Pouch Tapes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210511
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Pouch Tapes Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Pouch Tapes Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players 3M, Intertape Polymer, Shurtape, Tesa, Nitto Denko

Market Summary

The pouch tapes market is a specialized segment within the broader packaging industry, focusing on adhesive tapes designed specifically for sealing and securing pouches across various sectors. These tapes are engineered to provide reliable adhesion, durability, and resistance to environmental factors such as moisture, temperature variations, and mechanical stress. The market caters to diverse applications including food and beverage packaging, pharmaceuticals, consumer goods, and industrial products. Pouch tapes are available in multiple formulations such as acrylic, rubber-based, and silicone adhesives, each offering distinct performance characteristics tailored to specific needs. The growing emphasis on sustainable packaging solutions has also influenced this market, with increasing demand for eco-friendly tape options made from recyclable or biodegradable materials. Key players in the industry continuously innovate to enhance product features like ease of application, printability, and compliance with regulatory standards. The market is characterized by intense competition, with companies striving to expand their product portfolios and geographic reach through strategic initiatives.

Key Highlights

The pouch tapes market is distinguished by several key highlights that underscore its significance in the packaging landscape. One notable aspect is the advancement in adhesive technologies, which has led to the development of tapes with superior bonding strength and longevity, even under challenging conditions. Another highlight is the rising adoption of pouch tapes in the e-commerce sector, where secure packaging is crucial for protecting goods during transit. The market also benefits from the increasing preference for flexible packaging formats, which rely heavily on high-performance tapes for sealing integrity. Additionally, there is a growing trend towards customization, with manufacturers offering tapes in various widths, colors, and printed designs to meet brand-specific requirements. The emphasis on sustainability is another critical highlight, driving innovation in bio-based and recyclable tape materials. Furthermore, regulatory compliance, particularly in food and pharmaceutical applications, ensures that pouch tapes meet stringent safety and quality standards, enhancing their reliability and consumer trust.

Drivers, Opportunities & Restraints

The pouch tapes market is propelled by several drivers, including the exponential growth of the e-commerce industry, which demands robust packaging solutions to ensure product safety during shipping and handling. The expansion of the food and beverage sector, coupled with increasing consumer preference for convenient and lightweight packaging, also fuels market demand. Opportunities abound in the development of sustainable and eco-friendly pouch tapes, as environmental concerns drive both regulatory changes and consumer preferences towards greener alternatives. The pharmaceutical industry's stringent packaging requirements present another opportunity for high-performance, compliant tapes. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Additionally, the availability of alternative sealing technologies, including heat sealing and zippers, poses a competitive challenge. Regulatory hurdles related to material safety and disposal further complicate market dynamics, necessitating continuous innovation and adaptation by industry players.

Concentration Insights

The pouch tapes market exhibits a concentrated competitive landscape with a mix of global giants and specialized regional players dominating the scene. Leading companies such as 3M, Avery Dennison, and Nitto Denko Corporation hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and widespread distribution networks. These players focus on strategic acquisitions, partnerships, and product innovations to maintain their competitive edge. Regional manufacturers also play a crucial role, catering to local demands and offering cost-effective solutions. The market concentration is further influenced by technological expertise, with key players investing in advanced adhesive formulations and application technologies. Collaboration with end-use industries for customized solutions is a common strategy to enhance market presence. Despite the dominance of major players, the market remains dynamic, with new entrants introducing innovative products, particularly in the sustainable segment, thereby intensifying competition and driving overall market growth.

Type Insights

Pouch tapes are categorized based on adhesive type, backing material, and functionality, each serving distinct application needs. Acrylic-based adhesives are widely preferred for their excellent UV resistance, aging properties, and strong adhesion to various surfaces, making them ideal for outdoor and long-term applications. Rubber-based adhesives offer high initial tack and flexibility, suitable for sealing pouches in dynamic environments. Silicone adhesives are used in high-temperature applications, providing stability and performance under extreme conditions. Backing materials include polypropylene, polyester, and paper, each offering unique benefits such as durability, printability, and eco-friendliness. Specialty tapes, such as those with tamper-evident features or printable surfaces, cater to niche requirements in industries like pharmaceuticals and luxury goods. The choice of tape type depends on factors like the pouch material, storage conditions, and regulatory compliance, driving continuous innovation in product development to meet evolving industry standards.

Application Insights

Pouch tapes find applications across a wide range of industries, each with specific requirements for performance and reliability. In the food and beverage sector, these tapes are used for sealing pouches containing snacks, beverages, and ready-to-eat meals, ensuring freshness and preventing contamination. The pharmaceutical industry relies on pouch tapes for blister packs and medication pouches, where tamper-evidence and child resistance are critical. Consumer goods applications include packaging for electronics, cosmetics, and household products, where tapes provide secure sealing and brand enhancement through printed designs. Industrial uses involve sealing pouches for hardware, automotive parts, and chemicals, requiring tapes with high strength and resistance to harsh conditions. The e-commerce boom has further expanded applications, with pouch tapes ensuring that products remain intact during logistics and delivery. Each application demands tailored tape characteristics, driving diversity in product offerings and innovation.

Regional Insights

The pouch tapes market demonstrates varying dynamics across different regions, influenced by economic development, industrial activity, and consumer preferences. North America and Europe are mature markets characterized by high adoption of advanced packaging solutions and stringent regulatory standards, driving demand for high-performance and sustainable pouch tapes. The Asia-Pacific region is the fastest-growing market, fueled by rapid industrialization, expanding e-commerce, and increasing disposable incomes in countries like China and India. Latin America and the Middle East & Africa show promising growth potential, driven by developing packaging industries and rising consumer awareness. Regional differences in raw material availability, manufacturing capabilities, and environmental regulations also shape market trends. Companies often tailor their strategies to address regional specifics, such as offering cost-effective products in price-sensitive markets or focusing on premium, innovative solutions in developed regions to capitalize on local opportunities.

Company Insights

Prominent companies in the pouch tapes market include 3M, Avery Dennison Corporation, Nitto Denko Corporation, Tesa SE, and Intertape Polymer Group, among others. These players are renowned for their extensive product lines, technological expertise, and global reach. 3M is known for its innovative adhesive solutions and strong R&D focus, offering tapes with enhanced performance features. Avery Dennison excels in providing customizable and sustainable packaging tapes, catering to diverse industry needs. Nitto Denko emphasizes high-quality specialty tapes for demanding applications, while Tesa SE is recognized for its reliable and durable tape products. Intertape Polymer Group focuses on cost-effective and efficient sealing solutions. These companies invest heavily in research and development to introduce new products, improve existing offerings, and comply with evolving regulatory standards. Strategic initiatives such as mergers, acquisitions, and partnerships are common to expand market presence and leverage synergies.

Recent Developments

Recent developments in the pouch tapes market reflect ongoing innovation and strategic moves by key players. There has been a significant push towards sustainable products, with companies launching bio-based and recyclable tapes to meet environmental regulations and consumer demands. Technological advancements have led to the introduction of tapes with improved adhesion properties, easier application mechanisms, and enhanced printability for branding purposes. Partnerships between tape manufacturers and packaging companies have become more prevalent, aiming to develop integrated solutions that optimize packaging efficiency. Additionally, expansions in production capacities, particularly in emerging markets, are underway to cater to growing demand. The adoption of digital printing technologies on tapes is another notable trend, allowing for high-quality, customized designs. These developments underscore the market's responsiveness to changing industry needs and its commitment to continuous improvement.

Report Segmentation

This report on the pouch tapes market is segmented based on several criteria to provide a comprehensive analysis. The segmentation by adhesive type includes acrylic, rubber-based, silicone, and others, each analyzed for their market share and growth potential. Backing material segmentation covers polypropylene, polyester, paper, and other materials, highlighting their applications and performance characteristics. The market is also segmented by application into food & beverage, pharmaceuticals, consumer goods, industrial, and others, detailing specific requirements and trends in each sector. Geographic segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional market dynamics, key players, and growth drivers. Additionally, the report includes segmentation by functionality, such as tamper-evident tapes, printable tapes, and others, providing insights into niche segments and innovation areas. This multi-faceted approach ensures a thorough understanding of the market landscape.

FAQs

What are pouch tapes used for? Pouch tapes are primarily used for sealing pouches in various industries including food and beverage, pharmaceuticals, and consumer goods to ensure product safety, freshness, and tamper resistance.

What types of adhesives are common in pouch tapes? Common adhesive types include acrylic, which offers durability and resistance to environmental factors; rubber-based, known for high initial tack; and silicone, suitable for high-temperature applications.

How does the e-commerce industry influence the pouch tapes market? The e-commerce industry drives demand for pouch tapes by requiring secure and reliable packaging solutions to protect products during shipping and handling, reducing damage and returns.

What are the key factors driving growth in the pouch tapes market? Key growth drivers include the expansion of flexible packaging, rising e-commerce activities, increasing demand for sustainable packaging solutions, and advancements in adhesive technologies.

Which regions are leading in the pouch tapes market? North America and Europe are mature markets with high adoption rates, while Asia-Pacific is the fastest-growing region due to industrialization and increasing consumer spending.

What recent trends are shaping the pouch tapes market? Recent trends include a shift towards eco-friendly and recyclable tapes, customization through digital printing, and innovations in adhesive formulations for enhanced performance.

Citius Research has developed a research report titled “Pouch Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pouch Tapes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pouch Tapes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pouch Tapes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pouch Tapes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pouch Tapes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pouch Tapes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pouch Tapes Market
• Cost and Gross Margin Analysis of Pouch Tapes Market
• Pouch Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pouch Tapes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pouch Tapes Market Key Stakeholders

Below are the key stakeholders for the Pouch Tapes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pouch Tapes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pouch Tapes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pouch Tapes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pouch Tapes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pouch Tapes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pouch Tapes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pouch Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pouch Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pouch Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pouch Tapes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pouch Tapes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pouch Tapes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pouch Tapes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pouch Tapes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pouch Tapes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pouch Tapes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pouch Tapes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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