Aquatic Product Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185387
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Aquatic Product Market size was estimated at USD 220 billion in 2023 and is projected to reach USD 320 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Aquatic Product Market

(Market Size)
$220 billion
$320 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 220 billion
2030 Market Size USD 320 billion
Key Players Maruha Nichiro, Nippon Suisan Kaisha, Thai Union Group, Mowi, Cermaq

Market Summary

The aquatic product market encompasses a broad range of commodities derived from fishing and aquaculture activities, including fish, crustaceans, mollusks, and other marine organisms. This market is a critical component of the global food supply chain, providing essential nutrition and supporting livelihoods worldwide. It operates within a complex framework influenced by environmental sustainability, regulatory policies, and evolving consumer preferences. The industry is characterized by a mix of large-scale commercial operations and small-scale artisanal fisheries, each contributing to the overall supply. Key products range from fresh and frozen items to processed goods like fishmeal, oils, and canned products. The market's dynamics are heavily dependent on factors such as stock health, fishing quotas, and aquaculture yields, making it a sector of significant economic and food security importance on a global scale.

Key Highlights

The aquatic product market is distinguished by its direct linkage to natural resource availability and its vulnerability to environmental changes, including climate change and ocean acidification. A major highlight is the increasing dominance of aquaculture, which has surpassed capture fisheries as the primary source of seafood for human consumption. This shift is driven by technological advancements in breeding, feed efficiency, and disease management within aquaculture systems. Sustainability certifications, such as those from the Marine Stewardship Council and the Aquaculture Stewardship Council, have become critical differentiators for products, influencing procurement decisions for major retailers and food service providers. Furthermore, the market is witnessing a surge in value-added products, including ready-to-eat meals and specialized nutritional supplements, catering to convenience and health-conscious consumers. Traceability technology, like blockchain, is also emerging as a key trend to ensure product authenticity and ethical sourcing from boat or farm to plate.

Drivers, Opportunities & Restraints

Primary growth drivers for the aquatic product market include rising global population levels, increasing disposable incomes, and greater awareness of the health benefits associated with seafood consumption, particularly its high-quality protein and omega-3 fatty acid content. These factors are creating sustained demand across both developed and emerging economies. Significant opportunities exist in the expansion and intensification of sustainable aquaculture practices, which can help meet demand without further pressuring wild stocks. The development of novel products, such as plant-based seafood alternatives and cellular aquaculture (lab-grown seafood), presents a new frontier for innovation and investment. However, the market faces considerable restraints. Overfishing continues to deplete key wild fish stocks, while aquaculture grapples with challenges related to disease outbreaks, feed sustainability, and environmental pollution. Stringent and varying international regulations on fishing quotas, food safety, and import-export standards also pose complex operational hurdles for market participants.

Concentration Insights

The global aquatic product market features a fragmented landscape with a mix of state-owned enterprises, large multinational corporations, and numerous small to medium-sized local players. The level of concentration varies significantly by segment. In wild-catch fisheries, consolidation is often seen in large vertically integrated companies that control fleets, processing facilities, and distribution networks. The aquaculture segment also has large integrated players, particularly in species like salmon and shrimp. However, a vast number of small-scale farms operate worldwide. The processing and distribution channels are increasingly concentrated, with a few major players holding significant market share in frozen and canned seafood sectors. Geographically, production is concentrated in Asia-Pacific, which is the world's largest producer and consumer, followed by regions with strong maritime traditions like Europe and North America. This concentration influences global trade flows and pricing dynamics.

Type Insights

The market is segmented by type into fish, crustaceans, mollusks, and other aquatic products. Fish represents the largest segment, encompassing diverse species like salmon, tuna, tilapia, and cod, which are supplied through both capture fisheries and aquaculture. This category is often further processed into fillets, surimi, and other value-added forms. The crustaceans segment, including shrimp, prawns, crabs, and lobsters, is highly valued and commands premium prices, with shrimp being a major driver of aquaculture production, particularly in Southeast Asia and Latin America. Mollusks, such as oysters, clams, mussels, and scallops, are another vital category, often farmed using extensive and sustainable methods. Other products include sea cucumbers, sea urchins, and various types of seaweed, which are gaining attention for their culinary and nutritional properties. Each type has distinct supply chains, price points, and consumer demand patterns.

Application Insights

Aquatic products serve a wide array of applications, primarily segmented into food, pharmaceutical, cosmetic, and industrial uses. The food application is the dominant segment, where products are consumed as fresh, frozen, canned, dried, or smoked items through retail, food service, and hospitality channels. Within this, there is growing demand for convenience-oriented prepared meals and snacks. The pharmaceutical industry utilizes marine-derived ingredients, such as omega-3 oils from fish, for dietary supplements and nutraceuticals aimed at promoting heart and brain health. The cosmetics industry incorporates marine extracts, collagen, and algae into skincare and beauty products for their hydrating and anti-aging properties. Industrial applications include the use of fishmeal and fish oil as high-protein feed ingredients in aquaculture and livestock agriculture, as well as the use of certain algae for biofuel production and other biochemical processes.

Regional Insights

The Asia-Pacific region is the undisputed epicenter of the global aquatic products market, functioning as the largest producer, consumer, and exporter. China is the paramount player, leading in both aquaculture output and seafood consumption. Other significant contributors include India, Vietnam, Indonesia, and Thailand, which are major exporters of shrimp and other farmed species. North America and Europe represent mature markets characterized by high per capita consumption and a strong preference for premium, sustainably sourced products. These regions are major importers to meet domestic demand. Latin America, led by countries like Chile, Peru, and Ecuador, is a crucial region for aquaculture, especially salmon and shrimp, and a key exporter. Emerging markets in Africa and the Middle East are witnessing growing demand driven by population growth and urbanization, though local production often struggles to keep pace, leading to increased imports.

Company Insights

The competitive landscape includes a diverse array of companies ranging from vertically integrated giants to specialized niche players. Prominent names in the wild-catch and processing sectors include companies like Thai Union Group, which owns brands like Chicken of the Sea, and Maruha Nichiro Corporation. In aquaculture, leading companies are Mowi ASA, the world's largest salmon farmer, and Charoen Pokphand Foods. Other significant players are Nippon Suisan Kaisha, Kyokuyo Co., and Dongwon Industries. These corporations often have extensive global operations encompassing farming, fishing, processing, and brand management. The market also features specialized companies focusing on areas like feed production (e.g., Skretting, Cargill Aqua Nutrition), biotechnology for health management, and advanced equipment for fishing and aquaculture. Competition is based on product quality, sustainability credentials, supply chain efficiency, and brand strength.

Recent Developments

The aquatic product industry is undergoing rapid transformation driven by technology and sustainability imperatives. A major trend is the significant investment in and adoption of Recirculating Aquaculture Systems (RAS), which allow for land-based fish farming with minimal environmental impact and enhanced biosecurity. Companies are aggressively pursuing vertical integration to secure supply chains and improve margins, from hatcheries to processing and retail. There is a marked increase in mergers and acquisitions as larger entities seek to consolidate market share and gain access to new species or geographic markets. Technological advancements are prominent, with the integration of Artificial Intelligence and Internet of Things sensors for monitoring fish health, optimizing feeding, and predicting harvest yields. Furthermore, the sector is seeing a surge in partnerships between traditional seafood companies and startups developing alternative proteins, including plant-based and cell-cultured seafood products, to diversify offerings.

Report Segmentation

This comprehensive market research report on the Aquatic Product Market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation by type delves into the markets for fish, crustaceans, mollusks, and other aquatic products, analyzing production, consumption, and trade patterns for each. The application segmentation examines the end-use of these products in food, pharmaceutical, cosmetic, and industrial sectors, highlighting growth areas and demand drivers. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing the unique dynamics, key countries, and growth potential within each region. Furthermore, the report includes a competitive landscape section profiling major companies, their market share, strategic initiatives, and product portfolios, providing invaluable intelligence for stakeholders.

FAQs

What are the main types of aquatic products? The main types include fish, which is the largest category with species like salmon and tuna; crustaceans such as shrimp and crabs; mollusks like oysters and mussels; and other products including seaweed and echinoderms.

How does aquaculture impact the aquatic product market? Aquaculture has become the primary source of seafood for human consumption, reducing pressure on wild stocks. It impacts the market by enabling consistent supply, influencing global prices, and driving innovation in sustainable farming techniques and feed solutions.

What are the key factors driving demand for aquatic products? Key demand drivers are global population growth, rising health consciousness among consumers seeking lean protein and omega-3 fatty acids, increasing disposable incomes, and the growing popularity of diverse international cuisines that feature seafood.

Which regions are the largest producers of aquatic products? The Asia-Pacific region is the largest producer, with China being the dominant country. Other significant producing regions include Europe, led by Norway in aquaculture, and Latin America, which is a major hub for shrimp and salmon farming.

What are the major challenges facing the aquatic product industry? The industry faces significant challenges including overfishing of wild stocks, environmental concerns related to aquaculture such as pollution and habitat destruction, climate change affecting ocean ecosystems, and navigating complex international regulations and trade policies.

The global aquatic product market encompasses diverse fish, crustaceans, mollusks, and other marine and freshwater species harvested or farmed for human consumption. Valued at USD billion in 2023, the market is forecast to reach USD billion by 2030, growing at a steady compound annual rate. Global per capita fish consumption has risen significantly in the past decade, driven by growing incomes, health awareness, and urbanization. This spurs demand for both wild catch and farmed products.

Key categories are finfish, crustaceans, mollusks, cephalopods, echinoderms, jellyfish and sea cucumber. Finfish like salmon, tuna, cod, tilapia and carp dominate. However, high-value crustacean and mollusk consumption is rising rapidly.

Asia Pacific leads as the dominant and fastest growing market, driven by China, Japan, India, and Southeast Asia. Developed North America and Europe are mature markets focused on premium oysters, lobsters, salmon. By distribution, wet markets and grocery retail lead globally. However, e-commerce and organized retail are emerging rapidly in urban areas. Cold chain development is crucial for market expansion.

Major players are Pacific Seafood, Kangamiut Seafood A/S, American Seafoods Company, Phillips Foods, Inc., and Lee Fishing Company, focused on integration, retail expansion, and sustainability. However, overfishing, illegal practices, climate threats, and supply chain constraints pose challenges. Access to accurate on-ground intelligence is vital for competing effectively.

Citius Research has developed a research report titled “Aquatic Product Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Our research aims to deliver this intelligence across market size forecasts, competitive benchmarking, sustainability certifications, import/export trends, pricing, growth opportunities and risk impact assessments - providing data-driven insights to help companies expand into high-potential areas, enhance operations, and capitalize on lucrative opportunities within this vast global market.

Details included in the report for the years 2024 through 2030

• Aquatic Product Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Aquatic Product Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Aquatic Product Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Aquatic Product Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Aquatic Product Market
• Research Methodology
• Executive Summary
• Market Dynamics of Aquatic Product Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Aquatic Product Market
• Cost and Gross Margin Analysis of Aquatic Product Market
• Aquatic Product Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Aquatic Product Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Aquatic Product Market Key Stakeholders

Below are the key stakeholders for the Aquatic Product Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Aquatic Product Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Aquatic Product Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Aquatic Product Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Aquatic Product Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Aquatic Product Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Aquatic Product Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Aquatic Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Aquatic Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Aquatic Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Aquatic Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Aquatic Product Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Aquatic Product Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Aquatic Product Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Aquatic Product Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Aquatic Product Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Aquatic Product Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Aquatic Product Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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