Solar Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Solar Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Solar Power Market Key Stakeholders

Below are the key stakeholders for the Solar Power Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Solar Power Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Solar Power Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Solar Power Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Solar Power Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Solar Power Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Solar Power Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Solar Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Solar Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Solar Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Solar Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Solar Power Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Solar Power Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Solar Power Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Solar Power Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Solar Power Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Solar Power Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Solar Power Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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