Smart Meter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211995
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Meter Market size was estimated at USD 25.8 billion in 2023 and is projected to reach USD 108.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 25.10% during the forecast period (2024-2030).

Smart Meter Market

(Market Size)
$25.8 billion
$108.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 25.10%
2023 Market Size USD 25.8 billion
2030 Market Size USD 108.3 billion
Key Players Itron, Landis + Gyr, Honeywell, Siemens, Schneider Electric

Market Summary

The smart meter market represents a critical segment within the semiconductor and electronics industry, driven by the global transition towards modernized energy infrastructure. These advanced metering devices are electronic systems that record consumption of electric energy, water, or gas and communicate that information to both the utility provider and the consumer for monitoring and billing purposes. The integration of semiconductors enables functionalities such as real-time data processing, two-way communication, and remote management, which are fundamental to smart grid deployments. The market is characterized by a shift from traditional electromechanical meters to digital solutions that offer enhanced accuracy, reduced operational costs, and improved energy efficiency. Key components include microcontrollers, communication modules, and sensors, all reliant on semiconductor technology. The adoption is propelled by regulatory mandates, utility modernization initiatives, and growing consumer awareness regarding energy conservation. Regions with robust infrastructure development and supportive government policies are witnessing accelerated deployment. The market ecosystem comprises meter manufacturers, semiconductor suppliers, software developers, and utility service providers, all collaborating to deliver integrated solutions that cater to the evolving demands of smart cities and sustainable energy management.

Key Highlights

The smart meter market is distinguished by several key highlights that underscore its significance and growth trajectory. Advanced metering infrastructure (AMI) forms the backbone of smart grid systems, enabling bidirectional communication between utilities and consumers. This facilitates dynamic pricing, outage management, and demand response programs, enhancing grid reliability and operational efficiency. The integration of Internet of Things (IoT) technologies allows for seamless connectivity and data analytics, empowering consumers with detailed insights into their energy usage patterns. Semiconductor innovations, such as low-power chips and secure communication protocols, are critical in enhancing meter functionality and cybersecurity. Major industry players are focusing on developing interoperable and scalable solutions to support diverse utility requirements. The market is also witnessing increased investments in research and development to introduce next-generation meters with enhanced features like predictive maintenance and integration with renewable energy sources. Furthermore, partnerships and collaborations between technology providers and utilities are accelerating market penetration and innovation. These highlights collectively emphasize the transformative impact of smart meters on energy management and sustainability goals.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the smart meter market. Government regulations and policies mandating the deployment of smart meters to reduce carbon emissions and improve energy efficiency are primary catalysts. Utilities are increasingly adopting these meters to minimize non-technical losses, enhance billing accuracy, and optimize resource allocation. The rising demand for energy conservation and the need for real-time monitoring solutions are further driving adoption. Opportunities abound in the integration of artificial intelligence and machine learning for advanced data analytics, enabling predictive maintenance and personalized energy recommendations. The expansion of smart city projects globally presents significant growth prospects, as smart meters are integral to intelligent infrastructure. However, the market faces restraints such as high initial installation costs and concerns regarding data privacy and cybersecurity. The complexity of integrating new systems with existing infrastructure can also pose challenges. Additionally, economic uncertainties and budget constraints in some regions may slow down deployment. Despite these restraints, ongoing technological advancements and increasing awareness of energy management are expected to mitigate these challenges and drive sustained market growth.

Concentration Insights

The smart meter market exhibits a concentrated landscape with a few key players dominating the global scene. Companies such as Landis+Gyr, Itron, Siemens, Honeywell, and Schneider Electric are at the forefront, leveraging their extensive experience and technological expertise. These industry leaders focus on innovation, strategic acquisitions, and partnerships to strengthen their market position. Landis+Gyr, for instance, is renowned for its comprehensive AMI solutions and global reach. Itron specializes in offering end-to-end metering and data management systems. Siemens and Honeywell bring their industrial automation prowess to develop advanced metering technologies. Schneider Electric emphasizes integrated energy management solutions. The market concentration is also influenced by regional players who cater to specific geographical demands, but the global giants maintain a significant share due to their robust product portfolios and extensive distribution networks. This concentration drives competitive intensity, leading to continuous product enhancements and cost efficiencies. Collaborations with utility companies and government bodies further solidify the dominance of these players, ensuring a steady pipeline of projects and innovations.

Type Insights

Smart meters are categorized based on the utility they measure, primarily into electricity, gas, and water meters. Electricity smart meters are the most prevalent, equipped with features like real-time consumption tracking, remote connect/disconnect, and tamper detection. They utilize semiconductors for processing and communication modules such as RF, PLC, or cellular networks for data transmission. Gas smart meters monitor natural gas usage and often incorporate safety features like leak detection and automatic shut-off. Water smart meters measure water flow and help in detecting leaks and managing distribution networks. Each type relies on specialized sensors and ICs tailored to the specific medium being measured. The electricity segment holds the largest market share due to widespread grid modernization efforts. However, gas and water meters are gaining traction as utilities seek comprehensive AMI solutions. Technological advancements are leading to the development of multi-utility meters that combine electricity, gas, and water monitoring into a single device, offering streamlined operations and cost savings. The choice of meter type depends on regional infrastructure, regulatory requirements, and utility priorities.

Application Insights

Smart meters find applications across residential, commercial, and industrial sectors, each with distinct requirements and benefits. In the residential sector, smart meters empower homeowners with detailed energy usage data, enabling better consumption management and cost savings. Features like prepayment options and time-of-use pricing are particularly beneficial. Commercial applications include offices, retail spaces, and institutions where energy management is crucial for operational efficiency and sustainability reporting. Smart meters help in identifying energy waste and optimizing HVAC and lighting systems. Industrial applications involve large-scale manufacturing plants and facilities with high energy demands. Here, smart meters are integral to demand response programs, peak load management, and ensuring power quality. They also facilitate sub-metering for different departments or processes, providing granular insights. Additionally, utilities use smart meters for grid management, outage detection, and renewable energy integration. The application scope is expanding with smart cities incorporating these meters into broader IoT ecosystems for holistic urban management. Each application segment drives specific product developments, such as ruggedized meters for industrial use or user-friendly interfaces for residential consumers.

Regional Insights

The adoption of smart meters varies significantly across regions, influenced by regulatory frameworks, infrastructure development, and economic conditions. North America is a mature market, with widespread deployments driven by government initiatives like the Smart Grid Investment Grant in the United States. Utilities in this region focus on grid reliability and integrating renewable energy sources. Europe is another key market, propelled by the European Union's mandate for member states to deploy smart meters to achieve energy efficiency targets. Countries like the UK, France, and Italy have made substantial progress. The Asia-Pacific region is experiencing rapid growth, with countries such as China, India, and Japan investing heavily in smart grid infrastructure. China leads in terms of volume due to large-scale urbanization projects and government support. Latin America and the Middle East & Africa are emerging markets, with pilot projects and gradual deployments aimed at reducing transmission losses and improving billing efficiency. Regional differences in communication standards, such as the preference for wireless technologies in some areas and PLC in others, also shape market dynamics. Each region presents unique opportunities and challenges, influencing global strategies of market players.

Company Insights

Prominent companies in the smart meter market include Landis+Gyr, Itron, Siemens, Honeywell, Schneider Electric, and Aclara Technologies. Landis+Gyr is a global leader offering a wide range of smart metering solutions and grid management technologies. Itron specializes in electricity, gas, water, and thermal metering systems, with a strong focus on data analytics and software. Siemens provides advanced metering infrastructure as part of its broader energy management portfolio, leveraging its expertise in automation and digitalization. Honeywell offers smart meters and integrated solutions for utilities and enterprises, emphasizing security and reliability. Schneider Electric delivers end-to-end energy management solutions, including smart meters and software platforms for monitoring and control. Aclara Technologies, a subsidiary of Hubbell Incorporated, focuses on AMI and customer engagement solutions. These companies invest heavily in research and development to introduce innovative features such as edge computing, cybersecurity enhancements, and interoperability with renewable energy sources. Strategic partnerships with utilities and technology firms are common to expand market reach and capabilities. The competitive landscape is characterized by continuous innovation, with companies striving to offer cost-effective, scalable, and future-proof solutions to meet evolving market demands.

Recent Developments

The smart meter market has witnessed several recent developments highlighting technological advancements and strategic movements. There is a growing emphasis on enhancing cybersecurity measures to protect against increasing threats, with companies incorporating advanced encryption and authentication protocols. The integration of 5G technology is gaining attention, promising faster and more reliable communication for smart meter networks. Companies are also exploring the use of artificial intelligence for predictive maintenance and anomaly detection, reducing downtime and improving efficiency. Partnerships between meter manufacturers and software providers are on the rise to offer comprehensive solutions that include data analytics and customer engagement platforms. For instance, collaborations aimed at developing interoperable systems that can seamlessly integrate with existing utility infrastructure are becoming common. Additionally, there is a push towards sustainability, with manufacturers focusing on producing energy-efficient meters and using eco-friendly materials. Pilot projects for next-generation meters capable of supporting electric vehicle charging and distributed energy resources are underway in various regions. These developments reflect the market's dynamic nature and its alignment with global trends towards digitalization and sustainability.

Report Segmentation

The smart meter market report is segmented based on type, application, technology, and region. By type, the market is divided into electricity smart meters, gas smart meters, and water smart meters. Electricity smart meters dominate due to extensive grid modernization projects. Gas and water segments are growing as utilities expand AMI deployments. Application segmentation includes residential, commercial, and industrial sectors. The residential segment holds a significant share, driven by consumer demand for energy management. Commercial and industrial applications are advancing with a focus on operational efficiency and sustainability. Technology segmentation covers communication methods such as radio frequency (RF), power line communication (PLC), cellular, and others. RF is widely used for its flexibility, while PLC is favored in areas with established power lines. Cellular technology is gaining traction for its reliability and coverage. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each analyzed for market trends, growth factors, and competitive landscape. This comprehensive segmentation provides detailed insights into market dynamics and helps stakeholders identify opportunities and formulate strategies.

FAQs

What is a smart meter? A smart meter is an electronic device that records consumption of electricity, water, or gas and communicates this data to the utility and the consumer for monitoring and billing purposes, enabling better energy management.

How do smart meters work? Smart meters use sensors to measure consumption and embedded communication modules to transmit data wirelessly or via power lines to utilities, providing real-time information and enabling remote management.

What are the benefits of smart meters? Benefits include accurate billing, reduced operational costs for utilities, enhanced energy efficiency, outage detection, and empowerment of consumers with real-time usage data to manage consumption.

Are smart meters secure? Smart meters incorporate advanced encryption and security protocols to protect data, though ongoing advancements are made to address evolving cybersecurity threats and ensure privacy.

Can smart meters save money? Yes, by providing detailed insights into energy usage, smart meters help consumers identify waste and optimize consumption, leading to cost savings on utility bills.

What is the future of smart meters? The future involves integration with IoT, AI, and renewable energy sources, supporting smart grid advancements, electric vehicle charging, and sustainable urban development.

Citius Research has developed a research report titled “Smart Meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Meter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Meter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Meter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Meter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Meter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Meter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Meter Market
• Cost and Gross Margin Analysis of Smart Meter Market
• Smart Meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Meter Market Key Stakeholders

Below are the key stakeholders for the Smart Meter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Meter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Meter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Meter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Meter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Meter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Meter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Meter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Meter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Meter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Meter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Meter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Meter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Meter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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