Reconditioned Steel Drums Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210570
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Reconditioned Steel Drums Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Reconditioned Steel Drums Market

(Market Size)
$1.1 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2 billion
Key Players Mauser Group, SCHÜTZ, Greif, Time Technoplast, Hoover Ferguson

Market Summary

The reconditioned steel drums market is a vital segment within the global packaging industry, providing a cost-effective and environmentally sustainable solution for the storage and transportation of a wide range of materials. These drums, also known as reconditioned or remanufactured barrels, undergo a rigorous process of inspection, cleaning, repairing, and repainting to meet industry standards for reuse. The market caters primarily to industrial sectors that require robust and reliable containers for hazardous and non-hazardous goods. The demand is driven by the circular economy model, which emphasizes waste reduction and resource efficiency. Companies across chemicals, petroleum, food and beverage, and pharmaceuticals utilize these containers to manage logistics costs effectively while adhering to environmental regulations. The market operates through a network of specialized reconditioners, distributors, and end-users, forming a critical link in the supply chain for industrial packaging.

Key Highlights

The reconditioned steel drums market is characterized by its strong alignment with sustainability goals, offering a significant reduction in carbon footprint compared to manufacturing new drums. A key highlight is the stringent regulatory framework governing the reconditioning process, ensuring safety and quality standards are met for hazardous material containment. The industry employs advanced technologies for testing, including ultrasonic examination for wall thickness and leak detection protocols. Another notable aspect is the economic advantage; reconditioned drums often cost significantly less than new ones, providing substantial savings for volume users. The market also demonstrates resilience and steady demand, as these containers are essential for industries with continuous operational cycles. Furthermore, the versatility in size and specification, accommodating various closure systems and linings, makes them suitable for a diverse array of applications, from lubricants to food-grade products.

Drivers, Opportunities & Restraints

The primary driver for the reconditioned steel drums market is the escalating focus on sustainable packaging solutions and circular economy principles across industries. Strict environmental regulations mandating the reuse and recycling of packaging materials further propel market growth. Economic factors, including cost sensitivity among end-user industries seeking to minimize operational expenditures, also significantly drive adoption. A major opportunity lies in technological advancements within the reconditioning process, such as automated cleaning systems and robotic painting, which enhance efficiency and output quality. Expansion into emerging economies with growing industrial bases presents another substantial growth avenue. However, the market faces restraints, including the fluctuating availability of used drums, which can impact supply consistency. Stringent and sometimes varying international standards for transporting hazardous goods can also pose compliance challenges. Additionally, competition from alternative packaging solutions like intermediate bulk containers (IBCs) and composite drums restrains market expansion to some extent.

Concentration Insights

The reconditioned steel drums market features a concentration of activity around major industrial hubs and port cities, which are central to global trade and manufacturing. This geographical concentration is due to the logistics of collecting used drums from end-users and distributing reconditioned units back into the supply chain efficiently. The market structure is somewhat fragmented, with numerous small to medium-sized local and regional players operating collection and reconditioning facilities. However, a few large, international companies have a significant presence, often through networks of owned and affiliated reconditioning plants, creating a tiered competitive landscape. These key players leverage economies of scale and established reverse logistics networks to secure a steady supply of cores (used drums). The concentration of demand is also evident in industries with high-volume packaging needs, such as the chemical and petroleum sectors, which are the largest consumers of reconditioned steel drums globally.

Type Insights

Reconditioned steel drums are primarily categorized based on their original specification and the type of reconditioning they undergo. The most common types include tight-head drums, which feature a permanently sealed top with one or two small openings (bungs), and open-head drums, which have a fully removable lid secured by a bolt ring. Tight-head drums are predominantly reconditioned for storing and transporting liquids, including hazardous chemicals and petroleum products. The reconditioning process for these involves internal lining, exterior repainting, and testing for integrity. Open-head drums are often used for semi-solids, powders, and other materials that require easy filling and dispensing; their reconditioning typically focuses on lid and gasket replacement and body straightening. Drums are also differentiated by their capacity, with 55-gallon drums being the industry standard. The specific type of drum required is dictated by the nature of the product being packaged and the relevant transportation regulations.

Application Insights

The application of reconditioned steel drums spans a broad spectrum of industries, underscoring their versatility and reliability. The chemical industry is the largest end-user, utilizing these drums for a wide array of products, from industrial solvents and resins to specialty chemicals. The petroleum and lubricants sector is another major consumer, relying on them for engine oils, greases, and other hydrocarbon-based products. In the food and beverage industry, drums that undergo specific food-grade reconditioning processes are used for ingredients like syrups, concentrates, and food additives. The pharmaceutical and agricultural sectors also employ these containers for certain raw materials and intermediates. Furthermore, they find use in the paint and coatings industry and for various industrial wastes that require secure containment. The choice of a reconditioned drum for each application is governed by compatibility tests, regulatory mandates for the contained substance, and the specific logistical requirements of the supply chain.

Regional Insights

The demand for reconditioned steel drums exhibits distinct regional patterns influenced by industrial activity, regulatory environments, and trade flows. North America and Europe represent mature markets with well-established reconditioning infrastructures and stringent environmental regulations that strongly support the reuse model. These regions have a high concentration of chemical and manufacturing industries, driving consistent demand. The Asia-Pacific region is observed as a rapidly growing market, fueled by industrialization, expanding manufacturing capabilities, and increasing foreign trade in countries like China and India. Growth in this region is also supported by a rising awareness of sustainable practices. Latin America and the Middle East and Africa present emerging opportunities, linked to their developing industrial and oil and gas sectors. However, market maturity and the robustness of reverse logistics networks vary significantly across these regions, influencing the availability and quality of reconditioned drums.

Company Insights

The competitive landscape of the reconditioned steel drums market includes a mix of global players and regional specialists. Leading companies such as Greif, Inc., Mauser Group, and Schutz Container Systems are significant participants, often involved in both new drum manufacturing and reconditioning, providing a closed-loop service for customers. These corporations operate extensive networks of reconditioning facilities worldwide, leveraging their brand reputation and logistical expertise. Other notable players include industrial packaging firms like Time Technoplast Ltd. and Myers Container LLC. The market also comprises numerous independent, smaller reconditioners that serve local or niche markets. Competition is based on factors such as service quality, compliance with safety standards, geographic coverage, price, and the ability to guarantee a consistent supply of drums. Many companies are focusing on enhancing their service offerings through technological integration and sustainable practices to strengthen their market position.

Recent Developments

The reconditioned steel drums market is evolving with a focus on technological innovation and sustainability initiatives. Recent trends include the adoption of more automated and environmentally friendly reconditioning processes. For instance, companies are investing in advanced vapor recovery systems and water-based paints to reduce volatile organic compound (VOC) emissions during the repainting stage. There is a growing emphasis on digitization, with some reconditioners implementing tracking systems using barcodes or RFID tags to provide customers with better visibility into the lifecycle of their drums. Furthermore, key players are engaging in strategic partnerships and acquisitions to expand their geographic footprint and service capabilities. The industry is also responding to evolving end-user requirements by developing specialized reconditioning lines for drums that have held challenging products, ensuring they can be returned safely to service.

Report Segmentation

This comprehensive market research report on the reconditioned steel drums industry is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a focused examination of key market dynamics and trends. The report is divided based on drum type, distinguishing between tight-head and open-head drums, as each caters to different applications and has distinct reconditioning processes. It is further segmented by capacity, covering standard sizes like 55-gallon drums as well as other capacities to address varied end-user needs. The application segmentation provides deep insights into consumption patterns across major end-use industries, including chemicals, petroleum, food and beverage, pharmaceuticals, and others. Geographically, the report offers analysis across key regions and major countries within those regions, highlighting regional specific drivers, restraints, and opportunities. This multi-faceted segmentation ensures the report delivers actionable intelligence for strategic decision-making.

FAQs

What is the difference between reconditioned and remanufactured steel drums? The terms are often used interchangeably within the industry. Both refer to used steel drums that have been inspected, cleaned, repaired, and tested to meet specific quality and safety standards for reuse. The process ensures the drum is fit for purpose once again.

What are reconditioned steel drums used for? They are used for the storage and transportation of a wide range of materials, including hazardous and non-hazardous chemicals, petroleum products, lubricants, food ingredients, pharmaceuticals, and industrial wastes.

Are reconditioned drums environmentally friendly? Yes, they are a cornerstone of the circular economy in packaging. Reusing drums significantly reduces the energy, raw materials, and waste associated with manufacturing new containers, thereby lowering the overall carbon footprint.

How are reconditioned steel drums cleaned? They undergo a rigorous cleaning process that typically involves mechanical deheading (for open-top drums), high-pressure water or chemical washing, thermal cleaning in ovens to burn off residues, and blasting to remove old paint and rust before being repainted.

What standards govern reconditioned steel drums? They must comply with various international and national regulations, such as those from the UN for the transport of dangerous goods, as well as standards set by organizations like the Steel Shipping Container Institute (SSCI) to ensure structural integrity and safety.

Who are the key players in the reconditioned steel drum market? Major companies involved include Greif, Inc., Mauser Group, Schutz Container Systems, Time Technoplast Ltd., and a network of regional and independent reconditioners who specialize in collecting and processing used drums.

Citius Research has developed a research report titled “Reconditioned Steel Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Reconditioned Steel Drums Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Reconditioned Steel Drums Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Reconditioned Steel Drums Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Reconditioned Steel Drums Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Reconditioned Steel Drums Market
• Research Methodology
• Executive Summary
• Market Dynamics of Reconditioned Steel Drums Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Reconditioned Steel Drums Market
• Cost and Gross Margin Analysis of Reconditioned Steel Drums Market
• Reconditioned Steel Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Reconditioned Steel Drums Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Reconditioned Steel Drums Market Key Stakeholders

Below are the key stakeholders for the Reconditioned Steel Drums Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Reconditioned Steel Drums Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Reconditioned Steel Drums Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Reconditioned Steel Drums Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Reconditioned Steel Drums Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Reconditioned Steel Drums Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Reconditioned Steel Drums Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Reconditioned Steel Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Reconditioned Steel Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Reconditioned Steel Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Reconditioned Steel Drums Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Reconditioned Steel Drums Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Reconditioned Steel Drums Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Reconditioned Steel Drums Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Reconditioned Steel Drums Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Reconditioned Steel Drums Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Reconditioned Steel Drums Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Reconditioned Steel Drums Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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