Smart Lighting Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211994
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Lighting Market size was estimated at USD 18.2 billion in 2023 and is projected to reach USD 165.89 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 39.40% during the forecast period (2024-2030).

Smart Lighting Market

(Market Size)
$18.2 billion
$165.89 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 39.40%
2023 Market Size USD 18.2 billion
2030 Market Size USD 165.89 billion
Key Players Signify, Acuity Brands, Eaton, Cree Lighting, Osram

Market Summary

The smart lighting market represents a transformative segment within the semiconductor and electronics industry, characterized by the integration of advanced technologies into traditional lighting systems. These systems leverage connectivity, sensors, and intelligent controls to offer enhanced functionality, energy efficiency, and user experience. The core of smart lighting lies in its ability to be remotely monitored, controlled, and automated, often through smartphones, voice assistants, or centralized management systems. This market is propelled by the broader adoption of Internet of Things (IoT) ecosystems and the increasing emphasis on energy conservation and sustainable building practices across residential, commercial, and industrial sectors. Key components include LED fixtures, sensors, control modules, and communication protocols such as Zigbee, Bluetooth, and Wi-Fi, which enable seamless interoperability and data exchange. The evolution from conventional lighting to intelligent, networked solutions is reshaping how illumination is perceived and utilized, turning lights into data points within larger smart infrastructure projects. Companies operating in this space are continuously innovating to deliver solutions that not only provide illumination but also contribute to safety, productivity, and well-being, making smart lighting a critical enabler of modern smart cities and buildings.

Key Highlights

The smart lighting market is distinguished by several key highlights that underscore its growth and technological advancement. A prominent feature is the integration of IoT capabilities, allowing lights to communicate with other devices and systems, thereby enabling automated responses and data-driven insights. Energy efficiency remains a central driver, with smart LED systems significantly reducing electricity consumption compared to traditional lighting, aligning with global sustainability goals and regulatory standards. The adoption of Li-Fi technology, which uses light to transmit data, presents a novel application that could revolutionize wireless communication in certain environments. Additionally, the market is witnessing increased collaboration between lighting manufacturers and technology firms to develop interoperable solutions that work across various platforms and ecosystems. The rise of human-centric lighting, which adjusts color temperature and intensity to mimic natural daylight patterns, is gaining traction for its potential to enhance mood, focus, and overall well-being in indoor settings. Furthermore, advancements in sensor technology, such as occupancy and ambient light sensors, are making systems more intuitive and responsive to user needs and environmental conditions.

Drivers, Opportunities & Restraints

Several drivers are fueling the expansion of the smart lighting market. The global push toward energy efficiency and reduced carbon footprints is a primary catalyst, as smart lighting systems offer substantial energy savings through optimized usage and automation. Government initiatives and incentives promoting smart infrastructure and green buildings further accelerate adoption. The proliferation of IoT and smart home devices has created a conducive ecosystem for smart lighting, enhancing its appeal to consumers and businesses alike. Opportunities abound in emerging applications such as smart cities, where intelligent street lighting can improve public safety and reduce operational costs, and in healthcare settings, where tunable lighting supports patient recovery and staff efficiency. The integration of artificial intelligence and machine learning enables predictive maintenance and personalized lighting experiences, opening new avenues for innovation. However, the market faces restraints including high initial installation costs, which can deter widespread adoption, particularly in price-sensitive regions. Concerns regarding data privacy and cybersecurity also pose challenges, as connected devices become potential targets for breaches. Additionally, the lack of standardized communication protocols can lead to interoperability issues, complicating system integration and scalability.

Concentration Insights

The smart lighting market exhibits a concentrated competitive landscape with several established players and a growing number of innovators. Leading companies such as Signify (formerly Philips Lighting), Acuity Brands, and Osram dominate the market, leveraging their extensive product portfolios, strong R&D capabilities, and global distribution networks. These incumbents have expanded beyond traditional lighting into connected solutions, often through acquisitions and partnerships with tech firms. The market also features specialized players focusing on niche segments, such as Li-Fi technology or agricultural lighting, contributing to diversification. Geographically, concentration is high in developed regions like North America and Europe, where early adoption of smart technologies and supportive regulatory frameworks are prevalent. However, Asia-Pacific is emerging as a significant hub for manufacturing and consumption, driven by rapid urbanization and government smart city projects in countries like China and India. The competitive intensity is fostering innovation, with companies investing in developing proprietary technologies, enhancing user interfaces, and improving energy performance to gain a competitive edge.

Type Insights

Smart lighting products can be categorized based on type, primarily into smart bulbs, fixtures, and lighting control systems. Smart bulbs are among the most popular consumer products, offering easy retrofitting into existing sockets and features like color changing, dimming, and voice control via platforms such as Amazon Alexa or Google Assistant. Smart fixtures encompass integrated luminaires designed with built-in connectivity and sensors, often used in commercial and industrial applications for their durability and advanced functionality. Lighting control systems form the backbone of larger installations, including switches, dimmers, gateways, and software that enable centralized management and automation of lighting networks. These systems can be wired or wireless, with protocols like DALI, Zigbee, and Bluetooth Mesh ensuring reliable communication. Additionally, there is growing interest in human-centric lighting products that adjust spectral output to support circadian rhythms, and connected street lights that incorporate sensors for traffic monitoring and environmental sensing. The diversity in product types allows for tailored solutions across various settings, from residential homes to expansive urban infrastructure.

Application Insights

Smart lighting finds applications across multiple sectors, each with distinct requirements and benefits. In residential settings, smart lighting enhances convenience, security, and energy savings through automated schedules, remote control, and integration with other smart home devices. The commercial segment, including offices, retail spaces, and hospitality, utilizes smart lighting to improve occupant comfort, reduce operational costs, and support branding efforts with dynamic lighting scenes. Industrial applications focus on safety and efficiency, with robust systems designed for harsh environments and features like predictive maintenance. Outdoor and public space lighting, such as streetlights and parking lots, is being transformed into intelligent networks that offer adaptive illumination, crime prevention through better visibility, and data collection for urban management. The healthcare sector employs tunable lighting to create healing environments that align with patient needs and staff workflows. Emerging applications include agricultural lighting for optimized crop growth and automotive lighting with adaptive beam control. Each application drives specific innovations, from precision controls in commercial buildings to ruggedized designs for industrial use.

Regional Insights

The adoption and development of smart lighting vary significantly across regions, influenced by economic conditions, technological infrastructure, and regulatory policies. North America is a leading market, characterized by high consumer awareness, strong disposable income, and supportive government initiatives for energy efficiency and smart cities. The United States, in particular, has a mature ecosystem of smart home products and significant investments in commercial building automation. Europe follows closely, with countries like Germany, the UK, and France promoting green building standards and smart urban projects through EU funding and regulations. The Asia-Pacific region is experiencing rapid growth, driven by massive urbanization, rising investments in infrastructure, and government-led smart city programs in China, India, and Japan. This region also serves as a major manufacturing base for lighting components and systems. Latin America and the Middle East & Africa are emerging markets, where adoption is gradually increasing due to urbanization trends and investments in modernizing public infrastructure, though challenges like economic volatility and infrastructure gaps persist.

Company Insights

The smart lighting market features a mix of longstanding lighting giants and agile technology firms. Signify (formerly Philips Lighting) is a global leader, offering a comprehensive range of connected products under the Hue and Philips brands for both consumer and professional markets. Acuity Brands, based in the US, is renowned for its innovative control systems and luminaires tailored for commercial and industrial applications. Osram, a German company, provides advanced lighting solutions with a focus on technology integration and specialty lighting. Other notable players include Cree Lighting, which emphasizes energy-efficient LED products, and Lutron Electronics, known for its precision lighting controls and shading systems. Emerging companies such as Sengled and LIFX are gaining traction in the consumer segment with feature-rich smart bulbs. Additionally, technology companies like Cisco and Siemens are involved through partnerships and integrated solutions for smart building infrastructure. These companies compete on factors such as product innovation, interoperability, energy efficiency, and ecosystem partnerships, driving continuous advancement in the market.

Recent Developments

Recent developments in the smart lighting market highlight ongoing innovation and strategic moves by key players. There has been a surge in partnerships between lighting manufacturers and technology companies to enhance interoperability and expand ecosystem capabilities, such as collaborations with Amazon, Google, and Apple for voice and platform integration. Acquisitions are also prevalent, with larger firms acquiring startups to gain access to novel technologies like Li-Fi or advanced sensor capabilities. Product launches increasingly focus on human-centric lighting, with tunable white products becoming more accessible for residential and commercial use. The integration of UV-C disinfection features into lighting fixtures has emerged as a response to health concerns, particularly in healthcare and public spaces. Advances in connectivity standards, such as the adoption of Matter protocol, aim to simplify device compatibility and improve user experience. Additionally, companies are investing in sustainability initiatives, developing products with recycled materials and promoting circular economy practices. These developments reflect a market that is rapidly evolving to meet diverse consumer needs and broader societal trends.

Report Segmentation

This report on the smart lighting market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, encompassing smart bulbs, smart fixtures, and lighting control systems, each analyzed for their market dynamics and adoption patterns. Application-wise, the report covers residential, commercial, industrial, outdoor, and other emerging sectors, examining specific use cases and growth drivers within each. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with regional analysis highlighting key trends, regulatory influences, and competitive landscapes. Further segmentation includes technology parameters such as connectivity protocols like Wi-Fi, Bluetooth, Zigbee, and others, as well as features like color tuning, sensors, and integration capabilities. The report also delves into end-user perspectives, assessing demands from consumers, enterprises, and municipalities. This structured approach enables a thorough understanding of market opportunities, challenges, and strategic imperatives across different segments.

FAQs

What is smart lighting? Smart lighting refers to lighting systems that can be controlled remotely via smartphones, voice commands, or automated schedules, often incorporating sensors and connectivity for enhanced functionality and energy efficiency.

How does smart lighting save energy? Smart lighting saves energy through features like automatic dimming, occupancy sensing, and daylight harvesting, which reduce electricity usage by ensuring lights are only on when needed and at optimal intensity.

What are the benefits of smart lighting in commercial buildings? In commercial buildings, smart lighting improves energy efficiency, reduces maintenance costs, enhances occupant comfort with customizable settings, and supports building management systems for overall operational efficiency.

Which companies are leading in the smart lighting market? Leading companies include Signify (Philips Lighting), Acuity Brands, Osram, Cree Lighting, and Lutron Electronics, known for their innovative products and extensive market presence.

What is the future of smart lighting technology? The future of smart lighting involves greater integration with IoT ecosystems, advancements in Li-Fi for data transmission, increased adoption of human-centric lighting, and enhanced AI-driven automation for predictive maintenance and personalization.

Are smart lighting systems secure from cyber threats? While smart lighting systems incorporate security measures, they can be vulnerable to cyber threats; manufacturers are continuously improving protocols and encryption to address these concerns and ensure data privacy.

Citius Research has developed a research report titled “Smart Lighting Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Lighting Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Lighting Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Lighting Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Lighting Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Lighting Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Lighting Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Lighting Market
• Cost and Gross Margin Analysis of Smart Lighting Market
• Smart Lighting Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Lighting Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Lighting Market Key Stakeholders

Below are the key stakeholders for the Smart Lighting Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Lighting Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Lighting Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Lighting Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Lighting Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Lighting Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Lighting Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Lighting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Lighting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Lighting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Lighting Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Lighting Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Lighting Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Lighting Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Lighting Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Lighting Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Lighting Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Lighting Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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