Roofing Tiles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208639
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Roofing Tiles Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Roofing Tiles Market

(Market Size)
$45 billion
$68.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 45 billion
2030 Market Size USD 68.5 billion
Key Players Wienerberger, BMI Group, Eternit, Crown Roof Tiles, MCA

Market Summary

The roofing tiles market is an integral segment within the broader construction and building materials industry, characterized by its critical role in providing durable, aesthetic, and protective covering solutions for residential, commercial, and industrial structures worldwide. Roofing tiles are manufactured from various materials including clay, concrete, metal, slate, and synthetic composites, each offering distinct advantages in terms of longevity, energy efficiency, weather resistance, and architectural appeal. The market is influenced by trends in urbanization, infrastructure development, renovation activities, and growing consumer preference for sustainable and eco-friendly building materials. Increasing investments in residential and non-residential construction projects, particularly in emerging economies, are driving demand. Additionally, advancements in manufacturing technologies have enabled the production of lightweight, high-performance tiles that cater to modern architectural requirements while adhering to stringent building codes and environmental standards. The competitive landscape features both global players and regional manufacturers striving to innovate and expand their product portfolios to capture market share.

Key Highlights

The roofing tiles market is distinguished by several key factors that underscore its growth and evolution. Innovation in material science has led to the development of solar roofing tiles, which integrate photovoltaic technology to generate renewable energy, aligning with global sustainability goals and green building certifications such as LEED. Another significant highlight is the rising adoption of cool roofing tiles designed to reflect more sunlight and absorb less heat, reducing energy consumption for cooling in warmer climates. The market is also witnessing a surge in demand for customized and designer tiles that enhance aesthetic appeal and property value. Major industry players are focusing on strategic acquisitions, partnerships, and capacity expansions to strengthen their global footprint and cater to diverse regional preferences. Furthermore, increasing awareness about the benefits of fire-resistant and impact-resistant roofing materials in disaster-prone areas is propelling product innovation and market penetration. The integration of digital tools for virtual visualization and installation guidance is becoming prevalent, enhancing customer engagement and satisfaction.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the roofing tiles market, including rapid urbanization, population growth, and increased spending on infrastructure development globally. Government initiatives promoting affordable housing and smart city projects, particularly in Asia-Pacific and Latin America, are significant catalysts. The renovation and retrofit sector also contributes substantially, as property owners seek to upgrade older roofs with modern, efficient materials. Opportunities abound in the development of eco-friendly and recyclable roofing tiles, catering to the growing demand for sustainable construction practices. The expansion of distribution channels through e-commerce and improved logistics facilitates wider product accessibility. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Stringent environmental regulations regarding mining and manufacturing processes, especially for natural materials like slate and clay, pose challenges. Additionally, competition from alternative roofing materials such as asphalt shingles and metal panels may limit market growth in certain regions. Economic uncertainties and fluctuations in the construction industry also represent potential hurdles.

Concentration Insights

The roofing tiles market exhibits a varied concentration landscape with the presence of both multinational corporations and regional manufacturers. Key players such as BMI Group, Wienerberger AG, Etex, and Boral Limited dominate the global scene, leveraging extensive distribution networks, strong brand recognition, and diverse product offerings. These companies often engage in mergers and acquisitions to consolidate market position and enter new geographic territories. Regionally, markets like North America and Europe are characterized by high concentration among established players, while Asia-Pacific shows a more fragmented structure with numerous local manufacturers catering to domestic demand. Innovation and technological advancement are critical factors influencing market concentration, as companies investing in R&D gain competitive edges. The market also sees niche players specializing in premium or customized products, serving specific customer segments. Overall, the competitive intensity is high, driving continuous improvement in product quality, cost efficiency, and sustainability initiatives.

Type Insights

Roofing tiles are categorized based on material type, with clay tiles, concrete tiles, metal tiles, slate tiles, and synthetic tiles being the primary segments. Clay tiles are renowned for their natural aesthetics, durability, and ability to withstand harsh weather conditions, making them popular in Mediterranean and European architectures. Concrete tiles offer a cost-effective alternative with high strength and a wide range of color and style options, widely used in residential and commercial projects. Metal tiles, often made from steel, aluminum, or copper, provide lightweight, recyclable, and energy-efficient solutions with growing adoption in modern construction. Slate tiles are premium natural stone products valued for their elegance, longevity, and fire resistance, though they are typically higher in cost. Synthetic tiles, manufactured from composites or plastics, mimic the appearance of natural materials while offering advantages in weight reduction, ease of installation, and resistance to moisture and pests. Each type caters to distinct consumer preferences and project requirements, influencing regional demand patterns.

Application Insights

The application of roofing tiles spans residential, commercial, and industrial construction sectors. In residential applications, roofing tiles are chosen for their aesthetic appeal, durability, and ability to enhance property value, with demand driven by new housing projects and home renovation activities. The commercial sector, including offices, retail spaces, and hospitality buildings, often utilizes roofing tiles for their functional benefits such as energy efficiency, noise reduction, and compliance with building codes. Industrial applications focus on durability and protection, with tiles selected for factories, warehouses, and logistical centers requiring robust performance against environmental elements. Additionally, specialized applications emerge in institutional buildings like schools and hospitals, where safety, sustainability, and long-term performance are paramount. The trend towards green buildings and energy-efficient designs is increasing the adoption of reflective and solar-integrated tiles across all application segments. Regional climatic conditions also significantly influence material choice, with areas prone to hurricanes or wildfires opting for impact-resistant or fire-rated tiles.

Regional Insights

The roofing tiles market demonstrates diverse growth dynamics across regions, influenced by economic conditions, construction activity, and cultural preferences. North America exhibits steady demand driven by residential re-roofing projects and the adoption of energy-efficient building materials, with the United States being a major market. Europe shows strong penetration of traditional materials like clay and slate, particularly in countries like Germany, France, and the UK, supported by heritage conservation and sustainable construction trends. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, infrastructure development, and government initiatives in countries such as China, India, and Indonesia. Latin America experiences growth from increasing investments in housing and commercial infrastructure, with Brazil and Mexico as key contributors. The Middle East and Africa region sees rising demand due to construction booms in Gulf Cooperation Council countries and urban development projects in Africa. Each region presents unique opportunities and challenges, shaped by local regulations, climate conditions, and economic factors.

Company Insights

Prominent companies in the roofing tiles market include BMI Group, Wienerberger AG, Etex, Boral Limited, Crown Roof Tiles, Ludowici Roof Tile, and Eagle Roofing Products. BMI Group, part of the Standard Industries portfolio, is a global leader offering a comprehensive range of clay and concrete tiles under brands like Redland and Monier. Wienerberger AG, headquartered in Austria, is a key player in clay roofing tiles with a strong presence in Europe and expanding global operations. Etex, a Belgian multinational, provides innovative roofing solutions through brands such as Braas and Marley, focusing on sustainability and performance. Boral Limited, based in Australia, manufactures concrete and terracotta tiles catering to diverse climatic conditions. Crown Roof Tiles and Ludowici Roof Tile are recognized for high-quality clay and slate products, respectively, serving premium market segments. Eagle Roofing Products in the United States specializes in concrete tiles with a focus on durability and design. These companies invest heavily in research and development, production capacity expansion, and strategic collaborations to maintain competitiveness and address evolving market needs.

Recent Developments

Recent developments in the roofing tiles market highlight ongoing innovation and strategic movements among key players. Several manufacturers have launched new product lines featuring integrated solar technology, responding to the increasing demand for renewable energy solutions in buildings. For instance, companies are introducing photovoltaic tiles that seamlessly blend with traditional roofing materials while generating electricity. There is also a growing emphasis on sustainable manufacturing practices, with investments in recycling programs and reduced carbon footprint production processes. Acquisition activities have been notable, with major firms acquiring regional players to enhance market penetration and product diversity. Additionally, advancements in digital tools, such as augmented reality applications for virtual roof visualizations, are being adopted to improve customer experience and sales effectiveness. Collaborations with architectural firms and construction companies are fostering the development of customized solutions tailored to specific project requirements. These developments reflect the industry's adaptation to technological trends, environmental concerns, and changing consumer preferences.

Report Segmentation

This report on the roofing tiles market provides a detailed segmentation analysis to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including clay tiles, concrete tiles, metal tiles, slate tiles, synthetic tiles, and others, each analyzed for their market share, growth potential, and regional adoption. Application segmentation covers residential, commercial, and industrial sectors, examining demand patterns, key drivers, and future outlook for each segment. Geographical segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level analysis highlighting market size, trends, and competitive landscape. The report also segments based on distribution channel, such as direct sales, retailers, and online platforms, assessing their influence on market accessibility and consumer purchasing behavior. Additionally, segmentation by end-user preferences, such as new construction versus renovation, and by product characteristics like weight, color, and durability, provides nuanced understanding of market dynamics. This structured approach enables stakeholders to identify growth opportunities and make informed strategic decisions.

FAQs

What are the different types of roofing tiles available? Roofing tiles are primarily categorized into clay tiles, concrete tiles, metal tiles, slate tiles, and synthetic tiles. Each type offers distinct advantages in terms of durability, aesthetics, cost, and suitability for specific climatic conditions.

Which regions have the highest demand for roofing tiles? The Asia-Pacific region exhibits the highest demand due to rapid urbanization and construction activities, followed by North America and Europe, where renovation projects and sustainable building practices drive market growth.

What factors should be considered when choosing roofing tiles? Key factors include material durability, climate compatibility, aesthetic preferences, budget constraints, installation requirements, and energy efficiency features such as solar reflectance or insulation properties.

How do roofing tiles contribute to energy efficiency? Roofing tiles can enhance energy efficiency through reflective surfaces that reduce heat absorption, integrated solar technology for electricity generation, and improved insulation properties that lower heating and cooling costs.

What are the latest trends in the roofing tiles market? Current trends include the adoption of solar roofing tiles, increased use of recycled and eco-friendly materials, customization options for architectural designs, and advancements in lightweight and durable composite tiles.

Who are the leading companies in the roofing tiles market? Major players include BMI Group, Wienerberger AG, Etex, Boral Limited, Crown Roof Tiles, Ludowici Roof Tile, and Eagle Roofing Products, known for their innovative products and global market presence.

Citius Research has developed a research report titled “Roofing Tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Roofing Tiles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Roofing Tiles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Roofing Tiles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Roofing Tiles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Roofing Tiles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Roofing Tiles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Roofing Tiles Market
• Cost and Gross Margin Analysis of Roofing Tiles Market
• Roofing Tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Roofing Tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Roofing Tiles Market Key Stakeholders

Below are the key stakeholders for the Roofing Tiles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Roofing Tiles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Roofing Tiles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Roofing Tiles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Roofing Tiles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Roofing Tiles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Roofing Tiles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Roofing Tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Roofing Tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Roofing Tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Roofing Tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Roofing Tiles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Roofing Tiles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Roofing Tiles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Roofing Tiles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Roofing Tiles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Roofing Tiles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Roofing Tiles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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