Roofing Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207291
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Roofing Systems Market size was estimated at USD 110 billion in 2023 and is projected to reach USD 180 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Roofing Systems Market

(Market Size)
$110 billion
$180 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 110 billion
2030 Market Size USD 180 billion
Key Players GAF, Owens Corning, CertainTeed, IKO, Atlas Roofing

Market Summary

The roofing systems market is a critical segment within the manufacturing and construction industry, encompassing the production, distribution, and installation of various roofing materials and solutions designed to protect residential, commercial, and industrial structures. This market is characterized by continuous innovation aimed at enhancing durability, energy efficiency, and environmental sustainability. Demand is primarily driven by new construction activities, renovation projects, and the need for replacement due to aging infrastructure or weather-related damage. Key materials include asphalt shingles, metal, tiles, and membranes, each catering to specific architectural and climatic requirements. The industry is also witnessing a growing emphasis on green roofing technologies and cool roofing systems that contribute to energy conservation and comply with stringent building codes. Manufacturers and contractors are increasingly focusing on developing products that offer longer lifespans, reduced maintenance, and improved resistance to extreme weather conditions, thereby addressing the evolving needs of builders and property owners.

Key Highlights

The roofing systems market is distinguished by several key highlights that underscore its dynamic nature and strategic importance. Technological advancements are at the forefront, with innovations such as solar-integrated roofing and smart roofing systems that incorporate sensors for monitoring structural health and environmental conditions. Sustainability is a major trend, driving the adoption of recycled materials and systems that support rainwater harvesting or reduce urban heat island effects. The market is also highly competitive, with leading players like Owens Corning, GAF Materials Corporation, and Carlisle Companies investing heavily in research and development to launch superior products. Regulatory standards and building codes continue to evolve, pushing for higher energy efficiency and safety, which in turn influences product design and market preferences. Additionally, the rise in extreme weather events has heightened awareness about the need for resilient roofing solutions, spurring demand for impact-resistant and durable materials. These factors collectively shape the market's trajectory, emphasizing innovation, quality, and environmental responsibility.

Drivers, Opportunities & Restraints

Several drivers propel the roofing systems market, including robust growth in construction activities globally, particularly in emerging economies where urbanization and infrastructure development are accelerating. Increasing disposable incomes and a rising focus on home improvement projects further stimulate demand. The need for energy-efficient buildings is a significant driver, as roofing systems play a crucial role in insulation and reducing energy consumption. Opportunities abound in the development of eco-friendly and sustainable roofing solutions, such as green roofs and cool roofs, which align with global sustainability goals and regulatory incentives. The integration of solar technology into roofing systems presents another lucrative opportunity, catering to the growing renewable energy trend. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Additionally, skilled labor shortages in the construction industry pose challenges to installation quality and timelines. Economic uncertainties and fluctuations in the housing market also act as restraints, potentially dampening demand for new roofing installations and replacements.

Concentration Insights

The roofing systems market exhibits a concentrated competitive landscape with a mix of large multinational corporations and regional players dominating various segments. Key companies such as Owens Corning, GAF Materials Corporation, Carlisle Companies, and CertainTeed hold significant market shares due to their extensive product portfolios, strong distribution networks, and brand recognition. These players focus on strategic initiatives like mergers and acquisitions, partnerships, and capacity expansions to strengthen their global presence. Regional concentrations are evident, with North America and Europe being mature markets characterized by high adoption of advanced roofing technologies and stringent regulatory standards. In contrast, the Asia-Pacific region is experiencing rapid growth, driven by urbanization, industrialization, and increasing investments in infrastructure. The market concentration is also influenced by the dominance of specific materials in different regions; for instance, asphalt shingles are prevalent in North America, while concrete and clay tiles are more common in Europe and Asia. This concentration dynamics highlight the importance of localized strategies and innovation to cater to diverse regional demands.

Type Insights

Roofing systems are categorized into various types based on materials and design, each offering distinct advantages and applications. Asphalt shingles are widely used in residential construction due to their cost-effectiveness, ease of installation, and variety of styles. Metal roofing is gaining popularity for its durability, longevity, and energy efficiency, making it suitable for both residential and commercial buildings. Tile roofing, including clay and concrete tiles, is preferred for its aesthetic appeal and excellent weather resistance, commonly found in Mediterranean and Asian architectures. Membrane roofing, such as EPDM, TPO, and PVC, is predominantly used in commercial and industrial settings for its waterproofing properties and flexibility. Green roofing systems, which incorporate vegetation, are emerging as a sustainable option that improves insulation, reduces stormwater runoff, and enhances urban biodiversity. Each type addresses specific performance requirements, climatic conditions, and budgetary considerations, influencing their adoption across different segments.

Application Insights

The application of roofing systems spans residential, commercial, and industrial sectors, each with unique demands and preferences. In the residential sector, homeowners prioritize aesthetics, cost, and durability, leading to the widespread use of asphalt shingles and metal roofs. This segment is driven by new housing constructions, renovation projects, and the need for replacements due to aging roofs or storm damage. The commercial sector, including offices, retail spaces, and institutions, often opts for flat or low-slope roofing systems like membranes due to their waterproofing capabilities and ease of maintenance. Industrial applications, such as warehouses and manufacturing facilities, require robust and durable roofing solutions that can withstand harsh environments and support additional loads like HVAC systems. Additionally, there is a growing trend towards specialized applications such as solar-ready roofs and green roofs in commercial and public buildings, aligning with sustainability goals. The choice of roofing system is influenced by factors like building design, climatic conditions, regulatory requirements, and lifecycle costs.

Regional Insights

The roofing systems market demonstrates varied dynamics across different regions, influenced by economic conditions, climatic factors, and construction trends. North America is a mature market characterized by high demand for residential roofing, driven by a well-established housing sector and frequent replacement cycles due to extreme weather events. The region also leads in the adoption of advanced materials like impact-resistant shingles and energy-efficient cool roofs. Europe emphasizes sustainability, with stringent building codes promoting green roofing and energy-efficient solutions, particularly in countries like Germany and the UK. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, infrastructure development, and increasing investments in residential and commercial construction in countries such as China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, where growth is supported by economic development and rising construction activities, though challenges like political instability and economic volatility persist. Regional insights highlight the need for tailored products and strategies to address local preferences and regulations.

Company Insights

Prominent companies in the roofing systems market include Owens Corning, known for its comprehensive range of insulation and roofing products; GAF Materials Corporation, a leader in residential and commercial roofing solutions; and Carlisle Companies, which specializes in membrane roofing systems for commercial applications. Other key players include CertainTeed, a subsidiary of Saint-Gobain, offering diverse roofing materials; Braas Monier Building Group, focusing on tile roofing; and Firestone Building Products, renowned for its EPDM and TPO membranes. These companies compete on factors such as product innovation, quality, distribution reach, and customer service. Strategic initiatives often involve expanding product lines through research and development, enhancing sustainability profiles, and forming strategic alliances to penetrate new markets. The competitive landscape is also shaped by regional players who cater to local demands with cost-effective solutions. Company insights reveal a focus on developing durable, energy-efficient, and environmentally friendly products to meet evolving customer expectations and regulatory standards.

Recent Developments

Recent developments in the roofing systems market reflect a strong emphasis on innovation and sustainability. Companies are launching new products with enhanced features, such as solar-integrated shingles that combine energy generation with traditional roofing functions. There is also a trend towards developing cool roofing materials that reflect more sunlight and absorb less heat, contributing to reduced energy costs. Strategic acquisitions and partnerships are common, enabling companies to expand their technological capabilities and market reach. For instance, several leading players have acquired smaller firms specializing in green roofing or digital solutions for roofing management. Additionally, advancements in installation techniques, such as drone-based inspections and automated machinery, are improving efficiency and safety. The market is also witnessing increased investment in recycling programs to address end-of-life roofing materials, aligning with circular economy principles. These developments highlight the industry's commitment to addressing environmental challenges and meeting the demands of modern construction practices.

Report Segmentation

The roofing systems market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into asphalt shingles, metal roofing, tile roofing, membrane roofing, and others, each analyzed for their market share, growth potential, and key trends. The application segment covers residential, commercial, and industrial sectors, examining demand patterns, drivers, and future outlook for each. Geographically, the report is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with detailed insights into regional market dynamics, competitive landscape, and growth opportunities. This segmentation allows stakeholders to identify specific areas of interest, understand regional variations, and make informed decisions based on granular data. The report also includes analysis of sub-segments where relevant, such as breakdowns by material composition or specific end-use industries, ensuring a thorough understanding of the market structure.

FAQs

What are the different types of roofing systems available? Roofing systems include asphalt shingles, metal roofing, tile roofing, membrane roofing, and green roofing, each suited for different applications and climatic conditions.

How does climate affect the choice of roofing material? Climate plays a crucial role; for example, areas with heavy rainfall may require waterproof membranes, while regions with high temperatures benefit from reflective cool roofs.

What are the benefits of green roofing systems? Green roofs offer advantages such as improved insulation, reduced stormwater runoff, enhanced biodiversity, and extended roof lifespan by protecting against UV radiation.

Which companies are leaders in the roofing systems market? Key players include Owens Corning, GAF Materials Corporation, Carlisle Companies, CertainTeed, and Braas Monier Building Group, among others.

What trends are shaping the future of the roofing industry? Trends include the adoption of solar-integrated roofs, smart roofing technologies, sustainable materials, and increased focus on energy efficiency and resilience.

How important is installation quality in roofing systems? Proper installation is critical to ensure performance, durability, and warranty validity; poor installation can lead to leaks, reduced lifespan, and higher maintenance costs.

Citius Research has developed a research report titled “Roofing Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Roofing Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Roofing Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Roofing Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Roofing Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Roofing Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Roofing Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Roofing Systems Market
• Cost and Gross Margin Analysis of Roofing Systems Market
• Roofing Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Roofing Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Roofing Systems Market Key Stakeholders

Below are the key stakeholders for the Roofing Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Roofing Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Roofing Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Roofing Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Roofing Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Roofing Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Roofing Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Roofing Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Roofing Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Roofing Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Roofing Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Roofing Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Roofing Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Roofing Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Roofing Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Roofing Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Roofing Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Roofing Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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