Pressure-Treated Wood Industry Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209008
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Pressure-Treated Wood Industry Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 12.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Pressure-Treated Wood Industry Market

(Market Size)
$8.5 billion
$12.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 8.5 billion
2030 Market Size USD 12.8 billion
Key Players Hoover Treated Wood Products, Cox Industries, Koppers, Lonza, Mets? Wood

Market Summary

The pressure-treated wood industry is a critical segment within the manufacturing and construction sectors, providing enhanced durability and longevity to wood products through chemical preservation processes. This market primarily serves residential, commercial, and industrial construction applications, where resistance to decay, insects, and environmental factors is paramount. The industry relies on treatment methods using chemicals such as alkaline copper quaternary, copper azole, and micronized copper azole to protect wood from biological degradation. Key products include lumber, poles, posts, and decking materials, which are essential for outdoor and structural uses. Market dynamics are influenced by construction activity levels, regulatory standards for chemical treatments, and increasing demand for sustainable and eco-friendly wood preservation technologies. Leading producers and treaters operate within a competitive landscape, focusing on innovation in treatment chemicals and processes to meet evolving safety and environmental regulations while ensuring product performance and consumer safety.

Key Highlights

The pressure-treated wood industry is characterized by its reliance on advanced chemical treatments to extend the service life of wood products, making them suitable for harsh environments. A significant highlight is the shift towards environmentally friendly preservatives, driven by regulatory pressures and consumer demand for safer, sustainable options. Innovations in treatment technologies, such as micronized copper systems, have gained traction for their efficacy and reduced environmental impact compared to traditional chromated copper arsenate treatments. The industry also benefits from strong demand in the construction sector, particularly for outdoor living spaces like decks, fences, and landscaping, which has seen sustained growth. Additionally, key players are investing in research and development to improve treatment penetration and consistency, ensuring higher quality standards. The market is also noting increased adoption in non-residential applications, including utility poles and marine structures, broadening its scope beyond traditional residential uses.

Drivers, Opportunities & Restraints

Several drivers propel the pressure-treated wood industry, including robust growth in construction activities worldwide, especially in residential and infrastructure projects. The increasing popularity of outdoor living spaces and DIY home improvement trends further stimulates demand for treated wood products. Opportunities abound in the development of green and sustainable wood treatment technologies, as environmental regulations become stricter and consumers seek eco-friendly alternatives. Expansion into emerging markets with growing construction sectors presents additional growth avenues. However, the industry faces restraints such as stringent regulations regarding chemical usage, which can increase compliance costs and limit certain preservative options. Volatility in raw material prices, particularly for wood and treatment chemicals, also poses challenges. Moreover, competition from alternative materials like composites and plastics may restrain market growth, necessitating continuous innovation and cost efficiency from industry participants.

Concentration Insights

The pressure-treated wood industry exhibits a moderate level of concentration, with several key players dominating the market through extensive production facilities and distribution networks. Major companies such as Universal Forest Products, Inc., Cox Industries, Inc., and Lonza Group Ltd. hold significant market shares, leveraging their expertise in wood treatment and broad geographic presence. These players often integrate vertically, controlling aspects from timber sourcing to treatment and distribution, which enhances their competitive edge. Regional treaters and smaller operators also play vital roles, particularly in local markets, by offering specialized products and services. The industry's concentration is influenced by factors like capital intensity, regulatory compliance requirements, and the need for technological advancement, which tend to favor larger, established firms. Nonetheless, collaboration with construction companies and retailers helps smaller players maintain relevance in niche segments.

Type Insights

Pressure-treated wood products are categorized based on the type of preservative used and the intended application. Common types include wood treated with alkaline copper quaternary (ACQ), copper azole (CA), and micronized copper azole (MCA), which have largely replaced older treatments like chromated copper arsenate (CCA) in residential settings due to safety concerns. ACQ is widely used for its effectiveness against decay and insects, while MCA offers improved environmental profiles and ease of handling. Products are also differentiated by form, such as lumber, poles, posts, and decking, each tailored for specific structural or aesthetic purposes. Treatment levels vary, with higher retention rates for ground contact or marine applications requiring greater durability. The choice of type depends on factors like exposure conditions, regulatory requirements, and cost considerations, driving diversity in product offerings across the market.

Application Insights

Applications for pressure-treated wood span multiple sectors, with the construction industry being the largest consumer. Residential uses include decking, fencing, landscaping, and structural components like joists and beams, where durability against moisture and pests is essential. Commercial applications involve outdoor structures in parks, restaurants, and public spaces, as well as in agricultural settings for barns and fencing. Industrial uses cover utility poles, railroad ties, and marine structures such as docks and seawalls, demanding high treatment levels for long-term performance. The versatility of treated wood also extends to DIY projects and home improvement, fueled by consumer trends towards outdoor living. Each application segment requires specific treatment standards and product specifications, influencing manufacturing processes and market demand patterns based on end-user needs and regulatory guidelines.

Regional Insights

The pressure-treated wood market demonstrates varied dynamics across regions, influenced by construction activity, climate conditions, and regulatory frameworks. North America represents a significant market, driven by high demand in the United States for residential decking and remodeling, alongside strict environmental regulations promoting safer preservatives. Europe follows with emphasis on sustainable building practices and renewable materials, though regulations on chemical usage are stringent. The Asia-Pacific region shows rapid growth, particularly in countries like China and India, where urbanization and infrastructure development boost demand for treated wood in construction and utilities. Latin America and the Middle East & Africa are emerging markets, with potential tied to economic development and increasing investment in construction projects. Regional differences in wood species availability and treatment preferences also shape market characteristics, requiring adaptable strategies from industry players.

Company Insights

Prominent companies in the pressure-treated wood industry include Universal Forest Products, Inc., a leading manufacturer and distributor with a diverse product portfolio and strong market presence in North America. Cox Industries, Inc. specializes in treated wood products for outdoor and industrial applications, emphasizing quality and customer service. Lonza Group Ltd. is notable for its expertise in wood preservatives and treatment technologies, contributing to industry advancements. Other key players like Hoover Treated Wood Products, Inc. and Mets? Wood focus on innovative treatment solutions and sustainable practices. These companies compete through product differentiation, technological innovation, and strategic partnerships with suppliers and retailers. Their operations often include multiple treatment facilities and adherence to industry standards, ensuring reliability and compliance. The competitive landscape is marked by efforts to expand product lines and geographic reach while addressing environmental and regulatory challenges.

Recent Developments

Recent developments in the pressure-treated wood industry highlight a focus on sustainability and technological innovation. Companies are increasingly adopting eco-friendly preservatives, such as micronized copper systems, to reduce environmental impact and meet regulatory requirements. There is also a trend towards enhancing treatment processes for better penetration and consistency, improving product performance and safety. Strategic acquisitions and partnerships have been observed, allowing firms to expand their market reach and product offerings. For instance, some players have invested in new treatment facilities or upgraded existing ones to increase capacity and efficiency. Additionally, industry participants are engaging in research to develop next-generation preservatives that offer longer protection with minimal ecological footprint. These developments reflect the industry's response to evolving consumer preferences and regulatory pressures, driving continuous improvement and adaptation.

Report Segmentation

This report on the pressure-treated wood industry is segmented to provide comprehensive analysis across multiple dimensions. Segmentation by type covers products based on preservatives, such as alkaline copper quaternary, copper azole, and micronized copper azole, as well as by form including lumber, poles, and decking. Application segmentation includes residential, commercial, industrial, and agricultural uses, detailing specific end-uses like fencing, decking, utility poles, and marine structures. Geographical segmentation analyzes market trends and opportunities in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional variations in demand and regulations. Additional segments may focus on treatment levels, wood species, and distribution channels, offering insights into product specifications and market accessibility. This structured approach enables a thorough understanding of industry dynamics, catering to stakeholders seeking detailed, actionable information.

FAQs

What is pressure-treated wood used for? Pressure-treated wood is primarily used in construction applications where resistance to decay, insects, and moisture is necessary, such as decking, fencing, landscaping, utility poles, and marine structures. Its enhanced durability makes it ideal for outdoor and ground-contact uses.

How does pressure treatment work? Pressure treatment involves placing wood in a vacuum chamber to remove air, then impregnating it with preservative chemicals under high pressure. This process forces the chemicals deep into the wood fibers, providing long-lasting protection against biological degradation.

Is pressure-treated wood safe for gardens? Modern pressure-treated wood using preservatives like alkaline copper quaternary or micronized copper azole is generally considered safe for garden use, as these chemicals have lower toxicity compared to older treatments. However, it is advisable to use barriers or avoid direct contact with edible plants as a precaution.

What are the alternatives to pressure-treated wood? Alternatives include naturally durable wood species like cedar or redwood, composite materials made from wood fibers and plastics, and plastic lumber. These options offer varying levels of durability and environmental benefits but may differ in cost and performance.

How long does pressure-treated wood last? The lifespan of pressure-treated wood depends on the treatment level and exposure conditions, typically ranging from 20 to 40 years for above-ground uses and longer for properly treated ground-contact applications. Regular maintenance can extend its durability.

Can pressure-treated wood be painted or stained? Yes, pressure-treated wood can be painted or stained, but it should be allowed to dry thoroughly after treatment and before application. Using primers and finishes designed for treated wood ensures better adhesion and protection against the elements.

Citius Research has developed a research report titled “Pressure-Treated Wood Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pressure-Treated Wood Industry Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pressure-Treated Wood Industry Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pressure-Treated Wood Industry Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pressure-Treated Wood Industry Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pressure-Treated Wood Industry Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pressure-Treated Wood Industry Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pressure-Treated Wood Industry Market
• Cost and Gross Margin Analysis of Pressure-Treated Wood Industry Market
• Pressure-Treated Wood Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pressure-Treated Wood Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pressure-Treated Wood Industry Market Key Stakeholders

Below are the key stakeholders for the Pressure-Treated Wood Industry Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pressure-Treated Wood Industry Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pressure-Treated Wood Industry Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pressure-Treated Wood Industry Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pressure-Treated Wood Industry Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pressure-Treated Wood Industry Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pressure-Treated Wood Industry Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pressure-Treated Wood Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pressure-Treated Wood Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pressure-Treated Wood Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pressure-Treated Wood Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pressure-Treated Wood Industry Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pressure-Treated Wood Industry Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pressure-Treated Wood Industry Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pressure-Treated Wood Industry Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pressure-Treated Wood Industry Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pressure-Treated Wood Industry Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pressure-Treated Wood Industry Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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