Current Sensor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211503
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Current Sensor Market size was estimated at USD 2.85 billion in 2023 and is projected to reach USD 4.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Current Sensor Market

(Market Size)
$2.85 billion
$4.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.85 billion
2030 Market Size USD 4.8 billion
Key Players Allegro MicroSystems, Honeywell, LEM Holding, TDK, Infineon Technologies

Market Summary

The current sensor market is a vital segment within the semiconductor and electronics industry, playing a critical role in a vast array of applications by accurately measuring and monitoring electrical current flow. These sensors are fundamental components in systems requiring precise power management, safety mechanisms, and operational efficiency. The market is characterized by continuous technological evolution, with manufacturers consistently innovating to enhance accuracy, reduce size, and improve integration capabilities. Demand is propelled by the global push towards electrification, automation, and energy efficiency across multiple sectors. Industries such as automotive, renewable energy, industrial automation, and consumer electronics are primary consumers, relying on these sensors for everything from motor control to battery management and overload protection. The competitive landscape is dynamic, featuring a mix of established semiconductor giants and specialized sensor technology firms, all vying for market share through product development and strategic partnerships. The market's growth trajectory is intrinsically linked to broader technological trends, including the proliferation of electric vehicles, the expansion of smart grid infrastructure, and the increasing adoption of industrial IoT solutions.

Key Highlights

A key highlight of the current sensor market is the rapid advancement in technology, particularly the shift towards non-isolated and open-loop Hall-effect sensors, which offer cost-effective and reliable solutions for many applications. The integration of current sensors with other functionalities, such as voltage sensing and communication interfaces, into single packages is another significant trend, simplifying design for engineers and saving valuable board space. The automotive sector stands out as a powerhouse of demand, with electric and hybrid vehicles requiring sophisticated current sensing for battery management systems, inverter control, and onboard charging. Furthermore, the emphasis on Industry 4.0 and smart manufacturing is driving the need for highly accurate sensors in motor drives and robotics to ensure precision and safety. The renewable energy sector, especially solar and wind power installations, also represents a major growth area, as these systems depend on current sensors for maximum power point tracking and grid interconnection. The market is also witnessing increased adoption of high-bandwidth sensors to meet the demands of fast-switching wide-bandgap semiconductors like Silicon Carbide and Gallium Nitride.

Drivers, Opportunities & Restraints

Several powerful drivers are fueling the expansion of the current sensor market. The global transition to electric mobility is perhaps the most significant, with every electric vehicle incorporating numerous sensors for critical functions. The push for energy efficiency in industrial equipment and consumer appliances, often mandated by government regulations, is another major driver, as precise current measurement is essential for optimizing power consumption. The growth of renewable energy generation and the modernization of power grids into smart grids create substantial opportunities for current sensing technology to monitor and manage power flow effectively. However, the market also faces certain restraints. Price sensitivity, especially in high-volume consumer applications, can pressure profit margins and limit the adoption of more advanced, higher-cost sensor technologies. Technical challenges, such as mitigating the effects of external magnetic fields and temperature variations on sensor accuracy, require ongoing research and development. Additionally, the complexity of integrating these sensors into increasingly compact electronic designs can pose a barrier for some manufacturers.

Concentration Insights

The current sensor market exhibits a moderately concentrated landscape, dominated by a cohort of large, multinational semiconductor corporations with extensive research and development resources and global distribution networks. These industry leaders possess broad product portfolios that cover various sensing technologies, including Hall-effect, shunt-based, and current transformer solutions, allowing them to serve diverse application needs. Alongside these giants, there are several highly specialized and technologically focused companies that compete by offering innovative, high-performance sensors for niche or demanding applications. The concentration of manufacturing and technological expertise is notably high in regions like North America, Europe, and parts of Asia-Pacific. Market entry for new players is challenging due to the significant capital investment required for semiconductor fabrication and the established relationships between incumbent suppliers and their large, global customers. This dynamic fosters an environment of intense competition centered on technological innovation, product reliability, and cost-effectiveness.

Type Insights

Current sensors are primarily categorized based on their underlying technology and principle of operation, with each type offering distinct advantages for specific applications. Hall-effect sensors are widely prevalent due to their non-contact measurement capability, electrical isolation, and ability to measure both AC and DC currents. They are further subdivided into open-loop and closed-loop (compensated) types, with closed-loop sensors offering higher accuracy and faster response times. Shunt resistors represent a traditional and cost-effective technology, measuring current by detecting the voltage drop across a precision resistor; they are commonly used in battery management and automotive systems but lack isolation. Current transformers are another key type, ideal for measuring high AC currents in power distribution and industrial settings due to their inherent isolation and robustness. Emerging technologies like magneto-resistive sensors are gaining traction for their exceptional sensitivity and accuracy in measuring very small currents. The choice of sensor type is a critical design decision, balancing factors such as required accuracy, isolation needs, bandwidth, power consumption, and overall system cost.

Application Insights

The application landscape for current sensors is exceptionally diverse, spanning nearly every sector that utilizes electrical power. In the automotive industry, they are indispensable in electric and hybrid vehicles for monitoring battery current, motor phase currents, and DC-link currents, ensuring safety, performance, and battery longevity. Industrial automation represents another massive application segment, where sensors are used in motor drives, robotic arms, uninterruptible power supplies, and welding equipment to enable precise control and protect against overload conditions. The renewable energy sector relies heavily on current sensors within solar inverters and wind turbine converters for maximum power point tracking and grid compliance. Consumer electronics and appliances utilize these sensors for power management, overload protection, and battery charging in products like smartphones, laptops, and air conditioners. Furthermore, telecommunications infrastructure, medical equipment, and aerospace systems all incorporate current sensing for critical monitoring and control functions, highlighting the technology's fundamental role in modern electronics.

Regional Insights

The adoption and production of current sensor technology demonstrate distinct regional patterns influenced by industrial base, technological advancement, and government policy. The Asia-Pacific region is the dominant force in the global market, driven by its massive electronics manufacturing industry, strong presence of automotive producers, and significant investments in renewable energy projects. Countries like China, Japan, and South Korea are major hubs for both consumption and production of these components. North America remains a highly significant market, characterized by strong demand from the automotive, industrial, and telecommunications sectors, alongside a robust ecosystem of leading semiconductor companies and technology innovators. Europe holds a substantial share, supported by its advanced automotive industry, particularly in Germany, and a strong focus on industrial automation and energy efficiency initiatives. Other regions, including Latin America and the Middle East & Africa, are emerging markets where growth is linked to industrialization, infrastructure development, and the gradual adoption of new technologies like electric vehicles and smart grids.

Company Insights

The competitive environment in the current sensor market is shaped by the strategies and portfolios of key players. Allegro MicroSystems is a prominent leader, renowned for its extensive range of high-performance Hall-effect current sensor ICs that are widely adopted in automotive and industrial applications. Texas Instruments offers a broad portfolio of integrated current sensing solutions, including amplifier-based and Hall-effect devices, focusing on high accuracy and integration. Infineon Technologies is another major contender, leveraging its expertise in power semiconductors to provide advanced current sensors for automotive and industrial power systems. LEM Holding is a specialized player known for its high-accuracy, isolated current measurement transducers for industrial and automotive markets. Melexis and TDK Corporation are also significant contributors, providing innovative sensor solutions. These companies compete intensely through continuous research and development to introduce products with improved performance parameters, smaller form factors, and enhanced functional integration to meet evolving market demands.

Recent Developments

The current sensor market is dynamic, with recent developments focused on enhancing performance, miniaturization, and integration to address next-generation application requirements. A prominent trend is the development of sensors specifically optimized for use with wide-bandgap semiconductors like SiC and GaN, which operate at higher switching frequencies and temperatures, necessitating sensors with faster response times and improved thermal stability. There is a significant push towards higher integration, with companies releasing devices that combine current sensing with voltage monitoring, temperature sensing, and digital interfaces like I2C or SPI on a single chip, simplifying system design. The automotive sector continues to drive innovation, with new sensor releases targeting the precise and safe monitoring of high currents in 800V battery systems for next-generation electric vehicles. Furthermore, advancements in packaging technology are enabling smaller, more robust sensors that can withstand harsh automotive and industrial environments while improving reliability and reducing electromagnetic interference.

Report Segmentation

This comprehensive market research report on the current sensor industry provides a detailed and structured analysis segmented to offer granular insights. The report is meticulously categorized by type, delving into the characteristics, adoption trends, and market dynamics of Hall-effect sensors, shunt-based sensors, current transformers, and other emerging technologies like magneto-resistive sensors. It is further segmented by application, providing in-depth analysis and forecasts for key verticals including automotive, industrial automation, consumer electronics, renewable energy, telecommunications, and medical equipment. The geographical segmentation offers a thorough regional analysis, examining market size, growth patterns, key players, and demand drivers across North America, Europe, Asia-Pacific, and the Rest of the World. This multi-dimensional segmentation allows stakeholders to pinpoint specific opportunities, understand competitive landscapes in niche segments, and make informed strategic decisions based on a clear understanding of each sub-market's unique dynamics and potential.

FAQs

What are the different types of current sensors? The primary types of current sensors include Hall-effect sensors, which use the Hall principle to measure magnetic fields generated by current; shunt resistors, which measure the voltage drop across a precision resistor; and current transformers, which are used for isolating and measuring alternating current. Other types include Rogowski coils and magneto-resistive sensors.

How does a Hall effect current sensor work? A Hall effect current sensor operates by placing a Hall effect semiconductor chip near a current-carrying conductor. The current generates a magnetic field that is perpendicular to the chip. The Hall effect chip then produces a voltage output that is proportional to the strength of this magnetic field, which in turn is proportional to the current being measured.

What is the application of current sensor? Current sensors have vast applications including motor control and overload protection in industrial automation, battery management and inverter control in electric vehicles, power monitoring in renewable energy systems like solar inverters, and power management and safety in consumer electronics and household appliances.

What are the key players in the current sensor market? The market features several key players, including Allegro MicroSystems, Texas Instruments, Infineon Technologies, LEM Holding, Melexis, and TDK Corporation. These companies are recognized for their technological innovation, extensive product portfolios, and strong global presence.

What is the difference between open loop and closed loop current sensor? An open-loop Hall effect current sensor directly outputs a voltage proportional to the measured magnetic field from the primary current. A closed-loop (or compensated) sensor uses a secondary coil to generate a counter-acting magnetic field, nullifying the primary field; this design offers higher accuracy, better linearity, and faster response times but is typically more complex and expensive.

Why is current sensing important? Current sensing is critically important for ensuring system safety by providing overload and short-circuit protection, optimizing energy efficiency by enabling precise power management, facilitating accurate control in motor drives and robotics, and monitoring battery state of charge and health in portable devices and electric vehicles.

Citius Research has developed a research report titled “Current Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Current Sensor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Current Sensor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Current Sensor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Current Sensor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Current Sensor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Current Sensor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Current Sensor Market
• Cost and Gross Margin Analysis of Current Sensor Market
• Current Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Current Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Current Sensor Market Key Stakeholders

Below are the key stakeholders for the Current Sensor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Current Sensor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Current Sensor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Current Sensor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Current Sensor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Current Sensor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Current Sensor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Current Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Current Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Current Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Current Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Current Sensor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Current Sensor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Current Sensor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Current Sensor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Current Sensor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Current Sensor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Current Sensor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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