Shape Measuring Devices Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208665
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Shape Measuring Devices Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 1.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Shape Measuring Devices Market

(Market Size)
$1.25 billion
$1.85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.25 billion
2030 Market Size USD 1.85 billion
Key Players Hexagon, Mitutoyo, Keyence, Nikon, Carl Zeiss

Market Summary

The shape measuring devices market is a critical segment within the manufacturing and construction industries, providing essential tools for precision measurement and quality control. These devices are utilized to assess the geometric characteristics of components, ensuring they meet stringent design specifications and tolerance requirements. The market encompasses a wide range of products, including coordinate measuring machines, optical scanners, vision systems, and form measurement instruments. Industries such as automotive, aerospace, heavy machinery, and electronics heavily rely on these technologies to maintain product integrity, reduce waste, and enhance operational efficiency. The integration of advanced technologies like artificial intelligence, machine learning, and IoT has further revolutionized this market, enabling real-time data analysis and predictive maintenance. As global manufacturing activities expand and construction projects become more complex, the demand for high-precision shape measuring devices continues to grow. Companies are increasingly adopting automated and non-contact measurement solutions to improve accuracy and speed, driving innovation and competition within the market. This sector is characterized by continuous technological advancements and a strong focus on research and development to meet evolving industry needs.

Key Highlights

Key highlights of the shape measuring devices market include the rising adoption of non-contact measurement technologies such as laser scanners and structured light systems, which offer high accuracy without physical contact with the object being measured. Another significant trend is the integration of Industry 4.0 principles, where smart factories utilize connected devices for seamless data exchange and process optimization. Leading companies are focusing on developing portable and handheld devices to cater to on-site measurement needs in construction and field services. The market is also witnessing increased demand for multi-sensor systems that combine various measurement technologies to provide comprehensive data analysis. Additionally, there is a growing emphasis on software solutions that enhance the functionality of measuring devices, enabling advanced data processing, 3D modeling, and cloud-based storage. These advancements are helping businesses improve quality assurance, reduce production downtime, and achieve higher levels of precision in their operations.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the shape measuring devices market, including the increasing complexity of manufactured components and the need for stringent quality control across industries. The expansion of the automotive and aerospace sectors, where precision is paramount, is significantly boosting demand. Opportunities abound in emerging economies where industrialization and infrastructure development are accelerating, creating new markets for advanced measurement solutions. The adoption of automation and robotics in manufacturing processes also presents substantial growth prospects. However, the market faces restraints such as the high cost of advanced measuring systems, which can be a barrier for small and medium-sized enterprises. Additionally, the need for skilled operators and technicians to handle sophisticated devices may limit adoption in certain regions. Economic uncertainties and fluctuations in industrial investment can also impact market growth. Despite these challenges, continuous technological innovations and the push towards digitalization are expected to mitigate these restraints and drive future expansion.

Concentration Insights

The shape measuring devices market is relatively concentrated, with a few key players holding significant market share. Companies like Hexagon AB, Nikon Metrology, Carl Zeiss AG, and Mitutoyo Corporation dominate the landscape due to their extensive product portfolios, strong research and development capabilities, and global presence. These industry leaders focus on strategic acquisitions, partnerships, and continuous innovation to maintain their competitive edge. There is also a notable presence of specialized niche players offering tailored solutions for specific applications, such as portable CMMs or high-speed optical scanners. The market concentration is influenced by factors such as technological expertise, brand reputation, and after-sales service support. Regional players often cater to local demands but face intense competition from multinational corporations. The competitive dynamics are shaped by ongoing investments in new technologies and efforts to expand into emerging markets, ensuring a vibrant and evolving marketplace.

Type Insights

Shape measuring devices can be categorized into several types based on their technology and application. Coordinate measuring machines (CMMs) are among the most widely used, offering high precision for 3D measurement of physical geometrical characteristics. Optical measurement systems, including laser scanners and vision systems, provide non-contact solutions ideal for delicate or complex surfaces. Form measurement instruments, such as roundness testers and surface roughness testers, are specialized devices for assessing specific geometric properties. Portable measuring arms and handheld scanners offer flexibility for on-site inspections in construction and large-scale manufacturing. Multi-sensor systems combine various technologies to deliver comprehensive measurement capabilities. Each type has distinct advantages; for example, CMMs are valued for their accuracy, while optical systems excel in speed and versatility. The choice of device depends on factors such as measurement requirements, object size, material properties, and environmental conditions.

Application Insights

Shape measuring devices find applications across a diverse range of industries, with manufacturing and construction being primary sectors. In manufacturing, these devices are used for quality control, reverse engineering, and prototyping in industries like automotive, aerospace, electronics, and medical devices. They ensure components meet design specifications and regulatory standards. In construction, portable measuring devices are employed for site surveys, structural analysis, and as-built verification. The automotive industry utilizes these tools for inspecting engine parts, body panels, and assemblies to ensure safety and performance. The aerospace sector relies on high-precision measurement for turbine blades, fuselage components, and other critical parts. Additionally, the energy sector uses these devices for inspecting pipelines, turbines, and other infrastructure. The versatility of shape measuring devices makes them indispensable for maintaining quality, reducing errors, and enhancing efficiency across various applications.

Regional Insights

The shape measuring devices market exhibits varying dynamics across different regions. North America and Europe are mature markets characterized by high adoption of advanced technologies and stringent quality standards in manufacturing and construction. These regions are home to many leading market players and have a strong focus on research and development. The Asia-Pacific region is experiencing rapid growth, driven by industrialization, expanding automotive and electronics industries, and increasing infrastructure development in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets with growing potential due to ongoing industrial expansion and investments in construction projects. Regional differences in regulatory frameworks, economic conditions, and technological adoption rates influence market trends. Companies are tailoring their strategies to address regional specificities, such as offering cost-effective solutions in price-sensitive markets or advanced systems in technologically advanced regions.

Company Insights

Prominent companies in the shape measuring devices market include Hexagon AB, a global leader known for its comprehensive range of metrology solutions and software. Nikon Metrology offers high-precision optical and X-ray measurement systems for various industries. Carl Zeiss AG is renowned for its innovative coordinate measuring machines and multi-sensor systems. Mitutoyo Corporation provides a wide array of precision measuring instruments, including CMMs and vision systems. Keyence Corporation is noted for its advanced sensors and measurement systems that integrate seamlessly with automation processes. Faro Technologies specializes in 3D measurement and imaging solutions, particularly for construction and manufacturing applications. These companies invest heavily in research and development to introduce new products and enhance existing technologies. They also focus on strategic expansions through mergers, acquisitions, and partnerships to strengthen their market position and cater to evolving customer needs.

Recent Developments

Recent developments in the shape measuring devices market include the introduction of enhanced portable and handheld devices with improved accuracy and user-friendly interfaces. Companies are integrating artificial intelligence and machine learning algorithms to enable predictive maintenance and automated data analysis. There is a growing trend towards cloud-based solutions that facilitate remote monitoring and data sharing across multiple locations. Advancements in sensor technology have led to the development of multi-sensor systems that offer greater versatility and precision. Several key players have launched new software platforms that provide advanced visualization, reporting, and integration with CAD systems. Partnerships between device manufacturers and software providers are becoming more common to offer end-to-end solutions. Additionally, there is increased focus on sustainability, with companies developing energy-efficient devices and reducing the environmental impact of their operations.

Report Segmentation

The shape measuring devices market report is segmented based on type, application, end-user industry, and region. By type, the market is divided into coordinate measuring machines, optical scanners, vision systems, form measurement instruments, and others. Application segments include quality control & inspection, reverse engineering, prototyping, and others. End-user industries covered are automotive, aerospace & defense, construction, electronics, energy, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment provides detailed insights into market trends, growth factors, and competitive landscape. This segmentation helps stakeholders understand specific market dynamics and identify opportunities for growth and investment. The report also includes analysis of technological advancements, regulatory frameworks, and economic factors influencing each segment.

FAQs

What are the different types of shape measuring devices? Shape measuring devices include coordinate measuring machines (CMMs), optical scanners, laser trackers, vision systems, and form measurement instruments like roundness testers and surface roughness testers.

How do shape measuring devices improve manufacturing processes? These devices enhance manufacturing by ensuring precision, reducing errors, facilitating quality control, enabling reverse engineering, and supporting automation, leading to increased efficiency and product quality.

What industries use shape measuring devices? Industries such as automotive, aerospace, construction, electronics, medical devices, and energy extensively use shape measuring devices for various applications including inspection, prototyping, and quality assurance.

What are the benefits of non-contact measurement systems? Non-contact systems offer advantages like high speed, avoidance of surface damage, ability to measure delicate or complex shapes, and reduced need for physical fixtures, making them ideal for many applications.

How is technology advancing shape measuring devices? Advancements include integration of AI and IoT for real-time data analysis, development of portable and handheld devices, enhanced software capabilities, and multi-sensor systems for comprehensive measurement solutions.

What factors should be considered when choosing a shape measuring device? Key factors include measurement accuracy, speed, type of object being measured, environmental conditions, budget, ease of use, and specific application requirements such as portability or integration with existing systems.

Citius Research has developed a research report titled “Shape Measuring Devices Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Shape Measuring Devices Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Shape Measuring Devices Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Shape Measuring Devices Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Shape Measuring Devices Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Shape Measuring Devices Market
• Research Methodology
• Executive Summary
• Market Dynamics of Shape Measuring Devices Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Shape Measuring Devices Market
• Cost and Gross Margin Analysis of Shape Measuring Devices Market
• Shape Measuring Devices Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Shape Measuring Devices Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Shape Measuring Devices Market Key Stakeholders

Below are the key stakeholders for the Shape Measuring Devices Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Shape Measuring Devices Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Shape Measuring Devices Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Shape Measuring Devices Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Shape Measuring Devices Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Shape Measuring Devices Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Shape Measuring Devices Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Shape Measuring Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Shape Measuring Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Shape Measuring Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Shape Measuring Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Shape Measuring Devices Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Shape Measuring Devices Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Shape Measuring Devices Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Shape Measuring Devices Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Shape Measuring Devices Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Shape Measuring Devices Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Shape Measuring Devices Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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