Poly coated Kraft Paper Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210484
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Poly coated Kraft Paper Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Poly coated Kraft Paper Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players Mondi, WestRock, International Paper, BillerudKorsnäs, Stora Enso

Market Summary

The poly coated kraft paper market is a specialized segment within the packaging industry, experiencing steady demand due to its versatile protective properties. This paper is essentially kraft paper that has been laminated or coated with a polyethylene layer, enhancing its resistance to moisture, grease, and vapors. It serves as a critical material for numerous packaging applications where product integrity is paramount. The market is characterized by its essential role in the safe transportation and storage of a wide array of goods, from food items to industrial products. Growth is underpinned by the material's sustainability profile, as it is often derived from renewable resources and is recyclable, aligning with global corporate sustainability goals. Manufacturers are continuously innovating to improve the barrier properties and strength of the material to meet evolving industry standards. The demand is further amplified by the expansion of e-commerce and the need for durable, lightweight packaging solutions that can withstand logistical challenges. The market is competitive, with several key players investing in research and development to enhance product offerings and gain a competitive edge.

Key Highlights

The poly coated kraft paper market is distinguished by several key factors that underscore its importance. A primary highlight is its exceptional barrier properties, which effectively protect contents from moisture, grease, and air, making it indispensable for food packaging. Another significant aspect is its contribution to sustainability; as a paper-based product, it is biodegradable and recyclable, appealing to environmentally conscious brands and consumers. The material's versatility is also a major highlight, as it is easily printable and can be converted into various forms like bags, wraps, and liners, catering to diverse industry needs. Its strength and durability provide reliable protection for heavy or delicate items during shipping and handling, reducing the risk of damage and associated costs. The market is also witnessing technological advancements in coating techniques, leading to the development of thinner, stronger, and more effective papers. Furthermore, the growth of online retail has cemented its position as a go-to material for shipping and protective packaging, ensuring product safety from warehouse to doorstep.

Drivers, Opportunities & Restraints

The growth of the poly coated kraft paper market is propelled by several key drivers. The foremost driver is the escalating demand from the food and beverage industry, which relies heavily on effective packaging to ensure product freshness and extend shelf life. The global push towards sustainable packaging solutions is another powerful driver, as businesses seek to replace plastic with recyclable and biodegradable materials like coated paper. The rapid expansion of e-commerce and the consequent need for robust protective packaging materials also significantly fuels market demand. However, the market faces certain restraints. Fluctuations in the prices of raw materials, particularly pulp and polyethylene, can impact production costs and profit margins for manufacturers. Additionally, the availability of alternative packaging materials, such as fully plastic laminates or new bio-polymers, presents a competitive challenge. Despite these restraints, numerous opportunities exist. The development of advanced coatings with enhanced barrier properties opens new application areas. There is also a significant opportunity in emerging economies, where growing industrial activity, urbanization, and rising disposable incomes are creating new markets for packaged goods and, consequently, for high-performance packaging materials like poly coated kraft paper.

Concentration Insights

The competitive landscape of the poly coated kraft paper market is moderately concentrated, with a mix of large multinational corporations and regional players. Leading companies such as WestRock Company, Mondi Group, and Segezha Group hold significant market shares due to their extensive product portfolios, global distribution networks, and strong focus on research and development. These industry giants often engage in strategic activities like mergers, acquisitions, and partnerships to expand their geographic presence and enhance their technological capabilities. Alongside these major players, there are numerous specialized and regional manufacturers that compete by offering customized solutions and catering to specific local market needs. The concentration of production facilities is often observed in regions with easy access to raw materials, such as North America and Europe, which have well-established forestry industries. However, manufacturing is increasingly shifting towards Asia-Pacific due to lower operational costs and growing local demand. This geographical shift is influencing the market's competitive dynamics, encouraging global players to establish a stronger foothold in these high-growth regions.

Type Insights

Poly coated kraft paper is available in several types, primarily differentiated by the coating process and the number of sides coated. The two main categories are single-side coated and double-side coated kraft paper. Single-side coated paper features a polyethylene layer on one surface, providing a moisture barrier on that side while the other side remains uncoated, often for better printability or adhesion. This type is commonly used for applications like wrapping paper or as a liner where a one-sided barrier is sufficient. Double-side coated kraft paper is laminated with polyethylene on both sides, offering complete protection against moisture, grease, and chemicals. This makes it ideal for more demanding applications such as multi-wall sacks for industrial products, liners for boxes, and packaging for hygroscopic foods. Beyond the number of sides, variations also exist in the basis weight and thickness of the paper, as well as the grade and thickness of the polyethylene coating, allowing manufacturers to tailor the product's performance characteristics?such as tensile strength, tear resistance, and barrier efficiency?to meet specific customer requirements for different end-use scenarios.

Application Insights

The application spectrum for poly coated kraft paper is broad and integral to multiple industries. In the food and beverage sector, it is extensively used for packaging dry foods, frozen foods, baked goods, and dairy products, where its grease resistance and moisture barrier are critical for maintaining quality. It serves as a liner for cereal boxes, a wrap for butter, and packaging for flour and sugar. The building and construction industry utilizes this material for wrapping insulation materials and other construction products that need protection from the elements during storage and transit. In the industrial sector, it is a preferred material for multi-wall sacks used to package chemicals, fertilizers, cement, and animal feed, thanks to its strength and durability. The consumer goods industry employs it for protective wrapping and as a barrier layer in packaging for products that are sensitive to moisture. Furthermore, the e-commerce boom has established its role as a key material for void fill, cushioning, and wrapping items to prevent damage during shipping, highlighting its versatility and indispensability in modern logistics and supply chains.

Regional Insights

The demand for poly coated kraft paper exhibits distinct regional patterns influenced by industrial activity, consumer behavior, and regulatory frameworks. The Asia-Pacific region represents the largest and fastest-growing market, driven by rapid industrialization, a booming e-commerce sector, and expanding food processing industries in countries like China and India. Government initiatives promoting sustainable packaging in this region further bolster demand. North America and Europe are mature markets characterized by high consumption levels, stringent food safety regulations, and a strong emphasis on environmental sustainability, which encourages the use of recyclable materials like coated paper. These regions are also hubs for innovation, with companies investing in advanced coating technologies. Latin America and the Middle East and Africa are emerging markets showing promising growth potential. Growth in these regions is fueled by increasing urbanization, growing retail sectors, and a gradual shift towards modern packaging solutions. However, market development can be uneven, affected by economic volatility and varying levels of industrial infrastructure across different countries within these regions.

Company Insights

The poly coated kraft paper market features a competitive arena with several prominent players driving innovation and market trends. Leading companies include WestRock Company, a global provider of paper and packaging solutions known for its extensive range of sustainable packaging products. Mondi Group is another key player, recognized for its innovative approach and strong focus on creating circular economy solutions through its packaging papers. Segezha Group, a major Russian forest industry holding, is a significant supplier of kraft paper and sack paper, including coated varieties. Other notable participants include Nordic Paper, which specializes in specialty kraft papers, and KapStone Paper and Packaging Corporation, now part of WestRock. These companies compete on factors such as product quality, technological advancement, price, and the ability to provide customized solutions. Their strategies often involve vertical integration to control the supply chain from pulp production to paper manufacturing and coating, ensuring consistent quality and cost-effectiveness. Investments in expanding production capacities and developing new, high-performance products are common tactics to strengthen market position and cater to the evolving demands of various end-use industries.

Recent Developments

The poly coated kraft paper market is dynamic, with recent developments focused on sustainability, innovation, and capacity expansion. A significant trend is the increased investment in developing recyclable and compostable polyethylene coatings to enhance the environmental profile of the product without compromising on performance. Companies are also launching new products with improved barrier properties, such as enhanced resistance to oils and aromas, to meet stricter food safety standards. There has been a notable uptick in mergers and acquisitions as larger entities seek to consolidate their market presence and acquire specialized technologies. For instance, major players have been acquiring smaller, innovative firms to broaden their product portfolios. Furthermore, several manufacturers have announced plans to expand their production facilities, particularly in the Asia-Pacific region, to capitalize on the growing local demand. The adoption of digital printing technologies on coated kraft paper is another recent development, allowing for high-quality, customized graphics that enhance brand appeal on retail shelves. These advancements collectively indicate a market that is rapidly evolving to address environmental concerns and meet the sophisticated needs of modern packaging.

Report Segmentation

This comprehensive market report on poly coated kraft paper provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, categorizing the market into single-side coated and double-side coated kraft paper, each with distinct properties and applications. The report further segments the market by application, delving into key end-use industries such as food & beverage, building & construction, chemicals, consumer goods, and others, analyzing the specific demand drivers and trends within each sector. A crucial component of the segmentation is the geographical analysis, which breaks down the market into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each regional analysis assesses the local market dynamics, growth potential, and competitive landscape. Additionally, the report includes a detailed company profiling section, offering insights into the market share, product offerings, and strategic initiatives of leading players. This multi-faceted segmentation allows stakeholders to identify high-growth segments, understand regional nuances, and make informed strategic decisions based on comprehensive, categorized data.

FAQs

What is poly coated kraft paper used for?

Poly coated kraft paper is primarily used for protective packaging applications. Its moisture and grease resistance make it ideal for wrapping food products like frozen goods, baked items, and butter. It is also widely used as a liner in boxes and multi-wall sacks for packaging industrial materials such as chemicals, cement, and animal feed, and for void fill and cushioning in e-commerce shipping.

What are the advantages of poly coated kraft paper?

The key advantages include excellent barrier properties against moisture, grease, and vapors, which help in preserving product quality and extending shelf life. It is strong and durable, providing reliable protection during transportation. Additionally, it is a sustainable option as it is biodegradable, recyclable, and made from a renewable resource, aligning with environmental goals.

Is poly coated kraft paper recyclable?

Yes, poly coated kraft paper is generally recyclable. The paper component is recyclable through standard paper recycling streams. However, the recyclability can depend on local recycling facilities and their ability to process materials with thin plastic coatings. It is always recommended to check with local waste management guidelines.

How is poly coated kraft paper made?

Poly coated kraft paper is manufactured by applying a layer of polyethylene plastic to one or both sides of a base sheet of kraft paper. This is typically done through an extrusion coating process where molten polyethylene is applied to the paper web under high pressure. The paper is then cooled and rolled, creating a strong, bonded laminate.

What is the difference between wax paper and poly coated paper?

The primary difference lies in the coating material and its properties. Wax paper is coated with a paraffin wax, which can melt at high temperatures and provides a less effective moisture barrier. Poly coated paper uses a polyethylene plastic layer, which offers superior resistance to moisture, grease, and heat, making it more durable and suitable for a wider range of applications, including freezer storage and industrial packaging.

Can poly coated kraft paper be composted?

Standard poly coated kraft paper is not readily compostable in home composting systems due to the polyethylene plastic coating, which does not break down easily. However, some manufacturers are developing new coatings designed to be compostable in industrial composting facilities under specific conditions. Always look for certifications to confirm compostability claims.

Citius Research has developed a research report titled “Poly coated Kraft Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Poly coated Kraft Paper Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Poly coated Kraft Paper Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Poly coated Kraft Paper Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Poly coated Kraft Paper Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Poly coated Kraft Paper Market
• Research Methodology
• Executive Summary
• Market Dynamics of Poly coated Kraft Paper Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Poly coated Kraft Paper Market
• Cost and Gross Margin Analysis of Poly coated Kraft Paper Market
• Poly coated Kraft Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Poly coated Kraft Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Poly coated Kraft Paper Market Key Stakeholders

Below are the key stakeholders for the Poly coated Kraft Paper Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Poly coated Kraft Paper Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Poly coated Kraft Paper Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Poly coated Kraft Paper Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Poly coated Kraft Paper Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Poly coated Kraft Paper Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Poly coated Kraft Paper Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Poly coated Kraft Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Poly coated Kraft Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Poly coated Kraft Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Poly coated Kraft Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Poly coated Kraft Paper Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Poly coated Kraft Paper Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Poly coated Kraft Paper Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Poly coated Kraft Paper Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Poly coated Kraft Paper Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Poly coated Kraft Paper Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Poly coated Kraft Paper Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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