Assembly Automation Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207336
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Assembly Automation Systems Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 24 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Assembly Automation Systems Market

(Market Size)
$12 billion
$24 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 12 billion
2030 Market Size USD 24 billion
Key Players FANUC, ABB, KUKA, Yaskawa Electric, Kawasaki Robotics

Market Summary

The Assembly Automation Systems Market is a critical segment within the manufacturing and construction industries, focusing on technologies that streamline and enhance production processes. These systems encompass a range of robotic and automated solutions designed to perform repetitive tasks with high precision, speed, and consistency. The adoption of assembly automation is driven by the need to improve operational efficiency, reduce labor costs, and minimize human error in production environments. Industries such as automotive, electronics, aerospace, and heavy machinery are significant contributors to market demand. Technological advancements, including the integration of artificial intelligence and IoT, are further propelling the evolution of these systems. Companies are increasingly investing in flexible automation solutions that can adapt to varying production needs and support just-in-time manufacturing practices. The market is characterized by continuous innovation, with key players developing more sophisticated and integrated systems to meet complex assembly requirements. As global manufacturing activities expand, the reliance on automated assembly systems is expected to grow, reinforcing their importance in maintaining competitive advantage and achieving sustainable production goals.

Key Highlights

The Assembly Automation Systems Market is distinguished by several key highlights that underscore its significance and growth trajectory. A prominent trend is the increasing integration of collaborative robots, or cobots, which work alongside human operators to enhance productivity and safety. These cobots are designed to handle intricate tasks that require dexterity and precision, making them ideal for electronics and automotive assembly lines. Another highlight is the rising adoption of vision-guided robotics, which utilize advanced imaging systems to perform quality inspections and precise part placements. The market is also witnessing a shift towards modular automation systems that offer scalability and flexibility, allowing manufacturers to customize solutions based on specific production needs. Additionally, the emphasis on energy-efficient and sustainable automation solutions is gaining momentum, aligning with global environmental regulations and corporate sustainability goals. Leading companies such as FANUC, KUKA, and ABB are at the forefront of innovation, developing systems that incorporate machine learning and predictive maintenance capabilities. These advancements not only improve operational efficiency but also reduce downtime and maintenance costs, providing significant value to end-users in the manufacturing and construction sectors.

Drivers, Opportunities & Restraints

The Assembly Automation Systems Market is influenced by a combination of drivers, opportunities, and restraints that shape its dynamics. Primary drivers include the escalating demand for high-quality products with minimal defects, which automation systems adeptly address through precision and consistency. The persistent labor shortages in developed regions and rising wage costs in emerging economies further propel the adoption of automated solutions, as companies seek to maintain profitability and production continuity. Opportunities abound in the expansion of industries such as electric vehicles and renewable energy, where assembly processes are complex and require advanced automation. The integration of Industry 4.0 technologies, including digital twins and cloud computing, presents significant growth potential, enabling real-time monitoring and optimization of assembly lines. However, the market faces restraints such as the high initial investment required for deploying automation systems, which can be prohibitive for small and medium-sized enterprises. Technical challenges related to the integration of legacy systems with new automation technologies also pose hurdles. Additionally, concerns about cybersecurity and data privacy in interconnected automated environments necessitate robust protective measures, potentially slowing adoption rates in sensitive industries.

Concentration Insights

The Assembly Automation Systems Market exhibits a concentrated landscape with a few dominant players holding significant market share. Companies like FANUC Corporation, Yaskawa Electric Corporation, and KUKA AG are leaders, leveraging their extensive product portfolios and global presence to cater to diverse industrial needs. These firms focus on continuous research and development to introduce innovative solutions, such as AI-powered robots and IoT-enabled automation platforms, strengthening their competitive positions. The market concentration is also evident in strategic mergers and acquisitions, where larger entities acquire niche technology providers to enhance their capabilities and expand their market reach. For instance, ABB's acquisition of Codian Robotics aimed to bolster its delta robot offerings for high-speed assembly applications. Regional concentration is notable in technologically advanced areas like North America, Europe, and East Asia, where manufacturing hubs drive demand. However, emerging players from countries like China and India are gradually gaining traction by offering cost-effective automation solutions tailored to local markets. This competitive environment fosters innovation but also creates barriers to entry for new participants due to the high capital requirements and technological expertise needed to compete effectively.

Type Insights

The Assembly Automation Systems Market is segmented by type into various categories, each serving distinct operational needs. Robotic assembly systems represent a major segment, characterized by the use of articulated, SCARA, and Cartesian robots that perform tasks such as welding, screwing, and part placement with high accuracy. Fixed automation systems are another key type, designed for high-volume production of standardized products, offering efficiency and reliability through dedicated equipment. Flexible automation systems are gaining prominence due to their ability to handle multiple product variants and adapt to changing production requirements, making them ideal for industries with diverse assembly needs. Vision-guided automation systems integrate cameras and sensors to enable precise object recognition and manipulation, essential for complex assemblies in electronics and automotive sectors. Additionally, programmable automation systems allow for easy reconfiguration via software updates, supporting batch production and reducing changeover times. Each type addresses specific challenges in assembly processes, with advancements in AI and machine learning further enhancing their capabilities. The choice of automation type depends on factors such as production volume, product complexity, and required flexibility, influencing investment decisions across manufacturing and construction industries.

Application Insights

The application of assembly automation systems spans multiple industries, each with unique requirements and benefits. In the automotive sector, these systems are extensively used for engine assembly, body welding, and component integration, ensuring precision and reducing cycle times. The electronics industry relies on automation for PCB assembly, semiconductor handling, and device testing, where minute tolerances and cleanliness are critical. Aerospace applications involve the assembly of complex structures like aircraft wings and fuselages, where automation enhances accuracy and compliance with stringent safety standards. The construction industry utilizes automation for prefabricated building components, such as modular walls and structural elements, improving consistency and speeding up project timelines. Consumer goods manufacturing employs these systems for packaging, product assembly, and quality control, addressing high-volume production demands. Medical device assembly benefits from automation through sterile and precise handling of sensitive components. Each application leverages the strengths of automation?speed, accuracy, and reliability?to overcome industry-specific challenges, driving adoption and fostering innovation in assembly processes across sectors.

Regional Insights

The Assembly Automation Systems Market demonstrates varied growth patterns across regions, influenced by industrial development and technological adoption. North America is a significant market, driven by advanced manufacturing sectors in the United States and Canada, where automation is integral to maintaining competitiveness and addressing labor costs. Europe follows closely, with Germany, France, and the United Kingdom leading in automotive and industrial machinery automation, supported by strong regulatory frameworks and innovation initiatives. The Asia-Pacific region dominates in terms of growth rate, propelled by rapid industrialization in China, Japan, and South Korea. These countries are hubs for electronics and automotive production, investing heavily in automation to enhance productivity and quality. Emerging economies like India and Southeast Asian nations are increasingly adopting automation to boost manufacturing capabilities and attract foreign investment. Latin America and the Middle East & Africa are nascent markets, with growth spurred by infrastructure development and industrialization efforts. Regional disparities in technology infrastructure, labor dynamics, and economic conditions shape the adoption trends, making it essential for market players to tailor strategies to local needs and opportunities.

Company Insights

The Assembly Automation Systems Market features several key companies that drive innovation and competition. FANUC Corporation is renowned for its robust industrial robots and CNC systems, widely used in automotive and electronics assembly for their reliability and precision. ABB Ltd. offers a comprehensive range of automation products, including robotic arms and control systems, with a strong focus on energy efficiency and digital integration. KUKA AG specializes in flexible automation solutions, particularly in automotive and logistics, leveraging advanced software for seamless operation. Yaskawa Electric Corporation is a leader in motion control and robotics, providing solutions that enhance speed and accuracy in assembly processes. Rockwell Automation emphasizes integrated control and information systems, helping manufacturers optimize productivity and reduce costs. Mitsubishi Electric Corporation contributes with advanced FA systems and robotics, catering to diverse industrial applications. These companies invest heavily in research and development to introduce cutting-edge technologies, such as AI-driven automation and collaborative robots, while also engaging in strategic partnerships to expand their global footprint and address evolving market demands.

Recent Developments

Recent developments in the Assembly Automation Systems Market highlight ongoing innovation and strategic initiatives aimed at enhancing product offerings and market presence. A notable trend is the increased deployment of collaborative robots designed to work safely alongside humans, with companies like Universal Robots introducing advanced models with improved payload capacities and ease of integration. There is also a growing emphasis on digital twin technology, allowing manufacturers to simulate and optimize assembly processes before implementation, reducing downtime and errors. Major players have launched AI-powered vision systems that enhance object recognition and adaptive handling, catering to complex assembly tasks in electronics and automotive industries. Strategic acquisitions have been prominent, such as Teradyne's acquisition of Mobile Industrial Robots to strengthen its autonomous mobile robot portfolio for material handling and assembly applications. Partnerships between automation providers and software firms are facilitating the development of integrated platforms that offer real-time analytics and predictive maintenance capabilities. Additionally, advancements in gripper technology and end-of-arm tooling are enabling more versatile and precise handling of diverse components, further driving efficiency and flexibility in automated assembly systems.

Report Segmentation

The Assembly Automation Systems Market report is segmented to provide detailed insights into various aspects influencing market dynamics. Segmentation by type includes robotic assembly systems, fixed automation, flexible automation, and vision-guided systems, each analyzed for their market share and growth potential. Application segmentation covers automotive, electronics, aerospace, construction, consumer goods, and medical devices, highlighting sector-specific adoption trends and requirements. Geographical segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional factors such as industrial policies, economic conditions, and technological advancements. Additionally, the report may segment by component, such as hardware, software, and services, to understand the contribution of each to overall market value. This structured approach enables stakeholders to identify key growth areas, assess competitive landscapes, and make informed decisions based on comprehensive data and analysis tailored to specific segments and their unique characteristics.

FAQs

What are assembly automation systems? Assembly automation systems are integrated technologies that use robots, conveyors, and control systems to perform manufacturing assembly tasks with high precision, efficiency, and consistency, reducing manual labor and errors.

Which industries use assembly automation systems? Key industries include automotive, electronics, aerospace, construction, consumer goods, and medical devices, where automation enhances productivity, quality, and safety in assembly processes.

What are the benefits of assembly automation? Benefits include increased production speed, improved product quality, reduced labor costs, enhanced workplace safety, and greater flexibility in manufacturing operations.

What types of robots are used in assembly automation? Common types include articulated robots, SCARA robots, Cartesian robots, and collaborative robots, each suited for specific tasks like welding, part placement, or precision assembly.

How does assembly automation impact employment? While automation reduces manual labor needs for repetitive tasks, it creates demand for skilled roles in programming, maintenance, and system integration, leading to a shift in workforce requirements.

What are the latest trends in assembly automation? Trends include the adoption of AI and machine learning for predictive maintenance, increased use of collaborative robots, integration of IoT for real-time monitoring, and advancements in vision systems for quality control.

Citius Research has developed a research report titled “Assembly Automation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Assembly Automation Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Assembly Automation Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Assembly Automation Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Assembly Automation Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Assembly Automation Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Assembly Automation Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Assembly Automation Systems Market
• Cost and Gross Margin Analysis of Assembly Automation Systems Market
• Assembly Automation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Assembly Automation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Assembly Automation Systems Market Key Stakeholders

Below are the key stakeholders for the Assembly Automation Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Assembly Automation Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Assembly Automation Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Assembly Automation Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Assembly Automation Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Assembly Automation Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Assembly Automation Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Assembly Automation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Assembly Automation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Assembly Automation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Assembly Automation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Assembly Automation Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Assembly Automation Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Assembly Automation Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Assembly Automation Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Assembly Automation Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Assembly Automation Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Assembly Automation Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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