Automatic Ducting Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207346
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Automatic Ducting Machine Market size was estimated at USD 450 million in 2023 and is projected to reach USD 900 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Automatic Ducting Machine Market

(Market Size)
$450 million
$900 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 450 million
2030 Market Size USD 900 million
Key Players Eurobend, Engel, Durmazlar, Haco, Ermaksan

Market Summary

The automatic ducting machine market is a specialized segment within the manufacturing and construction industries, focused on the production and utilization of automated machinery designed for fabricating HVAC ductwork. These machines streamline the process of creating ducts from various materials, including galvanized steel, aluminum, and composites, by automating tasks such as cutting, forming, seaming, and notching. The adoption of this equipment is driven by the global push for energy-efficient buildings, which requires precise and high-quality duct systems to minimize energy losses in heating, ventilation, and air conditioning applications. Manufacturers and contractors are increasingly investing in this technology to enhance productivity, reduce labor costs, and improve the consistency and quality of the final product. The market is characterized by continuous technological innovation, with leading companies developing more sophisticated, software-integrated, and versatile machines capable of handling a wider range of duct designs and specifications. This evolution supports the broader trends of industrialization and automation within construction practices.

Key Highlights

Key highlights of the automatic ducting machine market include the significant advancement in CNC (Computer Numerical Control) technology, which allows for unparalleled precision and repeatability in duct fabrication. Integration with Building Information Modeling (BIM) software is another critical development, enabling seamless data transfer from architectural designs directly to the machine, thereby reducing errors and material waste. The market is also witnessing a trend towards multi-functional machines that can perform several operations?such as plasma cutting, folding, and locking?in a single, automated setup, maximizing floor space efficiency for fabricators. Furthermore, there is a growing emphasis on user-friendly interfaces and remote monitoring capabilities, allowing for easier operation and predictive maintenance. The demand for customized and complex ductwork designs in modern commercial and industrial buildings is pushing manufacturers to innovate constantly. These factors collectively underscore the market's role in driving efficiency and supporting sustainable construction methodologies.

Drivers, Opportunities & Restraints

The primary drivers propelling the automatic ducting machine market are the rising global construction activity, particularly in the commercial and industrial sectors, and the stringent regulatory standards mandating energy efficiency in buildings. The need for faster project completion times and the ongoing shortage of skilled labor in the construction industry are compelling contractors to adopt automation to maintain profitability and competitiveness. Significant opportunities exist in emerging economies where urbanization and infrastructure development are accelerating, presenting a vast untapped market for advanced construction equipment. The integration of IoT and Industry 4.0 principles into these machines opens new avenues for smart manufacturing and data-driven optimization. However, the market faces restraints, including the high initial capital investment required for these sophisticated machines, which can be a barrier for small and medium-sized enterprises. Additionally, the need for specialized training to operate and maintain this equipment and the economic volatility affecting construction investments can periodically dampen market growth.

Concentration Insights

The automatic ducting machine market exhibits a moderate level of concentration, with a mix of large, established international players and several specialized regional manufacturers. Key global companies such as EURObend, Engel, and HIDAKA dominate a significant portion of the market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry leaders invest heavily in research and development to introduce innovative features and maintain a technological edge. The market also includes numerous smaller, niche players that compete on factors like cost-effectiveness, customization, and strong after-sales service within specific geographic regions. This competitive landscape fosters a continuous environment of innovation and product enhancement. The concentration is highest in developed regions like North America and Europe, where adoption rates are advanced, while markets in Asia-Pacific and the Middle East are more fragmented but growing rapidly, attracting increased competition and investment from global participants.

Type Insights

The market for automatic ducting machines is segmented by type based on the primary function and technology employed. The main categories include plasma cutting machines, which use a high-velocity jet of ionized gas to make precise cuts in metal sheets; folding and seaming machines, which automate the bending and joining of duct sections; and spiral duct machines, which form metal strips into continuous spiral ducts. There is also a growing segment of combination machines that integrate multiple processes like cutting, notching, and folding into a single unit, offering fabricators a comprehensive solution that saves time and floor space. The choice of machine type is heavily influenced by the specific application, production volume, and material being used. For instance, spiral duct machines are particularly favored for projects requiring long, continuous runs of round ductwork. Technological advancements are blurring the lines between these types, with newer models offering greater versatility to handle a wider array of tasks.

Application Insights

Automatic ducting machines find their primary application in the fabrication of ductwork for Heating, Ventilation, and Air Conditioning (HVAC) systems across various sectors. In the commercial construction sector, these machines are indispensable for creating the complex and often custom-designed duct networks required in office buildings, shopping malls, and hospitals. The industrial application segment utilizes this machinery for fabricating robust ducting systems in factories, warehouses, and power plants, where demands for durability and specific performance criteria are high. Furthermore, there is a significant application in the residential construction market, particularly for high-end projects that require efficient and quiet HVAC systems. The renovation and retrofit market also presents a substantial application area, as older buildings are upgraded with modern, energy-efficient ductwork. The versatility of these machines allows them to process different materials, making them suitable for a broad spectrum of projects within the construction ecosystem.

Regional Insights

Regionally, the automatic ducting machine market demonstrates varied dynamics. North America and Europe represent mature markets characterized by high adoption rates of advanced manufacturing technologies, stringent building codes promoting energy efficiency, and a strong presence of leading machine manufacturers. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, massive investments in infrastructure development, and the expansion of the construction sector in countries like China, India, and Southeast Asian nations. The Middle East and Africa also present growing opportunities, driven largely by large-scale commercial and industrial construction projects, especially in Gulf Cooperation Council (GCC) countries. Latin America shows steady growth, influenced by gradual economic recovery and increasing construction activities. Each region has distinct demand drivers, with developed markets focusing on technology upgrades and emerging markets on initial equipment acquisition to support their growing industrial bases.

Company Insights

The competitive landscape of the automatic ducting machine market features several prominent companies that are instrumental in shaping industry trends. Key players include EURObend, known for its high-precision CNC duct processing systems; Engel, a manufacturer of a wide range of sheet metal working machinery including duct fabrication equipment; and HIDAKA, which offers innovative solutions for spiral duct production. Other significant contributors are Lockformer, a provider of roll forming and duct fabrication technology, and Metform International, which specializes in machinery for the HVAC industry. These companies compete on factors such as technological innovation, machine reliability, production speed, after-sales service, and the ability to provide customized solutions. Their strategic initiatives often involve expanding their product lines through research and development, forming strategic partnerships with software providers for better integration, and strengthening their distribution networks to capture a larger global market share, particularly in high-growth emerging economies.

Recent Developments

Recent developments in the automatic ducting machine market are heavily centered on digitalization and enhanced connectivity. Leading manufacturers are increasingly incorporating IoT sensors into their equipment to enable real-time monitoring of machine performance, predictive maintenance alerts, and data collection on production efficiency. There is a strong trend towards the development of fully automated, lights-out production cells that can operate with minimal human intervention, significantly boosting productivity. Software integration has seen major advances, with new machines offering more seamless compatibility with BIM and CAD software, allowing for direct file import and reducing programming time. Furthermore, companies are focusing on improving the energy efficiency of the machines themselves, aligning with the sustainability goals of their end-users. Several key players have also announced expansions of their manufacturing facilities and service centers in the Asia-Pacific region to better serve the rapidly growing local demand and provide faster customer support.

Report Segmentation

This comprehensive market report on automatic ducting machines is meticulously segmented to provide a detailed and granular analysis. The segmentation is structured along several key axes to cater to the specific informational needs of various stakeholders. The report is divided by type, analyzing distinct machine categories such as plasma cutting machines, folding and seaming machines, spiral duct machines, and combination machines. It is further segmented by application, delving into the nuances of demand from commercial construction, industrial construction, residential construction, and renovation sectors. A crucial geographical segmentation breaks down the market size and forecast across key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Additionally, the report includes a competitive landscape segment that profiles leading and emerging players, examining their market share, product offerings, and strategic initiatives. This multi-faceted segmentation ensures a holistic understanding of the market dynamics from every relevant perspective.

FAQs

What is an automatic ducting machine? An automatic ducting machine is a computer-controlled piece of industrial equipment designed to automate the fabrication of sheet metal ducts used in HVAC systems. It performs tasks like cutting, bending, seaming, and notching with high precision and minimal manual intervention.

What are the benefits of using an automatic ducting machine? The primary benefits include significantly increased production speed and efficiency, reduced labor costs, improved consistency and quality of fabricated ducts, minimized material waste through optimized cutting patterns, and enhanced capability to produce complex custom designs.

Which industries use automatic ducting machines? The primary industry is HVAC and construction, serving contractors and fabricators who supply ductwork for commercial buildings, industrial facilities, residential projects, and institutional structures like hospitals and schools.

What materials can be processed by these machines? Most automatic ducting machines are designed to process various types of sheet metal, including galvanized steel, aluminum, stainless steel, and sometimes other metals or composites used in specialized ductwork applications.

How does CNC technology apply to ducting machines? CNC technology is the core of automatic ducting machines. It allows operators to program design specifications into the machine's computer, which then precisely controls the movement of tools to cut, bend, and form the metal, ensuring accuracy and repeatability for every piece.

What is the difference between a spiral and rectangular duct machine? A spiral duct machine forms flat metal coil into a continuous round (spiral) duct, while a rectangular duct machine is typically a combination system that cuts, notches, and folds flat metal sheets to form rectangular or square duct sections. They are designed for different duct shapes and applications.

Citius Research has developed a research report titled “Automatic Ducting Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automatic Ducting Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automatic Ducting Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automatic Ducting Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automatic Ducting Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automatic Ducting Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automatic Ducting Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automatic Ducting Machine Market
• Cost and Gross Margin Analysis of Automatic Ducting Machine Market
• Automatic Ducting Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automatic Ducting Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automatic Ducting Machine Market Key Stakeholders

Below are the key stakeholders for the Automatic Ducting Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automatic Ducting Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automatic Ducting Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automatic Ducting Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automatic Ducting Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automatic Ducting Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automatic Ducting Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automatic Ducting Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automatic Ducting Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automatic Ducting Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automatic Ducting Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automatic Ducting Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automatic Ducting Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automatic Ducting Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automatic Ducting Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automatic Ducting Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automatic Ducting Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automatic Ducting Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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