Cylindrical Cans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209833
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Cylindrical Cans Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Cylindrical Cans Market

(Market Size)
$5.5 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 9.5 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Silgan Holdings, Toyo Seikan

Market Summary

The cylindrical cans market is a significant segment within the global packaging industry, characterized by its widespread use across multiple sectors including food and beverage, pharmaceuticals, chemicals, and personal care. These containers are valued for their durability, cost-effectiveness, and excellent barrier properties which protect contents from environmental factors such as light, moisture, and oxygen. The market is supported by established manufacturing processes and a robust supply chain involving raw material suppliers, can manufacturers, and end-user industries. Technological advancements in production techniques and materials have further enhanced the functionality and sustainability of cylindrical cans. The industry is also witnessing a shift towards lightweighting and the use of recycled materials to meet evolving environmental regulations and consumer preferences. Key players are continuously innovating to improve product offerings and cater to the dynamic demands of various applications.

Key Highlights

The cylindrical cans market is distinguished by several key highlights that underscore its importance and trajectory. There is a persistent demand from the food and beverage industry, particularly for canned fruits, vegetables, meats, and ready-to-drink beverages, which drives consistent market volume. The inherent recyclability of metal cans, primarily aluminum and steel, positions them favorably within the circular economy, aligning with global sustainability goals and corporate responsibility initiatives. Advancements in printing and labeling technologies allow for high-quality, vibrant branding directly on the can surface, enhancing shelf appeal and marketing potential for brands. The market is also characterized by stringent regulatory standards governing food contact materials and product safety, ensuring high quality and consumer protection. Furthermore, the development of easy-open ends and specialized liners improves consumer convenience and product integrity, broadening the scope of applications.

Drivers, Opportunities & Restraints

Growth in the cylindrical cans market is propelled by several key drivers, including rising consumer demand for convenient and long shelf-life packaged food and beverages. The expansion of urban populations and busier lifestyles further fuels this demand. Additionally, the strong recyclability of metal cans and growing environmental consciousness among consumers and corporations serve as significant drivers, promoting the use of sustainable packaging solutions. Opportunities within the market are abundant, particularly in emerging economies where increasing disposable incomes and changing consumption patterns are creating new markets for packaged goods. Innovation in smart packaging, such as integrated QR codes for consumer engagement and traceability, presents a forward-looking opportunity. However, the market faces restraints, including volatility in raw material prices for aluminum and steel, which can impact production costs and profitability. Competition from alternative packaging formats like flexible pouches and rigid plastics, which can sometimes offer weight or cost advantages, also poses a challenge to market growth.

Concentration Insights

The competitive landscape of the cylindrical cans market is moderately concentrated, with a mix of large multinational corporations and regional players dominating the scene. Leading companies such as Ball Corporation, Crown Holdings, and Ardagh Group possess significant market share due to their extensive global manufacturing footprints, diverse product portfolios, and strong relationships with major multinational brands. These industry giants compete on factors including technological innovation, production efficiency, and sustainable practices. Alongside these leaders, numerous smaller and regional manufacturers cater to local or niche markets, often specializing in specific can sizes, materials, or decorative techniques. The level of concentration can vary by region and end-use application, with certain segments like beverage cans being highly consolidated while others may be more fragmented. Mergers and acquisitions have been a strategic tool for larger players to expand their geographic presence and technological capabilities.

Type Insights

The cylindrical cans market is segmented based on the type of material used, primarily into aluminum cans and steel/tinplate cans. Aluminum cans are predominantly used in the beverage industry for packaging beer, carbonated soft drinks, and energy drinks due to their lightweight nature, excellent malleability, and high recycling rates. They are also non-corrosive and provide a superior barrier. Steel cans, often coated with a thin layer of tin (tinplate), are heavily utilized in the food packaging sector for products like vegetables, soups, pet food, and aerosol products. Steel offers exceptional strength and structural integrity, making it ideal for products that require a robust container or are packaged under pressure. The choice between aluminum and steel is typically dictated by the application, cost considerations, supply chain factors, and specific performance requirements such as pressure resistance or magnetic properties for sorting in recycling streams.

Application Insights

Cylindrical cans serve a vast array of applications, making them a versatile packaging solution. The food and beverage industry is the largest application segment, utilizing cans for preserving a wide range of products including fruits, vegetables, seafood, ready meals, coffee, beer, and soda. In the chemical industry, cans are used to package paints, lubricants, adhesives, and other industrial products that require safe and secure containment. The personal care and cosmetics sector employs cans for aerosols like deodorants, hairsprays, and shaving foams, leveraging the can's ability to hold propellants. Furthermore, the pharmaceutical industry uses specially designed cans for certain medical and healthcare products where sterility and protection from contamination are paramount. Each application demands specific can characteristics, such as internal linings for food safety or particular pressure ratings for aerosols.

Regional Insights

The demand for cylindrical cans exhibits distinct regional patterns influenced by economic development, consumer habits, and industrial activity. North America and Europe represent mature markets with well-established recycling infrastructures and high consumption of canned beverages and foods. Growth in these regions is often driven by innovation in sustainable packaging and premium product offerings. The Asia-Pacific region is the fastest-growing market, fueled by a rapidly expanding middle class, urbanization, and the increasing penetration of international food and beverage brands. Countries like China and India are major contributors to this growth. Latin America and the Middle East & Africa also present significant growth opportunities, although these markets can be more volatile due to economic fluctuations. Regional regulations concerning packaging materials and recycling targets also play a critical role in shaping market dynamics.

Company Insights

The cylindrical cans market features several prominent companies that are central to its development. Ball Corporation is a global leader, renowned for its innovative aluminum beverage packaging and aerospace technologies. Crown Holdings is another major player with a comprehensive portfolio of packaging products, including metal food and beverage cans, and aerosol containers. Ardagh Group operates a vast network of metal and glass packaging facilities worldwide, serving a diverse client base. Other significant contributors include Toyo Seikan Group Holdings, a key player in the Asian market, and Can-Pack S.A. These companies compete intensely through strategies focused on capacity expansion, technological advancements in can design and manufacturing, sustainability initiatives like increasing recycled content, and forging long-term contracts with large fast-moving consumer goods brands. Their financial health and strategic decisions significantly influence overall market trends.

Recent Developments

The cylindrical cans market has been active with recent developments focused on sustainability, innovation, and strategic growth. A prominent trend is the industry-wide commitment to increasing the use of recycled content in can production, with many major manufacturers announcing ambitious targets for incorporating recycled aluminum and steel. There has been significant investment in advanced manufacturing technologies to improve production efficiency, reduce energy consumption, and minimize material usage through lightweighting. Companies are also launching new product lines, such as cans with specialty shapes or enhanced graphic capabilities, to help brands differentiate themselves on retail shelves. Strategic mergers, acquisitions, and partnerships continue to reshape the competitive landscape, allowing companies to expand their geographic reach and technological expertise. Furthermore, developments in liner technologies aim to broaden the use of metal packaging for more sensitive products.

Report Segmentation

This comprehensive market report on cylindrical cans provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on material type, distinguishing between aluminum and steel/tinplate cans, each with its distinct market characteristics and applications. The report further breaks down the market by application, covering key sectors such as food packaging, beverage packaging, chemicals, personal care, and pharmaceuticals. Geographic segmentation provides insights into regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, growth rates, and competitive dynamics. Additional segmentation may include analysis by capacity/size of cans and by end-closure type, providing a holistic understanding of the various factors influencing market demand, production, and innovation across different segments.

FAQs

What are cylindrical cans made from? Cylindrical cans are primarily manufactured from two materials: aluminum and steel. Aluminum is favored for beverage applications due to its light weight and high recyclability, while steel, often tin-coated (tinplate), is commonly used for food and aerosol products because of its strength and excellent barrier properties.

What is driving the growth of the cylindrical cans market? Market growth is largely driven by sustained demand from the food and beverage industry for convenient, shelf-stable packaging. The strong environmental profile and high recyclability of metal cans, aligning with global sustainability trends, are also significant growth drivers.

Which industries use cylindrical cans? Cylindrical cans are utilized by a diverse range of industries. The primary users are the food and beverage industries. Other significant sectors include chemicals for products like paints and lubricants, personal care for aerosols, and pharmaceuticals for certain medical products.

How are cylindrical cans recycled? Cylindrical cans are highly recyclable. In the recycling process, they are collected, sorted (often magnetically for steel), cleaned, and then melted down. The molten metal is reformed into ingots or sheets which are used to manufacture new cans or other metal products, supporting a circular economy.

What are the advantages of using cylindrical cans? Key advantages include superior protection of contents from light, oxygen, and moisture, ensuring long shelf life and preserving quality. They are extremely durable, offer excellent branding surfaces, and are infinitely recyclable without loss of quality, making them a sustainable packaging choice.

What is the difference between aluminum and steel cans? The main differences lie in their material properties and typical applications. Aluminum cans are lighter, more malleable, and are predominantly used for beverages. Steel cans are stronger and heavier, making them ideal for food products that require a robust container and for aerosol applications that need to withstand internal pressure.

Citius Research has developed a research report titled “Cylindrical Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cylindrical Cans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cylindrical Cans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cylindrical Cans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cylindrical Cans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cylindrical Cans Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cylindrical Cans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cylindrical Cans Market
• Cost and Gross Margin Analysis of Cylindrical Cans Market
• Cylindrical Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cylindrical Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cylindrical Cans Market Key Stakeholders

Below are the key stakeholders for the Cylindrical Cans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cylindrical Cans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cylindrical Cans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cylindrical Cans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cylindrical Cans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cylindrical Cans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cylindrical Cans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cylindrical Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cylindrical Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cylindrical Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cylindrical Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cylindrical Cans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cylindrical Cans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cylindrical Cans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cylindrical Cans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cylindrical Cans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cylindrical Cans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cylindrical Cans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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