PUR Shippers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210553
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The PUR Shippers Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

PUR Shippers Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Sonoco, Cold Chain Technologies, Cryopak, Pelton Shepherd, Sorbent Systems

Market Summary

The PUR shippers market is a specialized segment within the packaging industry focused on temperature-controlled shipping solutions for sensitive products. PUR, or polyurethane, shippers are engineered to maintain stringent temperature requirements, typically for pharmaceuticals, biologics, and certain high-value food items. These systems are designed as passive shipping containers, relying on the insulating properties of polyurethane and phase change materials (PCMs) to protect their contents from external temperature fluctuations during transit. The market is characterized by a high degree of customization, with shippers being tailored to specific volume requirements, temperature profiles, and duration of shipment. This sector is integral to the global cold chain logistics network, ensuring the viability and efficacy of products that are critical to health and wellness. Demand is heavily influenced by the growth in biopharmaceuticals and the expansion of global trade in perishable goods. Companies operating in this space must navigate a landscape of rigorous performance validation and compliance with international shipping regulations.

Key Highlights

A key highlight of the PUR shippers market is its critical role in enabling the global distribution of temperature-sensitive vaccines and therapies, a need starkly emphasized by recent worldwide health initiatives. The design and engineering of these shippers have advanced significantly, offering more reliable thermal protection over extended durations, which is paramount for long-haul international logistics. Another prominent feature is the shift towards more sustainable solutions, with manufacturers investing in recyclable materials and designs that minimize environmental impact without compromising performance. The market is also witnessing increased adoption of pre-qualified shippers, which reduce the validation burden on end-users and accelerate time-to-market for new products. Furthermore, the integration of IoT and data loggers for real-time temperature monitoring and tracking is becoming a standard expectation, adding a layer of security and data integrity to shipments. The competitive landscape is defined by continuous innovation in material science to enhance thermal efficiency and reduce the overall weight and cost of the shipping systems.

Drivers, Opportunities & Restraints

The primary driver for the PUR shippers market is the robust expansion of the global pharmaceutical and biotechnology sectors, particularly the increasing development and distribution of biologics, cell and gene therapies, and specialty drugs that require strict cold chain adherence. The growth of direct-to-patient distribution models and clinical trials on a global scale further propels demand for reliable temperature-controlled packaging. A significant opportunity lies in the emerging markets of Asia-Pacific and Latin America, where improving healthcare infrastructure and rising pharmaceutical imports are creating new avenues for market penetration. Additionally, the increasing consumer demand for perishable gourmet foods and online grocery delivery services presents a parallel growth opportunity outside the life sciences sector. However, the market faces restraints including the high cost of advanced PUR shipper systems, which can be a barrier for smaller companies or for high-volume, low-margin shipments. Stringent and often varying regulatory requirements across different countries also pose a challenge, necessitating continuous compliance efforts and potentially complicating international shipping logistics.

Concentration Insights

The competitive landscape of the PUR shippers market is moderately concentrated, with a mix of large, established multinational corporations and specialized niche players. Leading companies such as Sonoco Products Company, Cold Chain Technologies, and Softbox Systems hold significant market share due to their extensive product portfolios, global distribution networks, and strong relationships with major pharmaceutical clients. These industry leaders often compete on the basis of technological innovation, reliability, and the ability to provide validated global logistics support. Alongside these giants, there are numerous smaller, agile firms that compete by offering highly customized solutions, rapid prototyping services, and competitive pricing for specific regional markets or applications. The market concentration is also influenced by strategic mergers and acquisitions, as larger entities seek to acquire innovative technologies and expand their geographic reach. This dynamic creates an environment where continuous innovation and customer service are critical for maintaining a competitive edge.

Type Insights

PUR shippers are primarily categorized based on their configuration and intended use, with common types including parcel shippers and pallet shippers. Parcel shippers are designed for smaller shipments typically handled by express courier services; they are optimized for efficiency and often come in standard sizes to fit within carrier dimensional guidelines. Pallet shippers are larger systems built to accommodate unit loads on standard pallets, used for bulk shipments of products. Another important distinction is between single-use and reusable shippers. Single-use systems are designed for one-way travel, prioritizing convenience and eliminating the need for return logistics, though they raise concerns about environmental sustainability. Reusable shippers are constructed from more durable materials for multiple trips, representing a more sustainable and often more cost-effective solution over the long term for closed-loop supply chains. The choice between types depends heavily on shipment volume, frequency, cost considerations, and the corporate sustainability goals of the shipper.

Application Insights

The application of PUR shippers is dominated by the pharmaceutical and healthcare industries, which require uncompromising temperature control for products like vaccines, insulin, oncology drugs, and clinical trial materials. This segment demands the highest level of performance validation and reliability. Within this broad category, there is a growing sub-segment for the shipment of cell and gene therapies, which often have extremely narrow temperature tolerances and are exceptionally high in value. Another significant application is in the food and beverage industry, particularly for the transport of premium perishables such as specialty cheeses, fresh seafood, and gourmet ingredients where quality preservation is paramount. The diagnostic and medical device industry also utilizes these shippers to transport sensitive reagents, calibration standards, and lab samples that must remain within a specified temperature range to ensure accuracy and functionality. Each application sector imposes its own unique set of requirements on the design, performance, and validation of the PUR shipper systems.

Regional Insights

Geographically, North America and Europe represent the largest and most mature markets for PUR shippers, driven by their strong pharmaceutical manufacturing bases, stringent regulatory frameworks, and advanced logistics infrastructure. The presence of major biopharma companies and a high volume of clinical trials in these regions sustains consistent demand. The Asia-Pacific region is identified as the fastest-growing market, fueled by increasing pharmaceutical production, rising healthcare expenditure, and the expansion of cold chain capabilities in countries like China, India, and South Korea. Government initiatives to improve vaccine distribution networks further contribute to growth in this region. Latin America and the Middle East and Africa are emerging markets where growth is linked to improving healthcare access and the gradual development of more sophisticated supply chains. However, market penetration in these regions can be affected by logistical challenges and economic volatility.

Company Insights

The PUR shippers market features several key players who are instrumental in shaping industry standards and driving innovation. Sonoco Products Company is a major player known for its comprehensive range of thermoformed and engineered packaging solutions. Cold Chain Technologies, LLC specializes exclusively in temperature-assurance packaging and is recognized for its high-performance products and validation services. Softbox Systems is a global leader focusing on innovative and sustainable temperature control packaging for the pharmaceutical and life sciences sectors. Other notable companies include va-Q-tec AG, which offers high-tech vacuum insulation panel-based solutions, and Pelican BioThermal LLC, known for its Crudezone and Polarstream portfolio of shipping containers. These companies compete through continuous research and development to enhance thermal efficiency, reduce material usage, and integrate smart technologies for condition monitoring, while also expanding their global service and support networks to meet the needs of international clients.

Recent Developments

Recent developments in the PUR shippers market are heavily focused on sustainability and digital integration. Leading companies are launching new lines of shippers made with increased percentages of recycled content and designing for easier disassembly and recycling at the end of their life cycle. There is a pronounced trend towards expanding reusable rental programs, which provide customers with a circular economy solution and reduce packaging waste. Technologically, the integration of Bluetooth-enabled data loggers and cloud-based platforms for real-time shipment monitoring has become more prevalent, providing shippers with unprecedented visibility and control over their cold chain. Furthermore, companies are investing in automation and advanced manufacturing techniques to increase production efficiency and offer more rapid customization options to meet specific client requirements. The market has also seen collaborations between packaging manufacturers and logistics firms to create end-to-end validated cold chain solutions, simplifying the process for pharmaceutical companies.

Report Segmentation

This market research report on the PUR Shippers Market provides a detailed analysis segmented by type, application, and region. The type segmentation delivers insights into key categories such as parcel shippers and pallet shippers, analyzing the demand dynamics, innovation trends, and growth prospects for each. The application segmentation thoroughly examines the primary end-use industries, including pharmaceuticals and healthcare, food and beverages, and diagnostics, detailing the specific requirements and adoption patterns within each sector. The regional segmentation offers a granular view of the market across North America, Europe, Asia-Pacific, and the rest of the world, highlighting regional growth drivers, key country-level markets, and competitive landscapes. This multi-dimensional segmentation is designed to provide stakeholders with a comprehensive understanding of the market structure, enabling them to identify high-growth segments and tailor their strategies accordingly for maximum impact and return on investment.

FAQs

What is a PUR shipper? A PUR shipper is a type of passive temperature-controlled packaging system constructed with polyurethane insulation. It is designed to maintain a specific internal temperature range for a predetermined period, protecting sensitive products like pharmaceuticals and biologics during transportation without an external power source.

What temperature range can PUR shippers maintain? PUR shippers are engineered to maintain a wide spectrum of temperature ranges, commonly including frozen (-25?C to -15?C), refrigerated (2?C to 8?C), and controlled room temperature (15?C to 25?C) profiles. The specific holding capability depends on the design, the phase change materials used, and the duration of the shipment.

Are PUR shippers reusable? Yes, many PUR shippers are designed and built for reuse. These systems are constructed from durable materials to withstand multiple trips. However, the market also offers single-use or disposable options designed for one-way journeys, with the choice depending on the user's logistical needs and sustainability objectives.

How long can a PUR shipper maintain temperature? The duration of temperature maintenance, or hold time, varies significantly based on the shipper's design, the external ambient conditions, and the required internal temperature. Standard systems can maintain temperature from 24 hours up to 120 hours or more for specially engineered solutions designed for long-haul international shipments.

What industries use PUR shippers? The primary industry utilizing PUR shippers is the pharmaceutical and life sciences sector for shipping vaccines, biologics, and clinical trial materials. Other significant users include the food industry for high-value perishables and the diagnostic industry for transporting sensitive reagents and lab samples.

How do you choose the right PUR shipper? Selecting the right PUR shipper involves evaluating several factors: the required temperature range, the necessary duration of thermal protection, the size and weight of the product payload, whether a single-use or reusable system is preferable, and the total cost of ownership, which includes the price of the shipper and any associated logistics costs.

Citius Research has developed a research report titled “PUR Shippers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• PUR Shippers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The PUR Shippers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

PUR Shippers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

PUR Shippers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of PUR Shippers Market
• Research Methodology
• Executive Summary
• Market Dynamics of PUR Shippers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of PUR Shippers Market
• Cost and Gross Margin Analysis of PUR Shippers Market
• PUR Shippers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “PUR Shippers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

PUR Shippers Market Key Stakeholders

Below are the key stakeholders for the PUR Shippers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

PUR Shippers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the PUR Shippers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the PUR Shippers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in PUR Shippers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global PUR Shippers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global PUR Shippers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global PUR Shippers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global PUR Shippers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global PUR Shippers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global PUR Shippers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America PUR Shippers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America PUR Shippers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe PUR Shippers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA PUR Shippers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific PUR Shippers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa PUR Shippers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia PUR Shippers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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