Point-to-Point Antenna Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212413
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Point-to-Point Antenna Market size was estimated at USD 1.65 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Point-to-Point Antenna Market

(Market Size)
$1.65 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.65 billion
2030 Market Size USD 3.2 billion
Key Players CommScope, Huawei, Ericsson, Nokia, Ceragon

Market Summary

The point-to-point antenna market is a critical segment within the broader semiconductor and electronics industry, primarily focused on the development, manufacturing, and distribution of antennas designed for dedicated communication links between two fixed locations. These antennas are essential components in various wireless communication systems, enabling high-speed data transmission, reliable connectivity, and efficient network performance. The market is characterized by continuous technological advancements, increasing demand for high-bandwidth applications, and the growing adoption of wireless infrastructure across multiple sectors. Key players in this market are consistently innovating to enhance antenna performance, reduce size, and improve energy efficiency, catering to the evolving needs of modern communication networks. The proliferation of 5G technology, the expansion of internet of things (IoT) ecosystems, and the rising requirements for secure and stable communication channels are significant factors influencing market dynamics. Additionally, the market is supported by robust research and development activities aimed at overcoming technical challenges and meeting stringent regulatory standards. As organizations increasingly rely on wireless solutions for critical operations, the point-to-point antenna market is poised for sustained growth, driven by the need for enhanced connectivity solutions in both urban and remote areas.

Key Highlights

The point-to-point antenna market showcases several key highlights that underscore its importance and growth trajectory. One notable aspect is the integration of advanced materials and designs, such as MIMO (Multiple Input Multiple Output) technology and beamforming capabilities, which significantly improve signal strength and data throughput. Leading companies like CommScope, Huawei, and Ericsson are at the forefront of developing innovative antenna solutions that support next-generation networks. Another highlight is the increasing deployment of these antennas in smart city initiatives, where they facilitate efficient public safety communications, traffic management systems, and utility monitoring. The market is also witnessing a surge in demand from the enterprise sector, particularly for applications in corporate networks, data centers, and financial services, where reliable and high-speed connectivity is paramount. Furthermore, the adoption of point-to-point antennas in rural and underserved regions is expanding, bridging the digital divide and enabling access to high-quality internet services. Environmental sustainability is becoming a focal point, with manufacturers emphasizing energy-efficient designs and recyclable materials to align with global green initiatives. These highlights collectively reflect a market that is not only technologically advanced but also responsive to contemporary societal and economic needs.

Drivers, Opportunities & Restraints

The point-to-point antenna market is propelled by several key drivers, including the rapid rollout of 5G networks, which require robust and high-capacity antennas to support increased data traffic and low latency communications. The growing adoption of IoT devices across industries such as healthcare, agriculture, and manufacturing is another significant driver, as these devices depend on reliable point-to-point links for seamless operation. Additionally, the escalating demand for broadband internet in remote areas, driven by government initiatives and private investments, is fueling market growth. Opportunities abound in emerging applications like autonomous vehicles, smart grids, and industrial automation, where point-to-point antennas can enable critical communication functions. The expansion of wireless backhaul solutions for mobile networks also presents substantial growth prospects. However, the market faces certain restraints, including high initial deployment costs and technical challenges related to interference and signal obstruction in densely populated areas. Regulatory hurdles and spectrum allocation issues in different regions can also impede market expansion. Moreover, the complexity of integrating antennas with existing infrastructure and the need for skilled professionals for installation and maintenance pose additional challenges. Despite these restraints, ongoing innovations and strategic collaborations among industry players are expected to mitigate these issues and unlock new opportunities.

Concentration Insights

The point-to-point antenna market exhibits a concentrated competitive landscape, with a few major players dominating a significant share of the market. Companies such as CommScope, Huawei, Ericsson, Nokia, and Ceragon Networks are recognized as key innovators and suppliers, leveraging their extensive research capabilities and global distribution networks to maintain leadership positions. These established players focus on continuous product development, strategic acquisitions, and partnerships to enhance their market presence and cater to diverse customer needs. The market concentration is also influenced by high barriers to entry, including substantial capital investment requirements, stringent regulatory compliance, and the necessity for advanced technological expertise. However, there is a growing presence of specialized and regional manufacturers that cater to niche segments or specific geographical markets, contributing to a moderately diversified competitive environment. Collaboration between large corporations and smaller firms is common, often aimed at co-developing customized solutions or expanding into untapped markets. This concentration dynamics ensure that the market remains innovation-driven, with leading companies setting industry standards and driving technological advancements while fostering healthy competition through quality and performance differentiation.

Type Insights

Point-to-point antennas are categorized into various types based on their design, frequency range, and application-specific features. Parabolic antennas, also known as dish antennas, are widely used for long-distance communication due to their high gain and directional capabilities, making them ideal for backhaul links in telecommunications. Grid antennas offer a lightweight alternative with reduced wind load, suitable for areas prone to high winds. Yagi antennas are commonly employed for short to medium-range links, valued for their simplicity and cost-effectiveness. Sector antennas provide coverage over a wide angular area and are often used in cellular networks to serve multiple users simultaneously. Additionally, there are specialized antennas such as flat-panel and integrated antennas, which are designed for compact installations and aesthetic integration in urban environments. The choice of antenna type depends on factors like required range, bandwidth, environmental conditions, and regulatory constraints. Advancements in antenna technology have led to the development of dual-polarized and multi-band antennas, which enhance performance and flexibility by supporting multiple frequency bands and reducing interference. These diverse types cater to a broad spectrum of applications, from enterprise networking to critical infrastructure communications.

Application Insights

Point-to-point antennas find applications across a multitude of industries, each with distinct requirements for reliability, speed, and coverage. In the telecommunications sector, these antennas are indispensable for cellular backhaul, connecting base stations to core networks and ensuring seamless mobile connectivity. The broadcasting industry utilizes them for transmitting audio and video signals between studios and transmission towers, enabling high-definition content delivery. In enterprise networks, point-to-point antennas facilitate secure and high-speed links between office buildings, data centers, and remote sites, supporting business continuity and data integrity. The public safety and defense sectors rely on these antennas for critical communications during emergencies, disaster response, and military operations, where uninterrupted connectivity is vital. Industrial applications include monitoring and control systems in manufacturing plants, oil and gas facilities, and transportation networks, where they enable real-time data exchange and automation. Moreover, point-to-point antennas are increasingly deployed in smart city projects for applications like traffic management, environmental monitoring, and public Wi-Fi networks. The versatility of these antennas makes them suitable for both urban and rural settings, addressing connectivity challenges in diverse environments.

Regional Insights

The point-to-point antenna market demonstrates varying dynamics across different regions, influenced by factors such as technological adoption, infrastructure development, and regulatory frameworks. North America holds a significant market share, driven by early deployment of 5G networks, strong presence of key industry players, and high investment in telecommunications infrastructure. The United States and Canada are at the forefront, with extensive use of point-to-point antennas in urban connectivity projects and rural broadband initiatives. Europe follows closely, with countries like Germany, the United Kingdom, and France leading in adoption due to supportive government policies and advancements in smart city technologies. The Asia-Pacific region is experiencing rapid growth, propelled by expanding telecommunications networks in emerging economies such as China, India, and Southeast Asian nations. Increased mobile penetration, rising internet usage, and government efforts to enhance digital infrastructure contribute to market expansion in this region. Latin America and the Middle East & Africa are also emerging markets, where point-to-point antennas are being deployed to address connectivity gaps and support economic development. Regional variations in spectrum allocation and environmental conditions further shape market strategies and product offerings, necess tailored approaches for each geography.

Company Insights

Several prominent companies play a pivotal role in the point-to-point antenna market, each contributing through innovation, product diversity, and strategic initiatives. CommScope is a leading global provider, offering a comprehensive portfolio of antennas for various applications, including telecommunications and enterprise networks, with a focus on high performance and reliability. Huawei Technologies is another key player, renowned for its advanced antenna solutions that support 5G deployment and global connectivity projects. Ericsson emphasizes research and development in antenna technology, providing solutions that enhance network efficiency and capacity. Nokia leverages its expertise in mobile infrastructure to deliver robust point-to-point antennas tailored for next-generation networks. Ceragon Networks specializes in wireless backhaul solutions, offering high-capacity antennas for mission-critical communications. Other notable companies include Proxim Wireless, Ubiquiti Inc., and Radio Frequency Systems (RFS), which cater to specific market segments with innovative and cost-effective products. These companies engage in continuous innovation, often collaborating with telecom operators and technology partners to address evolving market demands. Their strategies include expanding product lines, enhancing global distribution channels, and investing in sustainable technologies to maintain competitive advantage and drive market growth.

Recent Developments

The point-to-point antenna market has witnessed several recent developments that highlight ongoing innovation and strategic shifts. Advancements in antenna design have led to the introduction of more compact and efficient models, capable of supporting higher frequency bands and greater data rates required for 5G networks. Companies are increasingly integrating artificial intelligence and machine learning algorithms into antenna systems to optimize performance through real-time adjustments and predictive maintenance. There is a growing emphasis on developing environmentally sustainable antennas, utilizing materials that reduce carbon footprint and enhance energy efficiency. Strategic partnerships and acquisitions have been prominent, such as collaborations between antenna manufacturers and telecom operators to co-create solutions for specific market needs. Additionally, regulatory approvals for new frequency bands in various regions have opened up opportunities for expanded applications and market growth. The adoption of software-defined networking (SDN) and network function virtualization (NFV) is influencing antenna development, enabling more flexible and scalable network architectures. These developments reflect a market that is rapidly evolving to meet the demands of modern communication systems, with a focus on innovation, sustainability, and collaboration.

Report Segmentation

This market research report on the point-to-point antenna market is segmented to provide detailed insights into various aspects of the industry. The segmentation includes by type, covering parabolic antennas, grid antennas, yagi antennas, sector antennas, and others, each analyzed for their market share and growth potential. By application, the report examines telecommunications, broadcasting, enterprise networks, public safety & defense, industrial, and other sectors, highlighting specific use cases and demand drivers. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering a granular analysis of market trends, key players, and opportunities in each geography. Additionally, the report includes segmentation by frequency band, such as microwave, millimeter-wave, and others, addressing technical specifications and adoption patterns. The competitive landscape segment profiles leading companies, their market strategies, product portfolios, and recent developments. This comprehensive segmentation enables stakeholders to gain a thorough understanding of market dynamics, identify growth areas, and make informed decisions based on detailed, category-specific insights.

FAQs

What is a point-to-point antenna used for? Point-to-point antennas are used to establish a dedicated wireless communication link between two fixed locations, enabling high-speed data transmission for applications such as telecommunications backhaul, enterprise networking, and broadcasting.

How does a point-to-point antenna work? These antennas work by focusing radio frequency energy in a specific direction, creating a narrow beam that connects directly to a receiving antenna at another location, ensuring efficient and secure data transfer with minimal interference.

What are the benefits of using point-to-point antennas? Benefits include high reliability, low latency, enhanced security, scalability for network expansion, and cost-effectiveness compared to wired solutions, especially in remote or difficult-to-wire areas.

What frequencies do point-to-point antennas operate on? They operate on various frequency bands, including microwave (e.g., 6 GHz, 11 GHz) and millimeter-wave (e.g., 60 GHz, 80 GHz), chosen based on range, bandwidth requirements, and regulatory approvals.

Can point-to-point antennas be used for 5G networks? Yes, they are critical for 5G networks, providing high-capacity backhaul links between base stations and core networks to support the increased data demands and low latency requirements of 5G applications.

What is the difference between point-to-point and point-to-multipoint antennas? Point-to-point antennas connect two specific locations, while point-to-multipoint antennas communicate with multiple locations from a single point, making the former ideal for dedicated, high-performance links and the latter for broader coverage areas.

Citius Research has developed a research report titled “Point-to-Point Antenna Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Point-to-Point Antenna Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Point-to-Point Antenna Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Point-to-Point Antenna Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Point-to-Point Antenna Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Point-to-Point Antenna Market
• Research Methodology
• Executive Summary
• Market Dynamics of Point-to-Point Antenna Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Point-to-Point Antenna Market
• Cost and Gross Margin Analysis of Point-to-Point Antenna Market
• Point-to-Point Antenna Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Point-to-Point Antenna Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Point-to-Point Antenna Market Key Stakeholders

Below are the key stakeholders for the Point-to-Point Antenna Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Point-to-Point Antenna Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Point-to-Point Antenna Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Point-to-Point Antenna Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Point-to-Point Antenna Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Point-to-Point Antenna Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Point-to-Point Antenna Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Point-to-Point Antenna Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Point-to-Point Antenna Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Point-to-Point Antenna Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Point-to-Point Antenna Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Point-to-Point Antenna Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Point-to-Point Antenna Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Point-to-Point Antenna Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Point-to-Point Antenna Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Point-to-Point Antenna Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Point-to-Point Antenna Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Point-to-Point Antenna Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports