Sailboats Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185970
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Sailboats Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Sailboats Market

(Market Size)
$2.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.5 billion
Key Players Beneteau, HanseYachts, Bavaria Yachts, Jeanneau, Catalina Yachts

Market Summary

The sailboats market is a specialized segment within the broader marine industry, focusing on vessels primarily powered by wind through the use of sails. This market caters to a diverse range of customers, from recreational sailors and racing enthusiasts to commercial entities utilizing sail-assisted propulsion for cargo transport to reduce fuel consumption and emissions. The industry is characterized by a blend of traditional craftsmanship and modern technological integration, including advanced composite materials for hull construction and sophisticated navigation and control systems. Key activities include the design, manufacturing, sales, and servicing of various types of sailboats, from small dinghies and daysailers to large superyachts and innovative commercial sailing ships. The market operates globally, with demand influenced by factors such as disposable income, tourism trends, environmental awareness, and maritime regulations. The competitive landscape features a mix of established shipyards, specialized manufacturers, and a growing number of companies exploring sustainable and technologically advanced sailing solutions.

Key Highlights

The sailboats market is currently undergoing a significant transformation driven by sustainability imperatives and technological innovation. A key highlight is the increasing adoption of sail-assisted propulsion and wind-hybrid technologies in the commercial shipping sector, aimed at achieving decarbonization goals and reducing operational costs. Furthermore, the integration of digitalization is prominent, with smart sailing systems, IoT-enabled devices for performance monitoring, and advanced autopilot systems becoming standard in new vessels, enhancing safety and the user experience. The market is also witnessing a surge in demand for catamarans and multihull designs, prized for their stability, spaciousness, and efficiency, which appeals strongly to the charter and luxury segments. Another notable trend is the growth of the second-hand market, which provides a more accessible entry point for new sailors and contributes significantly to overall market activity. Sustainability extends beyond propulsion to boat construction, with manufacturers increasingly utilizing eco-friendly materials and processes, responding to a more environmentally conscious consumer base.

Drivers, Opportunities & Restraints

The primary drivers propelling the sailboats market include a growing global emphasis on sustainable and eco-friendly transportation solutions. This is particularly evident in the commercial maritime industry's pursuit of alternative propulsion methods to comply with stringent international emissions regulations. Concurrently, rising participation in recreational boating and sailing, fueled by increased leisure time and disposable income in certain regions, stimulates demand for personal vessels. The expansion of the sailing tourism and charter industry also serves as a significant driver, creating a steady demand for new and used boats. Key opportunities lie in technological advancements, such as the development of autonomous sailing systems and further integration of renewable energy sources like solar panels to create energy-independent vessels. The market also has substantial potential for growth in emerging economies where marine tourism is developing. However, the market faces considerable restraints, including the high initial cost of ownership and maintenance, which can deter new entrants. Economic volatility and fluctuations in disposable income directly impact discretionary spending on luxury items like sailboats. Additionally, a shortage of skilled labor in specialized boatbuilding and a complex regulatory environment across different countries pose ongoing challenges to market growth.

Concentration Insights

The sailboats market exhibits a moderately concentrated landscape with a presence of both large, internationally recognized shipyards and a multitude of smaller, niche manufacturers. Concentration is particularly high in the production of large luxury yachts and performance racing sailboats, where a few esteemed European shipyards and designers hold significant market share and brand prestige. These companies often operate on a semi-custom or full-custom basis, catering to a high-net-worth clientele. In contrast, the production of small to mid-sized production sailboats is more fragmented, with numerous established and emerging players competing on design, quality, and price. Geographically, manufacturing is concentrated in specific hubs known for maritime heritage and expertise, such as regions in France, Italy, Germany, the United States, and New Zealand. This concentration is supported by localized supply chains for advanced composites, marine hardware, and skilled labor. The market also features a diverse ecosystem of component suppliers, design firms, and service providers, all contributing to the industry's overall structure.

Type Insights

The sailboats market is segmented by type, primarily distinguished by hull design and intended use. Monohulls represent the traditional and most common type, characterized by a single hull. They are favored for their classic sailing feel, performance upwind, and widespread availability in various sizes from small daysailers to bluewater cruisers. Within monohulls, further differentiation exists between keelboats, which have a fixed weighted keel for stability, and centerboard boats, which have a retractable keel or daggerboard. The multihull segment, comprising catamarans and trimarans, has experienced remarkable growth. Catamarans, with two parallel hulls, are highly sought after for their exceptional stability, reduced heeling, generous living space, and shallow draft, making them ideal for charter operations and coastal cruising. Trimarans, with three hulls, offer a blend of monohull performance and multihull stability. Other specialized types include small sailboats like dinghies and skiffs, used primarily for training, racing, and day sailing, and iconic classes like the J/Boats or Melges designs that dominate one-design racing circuits.

Application Insights

Sailboats serve a wide array of applications, bifurcating mainly into recreational and commercial uses. The recreational application is the largest segment, encompassing private ownership for leisure sailing, cruising, and racing. This includes everything from weekend sailing on inland lakes to extensive ocean voyages. A substantial sub-segment of recreational use is the charter industry, where individuals rent sailboats for vacations, either bareboat or with a crew. Racing constitutes a significant and technologically advanced application, driving innovation in hull design, sail materials, and foiling technology through events like the America's Cup and various ocean races. On the commercial side, the application of sailboats is re-emerging with a modern twist. Sail-assisted cargo ships, often referred to as wind-hybrid or wind-powered vessels, are being developed and deployed to reduce fuel consumption and greenhouse gas emissions in commercial shipping. This application represents a promising convergence of traditional sailing knowledge with contemporary environmental and economic goals, attracting interest from shipping companies and research institutions worldwide.

Regional Insights

The demand and production of sailboats display distinct regional characteristics influenced by economic factors, maritime culture, and geography. Europe stands as a dominant force, both as a leading manufacturing hub and a mature market with high demand. Countries like France, Italy, Germany, and the United Kingdom are home to renowned shipyards such as Beneteau, Jeanneau, and Wally, and host major international boat shows, setting global trends. North America, particularly the United States, represents another significant market with a strong sailing culture, numerous boat manufacturers, and a vast network of marinas and sailing schools. The Asia Pacific region is identified as a high-growth market, driven by increasing disposable incomes, growing tourism infrastructure, and the development of marina facilities in countries like China, Australia, and Thailand. South America and the Middle East and Africa are smaller but developing markets, with growth potential linked to coastal tourism development and the expansion of luxury marine activities in specific areas like the Caribbean and the Mediterranean coasts.

Company Insights

The competitive landscape of the sailboats market features a blend of large conglomerates, family-owned shipyards, and specialized boutique builders. Leading players often have a diverse portfolio spanning small daysailers, production cruisers, and luxury yachts. Groupe Beneteau, through its brands like Beneteau and Jeanneau, is a global powerhouse in production sailboats. Similarly, HanseYachts and Fountaine Pajot are key players known for their innovative designs in monohulls and catamarans, respectively. The high-end and superyacht segment is dominated by esteemed names like Baltic Yachts, Nautor's Swan, and Southern Wind Shipyard, which are celebrated for their custom-built, high-performance vessels. In the performance and racing sector, companies like J/Boats and Melges Performance Sailboats have carved out strong, loyal followings. The market also includes numerous smaller, artisanal builders and emerging companies focused on sustainable materials and electric propulsion systems, indicating a dynamic and evolving competitive environment where heritage and innovation coexist.

Recent Developments

The sailboats market has been active with recent developments focused on sustainability, technology, and market expansion. A prominent trend is the accelerated development and launch of sail-assisted and wind-powered commercial vessels by companies like Oceanbird and Grain de Sail, aiming to decarbonize maritime freight transport. In the recreational sector, there is a strong push towards eco-conscious boatbuilding, with increased use of recycled composites, natural fibers, and sustainable interior woods. Electrification is another critical area of development, with more manufacturers integrating electric auxillary engines and hybrid propulsion systems to reduce noise and pollution. Furthermore, digital integration continues to advance, with new yacht models featuring comprehensive onboard IoT systems for navigation, performance optimization, and entertainment. The market has also seen strategic movements, such as shipyards expanding their product lines to include more multihull models in response to soaring demand. Collaborations between sailing teams and aerospace firms are yielding breakthroughs in foil design and composite materials, trickling down from America's Cup-level competition to production boats.

Report Segmentation

This comprehensive market research report on the global sailboats industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market dynamics. The segmentation is structured to help stakeholders identify specific growth pockets and trends. The report is segmented by type, categorizing the market into monohulls and multihulls, with further breakdowns into keelboats, daysailers, catamarans, and trimarans. It is also segmented by application, distinguishing between recreational usage, which includes cruising, racing, and day sailing, and commercial usage, encompassing charter operations and sail-assisted cargo shipping. Furthermore, the report offers a detailed geographical segmentation, providing analysis for key regions including North America, Europe, Asia Pacific, South America, and the Middle East and Africa, with country-level insights for major markets within these regions. This multi-faceted segmentation allows for a thorough understanding of demand patterns, competitive intensity, and growth potential across different product types, end-use applications, and geographic markets.

FAQs

What are the current trends in the sailboats market? Current trends include the integration of hybrid and electric propulsion systems, the growing popularity of multihull catamarans for their space and stability, the use of advanced composite materials for lighter and stronger hulls, and a significant push towards sail-assisted technology for commercial shipping to improve sustainability.

Who are the leading players in the sailboat manufacturing industry? The industry is led by major groups like Groupe Beneteau, which owns brands such as Beneteau and Jeanneau. Other significant players include HanseYachts, Fountaine Pajot in the catamaran space, and premium builders like Nautor's Swan and Baltic Yachts for high-performance and luxury yachts.

Which regions have the highest demand for sailboats? Europe and North America are traditionally the largest markets due to established sailing cultures and high disposable incomes. However, the Asia Pacific region is experiencing the fastest growth, driven by developing marine infrastructure and a rising affinity for recreational boating in countries like Australia and China.

What are the different types of sailboats available? The market offers a wide variety, primarily divided into monohulls, the traditional single-hull design, and multihulls, which include catamarans and trimarans. These are further broken down into subtypes like daysailers, keelboats, racing sailboats, and cruising sailboats, each designed for specific activities and conditions.

How is technology impacting the sailboats market? Technology is profoundly impacting the market through the development of foiling systems that lift hulls out of the water for reduced drag, sophisticated navigation and autopilot systems, IoT connectivity for onboard systems monitoring, and the use of AI and data analytics for performance optimization and route planning.

What is the future outlook for the sailboats market? The future outlook is positive, fueled by the increasing demand for sustainable and fuel-efficient marine transport solutions. Innovation in materials, design, and green technology is expected to continue, expanding applications beyond recreation into the commercial sector and opening new growth avenues in emerging economies.

Citius Research has developed a research report titled “Sailboats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sailboats Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sailboats Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sailboats Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sailboats Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sailboats Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sailboats Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sailboats Market
• Cost and Gross Margin Analysis of Sailboats Market
• Sailboats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sailboats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sailboats Market Key Stakeholders

Below are the key stakeholders for the Sailboats Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sailboats Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sailboats Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sailboats Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sailboats Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sailboats Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sailboats Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sailboats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sailboats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sailboats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sailboats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sailboats Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sailboats Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sailboats Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sailboats Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sailboats Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sailboats Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sailboats Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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