Single-Use Plastic Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210693
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Single-Use Plastic Packaging Market size was estimated at USD 42.5 billion in 2023 and is projected to reach USD 68 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.90% during the forecast period (2024-2030).

Single-Use Plastic Packaging Market

(Market Size)
$42.5 billion
$68 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.90%
2023 Market Size USD 42.5 billion
2030 Market Size USD 68 billion
Key Players Berry Global, Amcor, Sealed Air, Mondi, Huhtamaki

Market Summary

The single-use plastic packaging market is a significant segment within the global packaging industry, primarily characterized by its widespread application across numerous consumer and industrial sectors. This market revolves around the production and utilization of plastic packaging materials designed for one-time use before being discarded. These materials are favored for their exceptional functionality, including durability, lightweight properties, and cost-effectiveness, which make them indispensable for many businesses. The market is currently navigating a complex landscape shaped by increasing environmental concerns and stringent regulatory pressures aimed at reducing plastic waste. Despite these challenges, demand remains robust due to the material's unparalleled convenience and performance in preserving product integrity, ensuring safety, and extending shelf life. Key players in the industry are actively engaged in innovation, focusing on developing more sustainable solutions and advanced materials to address ecological issues while maintaining operational efficiency. The market's dynamics are influenced by evolving consumer preferences, corporate sustainability initiatives, and technological advancements in recycling and material science.

Key Highlights

The single-use plastic packaging market is defined by several critical highlights that underscore its current state and future direction. A prominent trend is the accelerating shift towards sustainable alternatives, including bio-based plastics and recycled materials, driven by both regulatory mandates and growing environmental awareness among consumers and corporations. Innovation in material science is leading to the development of advanced polymers that offer enhanced recyclability and reduced environmental impact without compromising on performance. The market is also witnessing increased investment in recycling infrastructure and circular economy models, aimed at minimizing waste and promoting the reuse of plastic resources. Major industry participants such as Amcor, Berry Global, and Sealed Air are at the forefront of these efforts, launching eco-friendly product lines and committing to ambitious sustainability targets. Additionally, the expansion of e-commerce and fast-moving consumer goods sectors continues to fuel demand for efficient and protective packaging solutions, ensuring the market's resilience amid changing conditions.

Drivers, Opportunities & Restraints

Several drivers propel the single-use plastic packaging market, including its cost efficiency, versatility, and superior protective qualities that are crucial for product safety and longevity. The growth of organized retail, e-commerce, and the food and beverage industry significantly boosts demand, as these sectors rely heavily on practical and economical packaging solutions. However, the market faces substantial restraints from increasing regulatory bans on certain single-use plastics and rising public opposition due to environmental pollution concerns. These challenges are prompting industry-wide transformations. Opportunities abound in the development and adoption of sustainable alternatives, such as compostable plastics and advanced recycling technologies, which can mitigate environmental impact while meeting functional requirements. The push towards a circular economy presents further prospects for innovation and growth, encouraging companies to invest in closed-loop systems and biodegradable materials. Strategic collaborations and mergers are also creating opportunities for market expansion and technological advancement.

Concentration Insights

The single-use plastic packaging market exhibits a concentrated structure with a few major players dominating the landscape. Leading companies such as Amcor, Berry Global, Sealed Air, and Sonoco hold significant market shares due to their extensive product portfolios, global reach, and strong research and development capabilities. These industry giants leverage their scale to invest in sustainable innovations and advanced manufacturing processes, strengthening their competitive positions. The market also includes numerous smaller regional players that cater to niche segments and local demands, contributing to a diverse competitive environment. Concentration is particularly high in North America and Europe, where stringent regulations and high consumer awareness drive consolidation and strategic alliances. In emerging regions, the market is more fragmented, with local manufacturers focusing on cost-effective solutions. Overall, the competitive dynamics are shaped by continuous innovation, sustainability initiatives, and efforts to enhance operational efficiency across the value chain.

Type Insights

The single-use plastic packaging market encompasses a variety of material types, each serving distinct applications and performance requirements. Polyethylene terephthalate (PET) is widely used for beverage bottles and food containers due to its clarity, strength, and recyclability. High-density polyethylene (HDPE) is preferred for milk jugs, detergent bottles, and grocery bags because of its stiffness and resistance to moisture. Low-density polyethylene (LDPE) is commonly employed in flexible packaging like films and wraps, offering excellent sealability and durability. Polypropylene (PP) is utilized for yogurt containers, bottle caps, and microwaveable dishes, valued for its heat resistance and versatility. Polystyrene (PS) finds application in disposable cutlery, foam packaging, and food service products, though its use is declining due to environmental concerns. Emerging materials include bio-based and compostable plastics, which are gaining traction as sustainable alternatives. Each material type addresses specific functional needs while the industry increasingly focuses on enhancing recyclability and reducing environmental footprint.

Application Insights

Single-use plastic packaging is utilized across a broad spectrum of applications, driven by its functional benefits and economic advantages. In the food and beverage sector, it is indispensable for packaging fresh produce, snacks, beverages, and ready-to-eat meals, ensuring hygiene, extending shelf life, and preventing contamination. The pharmaceutical industry relies on these materials for blister packs, medicine bottles, and sterile packaging, where product protection and tamper evidence are critical. Personal care and cosmetics products often use single-use plastic containers for lotions, shampoos, and creams, benefiting from design flexibility and durability. In retail and e-commerce, plastic bags, wraps, and cushioning materials provide cost-effective and lightweight solutions for product protection during transit. Industrial applications include packaging for chemicals, hardware, and automotive parts, where strength and resistance to harsh conditions are essential. Despite environmental challenges, these applications continue to drive demand, with a growing emphasis on sustainable practices and material innovation.

Regional Insights

The single-use plastic packaging market demonstrates varied dynamics across different regions, influenced by economic conditions, regulatory frameworks, and consumer behavior. North America and Europe are mature markets characterized by strict environmental regulations and high awareness of sustainability issues, leading to increased adoption of recycled content and alternative materials. These regions are also hubs for innovation in biodegradable and compostable plastics. The Asia-Pacific region represents the largest and fastest-growing market, driven by rapid urbanization, expanding middle-class population, and robust growth in the food and beverage and e-commerce sectors. Countries like China and India are major consumers due to their vast manufacturing bases and rising disposable incomes. Latin America and the Middle East and Africa are emerging markets with growing demand, though they face challenges related to waste management infrastructure. Regional policies play a crucial role in shaping market trends, with many governments implementing bans and incentives to promote sustainable packaging solutions.

Company Insights

Key companies in the single-use plastic packaging market include globally recognized leaders such as Amcor, Berry Global, Sealed Air, Sonoco, and Constantia Flexibles. Amcor is renowned for its innovative and sustainable packaging solutions, with a strong focus on developing recyclable and lightweight materials. Berry Global emphasizes circular economy principles, investing in advanced recycling technologies and eco-friendly product lines. Sealed Air is a pioneer in protective packaging, offering solutions that reduce waste and enhance supply chain efficiency. Sonoco provides diverse packaging options, including rigid and flexible plastics, with commitments to sustainability and customer collaboration. Constantia Flexibles specializes in flexible packaging for food and pharmaceuticals, leveraging innovation to meet evolving market demands. These companies compete through continuous research and development, strategic acquisitions, and expansions into emerging markets. Their efforts are increasingly directed towards sustainability, with initiatives aimed at reducing plastic waste and promoting recyclability across their product portfolios.

Recent Developments

Recent developments in the single-use plastic packaging market reflect a strong industry shift towards sustainability and innovation. Major players have launched new product lines made from recycled materials and bio-based plastics, responding to regulatory pressures and consumer demand for eco-friendly options. For instance, several companies have introduced packaging solutions that incorporate post-consumer recycled content, enhancing circularity. Technological advancements in chemical recycling and biodegradable polymers are gaining traction, offering new ways to manage plastic waste effectively. Strategic partnerships and acquisitions are also prominent, enabling firms to expand their capabilities and geographic presence. Additionally, many corporations have announced ambitious sustainability goals, such as achieving 100% recyclable or reusable packaging by specific deadlines. Investments in recycling infrastructure and consumer education programs are increasing, aimed at improving collection and processing rates. These developments indicate a transformative phase in the market, driven by the dual objectives of maintaining functional performance and reducing environmental impact.

Report Segmentation

This market research report on the single-use plastic packaging industry provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes materials such as polyethylene terephthalate (PET), high-density polyethylene (HDPE), low-density polyethylene (LDPE), polypropylene (PP), polystyrene (PS), and others, detailing their market presence and growth trajectories. Application segmentation covers key sectors like food and beverage, pharmaceuticals, personal care and cosmetics, retail and e-commerce, and industrial uses, offering insights into demand patterns and innovation trends within each category. Regional segmentation examines market performance across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regulatory impacts, consumer behavior, and economic factors influencing growth. Each segment is analyzed in terms of market dynamics, competitive landscape, and future opportunities, providing stakeholders with actionable intelligence to inform strategic decisions and identify potential areas for investment and development.

FAQs

What are the alternatives to single-use plastic packaging? Alternatives include bio-based plastics, compostable materials, paper packaging, glass, metal, and reusable containers. These options are gaining popularity due to environmental concerns and regulatory support.

How does single-use plastic packaging affect the environment? It contributes to pollution, landfill waste, and ocean debris, posing threats to wildlife and ecosystems. However, advancements in recycling and biodegradable materials aim to mitigate these impacts.

What regulations impact the single-use plastic packaging market? Regulations include bans on specific items like straws and bags, mandates for recycled content, extended producer responsibility laws, and incentives for sustainable alternatives.

Which industries use the most single-use plastic packaging? The food and beverage, retail, e-commerce, and pharmaceutical industries are major consumers due to requirements for hygiene, protection, and cost-effectiveness.

How is the single-use plastic packaging market evolving? It is evolving through innovation in sustainable materials, increased recycling efforts, corporate sustainability commitments, and adaptation to regulatory changes.

What are the key challenges facing the single-use plastic packaging market? Key challenges include environmental criticism, regulatory compliance costs, the need for waste management infrastructure, and shifting consumer preferences towards eco-friendly options.

Citius Research has developed a research report titled “Single-Use Plastic Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Single-Use Plastic Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Single-Use Plastic Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Single-Use Plastic Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Single-Use Plastic Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Single-Use Plastic Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Single-Use Plastic Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Single-Use Plastic Packaging Market
• Cost and Gross Margin Analysis of Single-Use Plastic Packaging Market
• Single-Use Plastic Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Single-Use Plastic Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Single-Use Plastic Packaging Market Key Stakeholders

Below are the key stakeholders for the Single-Use Plastic Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Single-Use Plastic Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Single-Use Plastic Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Single-Use Plastic Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Single-Use Plastic Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Single-Use Plastic Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Single-Use Plastic Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Single-Use Plastic Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Single-Use Plastic Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Single-Use Plastic Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Single-Use Plastic Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Single-Use Plastic Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Single-Use Plastic Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Single-Use Plastic Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Single-Use Plastic Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Single-Use Plastic Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Single-Use Plastic Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Single-Use Plastic Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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