Rapeseed Seed Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185557
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Rapeseed Seed Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Rapeseed Seed Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Bayer, Corteva, Syngenta, Limagrain, KWS

Market Summary

The rapeseed seed market is a critical segment within the global agriculture industry, primarily driven by the demand for its oil and meal products. Rapeseed, from which canola is derived, is a significant oilseed crop cultivated extensively across various regions. The market is characterized by its essential role in food, feed, and industrial applications, with the oil being a popular cooking ingredient and a feedstock for biodiesel production. The meal is a high-protein animal feed, adding to the crop's value. Key producing nations include Canada, China, India, and countries within the European Union, where agricultural policies and climate conditions favor its growth. The market dynamics are influenced by factors such as global vegetable oil demand, biofuel mandates, trade policies, and technological advancements in seed breeding, which have led to the development of high-yielding and disease-resistant varieties. Sustainability and non-GMO trends are also gaining traction, influencing farming practices and consumer preferences.

Key Highlights

The rapeseed seed market is distinguished by several pivotal aspects. The development and adoption of hybrid and genetically modified seeds have significantly enhanced yield potential and crop resilience against pests and diseases. The European Union's Renewable Energy Directive continues to be a major driver, sustaining demand for rapeseed oil as a biodiesel feedstock. Furthermore, the crop's rotational benefits for soil health make it a valuable component of sustainable farming systems in many regions. The market is also witnessing a consolidation trend among major seed companies, which are investing heavily in research and development to introduce improved varieties. The price volatility of rapeseed, often linked to soybean and palm oil markets, presents both challenges and opportunities for stakeholders. The expansion of crushing capacities in key consuming regions to meet local demand for oil and meal is another notable highlight shaping the industry's structure.

Drivers, Opportunities & Restraints

Several factors propel the rapeseed seed market forward. The primary driver is the robust and growing demand for vegetable oils, both for human consumption and for industrial uses like biofuels. Government policies supporting biofuel production, particularly in Europe and North America, create a stable demand base for rapeseed oil. Opportunities are abundant in the development of new seed varieties with traits such as drought tolerance, herbicide resistance, and higher oil content, which can open up new geographical areas for cultivation and improve farm profitability. The increasing consumer inclination towards non-GMO and organic products also presents a niche but growing segment. However, the market faces significant restraints. The susceptibility of the crop to certain pests and diseases, like clubroot and cabbage stem flea beetle, can lead to substantial yield losses. Price volatility and competition from other oilseeds, namely soybeans and palm, can pressure farmer planting decisions and profitability. Additionally, stringent regulations surrounding genetically modified organisms in key import markets like the European Union can restrict trade flows and limit market access for certain producing countries.

Concentration Insights

The global rapeseed seed market exhibits a high level of concentration in terms of both production and the companies that supply the seeds. A handful of countries dominate global output, with Canada, China, India, and the European Union being the leading producers. This geographical concentration means that weather patterns and agricultural policies in these regions have an outsized impact on global supply and pricing. On the supply side, the market for improved seeds is highly consolidated, dominated by a few multinational agricultural biotechnology firms. Bayer AG, Corteva Agriscience, BASF SE, and Syngenta Group are key players that control a significant share of the proprietary seed genetics and traits. These companies invest substantially in biotechnology and breeding programs to maintain their competitive edge. This concentration provides them with significant pricing power and influence over the types of seeds available to farmers worldwide, shaping the very nature of the crop being cultivated.

Type Insights

The rapeseed seed market is broadly segmented into conventional and genetically modified (GM) seeds. Conventional seeds, which include open-pollinated and hybrid varieties developed through traditional breeding methods, are widely used, especially in regions with restrictions on GM crops, such as the European Union. These seeds are often favored for their non-GMO status, aligning with specific consumer and market demands. Hybrid seeds, a type of conventional seed, are popular for their vigor and higher yield potential, known as heterosis. Genetically modified seeds have been engineered to express specific desirable traits, most notably herbicide tolerance and insect resistance. These traits simplify weed and pest management for farmers, leading to widespread adoption in countries like Canada and the United States. The choice between seed types is heavily influenced by regional regulations, farm management practices, cost considerations, and the target end-market, whether it be for conventional food use, organic production, or industrial processing.

Application Insights

Rapeseed seeds are cultivated primarily for two main applications: oil extraction and meal production. Rapeseed oil is the foremost product, esteemed for its nutritional profile as a source of healthy unsaturated fats. It is a major cooking oil worldwide and a key raw material in the food processing industry for products like margarine, shortening, and prepared foods. A substantial and growing portion of rapeseed oil is diverted towards the industrial sector for biodiesel production, driven by environmental policies aimed at reducing fossil fuel dependence. The second major application is the meal obtained after oil extraction. Rapeseed meal is a protein-rich animal feed ingredient used in the diets of livestock, poultry, and aquaculture. Its nutritional value makes it a competitive component in feed rations, though its use can be limited by fiber and glucosinolate content, which newer seed varieties have been developed to reduce. A smaller application includes the direct use of seeds for planting in subsequent seasons.

Regional Insights

The production and consumption of rapeseed seeds are not uniformly distributed across the globe, leading to distinct regional dynamics. The European Union stands as one of the largest producers and consumers, with its market heavily influenced by the Common Agricultural Policy and strong demand for biodiesel. France and Germany are the leading producers within the bloc. Canada is another global powerhouse, renowned for its canola (a specific type of rapeseed) production and as a major exporter of both seeds and oil. China maintains a massive domestic production primarily for food oil self-sufficiency, making it a key consumer but a less significant trader. Australia and India are other important producers, with India focusing on meeting its sizable domestic demand. Ukraine has emerged as a significant exporter, though its output is subject to geopolitical volatility. These regional patterns create a complex web of trade, with exporting nations like Canada and Australia supplying seeds and oil to import-dependent regions.

Company Insights

The competitive landscape of the rapeseed seed market is defined by a few dominant multinational corporations that possess advanced research and development capabilities. Bayer AG, following its acquisition of Monsanto, is a behemoth in the space, offering a wide portfolio of hybrid and genetically modified canola seeds under brands like InVigor and Roundup Ready Canola. Corteva Agriscience, spun off from DowDuPont, is another major player with a strong presence through its Pioneer brand, focusing on high-performance hybrid seeds. BASF SE has a significant stake in the market, particularly with its Clearfield production system, which offers herbicide tolerance developed through non-GMO mutagenesis. Syngenta Group, now part of ChemChina, also competes with its own tailored seed varieties. These companies compete fiercely on seed traits, yield performance, and the integrated agronomic solutions they offer to farmers, including accompanying crop protection products. Their global reach allows them to cater to diverse regional needs and regulatory environments.

Recent Developments

The rapeseed seed market is continuously evolving, with recent developments focusing on innovation and adapting to global challenges. Leading seed companies are intensifying their research efforts to develop next-generation varieties that offer improved yield stability under stress conditions, such as drought and heat, which are becoming more prevalent due to climate change. There is a growing emphasis on developing seeds with resistance to pressing diseases like clubroot, new strains of which continue to emerge. Sustainability is a key theme, with initiatives aimed at reducing the carbon footprint of cultivation through seeds that require fewer inputs. The regulatory landscape is also shifting, with ongoing debates and reviews regarding the use of certain pesticides and the approval of new genetic traits in major markets. Furthermore, the geopolitical situation, particularly the conflict in the Black Sea region, has disrupted traditional trade flows, forcing market participants to seek new supply chains and affecting global price structures for rapeseed and its products.

Report Segmentation

This comprehensive market research report on the rapeseed seed industry provides a detailed analysis segmented to offer granular insights. The segmentation allows for a thorough examination of the market from multiple perspectives. The report is segmented by type, distinguishing between genetically modified and conventional seeds, including hybrid varieties. It is further segmented by application, analyzing the demand from key end-use sectors such as food processing, biofuel production, and animal feed. A crucial component of the report is the regional segmentation, which provides an in-depth analysis of the market dynamics in key geographies including North America, Europe, Asia-Pacific, and the rest of the world. This includes production and consumption patterns, trade analysis, and policy impacts for major countries within these regions. This multi-faceted segmentation enables stakeholders to identify specific growth pockets, understand competitive intensities in different segments, and make informed strategic decisions based on precise and actionable intelligence.

FAQs

What is rapeseed used for?

Rapeseed is primarily crushed to produce oil and meal. The oil is used for human consumption as a cooking oil, in food processing, and increasingly as a feedstock for biodiesel production. The protein-rich meal is a valuable ingredient in animal feed for livestock, poultry, and aquaculture.

What is the difference between rapeseed and canola?

Canola is a specific type of rapeseed that was developed through conventional plant breeding to have low levels of erucic acid and glucosinolates. The term "canola" is a registered trademark in Canada and is commonly used in North America to describe this edible oilseed, whereas "rapeseed" is a more general term used globally, often referring to industrial varieties.

Where is rapeseed grown?

Rapeseed is grown predominantly in temperate regions. The major producers include Canada, the European Union (particularly France and Germany), China, India, and Australia. Ukraine has also been a significant producer and exporter. Each region's production is influenced by its climate, agricultural policies, and domestic demand.

What are the major challenges in rapeseed cultivation?

Major challenges include susceptibility to pests like the cabbage stem flea beetle and diseases such as clubroot, sclerotinia stem rot, and blackleg. Weather volatility, including untimely frosts and droughts, can also significantly impact yields. Furthermore, farmers face economic challenges from input cost inflation and price competition from other oilseed crops.

How is the rapeseed market evolving?

The market is evolving through technological advancements in seed breeding, leading to more resilient and higher-yielding varieties. There is a growing focus on sustainability, driving demand for crops that support regenerative agriculture practices. The market is also becoming more influenced by biofuel policies and shifting global trade patterns due to geopolitical events.

Citius Research has developed a research report titled “Rapeseed Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rapeseed Seed Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rapeseed Seed Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rapeseed Seed Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rapeseed Seed Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rapeseed Seed Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rapeseed Seed Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rapeseed Seed Market
• Cost and Gross Margin Analysis of Rapeseed Seed Market
• Rapeseed Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rapeseed Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rapeseed Seed Market Key Stakeholders

Below are the key stakeholders for the Rapeseed Seed Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rapeseed Seed Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rapeseed Seed Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rapeseed Seed Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rapeseed Seed Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rapeseed Seed Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rapeseed Seed Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rapeseed Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rapeseed Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rapeseed Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rapeseed Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rapeseed Seed Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rapeseed Seed Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rapeseed Seed Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rapeseed Seed Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rapeseed Seed Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rapeseed Seed Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rapeseed Seed Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports