PV Water Pumps Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194212
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The PV Water Pumps Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

PV Water Pumps Market

(Market Size)
$1.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4.5 billion
Key Players Grundfos, Lorentz, Shakti Pumps, CRI Pumps, Bright Solar

Market Summary

The PV water pumps market is a specialized segment within the renewable energy and power sector, focusing on water pumping systems powered directly by solar photovoltaic panels. This market is gaining significant traction globally as a sustainable and cost-effective solution for irrigation, drinking water supply, and livestock watering, particularly in remote and off-grid areas. The technology eliminates the need for grid electricity or diesel generators, reducing operational costs and environmental impact. Key components include solar panels, pump controllers, and the pumps themselves, which can be either surface or submersible types. The market is characterized by continuous technological advancements aimed at improving efficiency, reliability, and affordability. Adoption is driven by the global push towards renewable energy, government incentives, and the increasing need for water conservation and management in agriculture and community water supply projects. Companies operating in this space range from specialized solar pump manufacturers to diversified energy and engineering firms, all competing on innovation, product quality, and after-sales service.

Key Highlights

The PV water pumps market stands out for its role in promoting sustainable agricultural practices and enhancing water access in underserved regions. A key highlight is the integration of smart technologies, such as IoT-based monitoring systems, which allow for remote control and optimization of pump performance, leading to greater water and energy efficiency. Another significant aspect is the declining cost of solar panels, which has made these systems more accessible to a broader range of users, including smallholder farmers and rural communities. The market is also witnessing increased investment in research and development to produce more durable and efficient pumps capable of operating under varying climatic conditions. Furthermore, partnerships between governments, non-governmental organizations, and private companies are facilitating the deployment of PV water pump systems in development projects, boosting market penetration. The ability of these systems to operate reliably with minimal maintenance adds to their appeal, making them a preferred choice over traditional pumping methods in many applications.

Drivers, Opportunities & Restraints

Several factors drive the growth of the PV water pumps market. The primary driver is the global emphasis on reducing carbon emissions and transitioning to renewable energy sources, supported by government policies and subsidies that encourage the adoption of solar technologies. Additionally, the increasing scarcity of water in many regions necessitates efficient irrigation solutions, where solar pumps offer a viable alternative to conventional methods. The high operational costs and environmental pollution associated with diesel pumps further propel the shift towards solar-powered options. Opportunities in this market are abundant, particularly in emerging economies where agricultural sectors are expanding and electrification rates are low. There is also potential for innovation in hybrid systems that combine solar with other energy sources to ensure uninterrupted operation. However, the market faces restraints such as the high initial investment required for solar pump systems, which can be a barrier for small-scale users. Limited awareness and technical knowledge in rural areas, along with challenges related to the disposal and recycling of solar panel components, also pose hurdles to widespread adoption.

Concentration Insights

The PV water pumps market is moderately concentrated, with a mix of global players and regional manufacturers dominating the landscape. Key companies have established strong distribution networks and service capabilities, particularly in high-growth regions like Asia-Pacific and Africa. Market concentration is influenced by factors such as technological expertise, brand reputation, and the ability to offer customized solutions for different applications. Larger firms often engage in strategic acquisitions and partnerships to expand their market reach and enhance their product portfolios. Meanwhile, smaller and niche players focus on specific segments or regions, leveraging local knowledge to compete effectively. The competitive dynamics are also shaped by the level of government support and the presence of development projects that drive demand. Overall, the market exhibits a balance between consolidation among major players and the entry of innovative startups, contributing to a dynamic and evolving competitive environment.

Type Insights

PV water pumps are categorized primarily into surface pumps and submersible pumps, each suited to different applications and water source conditions. Surface pumps are designed for shallow water sources and are commonly used for irrigation, garden watering, and transferring water between storage tanks. They are generally easier to install and maintain but may have limitations in terms of suction head and efficiency. Submersible pumps, on the other hand, are installed underwater and are ideal for deep wells or boreholes. They offer higher efficiency and reliability for continuous operation, making them preferred for community water supply and large-scale agricultural irrigation. Advances in motor technology and materials have led to the development of more efficient and durable pumps in both categories. Additionally, there are DC and AC pump variants, with DC pumps being directly compatible with solar panels and AC pumps requiring inverters, which adds to system complexity and cost. The choice between pump types depends on factors such as water depth, required flow rate, and overall system design.

Application Insights

The application of PV water pumps spans several sectors, with agriculture being the largest and most significant. In farming, these pumps are used for irrigation, enabling farmers to water crops efficiently without relying on grid power or expensive fuel, thereby increasing productivity and reducing costs. Another critical application is in providing drinking water to rural and remote communities, where access to clean water is often limited. Solar pumps are deployed in village water supply systems, ensuring a consistent and safe water source. Livestock watering is also a common use, particularly in pastoral regions where animals need regular access to water. Beyond these, PV water pumps find applications in pond aeration, fountain operation, and industrial water management. The versatility and adaptability of these systems make them suitable for a wide range of environments, from arid regions to hilly terrains, contributing to their growing adoption across diverse geographies and use cases.

Regional Insights

The adoption of PV water pumps varies significantly across regions, influenced by factors such as solar insolation, water scarcity, government policies, and economic conditions. Asia-Pacific is a leading market, driven by high agricultural demand in countries like India and China, where government initiatives promote solar irrigation to support farmers and reduce diesel dependency. Africa represents another key region, with extensive use of solar pumps for community water supply and agriculture in areas with limited electricity access. North America and Europe have mature markets, characterized by advanced technological adoption and a focus on sustainable farming practices. In Latin America, countries such as Brazil and Mexico are increasingly investing in solar water pumping for agricultural and domestic use. Each region presents unique opportunities and challenges, with local regulations and support mechanisms playing a crucial role in market development. The global nature of the market means that companies must tailor their strategies to address regional specificities and customer needs.

Company Insights

The PV water pumps market features several prominent companies that lead in innovation, quality, and market presence. Key players include Grundfos, a Danish company known for its advanced pumping solutions and strong focus on sustainability. Lorentz, a German manufacturer, specializes in solar water pumping systems and is recognized for its efficient and reliable products. Shakti Pumps, an Indian company, has a significant market share in Asia, offering a wide range of solar pumps for agricultural and industrial applications. Other notable participants include Bright Solar, C.R.I. Pumps, and SunEdison, each contributing to market growth through product development and expansion into new regions. These companies invest heavily in research and development to enhance pump efficiency, integrate smart technologies, and reduce costs. Competitive strategies often involve forming alliances with local distributors, participating in government tenders, and engaging in awareness campaigns to educate potential users about the benefits of solar water pumping.

Recent Developments

The PV water pumps market has seen several recent developments aimed at improving technology and expanding accessibility. Innovations include the introduction of brushless DC motors, which offer higher efficiency and longer lifespan compared to traditional motors. There is also a growing trend towards the integration of Internet of Things (IoT) capabilities, allowing users to monitor and control pumps remotely via smartphones or computers, optimizing water usage and system performance. Companies are launching new products with enhanced durability and resistance to harsh environmental conditions, such as high temperatures and dusty environments. Additionally, partnerships between pump manufacturers and solar panel producers are becoming more common, leading to bundled offerings that provide customers with complete, optimized systems. On the policy front, various governments have announced new subsidies and financing schemes to make solar pumps more affordable for smallholders and communities. These developments reflect the market's dynamic nature and its alignment with broader trends in renewable energy and digitalization.

Report Segmentation

The PV water pumps market report is segmented to provide a detailed analysis of various aspects influencing the industry. Segmentation by type includes surface pumps and submersible pumps, each analyzed for their market share, growth potential, and application suitability. By application, the market is divided into agriculture, drinking water, livestock watering, and others, with each segment evaluated based on demand drivers and regional adoption patterns. The report also segments the market by power rating, covering low, medium, and high power pumps to address different capacity requirements. Geographically, the analysis covers key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, challenges, and opportunities. Furthermore, the report includes a competitive landscape section, profiling major players and their strategies, market presence, and product offerings. This comprehensive segmentation enables stakeholders to gain insights into specific market niches and make informed decisions.

FAQs

How do PV water pumps work? PV water pumps operate by converting sunlight into electricity through solar panels, which power an electric motor to drive the pump. The system typically includes a controller that regulates the power flow and protects the pump from voltage fluctuations. This allows for efficient water extraction from sources like wells, rivers, or tanks without the need for grid electricity or fuel.

What are the benefits of using solar water pumps? Solar water pumps offer numerous benefits, including reduced operational costs as they use free solar energy, lower maintenance requirements compared to diesel pumps, and environmental friendliness with zero emissions. They provide reliability in remote areas without grid access and contribute to sustainable water management by enabling efficient irrigation and water supply.

What is the cost of a solar water pump system? The cost of a solar water pump system varies based on factors such as pump type, capacity, solar panel size, and installation requirements. Generally, systems can range from affordable small-scale units for individual farmers to larger, more expensive setups for community or agricultural use. Government subsidies and financing options in many regions help reduce the initial investment.

Can solar water pumps work in cloudy weather? Yes, solar water pumps can operate in cloudy weather, though their efficiency may decrease depending on the available sunlight. Many modern systems are designed with energy storage or hybrid capabilities to ensure continuous operation during low-light conditions. Additionally, some pumps include battery backup or are coupled with other power sources to maintain functionality.

What maintenance is required for PV water pumps? PV water pumps require minimal maintenance, primarily involving periodic cleaning of solar panels to ensure optimal sunlight absorption, checking electrical connections, and inspecting the pump for wear and tear. Unlike diesel pumps, they have fewer moving parts, reducing the likelihood of breakdowns and the need for frequent servicing.

Are there government subsidies available for solar water pumps? Many governments worldwide offer subsidies, grants, or low-interest loans to encourage the adoption of solar water pumps, particularly in agricultural and rural development contexts. These incentives aim to offset the initial cost and promote sustainable practices. Eligibility and availability vary by region, so it is advisable to check local programs and requirements.

Citius Research has developed a research report titled “PV Water Pumps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• PV Water Pumps Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The PV Water Pumps Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

PV Water Pumps Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

PV Water Pumps Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of PV Water Pumps Market
• Research Methodology
• Executive Summary
• Market Dynamics of PV Water Pumps Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of PV Water Pumps Market
• Cost and Gross Margin Analysis of PV Water Pumps Market
• PV Water Pumps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “PV Water Pumps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

PV Water Pumps Market Key Stakeholders

Below are the key stakeholders for the PV Water Pumps Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

PV Water Pumps Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the PV Water Pumps Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the PV Water Pumps Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in PV Water Pumps Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global PV Water Pumps Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global PV Water Pumps Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global PV Water Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global PV Water Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global PV Water Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global PV Water Pumps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America PV Water Pumps Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America PV Water Pumps Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe PV Water Pumps Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA PV Water Pumps Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific PV Water Pumps Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa PV Water Pumps Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia PV Water Pumps Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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