Snack Pellet Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196216
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Snack Pellet Equipment Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Snack Pellet Equipment Market

(Market Size)
$850 million
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 850 million
2030 Market Size USD 1.8 billion
Key Players Bühler, Clextral, Baker Perkins, Coperion, GEA

Market Summary

The snack pellet equipment market is a specialized segment within the broader food processing machinery industry, catering to the production of semi-finished snack products known as pellets. These pellets are intermediate products that undergo further processing, such as frying, baking, or hot air expansion, to become finished snacks like chips, curls, and rings. The market encompasses a range of machinery including extruders, dryers, flavoring systems, and packaging equipment designed for high-volume manufacturing. Demand is primarily driven by the global expansion of the snack food industry, with manufacturers seeking efficient, scalable, and hygienic solutions to meet consumer preferences for diverse and innovative snack formats. Key end-users include large-scale snack manufacturers and contract processing facilities. The market is characterized by continuous technological advancements aimed at improving production efficiency, product consistency, and flexibility to handle various raw materials like potatoes, corn, tapioca, and grains. Sustainability and energy efficiency are also becoming critical purchase factors for equipment buyers.

Key Highlights

The snack pellet equipment market is defined by several key highlights that underscore its dynamics and strategic importance. A prominent trend is the integration of Industry 4.0 principles, with leading manufacturers incorporating IoT sensors, automation, and data analytics for real-time monitoring and predictive maintenance, thereby minimizing downtime and optimizing output. Another significant highlight is the rising demand for multifunctional equipment capable of processing a diverse range of raw materials and producing different pellet shapes and textures from a single line, offering manufacturers exceptional operational flexibility. Hygiene and food safety remain paramount, leading to the widespread adoption of equipment designed with easy-clean features, sanitary welds, and compliance with international standards like EHEDG and USDA. Furthermore, there is a noticeable shift towards energy-efficient drying and frying technologies to reduce operational costs and environmental impact. The market also sees robust growth in emerging economies, where rising disposable incomes are fueling the demand for packaged snacks, subsequently driving investments in new production facilities and machinery upgrades.

Drivers, Opportunities & Restraints

The growth trajectory of the snack pellet equipment market is influenced by a confluence of drivers, opportunities, and restraints. A primary driver is the escalating global consumption of convenience and snack foods, spurred by urbanization, busier lifestyles, and the introduction of novel flavors and healthier options, which compels manufacturers to invest in advanced production capabilities. The opportunity landscape is vast, particularly in the development of equipment for alternative raw materials like legumes, ancient grains, and vegetable blends to cater to the health-conscious consumer segment. Additionally, the retrofitting and modernization of aging production lines in established markets present significant aftermarket sales potential for equipment providers. However, the market faces notable restraints, including the high capital investment required for setting up a complete pellet production line, which can be a barrier for small and medium enterprises. Stringent food safety regulations across different regions also necessitate complex compliance measures, adding to the cost and complexity of equipment design and operation. Economic volatility and fluctuations in raw material prices can further impact manufacturers' capital expenditure decisions, potentially delaying new equipment purchases.

Concentration Insights

The global snack pellet equipment market exhibits a concentration of expertise and manufacturing among a mix of large multinational corporations and specialized niche players. Europe and North America are traditional hubs for high-end, technologically advanced machinery manufacturing, hosting several of the world's leading equipment suppliers. These established players possess extensive product portfolios, strong R&D capabilities, and a global service and distribution network, allowing them to cater to large multinational food conglomerates. Conversely, the market also features a segment of specialized manufacturers focusing on specific process steps, such as specialized dryers or flavoring systems, often competing on customization and technical expertise. The Asia Pacific region is emerging as both a significant consumer and a growing manufacturing base for cost-competitive equipment, increasing competitive pressure. The market concentration is therefore characterized by innovation-led competition at the high end and price-based competition for standard machinery, with mergers and acquisitions being a common strategy for companies to expand their geographical reach and technological offerings.

Type Insights

The snack pellet equipment market is segmented by the type of machinery, each serving a critical function in the production line. Single-screw extruders are widely used for their simplicity and effectiveness in producing a variety of pellet shapes at high capacities, making them a popular choice for standard snack production. Twin-screw extruders offer superior control over the process parameters, such as shear, temperature, and pressure, enabling the production of more complex multi-ingredient pellets and expanded snacks with specific textures. Drying systems, including belt dryers and multi-stage dryers, are essential for reducing the moisture content of pellets to a stable level for storage and further processing; the choice of dryer impacts energy consumption and final product quality significantly. Frying systems, if part of the line, are evolving with oil filtration and heat recovery features to improve efficiency. Additional equipment includes flavoring drums for uniform coating, cooling conveyors, and sophisticated packaging systems that ensure product freshness and extend shelf life. The selection of equipment type is dictated by the desired final product characteristics, production volume, and raw material properties.

Application Insights

Snack pellet equipment finds its primary application in the manufacturing of a vast array of finished snack products. The most prominent application is in the production of potato-based snacks, where equipment processes potato flakes or granules into pellets that are later expanded into chips or other shapes. Corn-based snacks represent another major application, with equipment designed to handle corn masa or grits to produce pellets for tortilla chips, curls, and puffs. There is rapidly growing application in the production of third-generation (3G) snacks or pellets made from alternative materials like tapioca, rice, oats, and various legumes including lentils and chickpeas, catering to the demand for gluten-free, high-protein, and all-natural snacks. Furthermore, the equipment is also used for producing pellets that serve as a base for ready-to-eat cereals and texturized vegetable protein products. The versatility of modern extrusion systems allows snack manufacturers to quickly adapt their lines to tap into new consumer trends, making application insights crucial for understanding market direction and innovation focus.

Regional Insights

Geographically, the demand for snack pellet equipment is distributed across key regions, each with distinct characteristics. North America and Europe are mature markets characterized by high per capita snack consumption. These regions are primarily driven by the need for equipment replacement, modernization for higher efficiency, and compliance with stringent regulatory standards. The Asia Pacific region is the fastest-growing market, fueled by economic growth, urbanization, and the rapid expansion of the organized retail sector. Countries like China, India, and Indonesia are hotspots for new greenfield projects, attracting significant investments from both global and local snack manufacturers. Latin America and the Middle East and Africa present emerging opportunities, with growing populations and increasing adoption of Western snacking habits prompting investments in local production capabilities to reduce import dependency. Regional preferences also influence equipment design; for instance, certain flavors and textures are more popular in specific regions, requiring equipment to be adaptable to different recipes and processes.

Company Insights

The competitive landscape of the snack pellet equipment market includes globally recognized players and several strong regional participants. Leading companies such as B?hler AG, Clextral, Inc., and GEA Group AG are renowned for their comprehensive processing lines and technological innovation, often providing turnkey solutions to major snack food producers. These corporations invest heavily in research and development to introduce energy-efficient and highly automated systems. Other significant players like Baker Perkins Ltd., Kiremko B.V., and Jinan Sunpring Machinery Co., Ltd. compete by offering specialized equipment or cost-effective solutions for specific market segments. The strategy for these companies often involves forming strategic partnerships with food processors to co-develop customized solutions, expanding their service networks for better after-sales support, and pursuing acquisitions to bolster their technological portfolio and market presence. The focus is consistently on delivering reliability, high throughput, and versatility to meet the evolving demands of the global snack industry.

Recent Developments

The snack pellet equipment market is witnessing a series of recent developments focused on innovation and strategic growth. A prominent trend is the launch of next-generation extrusion systems featuring enhanced control software for greater precision in shaping and texturizing pellets, allowing for unprecedented product customization. Several key players have announced investments in expanding their manufacturing capacities, particularly in the Asia Pacific region, to be closer to high-growth markets and reduce lead times for customers. There is also a marked increase in collaborations between equipment manufacturers and food research institutes to develop new processing techniques for novel ingredients like insects or plant-based proteins. Sustainability initiatives are at the forefront, with companies introducing equipment that significantly reduces water and energy consumption and minimizes waste generation. Furthermore, the aftermarket segment is seeing growth, with providers offering digital services like remote troubleshooting and predictive maintenance packages to maximize the uptime and productivity of existing machinery installed at client facilities.

Report Segmentation

This market research report on the snack pellet equipment market provides a detailed analysis segmented across multiple dimensions to offer a comprehensive view. The segmentation by equipment type includes key categories such as extruders (further broken down into single-screw and twin-screw), dryers, fryers, flavoring systems, and packaging machines. The process segmentation covers the key stages of mixing, extrusion, drying, frying, flavoring, and packaging. The report is also segmented by application, detailing the equipment used for potato-based snacks, corn-based snacks, tapioca-based snacks, multigrain snacks, and other alternative ingredient snacks. A crucial geographical segmentation provides in-depth analysis for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, growth rates, and key country-level markets. This multi-faceted segmentation allows stakeholders to pinpoint specific areas of interest, understand niche dynamics, and identify growth pockets within the broader market landscape.

FAQs

What are the different types of snack pellet equipment?

The primary types of snack pellet equipment include extruders, which shape the raw material; dryers, which reduce moisture; fryers for cooking; flavoring systems for coating; and packaging machines. Extruders are further categorized into single-screw and twin-screw variants, each offering different capabilities for product texture and complexity.

What are the key drivers for the snack pellet equipment market?

Key drivers include the rising global consumption of convenience snacks, demand for product innovation and variety, and the need for manufacturers to improve production efficiency and scalability. The growth of the organized retail sector and changing consumer lifestyles also significantly contribute to market expansion.

Which regions show the highest growth potential for this market?

The Asia Pacific region demonstrates the highest growth potential due to rapid urbanization, growing disposable incomes, and the increasing adoption of Western snacking habits. Emerging economies in Latin America and the Middle East and Africa are also identified as promising markets for future growth.

Who are the leading companies in the snack pellet equipment market?

Leading companies in this market are typically large, established machinery manufacturers with a global presence. Prominent names often include B?hler AG, Clextral, Inc., and GEA Group AG, known for their advanced technology and comprehensive production solutions.

What are the latest trends in snack pellet equipment technology?

The latest trends revolve around automation, Industry 4.0 integration with IoT for data monitoring, and the development of energy-efficient and multi-functional machinery. There is also a strong focus on designing equipment for healthier snack options using alternative ingredients like legumes and whole grains.

Citius Research has developed a research report titled “Snack Pellet Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Snack Pellet Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Snack Pellet Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Snack Pellet Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Snack Pellet Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Snack Pellet Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Snack Pellet Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Snack Pellet Equipment Market
• Cost and Gross Margin Analysis of Snack Pellet Equipment Market
• Snack Pellet Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Snack Pellet Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Snack Pellet Equipment Market Key Stakeholders

Below are the key stakeholders for the Snack Pellet Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Snack Pellet Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Snack Pellet Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Snack Pellet Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Snack Pellet Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Snack Pellet Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Snack Pellet Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Snack Pellet Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Snack Pellet Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Snack Pellet Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Snack Pellet Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Snack Pellet Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Snack Pellet Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Snack Pellet Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Snack Pellet Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Snack Pellet Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Snack Pellet Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Snack Pellet Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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