Push-back Racking System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210554
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Push-back Racking System Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Push-back Racking System Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Mecalux, Dematic, SSI SCHAEFER, Vanderlande, BEUMER Group

Market Summary

The push-back racking system market represents a specialized segment within the industrial storage and material handling sector, catering primarily to the packaging industry's need for efficient space utilization and inventory management. These systems are a type of high-density pallet storage where pallets are stored on wheeled carts that ride on inclined rails, allowing for multiple pallets to be stored in a single deep lane. The core principle enables last-in, first-out (LIFO) inventory access, making them particularly suitable for operations with medium to high-volume SKUs and good product turnover. The demand for these systems is intrinsically linked to the growth of warehousing and logistics, especially within sectors like e-commerce, food and beverage, and consumer goods packaging, where maximizing storage density without sacrificing selectivity is paramount. Manufacturers and distributors are increasingly adopting push-back racking to reduce aisle space, increase storage capacity, and improve overall operational efficiency within their distribution centers and warehouses.

Key Highlights

The push-back racking system market is characterized by several key features that distinguish it from other storage solutions. A primary highlight is its significant space-saving capability; by reducing the number of aisles required, these systems can dramatically increase storage density within the same warehouse footprint compared to selective pallet racking. This design also offers improved selectivity over other high-density systems like drive-in racks, as each lane is independent. The systems are engineered for safety and durability, often constructed from high-strength steel to handle substantial loads, with integrated safety locks and rails to prevent accidental rollback. Furthermore, modern push-back systems are designed for compatibility with various pallet sizes and types, enhancing their versatility. Leading providers in this market, such as Mecalux, Ridg-U-Rak, and Steel King, continuously innovate with designs that offer easier installation, enhanced load capacities, and improved safety features, making them a compelling investment for businesses looking to optimize their storage infrastructure.

Drivers, Opportunities & Restraints

The growth of the push-back racking system market is propelled by several powerful drivers. The relentless expansion of the e-commerce sector necessitates highly efficient fulfillment centers, creating a strong demand for storage solutions that maximize space and streamline order picking processes. The high cost of industrial real estate is another significant driver, pushing companies to maximize the cubic capacity of their existing facilities rather than expanding their footprint. Additionally, the ongoing focus on supply chain optimization and reducing operational costs encourages the adoption of advanced material handling equipment like push-back racking. A key opportunity lies in the integration of these systems with Warehouse Management Systems (WMS) and automation technologies, creating smarter, data-driven warehouses. However, the market faces certain restraints. The initial capital investment for a push-back system is higher than for traditional selective racking, which can be a barrier for small and medium-sized enterprises. Furthermore, the LIFO inventory method is not suitable for all products, particularly those with strict expiration dates or those requiring strict first-in, first-out (FIFO) rotation, limiting its application in certain segments of the packaging industry.

Concentration Insights

The competitive landscape of the push-back racking system market is moderately concentrated, featuring a mix of large multinational corporations and specialized regional players. The market is dominated by established material handling and storage solution giants like SSI SCHAEFER, Kardex Remstar, and Daifuku Co., Ltd., which offer comprehensive product portfolios and global service networks. These companies compete on the basis of product innovation, system reliability, load capacity, and the ability to provide integrated turnkey solutions. Alongside these leaders, numerous strong regional manufacturers and system integrators, such as AR Racking in Europe and Speedrack in North America, hold significant market share by catering to local standards and providing personalized customer service and support. This structure ensures a competitive environment that fosters continuous innovation in design, safety, and value-added services, ultimately benefiting end-users in the packaging industry with a wide range of options.

Type Insights

Push-back racking systems are primarily categorized based on their structural design and the depth of storage they offer. The most common configuration is the 2-deep system, which typically stores two pallets per level in a single lane, offering a balance between increased density and good accessibility. For operations requiring even higher storage density, 3-deep, 4-deep, and even 5-deep systems are available, where multiple pallets are stored on a series of nested carts. The choice of depth is a critical decision, directly impacting storage capacity, retrieval times, and the types of forklifts required for operation. Another variation involves the structural frame; systems can be of roll-formed or structural steel construction, with the latter often chosen for heavier load capacities and greater durability in demanding industrial environments. Manufacturers may also offer custom-engineered solutions for non-standard pallet sizes or unique warehouse layouts, ensuring a system can be tailored to the specific needs of a packaging facility.

Application Insights

Within the packaging industry, push-back racking systems find critical application across various segments. They are extensively used in finished goods warehouses for storing packaged products palletized and ready for distribution. This is particularly prevalent in the food and beverage sector for storing non-perishable items like canned goods, bottled drinks, and packaged snacks, where high-density storage and good turnover are essential. The consumer packaged goods (CPG) industry is another major adopter, using these systems to manage a wide range of products from electronics to household chemicals. Furthermore, push-back racking is deployed for storing packaging materials themselves, such as rolls of film, cardboard boxes, and empty containers, optimizing space in production and staging areas. Its application is favored in scenarios where SKU consolidation and a high degree of selectivity are required simultaneously, making it a versatile solution for mid-volume storage needs throughout the packaging supply chain.

Regional Insights

The adoption and demand for push-back racking systems exhibit distinct regional patterns influenced by economic development, industrial growth, and logistics maturity. North America represents a mature and significant market, driven by a robust logistics network, high penetration of e-commerce, and the presence of major manufacturing and distribution hubs. The United States, in particular, is a key consumer due to its vast warehouse infrastructure and continuous investments in modernization. Europe follows closely, with strong demand from countries like Germany, France, and the United Kingdom, where advanced manufacturing and strict space constraints in urban centers propel the need for high-density storage solutions. The Asia-Pacific region is anticipated to witness the most dynamic growth, fueled by the rapid expansion of the manufacturing sector, burgeoning e-commerce markets in China and India, and massive investments in new logistics and warehouse facilities. Latin America and the Middle East & Africa are emerging markets where growth is linked to gradual industrial development and modernization of existing storage infrastructure.

Company Insights

The push-back racking system market is served by a roster of prominent companies renowned for their engineering expertise and product quality. SSI SCHAEFER is a global leader, offering a wide array of push-back solutions known for their robustness and innovative design. Kardex Remstar is another key player, providing efficient and reliable systems often integrated with their broader material handling portfolio. Mecalux and AR Racking are strong European competitors with a significant international presence, recognized for their customized storage solutions. In North America, companies like Ridg-U-Rak, Steel King, and Speedrack are established providers with deep expertise in the regional market and strong relationships with distributors and integrators. These companies compete not only on product features like load capacity and safety but also on value-added services such as system design consultancy, installation, and ongoing maintenance support, which are crucial for large-scale implementations in the packaging industry.

Recent Developments

The push-back racking system market is witnessing ongoing innovation focused on enhancing performance, safety, and integration capabilities. A prominent trend is the development of systems with higher load capacities to accommodate increasingly heavy unit loads common in modern warehouses. Manufacturers are also investing in designs that simplify installation and maintenance, reducing downtime and total cost of ownership. There is a growing emphasis on safety enhancements, including improved cart locking mechanisms and rail designs to prevent pallet fallout and ensure system stability. Furthermore, leading companies are focusing on the seamless integration of push-back racking with automated storage and retrieval systems (AS/RS) and warehouse execution software. This allows for real-time inventory visibility and optimized product movement, aligning physical storage with digital management tools to create more responsive and efficient logistics operations for packaging clients.

Report Segmentation

This comprehensive market research report on the push-back racking system market provides a detailed analysis segmented to offer granular insights. The segmentation allows stakeholders to understand specific dynamics within each category. The report is segmented by type, analyzing the market for 2-deep, 3-deep, 4-deep, and 5-deep or more systems, detailing the adoption trends and preferences for each configuration. It is further segmented by application, providing focused analysis on its use within key sectors of the packaging industry, including food and beverage packaging, consumer goods packaging, and industrial packaging. The report also includes a detailed regional segmentation, covering North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, with country-level analysis for major markets within these regions. This multi-dimensional segmentation provides a holistic view of the market, identifying growth pockets, application-specific trends, and regional opportunities for industry participants.

FAQs

What is the weight capacity of a push-back racking system? The weight capacity of a push-back racking system varies significantly based on its design, depth, and construction quality. Standard systems can typically handle loads ranging from 1,000 to 2,500 kg per pallet position. For heavier applications, engineered structural systems can be designed to support loads exceeding 3,000 kg per pallet. It is crucial to consult with a qualified engineer or the system manufacturer to determine the appropriate capacity for specific warehouse requirements.

How does push-back racking compare to drive-in racking? Push-back racking and drive-in racking are both high-density storage solutions, but they operate on different principles. Push-back racking uses a LIFO (Last-In, First-Out) method with independent lanes on rails, offering better selectivity and faster access to multiple SKUs compared to drive-in systems. Drive-in racking is a FIFO (First-In, First-Out) system where the forklift drives into the rack structure, which can be less selective and potentially slower but may offer slightly higher density in certain configurations.

What are the safety features of push-back racking? Modern push-back racking systems incorporate several critical safety features. These include integrated safety locks on the carts to prevent unintended movement during loading and unloading, end-stop barriers to halt cart travel at the end of the rail, and reinforced upright frames to ensure overall structural integrity. Many systems also feature pallet supports and guide rails to keep pallets aligned and prevent them from falling, enhancing operational safety for personnel and products.

Is push-back racking suitable for FIFO inventory? No, push-back racking is inherently designed for a LIFO (Last-In, First-Out) inventory method. The design requires that the last pallet loaded into a lane is the first one to be retrieved. For applications that require strict FIFO (First-In, First-Out) inventory management, such as perishable goods, other systems like pallet flow racking (which uses gravity rollers) would be a more appropriate choice.

What type of forklift is needed for push-back racking? Operating a push-back racking system requires a standard counterbalance forklift or a reach truck. There is no need for specialized forklift attachments, which is an advantage over some other systems. The key requirement is that the forklift must have the necessary lift height to place and retrieve pallets from the top levels of the racking system and the maneuverability to operate in the aisles, which are typically wider than those in selective racking but narrower than those in drive-in systems.

Can push-back racking be used for cold storage?

Yes, push-back racking is commonly used in cold storage and freezer applications. The systems are constructed from materials, such as specific grades of steel and coatings, that are designed to withstand low temperatures and high humidity without compromising their structural integrity or performance. The high-density nature of push-back racking is particularly beneficial in cold storage environments, where maximizing storage capacity is critical due to the high operating costs associated with maintaining low temperatures.

Citius Research has developed a research report titled “Push-back Racking System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Push-back Racking System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Push-back Racking System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Push-back Racking System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Push-back Racking System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Push-back Racking System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Push-back Racking System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Push-back Racking System Market
• Cost and Gross Margin Analysis of Push-back Racking System Market
• Push-back Racking System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Push-back Racking System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Push-back Racking System Market Key Stakeholders

Below are the key stakeholders for the Push-back Racking System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Push-back Racking System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Push-back Racking System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Push-back Racking System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Push-back Racking System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Push-back Racking System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Push-back Racking System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Push-back Racking System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Push-back Racking System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Push-back Racking System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Push-back Racking System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Push-back Racking System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Push-back Racking System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Push-back Racking System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Push-back Racking System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Push-back Racking System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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