Ready To Use Supplementary Food Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195887
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Ready To Use Supplementary Food Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Ready To Use Supplementary Food Market

(Market Size)
$1.2 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.4 billion
Key Players Nutriset, Edesia Nutrition, GC Rieber Compact, Diva Nutritional Products, Hilina

Market Summary

The ready to use supplementary food market is a critical segment within the global food and beverages industry, focused on addressing nutritional deficiencies and combating malnutrition, particularly among vulnerable populations such as children, pregnant women, and lactating mothers. These products are specially formulated to provide essential vitamins, minerals, and other nutrients and are designed for immediate consumption without the need for cooking or additional preparation. The market has gained significant traction due to increasing awareness about the importance of nutritional support in emergency and non-emergency settings. Key products include fortified blends, lipid-based nutrient supplements, and other nutrient-dense foods that are distributed through humanitarian aid programs, government initiatives, and commercial retail channels. The growing incidence of malnutrition globally, coupled with rising initiatives from international organizations and governments, is propelling the demand for these products. Companies operating in this space are continuously innovating to improve product efficacy, shelf-life, and palatability to enhance consumer acceptance and nutritional outcomes.

Key Highlights

The ready to use supplementary food market is characterized by several key highlights that underscore its importance and growth trajectory. There is a strong emphasis on product innovation, with leading companies developing formulations that cater to specific nutritional needs and demographic requirements. The market is also witnessing increased collaboration between non-governmental organizations, government bodies, and private sector players to scale up distribution and improve accessibility in underserved regions. Another significant highlight is the stringent regulatory framework and quality standards that govern the production and distribution of these products, ensuring safety and efficacy. The rising adoption of ready to use supplementary foods in both emergency relief operations and routine nutrition programs is a testament to their effectiveness in addressing acute malnutrition. Additionally, the market is seeing a shift towards sustainable packaging solutions and locally sourced ingredients to reduce environmental impact and support local economies.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the ready to use supplementary food market, including the increasing global prevalence of malnutrition, rising awareness about nutritional health, and growing investments in humanitarian aid and public health initiatives. Government programs and policies aimed at reducing malnutrition, especially in developing regions, are also significant drivers. Opportunities in this market abound, particularly in the expansion of product portfolios to include variants for different age groups and health conditions, as well as the exploration of new geographic markets with high malnutrition rates. There is also potential for growth through public-private partnerships and the integration of advanced technologies in production and supply chain management. However, the market faces restraints such as high product costs, which can limit accessibility in low-income regions, and challenges related to storage and distribution in remote areas. Regulatory hurdles and the need for continuous quality assurance also pose challenges to market players.

Concentration Insights

The ready to use supplementary food market exhibits a concentrated competitive landscape, with a few key players dominating a significant share of the market. These include established companies such as Nutriset, GC Rieber Compact, and Edesia Nutrition, which have extensive experience and robust distribution networks. These leaders focus on innovation, quality, and strategic partnerships to maintain their market position. There is also a presence of several regional and local players that cater to specific geographic markets, often collaborating with international organizations to address local nutritional needs. The market concentration is influenced by factors such as R&D capabilities, production capacity, and the ability to meet regulatory standards. Mergers, acquisitions, and collaborations are common strategies employed by companies to enhance their market presence and expand their product offerings. Despite the dominance of major players, there is room for new entrants, particularly those offering innovative and cost-effective solutions.

Type Insights

The ready to use supplementary food market can be segmented based on product type, with major categories including solid, paste, and powder forms. Solid forms, such as bars and biscuits, are popular for their convenience, long shelf-life, and ease of distribution, making them ideal for emergency relief operations. Paste forms, often packaged in squeezable tubes or sachets, are highly favored for young children and infants due to their texture and ease of consumption. Powder forms, which can be mixed with water or other liquids, offer versatility and are commonly used in both clinical and home settings. Each product type is formulated to meet specific nutritional requirements and consumer preferences, with innovations continuously emerging to enhance taste, nutritional content, and usability. The choice of product type often depends on the target demographic, application setting, and logistical considerations.

Application Insights

Applications of ready to use supplementary foods are diverse, spanning clinical nutrition, emergency relief, and supplementary feeding programs. In clinical settings, these products are used to manage and treat malnutrition in patients, particularly in hospitals and healthcare facilities. Emergency relief applications involve the distribution of these foods in crisis situations such as natural disasters, conflicts, and famines, where immediate nutritional support is critical. Supplementary feeding programs, often run by governments and NGOs, aim to prevent malnutrition by providing these foods to at-risk populations on a regular basis. There is also a growing use of ready to use supplementary foods in community-based management of acute malnutrition programs, which focus on treating malnourished children at home rather than in facilities. Each application requires tailored product formulations and distribution strategies to ensure effectiveness and reach.

Regional Insights

The ready to use supplementary food market demonstrates distinct regional dynamics, influenced by factors such as prevalence of malnutrition, economic conditions, and governmental policies. Regions with high malnutrition rates, such as Sub-Saharan Africa and South Asia, represent significant markets due to extensive humanitarian aid and public health initiatives. In these areas, products are often distributed through programs supported by international organizations and local governments. Developed regions, including North America and Europe, also contribute to market growth, driven by increasing awareness about nutritional health and the presence of key market players. Latin America and the Middle East are emerging markets, with growing investments in nutrition programs and rising incidences of malnutrition in certain areas. Each region requires customized approaches to address specific nutritional deficiencies, cultural preferences, and logistical challenges.

Company Insights

Prominent companies in the ready to use supplementary food market include Nutriset, GC Rieber Compact, Edesia Nutrition, Insta Products, and Hilina Enriched Foods. Nutriset is renowned for its Plumpy'Nut product and has a strong global presence, particularly in emergency nutrition. GC Rieber Compact focuses on compact and nutrient-dense foods for challenging environments, while Edesia Nutrition specializes in products for treating malnutrition in children. Insta Products is known for its InstaNut paste and other innovative solutions, and Hilina Enriched Foods offers a range of fortified blended foods. These companies invest heavily in research and development to create effective and acceptable products, and they often collaborate with NGOs, governments, and international bodies to enhance distribution and impact. Their strategies include expanding production capacities, entering new markets, and developing products tailored to local needs.

Recent Developments

Recent developments in the ready to use supplementary food market highlight ongoing innovation and strategic initiatives. Companies are introducing new formulations with improved nutritional profiles, such as products enhanced with probiotics or tailored for specific health conditions. There is a growing trend towards using locally sourced ingredients to support sustainability and local economies, as well as to improve cultural acceptance of products. Partnerships and collaborations have been prominent, with firms joining forces with international organizations like UNICEF and the World Food Programme to scale up production and distribution. Additionally, advancements in packaging technology are extending shelf-life and maintaining product quality under various environmental conditions. Market players are also focusing on capacity expansion through new manufacturing facilities and acquisitions to meet rising demand and strengthen their global footprint.

Report Segmentation

The ready to use supplementary food market report is segmented to provide a comprehensive analysis across various dimensions. Segmentation by type includes solid, paste, and powder forms, each catering to different consumer needs and applications. By application, the market is divided into clinical nutrition, emergency relief, and supplementary feeding programs, reflecting the diverse uses of these products. Geographically, the report covers key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends and opportunities. Additionally, the report may segment based on distribution channel, including direct sales, retail, and institutional sales. This detailed segmentation enables stakeholders to gain insights into specific market segments, understand growth drivers, and identify potential areas for investment and expansion.

FAQs

What is ready to use supplementary food? Ready to use supplementary food refers to nutrient-dense products designed for immediate consumption without cooking, aimed at addressing malnutrition and providing essential vitamins and minerals to vulnerable populations.

Who are the key players in the ready to use supplementary food market? Key players include Nutriset, GC Rieber Compact, Edesia Nutrition, Insta Products, and Hilina Enriched Foods, among others, who lead in innovation and distribution.

What are the common types of ready to use supplementary foods? Common types are solid forms like bars and biscuits, paste forms in sachets or tubes, and powder forms that can be mixed with liquids, each suited for different needs.

How are ready to use supplementary foods distributed? Distribution occurs through humanitarian aid channels, government programs, retail networks, and direct sales, often involving collaborations with NGOs and international agencies.

What are the main applications of these products? Main applications include clinical nutrition for treating malnutrition, emergency relief in crises, and supplementary feeding programs for prevention in at-risk communities.

Citius Research has developed a research report titled “Ready To Use Supplementary Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ready To Use Supplementary Food Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ready To Use Supplementary Food Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ready To Use Supplementary Food Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ready To Use Supplementary Food Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ready To Use Supplementary Food Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ready To Use Supplementary Food Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ready To Use Supplementary Food Market
• Cost and Gross Margin Analysis of Ready To Use Supplementary Food Market
• Ready To Use Supplementary Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ready To Use Supplementary Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ready To Use Supplementary Food Market Key Stakeholders

Below are the key stakeholders for the Ready To Use Supplementary Food Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ready To Use Supplementary Food Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ready To Use Supplementary Food Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ready To Use Supplementary Food Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ready To Use Supplementary Food Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ready To Use Supplementary Food Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ready To Use Supplementary Food Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ready To Use Supplementary Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ready To Use Supplementary Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ready To Use Supplementary Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ready To Use Supplementary Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ready To Use Supplementary Food Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ready To Use Supplementary Food Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ready To Use Supplementary Food Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ready To Use Supplementary Food Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ready To Use Supplementary Food Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ready To Use Supplementary Food Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ready To Use Supplementary Food Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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