Poultry Keeping Machinery Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207816
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Poultry Keeping Machinery Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 6.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2024-2030).

Poultry Keeping Machinery Market

(Market Size)
$4.2 billion
$6.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.60%
2023 Market Size USD 4.2 billion
2030 Market Size USD 6.1 billion
Key Players Big Dutchman, Vencomatic Group, Chore-Time, Valco, Farmer Automatic

Market Summary

The poultry keeping machinery market is an integral segment within the broader manufacturing and construction industry, dedicated to supplying advanced equipment essential for modern poultry farming operations. This market encompasses a wide array of automated systems and machinery designed to enhance efficiency, productivity, and animal welfare in both broiler and layer production facilities. Key products include feeding systems, watering systems, climate control systems, egg collection systems, and waste management systems. The adoption of this machinery is driven by the global surge in demand for poultry meat and eggs, necessitating large-scale, efficient production methods. Technological innovations, such as IoT-enabled devices and automated monitoring, are increasingly being integrated to optimize operations, reduce labor costs, and ensure biosecurity. Geographically, the market demonstrates varied growth patterns influenced by regional agricultural practices, economic development, and regulatory frameworks. Leading companies are continuously engaging in research and development to introduce more sustainable and cost-effective solutions, catering to the evolving needs of commercial poultry farmers worldwide.

Key Highlights

The poultry keeping machinery market is characterized by several key highlights that underscore its dynamic nature and critical role in agribusiness. Automation stands out as a dominant trend, with systems like automated feeders and drinkers significantly reducing manual labor and improving feed conversion ratios. Energy-efficient climate control systems, including ventilation and heating equipment, are vital for maintaining optimal living conditions for poultry, directly impacting health and growth rates. The integration of smart technologies allows for real-time data monitoring and management, enabling farmers to make informed decisions swiftly. Sustainability is another crucial aspect, with advancements in waste management machinery helping farms adhere to environmental regulations and reduce their ecological footprint. The market is also witnessing a rise in customizable solutions tailored to specific farm sizes and production types, from small-scale organic farms to large industrial operations. Furthermore, stringent animal welfare standards and food safety regulations are pushing manufacturers to develop machinery that ensures humane treatment and hygiene throughout the production cycle.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the poultry keeping machinery market. The increasing global consumption of poultry products due to population growth and rising disposable incomes is a primary driver, compelling farmers to adopt efficient machinery to meet demand. Technological advancements that enhance automation and data analytics present significant opportunities for market expansion, allowing for precision farming and optimized resource use. Additionally, government initiatives and subsidies in various regions aimed at modernizing agricultural practices encourage investment in advanced machinery. However, the market faces restraints such as high initial investment costs, which can be prohibitive for small-scale farmers, and the need for technical expertise to operate sophisticated equipment. Economic volatility and fluctuations in raw material prices also pose challenges to manufacturing and pricing strategies. Despite these restraints, opportunities abound in emerging economies where industrialization of poultry farming is still in nascent stages, offering substantial growth potential for market players willing to invest in these regions.

Concentration Insights

The concentration of the poultry keeping machinery market reveals a landscape with a mix of global leaders and regional players, each competing on innovation, quality, and service. Key markets are concentrated in regions with well-established poultry industries, such as North America and Europe, where high adoption rates of advanced technologies are prevalent. In these areas, companies like Big Dutchman, Munters, and Valco Companies Inc. hold significant market shares due to their extensive product portfolios and strong distribution networks. Asia-Pacific is emerging as a highly concentrated growth hub, driven by rapid industrialization of poultry farming in countries like China and India. The market structure is moderately consolidated, with top players engaging in strategic mergers, acquisitions, and partnerships to expand their geographic presence and enhance their technological capabilities. Regional manufacturers often focus on cost-effective solutions tailored to local needs, creating a competitive yet collaborative environment. This concentration dynamic encourages continuous innovation and customer-centric approaches across the industry.

Type Insights

In terms of type, the poultry keeping machinery market is segmented into various categories, each serving distinct functions within poultry farming operations. Feeding systems represent a critical segment, including automated chain feeders, pan feeders, and feed storage solutions that ensure precise and efficient distribution of nutrition. Watering systems, such as nipple drinkers and bell drinkers, are essential for providing clean water and maintaining hydration levels. Climate control systems encompass ventilation equipment, heaters, coolers, and controllers that regulate temperature, humidity, and air quality to promote bird health and productivity. Egg collection systems automate the gathering, sorting, and packaging of eggs, reducing labor and minimizing breakage. Waste management machinery, including manure removal systems and composting equipment, addresses environmental concerns by efficiently handling poultry waste. Each type of machinery is evolving with integrations of smart sensors and IoT technology, enabling more automated, data-driven management and enhancing overall farm efficiency.

Application Insights

The application of poultry keeping machinery varies significantly between broiler production and layer production, each with specific equipment requirements. In broiler production, machinery focuses on optimizing growth rates and feed efficiency, with advanced feeding and climate control systems being paramount to ensure rapid and healthy development. Layer production applications emphasize egg handling and bird welfare, utilizing automated egg collection systems and enriched cage systems that comply with animal welfare standards. Both applications benefit from climate control solutions that maintain ideal living conditions, reducing stress and disease incidence. Additionally, hatchery equipment is a crucial application area, involving incubators and hatchers that ensure high hatchability rates. The trend towards free-range and organic farming is also influencing application insights, driving demand for machinery that supports these practices, such as mobile housing and pasture management systems. Overall, the application diversity underscores the machinery's role in enhancing productivity across different poultry farming models.

Regional Insights

Regionally, the poultry keeping machinery market displays diverse growth patterns influenced by economic, agricultural, and regulatory factors. North America and Europe are mature markets characterized by high adoption of advanced automation and strict regulatory standards on animal welfare and environmental sustainability. These regions see continuous upgrades to existing systems, driven by technological innovations. The Asia-Pacific region is the fastest-growing market, fueled by expanding poultry industries in countries like China, India, and Thailand, where rising meat consumption and government support for agricultural modernization are key drivers. Latin America shows steady growth, with Brazil and Mexico being significant contributors due to their large-scale poultry exports. The Middle East and Africa present emerging opportunities, with increasing investments in poultry infrastructure to enhance food security. Each region requires tailored approaches, considering local farming practices, climate conditions, and economic capabilities, making regional insights crucial for market strategies.

Company Insights

Leading companies in the poultry keeping machinery market include globally recognized players such as Big Dutchman, Munters, Valco Companies Inc., Tecno Poultry Equipment, and Vencomatic Group. These companies are renowned for their comprehensive product portfolios, which span feeding, watering, climate control, and egg handling systems. Big Dutchman is noted for its innovation in automated solutions and global reach, while Munters excels in climate control technologies that optimize energy efficiency. Valco Companies Inc. focuses on robust and reliable equipment for various poultry farming needs. Regional players like Hotraco Group and Petersime NV also hold significant positions, offering specialized solutions tailored to local markets. These companies invest heavily in research and development to introduce smart, sustainable machinery that meets evolving industry standards. Strategic initiatives such as mergers, acquisitions, and expansions into emerging markets are common, enhancing their competitive edge and market presence globally.

Recent Developments

Recent developments in the poultry keeping machinery market highlight a strong focus on technological integration and sustainability. Companies are increasingly launching IoT-enabled devices that allow farmers to monitor and control operations remotely via smartphones and computers, enhancing efficiency and decision-making. There is a growing emphasis on energy-efficient systems, such as solar-powered ventilation and heating solutions, to reduce operational costs and environmental impact. Advancements in automated feeding systems now include precision nutrition features that adjust feed delivery based on real-time data, optimizing growth and reducing waste. Additionally, several key players have formed strategic partnerships with technology firms to incorporate artificial intelligence and machine learning into their equipment, enabling predictive maintenance and health monitoring. Recent product launches also cater to the rising demand for welfare-friendly systems, such as cage-free egg production equipment, aligning with global trends towards ethical farming practices.

Report Segmentation

This report on the poultry keeping machinery market is meticulously segmented to provide detailed insights across various dimensions. The segmentation by type includes feeding systems, watering systems, climate control systems, egg collection systems, and waste management systems, each analyzed for their market dynamics and growth potential. Application segmentation covers broiler production and layer production, highlighting specific equipment needs and trends in each segment. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with each region examined for its unique drivers, challenges, and opportunities. The report also features company profiles of leading and emerging players, offering insights into their strategies, product offerings, and market positions. This comprehensive segmentation enables stakeholders to identify growth areas, understand competitive landscapes, and make informed decisions based on granular data and analysis.

FAQs

What are the main types of poultry keeping machinery? The main types include feeding systems, watering systems, climate control systems, egg collection systems, and waste management systems, each designed to automate and optimize various aspects of poultry farming.

How does automation benefit poultry farming? Automation enhances efficiency by reducing labor costs, improving precision in feeding and climate control, increasing productivity, ensuring better animal welfare, and enabling real-time monitoring and management of farm operations.

What factors are driving the demand for poultry keeping machinery? Key drivers include rising global consumption of poultry products, technological advancements, need for operational efficiency, government support for modern agriculture, and increasing focus on animal welfare and environmental sustainability.

Which regions are leading in the adoption of poultry keeping machinery? North America and Europe are mature markets with high adoption rates, while Asia-Pacific is the fastest-growing region due to industrialization of poultry farming in countries like China and India.

What role does climate control play in poultry keeping machinery? Climate control systems regulate temperature, humidity, and ventilation to create optimal living conditions for poultry, which is crucial for health, growth rates, feed efficiency, and overall productivity.

Are there sustainable options in poultry keeping machinery? Yes, sustainable options include energy-efficient systems, waste management solutions that promote recycling and reduce environmental impact, and equipment designed for organic and free-range farming practices.

Citius Research has developed a research report titled “Poultry Keeping Machinery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Poultry Keeping Machinery Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Poultry Keeping Machinery Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Poultry Keeping Machinery Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Poultry Keeping Machinery Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Poultry Keeping Machinery Market
• Research Methodology
• Executive Summary
• Market Dynamics of Poultry Keeping Machinery Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Poultry Keeping Machinery Market
• Cost and Gross Margin Analysis of Poultry Keeping Machinery Market
• Poultry Keeping Machinery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Poultry Keeping Machinery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Poultry Keeping Machinery Market Key Stakeholders

Below are the key stakeholders for the Poultry Keeping Machinery Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Poultry Keeping Machinery Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Poultry Keeping Machinery Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Poultry Keeping Machinery Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Poultry Keeping Machinery Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Poultry Keeping Machinery Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Poultry Keeping Machinery Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Poultry Keeping Machinery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Poultry Keeping Machinery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Poultry Keeping Machinery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Poultry Keeping Machinery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Poultry Keeping Machinery Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Poultry Keeping Machinery Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Poultry Keeping Machinery Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Poultry Keeping Machinery Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Poultry Keeping Machinery Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Poultry Keeping Machinery Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Poultry Keeping Machinery Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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