Point-of-Sale Terminals Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212701
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Point-of-Sale Terminals Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 140 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Point-of-Sale Terminals Market

(Market Size)
$85 billion
$140 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 85 billion
2030 Market Size USD 140 billion
Key Players Verifone, Ingenico, PAX Technology, Newland Payment, Castles Technology

Market Summary

The Point-of-Sale Terminals Market represents a critical segment within the Semiconductor and Electronics industry, encompassing hardware and software systems used to process transactions at retail and hospitality outlets. These terminals have evolved from basic cash registers to sophisticated systems integrating payment processing, inventory management, customer relationship tools, and analytics. The market is characterized by continuous innovation driven by advancements in semiconductor technology, which enable faster processing, enhanced security features, and connectivity options. Businesses across various sectors are increasingly adopting POS terminals to streamline operations, improve customer experiences, and gain actionable insights from sales data. The integration of technologies such as near-field communication, biometrics, and cloud computing is reshaping the landscape, making POS systems more intelligent and versatile. Key players in this market include leading technology firms and specialized manufacturers who focus on developing robust, secure, and user-friendly solutions. The demand is further fueled by the global shift towards cashless transactions and the growing emphasis on data-driven decision-making in retail and service industries.

Key Highlights

The Point-of-Sale Terminals Market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One significant aspect is the rapid adoption of contactless payment technologies, which has been accelerated by health and safety concerns, leading to increased demand for NFC-enabled terminals. Another highlight is the integration of artificial intelligence and machine learning capabilities into POS systems, enabling predictive analytics, personalized marketing, and fraud detection. The market is also witnessing a surge in the deployment of mobile POS solutions, which offer flexibility and cost-effectiveness for small businesses and pop-up stores. Security remains a paramount concern, with advancements in encryption technologies and compliance with standards such as PCI DSS being critical factors. Additionally, the convergence of POS systems with other business management tools, such as enterprise resource planning and customer relationship management software, is creating more cohesive and efficient operational ecosystems. These developments are driving innovation and competition among market participants.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the Point-of-Sale Terminals Market. The primary driver is the increasing consumer preference for digital and contactless payments, which necessitates upgraded POS infrastructure. The expansion of the retail and hospitality sectors globally also contributes to demand, as businesses seek to enhance operational efficiency and customer service. Technological advancements in semiconductors, such as improved processing power and energy efficiency, enable the development of more advanced and affordable POS systems. Opportunities abound in emerging markets where digital payment adoption is still in nascent stages, presenting significant growth potential. The rise of omnichannel retailing creates opportunities for integrated POS solutions that seamlessly connect online and offline sales channels. However, the market faces restraints including high initial investment costs for advanced systems, particularly for small and medium enterprises. Cybersecurity threats pose a significant challenge, requiring continuous investment in security measures. Regulatory compliance across different regions can also be a barrier, as standards vary and evolve.

Concentration Insights

The Point-of-Sale Terminals Market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies such as Ingenico Group, Verifone Systems, and PAX Technology are prominent, leveraging their extensive product portfolios and global distribution networks. These established players focus on innovation, strategic partnerships, and mergers and acquisitions to strengthen their positions. There is also a presence of numerous smaller and regional players who cater to niche segments or offer specialized solutions. The market concentration is influenced by factors such as technological expertise, brand reputation, and the ability to provide comprehensive support and services. North America and Europe are key regions with high concentration due to early adoption of advanced payment technologies, while Asia-Pacific is seeing increased activity from both global and local players aiming to capture growth in expanding economies. The competitive dynamics are further shaped by the ongoing transition towards software-based and cloud POS solutions, which allows new entrants to challenge incumbents with innovative approaches.

Type Insights

Point-of-Sale Terminals can be categorized into several types based on their functionality and form factor. Fixed POS terminals are traditional systems typically used in established retail environments, offering reliability and a wide range of features including receipt printing, cash drawer integration, and customer display units. Mobile POS terminals are gaining popularity due to their portability and flexibility, enabling transactions anywhere within or outside the store premises; these often consist of tablets or smartphones paired with peripheral devices. Self-service kiosks represent another type, allowing customers to process transactions independently, which is common in fast-food restaurants and retail stores. Additionally, there are multimodal terminals that support various payment methods including magnetic stripe, EMV chip, contactless, and mobile wallets. The choice of terminal type depends on factors such as business size, industry vertical, and specific operational requirements, with trends indicating a growing preference for mobile and cloud-based solutions that offer scalability and lower upfront costs.

Application Insights

The application of Point-of-Sale Terminals spans multiple industries, each with unique requirements and adoption patterns. In the retail sector, POS systems are integral for processing sales, managing inventory, and analyzing consumer behavior; they are used in supermarkets, specialty stores, and department stores. The hospitality industry, including restaurants, hotels, and cafes, utilizes POS terminals for order management, table tracking, and payment processing, often integrated with kitchen display systems and reservation platforms. In entertainment venues such as cinemas and stadiums, POS terminals facilitate ticketing and concession sales. Healthcare providers employ POS systems for patient billing and retail operations within facilities. Additionally, the service industry, including salons and spas, uses these systems for appointment scheduling and payment processing. The versatility of modern POS terminals allows for customization to meet the specific needs of each application, driving their widespread adoption across diverse sectors.

Regional Insights

The adoption and development of Point-of-Sale Terminals vary significantly across regions, influenced by economic conditions, technological infrastructure, and regulatory environments. North America is a mature market characterized by high penetration of advanced payment technologies and stringent security standards; the United States and Canada are key contributors due to their robust retail and hospitality sectors. Europe follows closely, with countries like the United Kingdom, Germany, and France leading in contactless payment adoption and EMV compliance. The Asia-Pacific region is experiencing rapid growth, driven by expanding retail networks, increasing smartphone penetration, and government initiatives promoting digital payments; China, India, and Japan are major markets. Latin America and the Middle East & Africa are emerging regions with growing adoption, though challenges such as infrastructure limitations and economic volatility persist. Each region presents distinct opportunities and challenges for market players, necess tailored strategies to address local needs and preferences.

Company Insights

Leading companies in the Point-of-Sale Terminals Market include Ingenico Group, a global provider known for its secure payment solutions and extensive terminal offerings. Verifone Systems is another key player, specializing in electronic payment devices and services with a strong presence in North America and Europe. PAX Technology focuses on innovative POS products and has a significant footprint in the Asia-Pacific region. Other notable participants include Toshiba Tec Corporation, which offers integrated retail solutions, and NCR Corporation, providing a wide range of POS systems for various industries. These companies compete on factors such as product features, reliability, security, and after-sales support. They invest heavily in research and development to incorporate emerging technologies like biometric authentication and cloud connectivity. Strategic partnerships with financial institutions, software developers, and distributors are common to enhance market reach and solution capabilities.

Recent Developments

The Point-of-Sale Terminals Market has witnessed several recent developments that reflect ongoing innovation and strategic shifts. There has been a notable increase in the adoption of Android-based POS systems, which offer greater flexibility and app ecosystem integration compared to traditional proprietary platforms. Companies are enhancing security features in response to rising cyber threats, incorporating technologies such as tokenization and end-to-end encryption. The integration of POS systems with e-commerce platforms is becoming more prevalent, supporting omnichannel retail strategies. Partnerships between POS manufacturers and payment processors are strengthening to provide seamless payment experiences. Additionally, there is a growing emphasis on sustainability, with manufacturers developing energy-efficient terminals and using eco-friendly materials. These developments indicate a market that is rapidly evolving to meet changing consumer expectations and technological possibilities, driving continuous improvement and diversification of offerings.

Report Segmentation

This report on the Point-of-Sale Terminals Market is segmented to provide detailed analysis across various dimensions. The segmentation by type includes fixed POS terminals, mobile POS terminals, and self-service kiosks, each examined for their market dynamics and adoption trends. By application, the report covers retail, hospitality, entertainment, healthcare, and other sectors, highlighting specific use cases and growth drivers within each. Geographical segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering regional insights and comparative analysis. Further segmentation may involve components such as hardware, software, and services, as well as payment methods supported, including contactless, EMV, and magnetic stripe. This comprehensive segmentation enables a thorough understanding of market opportunities, competitive landscape, and future prospects, catering to the needs of stakeholders seeking informed decision-making.

FAQs

What are the key trends in the Point-of-Sale Terminals Market? Key trends include the adoption of contactless payments, integration of AI and cloud technologies, and the rise of mobile POS solutions.

Which regions are leading in Point-of-Sale Terminals adoption? North America and Europe are mature markets with high adoption, while Asia-Pacific is experiencing rapid growth due to digital payment initiatives.

What are the main applications of POS terminals? POS terminals are widely used in retail, hospitality, entertainment, healthcare, and service industries for transaction processing and operational management.

How is security addressed in modern POS systems? Security is enhanced through encryption, tokenization, biometric authentication, and compliance with standards like PCI DSS to protect against fraud and data breaches.

What types of POS terminals are available? Types include fixed terminals, mobile terminals, self-service kiosks, and multimodal terminals supporting various payment methods.

Who are the major players in the Point-of-Sale Terminals Market? Major players include Ingenico Group, Verifone Systems, PAX Technology, Toshiba Tec Corporation, and NCR Corporation.

Citius Research has developed a research report titled “Point-of-Sale Terminals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Point-of-Sale Terminals Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Point-of-Sale Terminals Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Point-of-Sale Terminals Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Point-of-Sale Terminals Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Point-of-Sale Terminals Market
• Research Methodology
• Executive Summary
• Market Dynamics of Point-of-Sale Terminals Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Point-of-Sale Terminals Market
• Cost and Gross Margin Analysis of Point-of-Sale Terminals Market
• Point-of-Sale Terminals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Point-of-Sale Terminals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Point-of-Sale Terminals Market Key Stakeholders

Below are the key stakeholders for the Point-of-Sale Terminals Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Point-of-Sale Terminals Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Point-of-Sale Terminals Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Point-of-Sale Terminals Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Point-of-Sale Terminals Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Point-of-Sale Terminals Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Point-of-Sale Terminals Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Point-of-Sale Terminals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Point-of-Sale Terminals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Point-of-Sale Terminals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Point-of-Sale Terminals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Point-of-Sale Terminals Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Point-of-Sale Terminals Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Point-of-Sale Terminals Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Point-of-Sale Terminals Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Point-of-Sale Terminals Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Point-of-Sale Terminals Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Point-of-Sale Terminals Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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