RFID Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212433
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The RFID Market size was estimated at USD 15.5 billion in 2023 and is projected to reach USD 27.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

RFID Market

(Market Size)
$15.5 billion
$27.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 15.5 billion
2030 Market Size USD 27.5 billion
Key Players Zebra Technologies, Honeywell, Impinj, Avery Dennison, HID Global

Market Summary

The RFID market within the semiconductor and electronics industry represents a dynamic and rapidly evolving sector, driven by technological advancements and increasing adoption across various verticals. RFID, or Radio Frequency Identification, utilizes electromagnetic fields to automatically identify and track tags attached to objects. These systems consist of tags, readers, and software, enabling seamless data capture and transmission. The market is characterized by its integral role in enhancing supply chain visibility, improving inventory management, and enabling automation in numerous industrial and commercial applications. Key participants include semiconductor manufacturers, electronics firms, and solution providers who develop and integrate RFID components into broader systems. The proliferation of IoT and connected devices has further accelerated the demand for RFID technologies, as they provide critical identification and data collection capabilities essential for smart environments. Industries such as retail, healthcare, logistics, and manufacturing are major adopters, leveraging RFID to optimize operations, reduce costs, and enhance customer experiences. The market continues to innovate with developments in chip design, reader technology, and software solutions, ensuring its relevance and growth in an increasingly digital and automated world.

Key Highlights

The RFID market showcases several key highlights that underscore its significance and growth trajectory. One prominent aspect is the increasing integration of RFID with emerging technologies such as artificial intelligence and blockchain, enhancing data accuracy, security, and analytics capabilities. Another highlight is the rising demand for passive RFID tags due to their cost-effectiveness and longevity, making them ideal for large-scale deployments in retail and logistics. Active RFID systems are gaining traction in applications requiring real-time tracking and longer read ranges, such as in healthcare for asset management and in manufacturing for workflow optimization. The development of ultra-high frequency (UHF) RFID technology has expanded its use in supply chain and inventory management, offering improved performance and scalability. Additionally, the adoption of RFID in contactless payment systems and access control has seen significant growth, driven by hygiene concerns and the need for secure transactions. Companies like NXP Semiconductors, Impinj, and Avery Dennison are at the forefront, driving innovation with advanced chip designs and integrated solutions. The market is also witnessing increased investment in research and development to enhance tag durability, reduce size, and improve energy efficiency, particularly for battery-assisted and active tags.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the RFID market in the semiconductor and electronics sector. The primary driver is the escalating need for efficient supply chain management and inventory control across industries, which RFID technology addresses by providing real-time visibility and automation. The expansion of e-commerce and omnichannel retailing has further fueled demand, as businesses seek to streamline logistics and enhance customer satisfaction through accurate order fulfillment and reduced stockouts. The integration of RFID with IoT devices is another significant driver, enabling smarter and more connected ecosystems in smart cities, healthcare, and industrial automation. Opportunities abound in emerging applications such as smart packaging, where RFID tags can provide product authenticity, track freshness, and engage consumers with interactive experiences. The healthcare sector presents substantial growth potential for RFID in tracking medical equipment, patient monitoring, and ensuring compliance with regulatory standards. However, the market faces restraints including high initial implementation costs, which can be a barrier for small and medium-sized enterprises. Privacy and security concerns related to data transmission and storage also pose challenges, necessitating robust encryption and compliance measures. Additionally, interoperability issues between different RFID systems and standards can hinder seamless adoption, requiring industry-wide collaboration and standardization efforts.

Concentration Insights

The RFID market exhibits a concentrated landscape with key players dominating through technological expertise and extensive product portfolios. Leading semiconductor companies such as NXP Semiconductors, STMicroelectronics, and Texas Instruments are pivotal in supplying RFID chips and integrated circuits, leveraging their advanced fabrication capabilities and research initiatives. These firms focus on developing low-power, high-performance chips that cater to diverse frequency ranges and applications. Specialist RFID solution providers like Impinj and Zebra Technologies concentrate on reader systems, software platforms, and end-to-end solutions, often partnering with semiconductor manufacturers to deliver comprehensive offerings. The market concentration is also evident in regional hubs, with North America and Asia Pacific being significant centers for innovation and production, driven by strong presence of electronics manufacturers and high adoption rates in retail and industrial sectors. Mergers and acquisitions are common strategies for market consolidation, enabling companies to expand their technological capabilities and geographic reach. Despite the concentration, there is a thriving ecosystem of startups and niche players focusing on innovative applications such as RFID sensors and flexible tags, contributing to market diversity and innovation.

Type Insights

RFID systems are categorized based on power source and frequency, each offering distinct advantages for specific applications. Passive RFID tags, which do not have an internal power source and rely on energy from the reader's signal, are widely used due to their low cost, small form factor, and long lifespan. They are prevalent in retail for item-level tagging, access control, and supply chain tracking. Active RFID tags, equipped with their own battery, support longer read ranges and continuous transmission, making them suitable for real-time asset tracking in logistics, healthcare, and manufacturing. Battery-assisted passive (BAP) tags represent a hybrid category, combining aspects of both by using a battery to enhance response but only activating when interrogated by a reader. Frequency-wise, low frequency (LF) RFID operates at 125-134 kHz and is ideal for applications requiring short-range and robustness to interference, such as animal tracking and access cards. High frequency (HF) RFID at 13.56 MHz is common in payment systems, ticketing, and data transfer applications like NFC. Ultra-high frequency (UHF) RFID, ranging from 860-960 MHz, offers longer read ranges and faster data transfer, dominating supply chain, inventory management, and retail applications due to its efficiency in reading multiple tags simultaneously.

Application Insights

RFID technology finds extensive applications across various industries, driven by its ability to enhance operational efficiency and data accuracy. In retail, RFID is revolutionizing inventory management by enabling accurate stock counts, reducing shrinkage, and supporting omnichannel strategies through real-time visibility into product availability. The logistics and supply chain sector leverages RFID for tracking shipments, managing warehouse operations, and improving delivery accuracy, thus reducing costs and enhancing customer service. In healthcare, RFID is used for asset tracking of medical equipment, patient safety through wristband identification, and managing pharmaceutical inventories to ensure compliance and reduce errors. The manufacturing industry employs RFID for work-in-process tracking, tool management, and automating production lines, leading to increased productivity and reduced downtime. Access control and security applications utilize RFID in cards and badges for secure entry to buildings and systems, while also integrating with time attendance systems. Emerging applications include smart agriculture for livestock monitoring, libraries for book management, and event management for attendee tracking and cashless payments. The versatility of RFID technology allows it to adapt to diverse needs, continually expanding its application scope.

Regional Insights

The adoption and growth of the RFID market vary significantly across regions, influenced by economic factors, technological infrastructure, and industry verticals. North America holds a substantial market share, driven by early adoption in retail, healthcare, and logistics, supported by strong presence of key players and high investment in R&D. The United States is a major contributor, with widespread use in supply chain management and increasing integration in IoT applications. Europe follows closely, with robust adoption in automotive manufacturing, retail, and healthcare, fueled by stringent regulations regarding product safety and traceability. Countries like Germany and the UK are leaders in implementing RFID for industrial automation and smart retail solutions. The Asia Pacific region is experiencing rapid growth, attributed to expanding manufacturing capabilities, rising e-commerce penetration, and government initiatives promoting smart technologies. China, Japan, and South Korea are key markets, with significant production of RFID components and increasing deployment in logistics and retail. Latin America and the Middle East & Africa are emerging regions, showing growing interest in RFID for applications like agriculture, mining, and retail, though adoption is slower due to economic constraints and infrastructure challenges. Overall, regional dynamics are shaped by local industry needs, regulatory environments, and technological advancement levels.

Company Insights

The competitive landscape of the RFID market features a mix of semiconductor giants, specialized technology firms, and solution providers. NXP Semiconductors is a leader in RFID chip production, offering a wide range of products for various frequencies and applications, with strong focus on security and innovation. Impinj is renowned for its UHF RFID solutions, including tags, readers, and software, emphasizing item-level intelligence and connectivity. Avery Dennison provides comprehensive RFID inlays and tags, catering particularly to retail and apparel industries with scalable and sustainable solutions. Zebra Technologies offers robust RFID hardware and software for enterprise asset tracking and supply chain visibility, integrating with broader automation systems. Alien Technology is known for its high-performance UHF RFID tags and readers, serving diverse sectors from logistics to healthcare. Other notable players include Honeywell, which delivers RFID solutions for industrial and retail applications, and STMicroelectronics, supplying advanced semiconductor components for RFID systems. These companies invest heavily in research and development to enhance product performance, reduce costs, and expand application possibilities. Strategic partnerships and acquisitions are common, enabling firms to broaden their offerings and strengthen market position. The emphasis is on developing interoperable, secure, and efficient RFID solutions that meet evolving industry demands.

Recent Developments

The RFID market has witnessed several recent developments that highlight its evolving nature and expanding applications. Advancements in chip technology have led to smaller, more efficient RFID tags with enhanced memory and security features, enabling broader use in item-level tracking and secure transactions. There is growing integration of RFID with IoT platforms, allowing for seamless data exchange and analytics in smart environments, such as connected factories and smart cities. The adoption of RAIN RFID, a global alliance promoting UHF RFID technology, has gained momentum, fostering standardization and interoperability across devices and systems. Sustainability initiatives are driving the development of eco-friendly RFID tags, using materials that are recyclable or biodegradable, aligning with corporate environmental goals. In healthcare, RFID is being increasingly used for vaccine tracking and inventory management, especially in response to global health crises, ensuring efficient distribution and compliance. Retailers are deploying RFID for enhanced customer experiences, such as smart fitting rooms and automated checkout systems. Companies are also focusing on enhancing data security through encryption and blockchain integration to address privacy concerns. These developments reflect the market's responsiveness to technological trends and industry needs, ensuring continued growth and innovation.

Report Segmentation

This report on the RFID market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including passive RFID, active RFID, and battery-assisted passive RFID, each analyzed for their characteristics, advantages, and application suitability. Further segmentation by frequency covers low frequency, high frequency, and ultra-high frequency RFID, highlighting their technical specifications and use cases. Application-wise, the report delves into key sectors such as retail, healthcare, logistics and supply chain, manufacturing, aerospace and defense, and others, examining adoption trends, benefits, and challenges specific to each vertical. Regional segmentation encompasses North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, providing analysis of market dynamics, growth drivers, and competitive landscape in these geographies. The report also includes segmentation by component, covering tags, readers, and software/services, detailing the market for each element and their interependencies. Additionally, it explores end-user insights, focusing on large enterprises and small & medium-sized enterprises, addressing their distinct needs and adoption patterns. This structured segmentation enables a thorough understanding of the RFID market, facilitating strategic decision-making for stakeholders.

FAQs

What is RFID and how does it work? RFID, or Radio Frequency Identification, is a technology that uses electromagnetic fields to automatically identify and track tags attached to objects. The system consists of a tag, which contains a microchip and antenna, and a reader that emits radio waves to communicate with the tag. When the tag comes within range of the reader, it responds by transmitting its stored data, which is then processed by the reader and associated software.

What are the different types of RFID tags? RFID tags are primarily categorized into passive, active, and battery-assisted passive types. Passive tags have no internal power source and rely on the reader's energy for operation, making them cost-effective and long-lasting. Active tags contain a battery, enabling longer range and continuous transmission. Battery-assisted passive tags use a battery to boost performance but only activate when near a reader.

What are the common applications of RFID technology? Common applications include inventory management in retail, asset tracking in logistics and healthcare, access control systems, supply chain visibility, contactless payments, and automated manufacturing processes. It is also used in emerging areas like smart agriculture, library management, and event tracking.

What frequencies are used in RFID systems? RFID systems operate at various frequencies: low frequency (LF) around 125-134 kHz, high frequency (HF) at 13.56 MHz, and ultra-high frequency (UHF) from 860-960 MHz. LF is used for short-range applications like animal tracking, HF for payments and data transfer, and UHF for supply chain and retail due to longer range and multi-tag reading capabilities.

What are the benefits of using RFID over barcodes? RFID offers several advantages over barcodes, including the ability to read multiple tags simultaneously without line-of-sight, greater durability and reusability of tags, higher data storage capacity, and better performance in harsh environments. It also enables real-time tracking and automation, reducing manual errors and increasing efficiency.

How is RFID technology evolving with IoT? RFID is increasingly integrated with IoT to create smart, connected systems. This integration enhances data collection, analytics, and automation, allowing for real-time monitoring and decision-making in applications like smart cities, industrial IoT, and connected supply chains. Advances in chip technology and software are making RFID a key enabler of IoT ecosystems.

Citius Research has developed a research report titled “RFID Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• RFID Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The RFID Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

RFID Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

RFID Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of RFID Market
• Research Methodology
• Executive Summary
• Market Dynamics of RFID Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of RFID Market
• Cost and Gross Margin Analysis of RFID Market
• RFID Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “RFID Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

RFID Market Key Stakeholders

Below are the key stakeholders for the RFID Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

RFID Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the RFID Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the RFID Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in RFID Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global RFID Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global RFID Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global RFID Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global RFID Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global RFID Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global RFID Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America RFID Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America RFID Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe RFID Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA RFID Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific RFID Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa RFID Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia RFID Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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