SLI Battery Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194240
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The SLI Battery Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

SLI Battery Market

(Market Size)
$45 billion
$85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 45 billion
2030 Market Size USD 85 billion
Key Players Exide Technologies, EnerSys, GS Yuasa, Clarios, East Penn Manufacturing

Market Summary

The SLI Battery Market is a critical segment within the broader energy and power industry, focusing on batteries specifically designed for Starting, Lighting, and Ignition applications in automotive and other engine-based systems. These batteries are engineered to deliver high bursts of current for short durations to start engines and then be rapidly recharged by the vehicle's alternator. The market is characterized by its essential role in supporting transportation and industrial activities globally. Key sectors relying on SLI batteries include automotive, marine, aviation, and heavy machinery. The demand is closely tied to vehicle production rates, replacement cycles, and the overall health of the transportation and industrial sectors. With advancements in battery chemistry and a growing emphasis on reliability and performance, the SLI battery market continues to evolve, incorporating new technologies while maintaining its foundational purpose. The market is also influenced by regional economic conditions, regulatory standards, and consumer preferences for vehicle types and features.

Key Highlights

The SLI Battery Market is distinguished by several key factors that underscore its importance and dynamism. Lead-acid batteries dominate the market due to their cost-effectiveness, reliability, and well-established recycling infrastructure. However, there is a noticeable shift towards enhanced flooded batteries and absorbent glass mat variants, which offer improved performance and longer life cycles. The automotive sector remains the largest application area, with passenger cars, commercial vehicles, and motorcycles being primary consumers. Geographically, Asia Pacific leads in both production and consumption, driven by high vehicle manufacturing and sales in countries like China, India, and Japan. North America and Europe follow, with strong aftermarket demand and stringent environmental regulations pushing innovation. Key players such as Exide Technologies, Johnson Controls, and GS Yuasa are continuously investing in research and development to enhance battery efficiency, reduce environmental impact, and meet evolving automotive standards. The integration of start-stop technology in modern vehicles is also a significant trend, necessitating more robust and durable SLI batteries.

Drivers, Opportunities & Restraints

The growth of the SLI Battery Market is propelled by several drivers, including the expanding global automotive industry, increasing vehicle parc, and the rising adoption of start-stop systems to improve fuel efficiency and reduce emissions. The aftermarket segment provides steady demand due to the need for periodic battery replacements. Opportunities abound in the development of advanced battery technologies that offer higher cranking amps, longer service life, and better performance in extreme temperatures. The rise of electric vehicles, though a long-term threat, currently presents opportunities for hybrid systems that still utilize SLI batteries. However, the market faces restraints such as environmental concerns related to lead-acid batteries, stringent regulations regarding lead usage and disposal, and the growing popularity of lithium-ion batteries in certain applications. Economic fluctuations and supply chain disruptions, as seen in recent global events, can also impact raw material availability and costs, posing challenges to market stability.

Concentration Insights

The SLI Battery Market is relatively concentrated, with a few major players holding significant market share. Companies like Clarios, Exide Technologies, East Penn Manufacturing, and GS Yuasa have established strong global presence through extensive distribution networks and brand recognition. These leaders benefit from economies of scale, robust R&D capabilities, and strategic partnerships with automotive OEMs. Regional players also play a crucial role, particularly in emerging markets where local manufacturing and cost advantages are key. The competitive landscape is characterized by continuous innovation, mergers and acquisitions, and efforts to expand product portfolios to include advanced battery types. The market concentration is expected to persist, with larger companies leveraging their resources to navigate regulatory hurdles and invest in sustainable technologies, while smaller firms focus on niche segments and regional customization.

Type Insights

SLI batteries are primarily categorized into flooded lead-acid, enhanced flooded, and absorbent glass mat types. Flooded lead-acid batteries are the most traditional and widely used due to their low cost and high reliability. They require periodic maintenance, such as topping up with distilled water, and are commonly found in conventional vehicles. Enhanced flooded batteries represent an improvement, offering better cycle life and resistance to vibration, making them suitable for modern vehicles with higher electrical demands. Absorbent glass mat batteries are a type of valve-regulated lead-acid battery that is sealed and maintenance-free. They provide superior performance, faster recharge rates, and are often used in start-stop applications and vehicles with advanced electronic systems. Each type has its specific advantages and is chosen based on vehicle requirements, cost considerations, and desired performance characteristics.

Application Insights

The application of SLI batteries spans across various sectors, with the automotive industry being the largest. In passenger cars, these batteries are essential for starting engines, powering lighting systems, and supporting ignition. Commercial vehicles, including trucks and buses, rely on robust SLI batteries to handle higher electrical loads and endure rigorous operating conditions. Motorcycles and scooters use smaller SLI batteries designed for compact spaces and frequent start-stop cycles. Beyond automotive, marine applications utilize SLI batteries for engine starting in boats and other watercraft, often requiring enhanced corrosion resistance. Aviation employs specialized SLI batteries for aircraft starting and auxiliary power. Industrial machinery and equipment, such as generators and construction vehicles, also depend on SLI batteries for reliable operation. The diversity in applications drives continuous innovation to meet specific performance, durability, and safety standards.

Regional Insights

The SLI Battery Market exhibits distinct regional dynamics influenced by economic development, automotive production, and regulatory frameworks. Asia Pacific is the dominant region, led by China, which is the largest producer and consumer of vehicles and batteries. India and Japan also contribute significantly due to their robust automotive industries and growing vehicle ownership. North America, with the United States at the forefront, has a mature market characterized by high vehicle penetration and strong aftermarket demand. Europe follows, with countries like Germany, France, and the UK emphasizing environmental regulations that drive the adoption of advanced battery technologies. Latin America and the Middle East & Africa are emerging markets, with growth fueled by increasing industrialization and urbanization. Each region presents unique opportunities and challenges, shaped by local economic conditions, consumer behavior, and governmental policies aimed at sustainability and emission reduction.

Company Insights

Prominent companies in the SLI Battery Market include Clarios, formerly part of Johnson Controls, which is a global leader with a comprehensive portfolio of automotive batteries. Exide Technologies is another key player, known for its extensive range of SLI batteries for various applications. East Penn Manufacturing dominates in North America with its Deka brand, emphasizing quality and sustainability. GS Yuasa, a Japanese company, has a strong presence in Asia and Europe, offering advanced battery solutions. Other significant players include Leoch International Technology, Crown Battery, and Trojan Battery Company, each specializing in different segments and regions. These companies invest heavily in research and development to improve battery performance, lifespan, and environmental footprint. Strategic collaborations with automotive OEMs, expansion into emerging markets, and focus on recycling initiatives are common strategies to maintain competitive advantage and meet evolving market demands.

Recent Developments

Recent developments in the SLI Battery Market reflect a trend towards innovation and sustainability. Companies are increasingly focusing on developing batteries with higher reserve capacity and improved cycle life to support modern vehicles with advanced electrical systems. The integration of start-stop technology has driven demand for absorbent glass mat batteries, which are better suited for frequent cycling. Environmental concerns have prompted investments in recycling technologies and the development of more eco-friendly battery chemistries. There has also been a surge in mergers and acquisitions, such as Clarios' strategic moves to strengthen its global footprint. Additionally, partnerships between battery manufacturers and automotive OEMs are becoming more common to co-develop customized solutions. The market is also witnessing the introduction of smart batteries with built-in monitoring systems to enhance performance and safety. These developments indicate a proactive approach to addressing both current needs and future challenges.

Report Segmentation

The SLI Battery Market report is segmented based on type, application, and region to provide a detailed analysis. By type, the market is divided into flooded lead-acid, enhanced flooded, and absorbent glass mat batteries. Each segment is analyzed in terms of market share, growth potential, and key trends. The application segment covers passenger cars, commercial vehicles, motorcycles, marine, aviation, and industrial machinery, highlighting specific demand drivers and performance requirements for each category. Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with each region examined for its unique market dynamics, leading countries, and growth prospects. This comprehensive segmentation allows stakeholders to identify opportunities, understand regional variations, and make informed decisions based on detailed, categorized insights.

FAQs

What is an SLI battery? An SLI battery is a type of rechargeable battery designed specifically for Starting, Lighting, and Ignition purposes in internal combustion engine vehicles and equipment. It provides a high burst of current to start the engine and then powers the electrical systems when the engine is off.

How long do SLI batteries last? The lifespan of an SLI battery typically ranges from three to five years, depending on usage patterns, maintenance, environmental conditions, and the type of battery. Regular maintenance and proper charging can extend its life.

What are the main types of SLI batteries? The main types are flooded lead-acid, enhanced flooded, and absorbent glass mat batteries. Each offers different benefits in terms of cost, performance, maintenance requirements, and suitability for various applications.

Which regions are key markets for SLI batteries? Key regions include Asia Pacific, particularly China and India, due to high vehicle production and sales; North America and Europe, with mature markets and strong replacement demand; and emerging regions like Latin America and the Middle East.

Who are the leading companies in the SLI battery market? Leading companies include Clarios, Exide Technologies, East Penn Manufacturing, GS Yuasa, Leoch International Technology, and Crown Battery, among others, known for their innovation, quality, and global reach.

What applications use SLI batteries? SLI batteries are used in passenger cars, commercial vehicles, motorcycles, marine vessels, aircraft, and industrial machinery for starting engines and powering electrical systems during operation.

Citius Research has developed a research report titled “SLI Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• SLI Battery Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The SLI Battery Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

SLI Battery Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

SLI Battery Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of SLI Battery Market
• Research Methodology
• Executive Summary
• Market Dynamics of SLI Battery Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of SLI Battery Market
• Cost and Gross Margin Analysis of SLI Battery Market
• SLI Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “SLI Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

SLI Battery Market Key Stakeholders

Below are the key stakeholders for the SLI Battery Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

SLI Battery Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the SLI Battery Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the SLI Battery Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in SLI Battery Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global SLI Battery Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global SLI Battery Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global SLI Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global SLI Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global SLI Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global SLI Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America SLI Battery Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America SLI Battery Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe SLI Battery Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA SLI Battery Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific SLI Battery Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa SLI Battery Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia SLI Battery Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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