Infant Nutritional Premix Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195520
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Infant Nutritional Premix Market size was estimated at USD 1.45 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Infant Nutritional Premix Market

(Market Size)
$1.45 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 1.45 billion
2030 Market Size USD 2.4 billion
Key Players DSM, BASF, Glanbia Nutritionals, SternVitamin, Prinova

Market Summary

The infant nutritional premix market is a specialized segment within the broader food and beverages industry, focused on producing customized nutrient blends that are essential for infant formula and complementary foods. These premixes are scientifically formulated to include a precise combination of vitamins, minerals, nucleotides, prebiotics, and other functional ingredients that support healthy growth and development in infants. The market is driven by rising parental awareness regarding the importance of optimal nutrition during the early stages of life, along with increasing disposable incomes in emerging economies that enable higher spending on premium infant nutrition products. Manufacturers in this space work closely with pediatric nutrition experts and food scientists to develop blends that meet stringent international safety and quality standards, such as those set by the Codex Alimentarius and regional regulatory bodies. The demand is further influenced by trends like the growing adoption of organic and clean-label premixes, as well as innovations in delivery formats that enhance nutrient bioavailability and stability.

Key Highlights

The infant nutritional premix market is characterized by several key highlights that underscore its dynamic nature and critical role in global infant nutrition. Leading companies such as BASF SE, Koninklijke DSM NV, Glanbia plc, and Archer Daniels Midland Company are actively engaged in research and development to introduce advanced premix solutions that cater to evolving consumer preferences and regulatory requirements. A significant trend is the increasing incorporation of bioactive components like omega-3 fatty acids DHA and ARA, which are crucial for cognitive and visual development. The market also benefits from the expansion of distribution channels, including e-commerce platforms, which improve accessibility for consumers worldwide. Additionally, there is a growing emphasis on sustainable sourcing of raw materials and transparent labeling practices to build trust among health-conscious parents. Partnerships between premix manufacturers and infant formula brands are common, facilitating co-development of products that address specific nutritional gaps and regional dietary needs.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the infant nutritional premix market, including the rising global birth rate, increasing awareness about malnutrition issues, and the growing prevalence of working mothers who rely on packaged infant nutrition products for convenience. Scientific advancements in nutrient encapsulation technologies that improve stability and absorption present significant opportunities for innovation and product differentiation. However, the market faces restraints such as stringent regulatory frameworks that vary across regions, requiring manufacturers to navigate complex compliance processes. High costs associated with research, development, and quality control can also limit market entry for smaller players. Opportunities lie in untapped markets in developing regions where awareness and access to fortified infant nutrition are still emerging. The trend towards personalized nutrition offers potential for customized premix solutions tailored to individual infant needs, driven by advancements in biotechnology and data analytics.

Concentration Insights

The infant nutritional premix market exhibits a moderately concentrated landscape with a mix of global giants and specialized regional players. Major multinational corporations like BASF SE, DSM, and Glanbia dominate due to their extensive research capabilities, robust supply chains, and strong brand recognition. These companies often engage in strategic acquisitions and partnerships to expand their product portfolios and geographic reach. Meanwhile, regional players focus on catering to local preferences and regulatory requirements, often leveraging insights into cultural dietary habits to gain a competitive edge. The market concentration is influenced by factors such as technological expertise, compliance with international quality standards, and the ability to offer customized solutions. Collaboration with academic institutions and healthcare organizations is common among leading players to validate health claims and enhance product efficacy. The competitive intensity encourages continuous innovation and investment in sustainable practices to meet the evolving demands of health-conscious consumers.

Type Insights

In the infant nutritional premix market, products are primarily categorized based on the type of nutrients they contain, with vitamins, minerals, nucleotides, and amino acids being the most prominent. Vitamin premixes often include essential vitamins such as A, D, E, and B-complex, which are critical for immune function, bone development, and overall growth. Mineral premixes focus on elements like iron, zinc, calcium, and selenium, addressing common deficiencies and supporting metabolic processes. Nucleotide premixes are gaining traction due to their role in enhancing immune response and intestinal health, while amino acid premixes provide building blocks for protein synthesis. There is also a growing segment of combined premixes that integrate multiple nutrient types to offer comprehensive nutritional solutions. Manufacturers are increasingly developing specialized premixes for specific health concerns, such as those targeting allergies or digestive issues, utilizing advanced technologies to ensure optimal nutrient delivery and stability.

Application Insights

Infant nutritional premixes are extensively used in various applications, with infant formula being the largest segment due to its widespread adoption as a breast milk substitute. These premixes are integral to ensuring that formula products mimic the nutritional profile of human milk as closely as possible. Complementary foods represent another significant application, where premixes are added to cereals, purees, and snacks to enhance their nutrient density and support weaning infants' dietary needs. Growing-up milk products for toddlers also incorporate premixes to address nutritional gaps during early childhood. Additionally, there is emerging use in medical nutrition products designed for infants with specific health conditions, such as metabolic disorders or prematurity. The application scope is expanding with innovations in product formats, including ready-to-drink liquids and powdered formulations, driven by consumer demand for convenience and efficacy.

Regional Insights

The infant nutritional premix market demonstrates distinct regional dynamics influenced by socioeconomic factors, cultural practices, and regulatory environments. North America and Europe are mature markets characterized by high consumer awareness, stringent safety standards, and a strong presence of leading manufacturers. These regions see demand driven by trends towards organic and non-GMO premixes. The Asia-Pacific region is the fastest-growing market, fueled by rising birth rates, increasing disposable incomes, and growing awareness about infant nutrition in countries like China and India. Latin America and the Middle East & Africa are emerging markets with potential for growth due to improving healthcare infrastructure and government initiatives to combat malnutrition. Regional variations in dietary preferences and regulatory approvals necessitate tailored approaches from manufacturers, who often adapt their formulations to meet local requirements and cultural norms.

Company Insights

Prominent companies in the infant nutritional premix market include BASF SE, Koninklijke DSM NV, Glanbia plc, Archer Daniels Midland Company, and SternVitamin GmbH & Co. KG. These players leverage their extensive research and development capabilities to innovate and maintain competitive advantages. BASF SE is known for its high-quality vitamin and mineral premixes, while DSM focuses on sustainable sourcing and advanced nutrient solutions. Glanbia plc emphasizes customized premix services and has a strong global distribution network. Archer Daniels Midland Company integrates its expertise in ingredient processing to offer comprehensive premix solutions. SternVitamin specializes in tailored premixes for specific health needs. These companies engage in strategic initiatives such as mergers, acquisitions, and partnerships to expand their market presence and enhance their product offerings. Their efforts are complemented by investments in regulatory compliance and quality assurance to meet global standards.

Recent Developments

Recent developments in the infant nutritional premix market reflect a focus on innovation, sustainability, and geographic expansion. Leading companies have launched new premix formulations that incorporate novel ingredients like human milk oligosaccharides (HMOs) and probiotics to mimic breast milk more closely and support gut health. There has been increased investment in clean-label and organic premixes in response to consumer demand for transparency and natural products. Strategic acquisitions have been prominent, such as DSM's merger with Firmenich to enhance its nutrition and fragrance capabilities, and Glanbia's acquisition of portfolios to strengthen its presence in specialized nutrition. Partnerships with infant formula brands and healthcare institutions are also common, aimed at co-developing products that address specific nutritional challenges. Additionally, companies are adopting sustainable practices, such as reducing carbon footprints and ensuring ethical sourcing of raw materials, to align with global environmental goals.

Report Segmentation

The infant nutritional premix market is segmented based on type, application, and region to provide a detailed analysis of industry dynamics. By type, the market is divided into vitamins, minerals, nucleotides, amino acids, and others, each catering to specific nutritional needs and functional benefits. The application segment includes infant formula, complementary foods, growing-up milk, and medical nutrition, reflecting diverse usage across infant dietary products. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, growth patterns, and regulatory influences. This segmentation enables stakeholders to identify niche opportunities, understand consumer preferences, and devise targeted strategies. It also facilitates assessment of competitive landscapes and innovation trends within each segment, supporting informed decision-making for investments and product development.

FAQs

What are infant nutritional premixes? Infant nutritional premixes are customized blends of essential nutrients, including vitamins, minerals, nucleotides, and amino acids, designed to fortify infant formula and complementary foods. They ensure optimal nutrition for healthy growth and development in infants.

Why are premixes important in infant formula? Premixes are crucial because they help replicate the nutritional profile of breast milk, providing balanced amounts of vital nutrients that support immune function, cognitive development, and overall health in infants who are not exclusively breastfed.

What trends are shaping the infant nutritional premix market? Key trends include the rising demand for organic and clean-label products, incorporation of advanced ingredients like HMOs and probiotics, and growing focus on sustainable sourcing and transparent labeling practices.

Which regions have the highest demand for infant nutritional premixes? Asia-Pacific exhibits the highest demand due to increasing birth rates and rising awareness about infant nutrition, while North America and Europe remain significant markets driven by stringent quality standards and consumer awareness.

Who are the leading players in the infant nutritional premix market? Major companies include BASF SE, Koninklijke DSM NV, Glanbia plc, Archer Daniels Midland Company, and SternVitamin GmbH & Co. KG, known for their innovation, extensive product portfolios, and global reach.

Citius Research has developed a research report titled “Infant Nutritional Premix Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Infant Nutritional Premix Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Infant Nutritional Premix Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Infant Nutritional Premix Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Infant Nutritional Premix Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Infant Nutritional Premix Market
• Research Methodology
• Executive Summary
• Market Dynamics of Infant Nutritional Premix Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Infant Nutritional Premix Market
• Cost and Gross Margin Analysis of Infant Nutritional Premix Market
• Infant Nutritional Premix Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Infant Nutritional Premix Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Infant Nutritional Premix Market Key Stakeholders

Below are the key stakeholders for the Infant Nutritional Premix Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Infant Nutritional Premix Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Infant Nutritional Premix Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Infant Nutritional Premix Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Infant Nutritional Premix Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Infant Nutritional Premix Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Infant Nutritional Premix Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Infant Nutritional Premix Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Infant Nutritional Premix Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Infant Nutritional Premix Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Infant Nutritional Premix Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Infant Nutritional Premix Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Infant Nutritional Premix Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Infant Nutritional Premix Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Infant Nutritional Premix Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Infant Nutritional Premix Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Infant Nutritional Premix Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Infant Nutritional Premix Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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