High Voltage DC Transmission System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194668
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The High Voltage DC Transmission System Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 21 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

High Voltage DC Transmission System Market

(Market Size)
$12.5 billion
$21 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 12.5 billion
2030 Market Size USD 21 billion
Key Players ABB, Siemens, GE, Hitachi, Toshiba

Market Summary

The high voltage direct current transmission system market is a critical segment within the global energy and power industry, focused on the efficient long-distance transmission of electricity with minimal losses. These systems are increasingly vital for integrating renewable energy sources, such as wind and solar, into existing power grids, enabling the transfer of large amounts of electricity over vast distances from generation sites to load centers. The market is characterized by ongoing technological advancements and a growing emphasis on grid modernization and interconnection projects across regions. Key components include converters, transmission cables, and converter stations, which together facilitate the conversion between AC and DC power, ensuring stability and reliability in power transmission networks. The adoption of HVDC systems is driven by their superior efficiency compared to traditional AC systems for long-distance applications, reducing energy losses and operational costs. Major players are continuously innovating to enhance system capabilities, including voltage levels and controllability, to meet the rising demand for clean and reliable energy infrastructure. Governments and utility companies are investing significantly in HVDC projects to support energy security and sustainability goals, making this market a cornerstone of future power transmission strategies.

Key Highlights

The high voltage DC transmission system market stands out due to its pivotal role in enabling the global energy transition towards renewables. One of the key highlights is the technology's ability to transmit bulk power over extremely long distances with significantly lower losses compared to alternating current systems, which is essential for harnessing remote renewable energy resources. Another notable aspect is the increasing deployment of voltage source converter-based HVDC systems, which offer enhanced controllability and flexibility in grid operations, supporting the integration of intermittent renewable sources like wind and solar power. The market is also witnessing a surge in intercountry and interregional projects aimed at enhancing grid stability and enabling energy trading, such as connections between European nations and Asian power grids. Furthermore, advancements in cable technology and converter design are driving down costs and improving the reliability of HVDC systems, making them more accessible for a wider range of applications. The growing focus on offshore wind farm connections is another highlight, as HVDC technology is ideally suited for transmitting power from offshore installations to onshore grids efficiently. These factors collectively underscore the strategic importance of HVDC systems in modernizing power infrastructure and supporting sustainable energy goals globally.

Drivers, Opportunities & Restraints

The growth of the high voltage DC transmission system market is primarily driven by the increasing global demand for efficient and reliable electricity transmission, particularly to support the integration of renewable energy sources. The escalating investments in renewable energy projects, such as large-scale wind and solar farms located in remote areas, necessitate robust transmission solutions like HVDC to deliver power to consumption centers with minimal losses. Additionally, the need for grid modernization and the enhancement of grid stability and resilience against outages is propelling the adoption of HVDC technology. Opportunities in this market are abundant, especially with the rising number of interregional and cross-border power transmission projects aimed at energy sharing and improving energy security. The expansion of offshore wind energy presents a significant opportunity, as HVDC systems are optimal for connecting these installations to mainland grids. Moreover, technological innovations in power electronics and materials are opening new avenues for cost reduction and performance improvement. However, the market faces restraints such as the high initial capital investment required for HVDC infrastructure, which can be a barrier for adoption in developing regions. Regulatory challenges and lengthy approval processes for cross-border projects also pose hurdles. Additionally, technical complexities related to system integration and the need for specialized expertise can slow down deployment. Despite these challenges, the overarching drivers and opportunities indicate a positive growth trajectory for the HVDC transmission system market.

Concentration Insights

The high voltage DC transmission system market exhibits a concentrated competitive landscape, with a few major players dominating due to their extensive technological expertise and project experience. Companies such as Siemens Energy, ABB, General Electric, and Hitachi Energy are at the forefront, leveraging their strong portfolios in power transmission and grid solutions. These industry leaders focus on innovation, particularly in voltage source converter technology and ultra-high voltage direct current systems, to maintain their market positions. The concentration is also influenced by high barriers to entry, including significant R&D investments and the need for established relationships with utilities and governments. Regional players and new entrants often specialize in niche segments or collaborate with giants through partnerships to gain traction. The market's concentration is further accentuated by the project-based nature of HVDC deployments, where large-scale contracts are typically awarded to established firms with proven track records. This dynamic encourages continuous innovation and strategic alliances to capture emerging opportunities in renewable integration and grid expansion projects worldwide.

Type Insights

High voltage DC transmission systems are categorized primarily into two types: line commutated converters and voltage source converters. Line commutated converter-based HVDC systems have been traditionally used for many years and are known for their robustness and suitability for very high power applications over long distances. They rely on thyristor valves for conversion and are often employed in point-to-point transmission links. In contrast, voltage source converter-based HVDC systems represent the newer generation of technology, offering greater flexibility, controllability, and the ability to connect to weak AC grids. VSC technology utilizes insulated-gate bipolar transistors, enabling features like independent control of active and reactive power, which is crucial for integrating renewable energy sources and enhancing grid stability. The market is witnessing a shift towards VSC-HVDC systems due to their advantages in multi-terminal configurations and offshore applications. Both types play essential roles, with LCC still prevalent in large-scale projects and VSC gaining traction for its versatility in modern grid requirements, including black start capability and reduced footprint.

Application Insights

High voltage DC transmission systems find applications across various segments, including underground and submarine power transmission, interconnecting grids, and feeding power to remote areas. A significant application is in interconnecting asynchronous AC grids, enabling power exchange between regions with different frequencies or grid characteristics, which enhances reliability and allows for efficient energy trading. Another critical application is in the integration of renewable energy sources, such as offshore wind farms, where HVDC systems transmit electricity over long distances to onshore grids with minimal losses. HVDC is also utilized for city center infeeds, where space constraints and aesthetic considerations make underground cables preferable, and HVDC offers higher transmission capacity compared to AC alternatives. Additionally, these systems are employed in island interconnections and for supplying power to isolated communities or industrial sites, providing a stable and efficient power supply. The versatility of HVDC technology makes it indispensable for modern power transmission challenges, supporting both grid expansion and sustainability initiatives.

Regional Insights

The high voltage DC transmission system market demonstrates varied growth patterns across regions, influenced by energy policies, infrastructure development, and renewable energy adoption. In North America, the market is driven by grid modernization efforts and the need to integrate renewable resources, with projects focusing on enhancing cross-border connections and reliability. Europe leads in offshore wind development, necessitating extensive HVDC infrastructure for connecting wind farms to mainland grids, supported by strong regulatory frameworks and investments in intercountry projects like the North Sea Wind Power Hub. The Asia-Pacific region, particularly China and India, is experiencing rapid growth due to massive investments in power infrastructure, renewable energy projects, and interregional transmission links to address growing electricity demand and energy security. China, in particular, is a key player with numerous ultra-high voltage DC projects aimed at transmitting power from resource-rich western regions to load centers in the east. Latin America and the Middle East & Africa are emerging markets, with growing interest in HVDC for interconnections and renewable integration, though development is paced by economic and regulatory factors. Overall, regional dynamics highlight the global nature of HVDC adoption, tailored to local energy strategies and needs.

Company Insights

The competitive landscape of the high voltage DC transmission system market is dominated by a handful of global giants with extensive expertise and technological capabilities. Siemens Energy is a key player, offering comprehensive HVDC solutions including converter stations and turnkey projects, with a strong focus on innovation and sustainability. ABB, now part of Hitachi Energy, has a longstanding reputation in HVDC technology, pioneering many advancements and executing major projects worldwide. General Electric provides robust HVDC systems through its Grid Solutions business, emphasizing digitalization and grid resilience. Hitachi Energy continues to lead with its voltage source converter technology and a broad portfolio of HVDC offerings. Other notable companies include Toshiba Energy Systems & Solutions Corporation and Mitsubishi Electric Corporation, which contribute with specialized components and systems. These companies invest heavily in research and development to enhance system efficiency, reduce costs, and address emerging challenges such as renewable integration and grid stability. Strategic partnerships and collaborations with utilities and governments are common, enabling these firms to secure large-scale projects and expand their global footprint. The market also sees involvement from cable manufacturers and specialized service providers, forming an ecosystem focused on delivering reliable and advanced HVDC infrastructure.

Recent Developments

Recent developments in the high voltage DC transmission system market highlight ongoing innovation and project expansions aimed at enhancing grid capabilities and supporting the energy transition. Major players have announced advancements in VSC-HVDC technology, increasing transmission capacity and improving efficiency for offshore wind connections and intergrid links. For instance, there have been deployments of ultra-high voltage DC projects in China and Europe, setting new benchmarks for transmission distance and power ratings. Collaborations between technology providers and utilities have led to the planning and execution of new intercountry transmission corridors, facilitating cross-border energy exchange and grid stability. Additionally, investments in digitalization and smart grid technologies are being integrated into HVDC systems to enable real-time monitoring and control, optimizing performance and reliability. The market has also seen a rise in projects focused on multi-terminal HVDC networks, which allow for more flexible power routing and enhanced grid resilience. These developments reflect the industry's response to growing demands for clean energy integration and efficient power transmission, positioning HVDC technology as a cornerstone of future energy infrastructure.

Report Segmentation

This report on the high voltage DC transmission system market provides a detailed analysis segmented by type, application, component, and region. By type, the market is divided into line commutated converter-based systems and voltage source converter-based systems, each catering to different technical requirements and project scales. Application segmentation covers interconnecting grids, offshore wind power transmission, underground and submarine transmission, and feeding remote areas, highlighting the diverse uses of HVDC technology. Component-wise, the report examines converters, transmission cables, and others, detailing the critical elements that constitute HVDC systems. Geographically, the analysis spans North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends, growth drivers, and key projects. This comprehensive segmentation enables stakeholders to identify specific opportunities and challenges within each segment, facilitating informed decision-making and strategic planning in the evolving HVDC market landscape.

FAQs

What is a high voltage DC transmission system? A high voltage DC transmission system is a technology used for transmitting large amounts of electricity over long distances with lower losses compared to AC systems, utilizing direct current for efficient power transfer.

How does HVDC transmission work? HVDC transmission works by converting alternating current to direct current at the sending end using converters, transmitting it via cables or overhead lines, and then converting it back to AC at the receiving end for distribution.

What are the advantages of HVDC over AC transmission? Advantages include lower energy losses over long distances, ability to connect asynchronous grids, higher transmission capacity, and better controllability, making it ideal for renewable integration and interregional links.

Where is HVDC transmission commonly used? It is commonly used for interconnecting power grids between regions or countries, transmitting power from offshore wind farms, underground city infeeds, and supplying remote areas with stable electricity.

Who are the key players in the HVDC transmission market? Key players include Siemens Energy, ABB (Hitachi Energy), General Electric, Toshiba, and Mitsubishi Electric, leading in technology and project execution.

What is the future of HVDC transmission systems? The future is promising, driven by global renewable energy adoption, grid modernization needs, and technological innovations, with growth expected in multi-terminal systems and ultra-high voltage projects.

Citius Research has developed a research report titled “High Voltage DC Transmission System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• High Voltage DC Transmission System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The High Voltage DC Transmission System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

High Voltage DC Transmission System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

High Voltage DC Transmission System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of High Voltage DC Transmission System Market
• Research Methodology
• Executive Summary
• Market Dynamics of High Voltage DC Transmission System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of High Voltage DC Transmission System Market
• Cost and Gross Margin Analysis of High Voltage DC Transmission System Market
• High Voltage DC Transmission System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “High Voltage DC Transmission System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

High Voltage DC Transmission System Market Key Stakeholders

Below are the key stakeholders for the High Voltage DC Transmission System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

High Voltage DC Transmission System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the High Voltage DC Transmission System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the High Voltage DC Transmission System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in High Voltage DC Transmission System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global High Voltage DC Transmission System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global High Voltage DC Transmission System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global High Voltage DC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global High Voltage DC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global High Voltage DC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global High Voltage DC Transmission System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America High Voltage DC Transmission System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America High Voltage DC Transmission System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe High Voltage DC Transmission System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA High Voltage DC Transmission System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific High Voltage DC Transmission System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa High Voltage DC Transmission System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia High Voltage DC Transmission System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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